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Journal : JURNAL TUGAS AKHIR MAHASISWA

 1 
IMPLIKATUR TAKARIR TOKO DARING DI “INSTAGRAM”: IMPLICATURE OF ONLINE STORE CAPTION ON INSTAGRAM Rini; Noor Cahaya; Lita Luthfiyanti
LOCANA Vol. 6 No. 1 (2023): JURNAL LOCANA
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jlc.v1i1.137

Abstract

Penelitian ini bertujuan untuk mendeskripsikan wujud, makna, dan fungsi implikatur yang terdapat pada takarir akun toko daring dalam Instagram. Pendekatan yang diaplikasikan pada penelitian ini ialah deskriptif-kualitatif. Data dan sumber data penelitian ini berupa takarir yang diunggah oleh empat akun toko daring dalam Instagram, yakni @sr12herbalskincareofficial_, @smarthafiz_banjarmasin, @azmihijabindonesia, dan @dedaunan.official. Hasil penelitian ini menunjukkan bahwa wujud implikatur yang tergambar pada takarir akun toko daring dalam Instagram memiliki beberapa bentuk, yakni berbentuk kalimat deklaratif, kalimat interogatif, dan kalimat imperatif. Makna implikatur yang tergambar pada takarir akun toko daring dalam Instagram ialah berupaya untuk menawarkan maupun mempromosikan produk dagangannya. Fungsi implikatur yang tergambar pada takarir akun toko daring dalam Instagram memiliki beberapa ragam, yaitu fungsi tindak tutur asertif, tindak tutur direktif, dan tindak tutur ekspresif. This study aims to describe the form, meaning, and function of the implicatures contained in online shop account captions on Instagram. The approach applied in this research is descriptive-qualitative. The data and data sources for this research are in the form of captions uploaded by four online store accounts on Instagram, namely @sr12herbalskincareofficial_, @smarthafiz_banjarmasin, @azmihijabindonesia, and @dedaunan.official. The results of this study indicate that the form of implicature depicted in online shop account captions on Instagram has several forms, namely in the form of declarative sentences, interrogative sentences, and imperative sentences. The meaning of the implicature depicted in the caption of the online shop account on Instagram is trying to offer or promote their wares. The function of the implicature depicted in the online store account caption on Instagram has several varieties, namely the function of assertive speech acts, directive speech acts, and expressive speech acts.
Co-Authors Africano, Fernando Amalia, Amanda Amilin Ananius, Bambang Setiadi Andini Ari Rahmadani Aril, Sahrul Arniwita Asriyana S Kaseng Aurelia Amaliyah Tarumiyo Baehaqi Basir Basyarul Ulya Br Tarigan, Frida Lina Dadang Iskandar, Dadang Daimon Syukri Deden Dermawan Septina Dendi Adi Saputra Difah Nafilah Diplan Diplan Dyah Gandasari Dzulkifli Eddwina Aidila, Fitria Fatimawali . Fauziyah Latiefa Salsabila Ferdiansyah Fitri Endang Srimulat Fitriya Hani, Sheila Hazuar Hi Djafar, Susanti Hudaya, Emzita Ibnu Fadhilah, Muhamad Iis Diatin Ikka Wulandari Jusmawi Bustan Kesuma, Sayuti Laily Fitriana Latiefa Salsabila, Fauziyah Lita Luthfiyanti M Fahmi Hidayat Mainal Furqon Maretha, Fetty Maz, Dahlawi Meilidya, Aliyah Munparidi Mustika Mutiara Cantika Mutiara Ramadani Nasaruddin, Nasywa Salsabila Ningsih, Salsabila Hady Noor Cahaya Noviardi Ferzi Novinka, Sesti Nurdin Rifai Nurul Kamaly Nurwijayanti Oktarina Prapto Yudono Pudji Muljono Rachman, Mutmainna Rahman, Nur Rahma Ramadhani, A. Filsa Salzabila Rasulong, Ismail Rudi Alfiansyah Sentot Imam Wahjono Setiawan, Risdya Devina Ayu Shanti Novita Silitonga, Evawani Martalena Sischa Febriani Yamesa Away Siti Hodijah Soelistiyono, Anitiyo Sri Sudono Saliro Sriwahyuni Trisakti, Trijurnal Ummasyroh Wirman Yasmin Azzahra Yohanes Vyn Amzar Yuniarti, Andi Zannah, Raudhatul