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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) Jurnal Dunia Kesmas Jurnal Medika Malahayati Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Maspul Journal of Community Empowerment BERNAS: Jurnal Pengabdian Kepada Masyarakat Business Review and Case Studies International Journal of Economics, Business, and Entrepreneurship (IJEBE) Unram Journal of Community Service (UJCS) Jurnal Ilmu Ekonomi dan Sosial (JIES) Innovative: Journal Of Social Science Research Women Midwives and Midwifery Jurnal Kajian dan Penelitian Umum Majalah Cendekia Mengabdi International Journal of Management Science and Application Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Bisnis dan Ekonomi Journal of Safety Education JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Research Journal of Business Studies Journal of Public Health Indonesian Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Wicara Desa Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Akuntan Publik
Ririn Wulandari
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer Wanda Yulia Utami; Didik J. Rachbini; Ririn Wulandari; Mas Wahyu Wibowo
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37347

Abstract

The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.
Determinan Kinerja Keuangan UMKM Kuliner Di Kota Solo Ririn Wulandari; Pardi Pardi; Astuning Saharsini; Era Trianita Saputra
Jurnal Akuntan Publik Vol. 3 No. 1 (2025): Maret:Jurnal Akuntan Publik
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i3.1034

Abstract

This study aims to determine the effect of financial management (X1), application of accounting information systems (X2), quality of human resources (X3), utilization of e-commerce (X4) on financial performance (Y) Culinary UMKM in Solo City. The samples taken were 100 respondents, using the slovin formula. The method used in this data analysis technique uses instrument data testing, classical assumption testing, multiple linear regression and hypothesis testing. The method of collecting data is by distributing questionnaires to the heads of culinary UMKM actors in the city of Solo. The results showed that the variables of financial management (X1), application of accounting information systems (X2), quality of human resources (X3), utilization of e-commerce (X4) had a positive effect on the financial performance (Y) of culinary UMKM in Solo.
Dampak Dari Aktivitas Pemasaran Media Sosial Terhadap Respons Pelanggan Melalui Nilai Merek Pada Brand Nike Ridwan Lutfi; Andri Suhendar; Ririn Wulandari; Aliy Rasyid
Jurnal Bisnis dan Ekonomi Vol 1 No 1 (2023): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v1i1.6

Abstract

Tujuan : Tujuan utama penelitian ini adalah untuk mengidentifikasi bagaimana aktivitas pemasaran media sosial mempengaruhi tanggapan pelanggan terhadap merek Nike melalui ekuitas merek. Dalam era digital saat ini, penting untuk menggali lebih dalam mengenai nilai merek dan dampaknya terhadap respons pembeli, khususnya dalam konteks brand equity. Metodologi : Metode kuantitatif dengan studi analitik empiris ini, menggunakan model persamaan struktural. Pengujian hipotesis dalam penelitian ini dilakukan dengan menggunakan metode Structural Equation Model (SEM) yang berbasis pada Partial Least Squares (PLS), dengan dua tahap pengujian yaitu pengujian inner model dan pengujian outer model. Hasil Penelitian : 1) Aktivitas pemasaran media sosial berpengaruh positif terhadap ekuitas merek. 2) Kegiatan pemasaran media sosial tidak berpengaruh positif terhadap respon pelanggan. 3) Ekuitas merek berpengaruh positif terhadap respon pelanggan. 4) Aktivitas pemasaran media sosial berpengaruh positif terhadap respon pelanggan melalui ekuitas merek.
The Impact of Promotion, Product Quality, and Trust toward Online Impulsive Buying Decisions: The Mediating Role of Flow Experience Mutia Nurlaili; Ririn Wulandari
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.282

Abstract

Online purchasing has experienced significant growth, with approximately 40 percent of total online purchases classified as impulsive. However, there is a gap between the potential rise in online purchases and the proportion of impulsive purchases, which remains at 40 percent. To address this gap and boost short-term sales for producers, this study aims to evaluate the impact of promotion, product quality, and trust on online impulsive buying decisions, considering the role of flow experience as an intervening variable. The research employs a descriptive quantitative method, collecting data through questionnaires using a Likert scale. The study was conducted in the D.K.I Jakarta area, involving 246 respondents. Data analysis was performed using path analysis to examine the relationships between the independent variables (promotion, product quality, and trust), the intervening variable (flow experience), and the dependent variable (online impulsive buying decisions). The findings reveal that promotion has a positive and significant influence on online impulsive buying decisions. Moreover, promotion significantly impacts flow experience, which in turn mediates the effect of promotion on online impulsive buying decisions. On the contrary, product quality and trust do not significantly affect either online impulsive buying decisions or flow experience. This suggests that promotional activities are crucial for enhancing impulsive purchases online, while product quality and trust play a lesser role in this context.
Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer Wanda Yulia Utami; Didik J. Rachbini; Ririn Wulandari; Mas Wahyu Wibowo
Jurnal Doktor Manajemen (JDM) Vol. 9 No. 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37347

Abstract

The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.
Co-Authors Adi Nurmahdi Adi, Eri Hartati Agus Wijaya Soehadi Ajeng Dwi Zhafira Aladawiyah, Robiah Alawiyah, Nur Aisyah Alfianita, Aulia Aliy Rasyid Alvita Sari Amellinda, Raisa Anang Arif Hibaturrahman Ananto, Favian Anggorokasih Putra Andini Putri Andini Andri Suhendar Anis Rohmana Malik Apriyuni, Lolia Arissetyanto Nugroho Ariyani, Dwi Gita Astuning Saharsini Astuti, Finda Tri Aswela Indra Baihaki, Adam Rizki Bardie, Nafiza Iqbal Bilqis, Mutiara Zahra Budi Suharjo Desy Dharmawati Dewi Murtiningsih Didik J Rachbini Dimas, Sifa Sabani Dinanti, Nanda Pricilia Dara Eka Tri Wulandari, Eka Tri Ekaputri, Baiq Mayzahra Aulia Elsi Janah Putri Era Trianita Saputra Erna Sofriana Imaningsih Febriananda, Hanif Satria Febryna Indira Hartomo Frederika Daud Hambali Hambali Henni Gusfa Heny Kuswanti Suwarsinah Hermandra, Hermandra Herry Purnomo Herry Purnomo Hikmahyanti, Hikmahyanti Hukmu Adam Mulawarman Hutabarat, Ruth Eviana Iis Tri Utami karmila karmila Khozaeni Bin Rahmad Koe, Wei-Loon Labysta, Gyso Assykar Lasmi Indaryani Lukmawan, Wisnu Ridho Mahrinasari MS Mas Wahyu Wibowo Maulita, Aprilia Nifatul Miqraj, Gaosi Samdani Muhamad Syahwildan Muhammad Faris, Muhammad Muhammad Fathan Nugraha Muhammad Luthfi Kamal Mulyaningsih, Hendrati Dwi Murni, Ratih Mutia Nurlaili Nafiah Ghina Pratiwi Natalia Puteri Widiastuti Natassja Calista Oktriyani, Sharon Pardi Pardi Parwoto Pramesty, Kinkin Ayu Pratiwi, Fisca Purboeningrum, Amanda Desti Purnama, Mega lenita Putri Maharani Putri, Savira Izzati Retno, Sri Nowo Reynitha Permatasari Ridwan Lutfi Rika Harini Irawati Rizal Syarief Robiah Aladawiyah Rosida, Mia Fatma Rosmawati Rosmawati Rosmawaty Hilderiah Pandjaitan Rusiani Oktaria Saputri, Yuni Sari, Desi Kumala Sari, Gita Sagita Setiawan, Aldi Januar SRI RAHAYU SUDARMAJI SUDARMAJI Sutan Bachar Taufik Jamaan Tisnawati, Riya Triana, Viola Ade Wanda Yulia Utami Wei-Loon Koe Yudha Ari Wibowo Yuli Harwani Yuniarto , Kurniawan Yusliza Mohd Yusoff Zakiyyah, Nurul Zed, Etty Zuliawati