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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) Jurnal Dunia Kesmas Jurnal Medika Malahayati Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Maspul Journal of Community Empowerment BERNAS: Jurnal Pengabdian Kepada Masyarakat Business Review and Case Studies International Journal of Economics, Business, and Entrepreneurship (IJEBE) Unram Journal of Community Service (UJCS) Jurnal Ilmu Ekonomi dan Sosial (JIES) Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Women Midwives and Midwifery Jurnal Kajian dan Penelitian Umum Majalah Cendekia Mengabdi International Journal of Management Science and Application Jurnal Akuntan Publik Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Bisnis dan Ekonomi Journal of Safety Education JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Indonesian Journal of Agriculture and Environmental Analytics International Research Journal of Business Studies Journal of Public Health Indonesian Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Wicara Desa Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Ririn Wulandari
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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THE INFLUENCE OF TOURISM ATTRACTION, FACILITIES AND SERVICE QUALITY ON INTEREST IN REVISITING TO TOURISM TAMAN MINI INDONESIA INDAH, JAKARTA Alawiyah, Nur Aisyah; Wulandari, Ririn
Jurnal Doktor Manajemen (JDM) Vol 7, No 1 (2024): APRIL 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i1.26082

Abstract

This research aims to analyze and determine the influence of tourist attractions, facilities and service quality on interest in returning to the Taman Mini Indonesia Indah area, Jakarta. The population in this study were visitors to Taman Mini Indonesia Indah who had visited 2 or more times. The sample used in this research was 240 respondents, calculated based on the Hair Formula. This research uses a quantitative descriptive approach. The sampling method in this research is NonProbability Sampling with the technique used is Purposive sampling. The data collection method in this research uses a survey method, with the research instrument being an online questionnaire via Google Form. The data analysis method used in this research is statistical analysis in the form of SEM-PLS (Partial Least Square) version 3.0. The results of this research show that the tourist attraction variable has a positive and significant effect on interest in returning to visit. The facility variable has a positive and significant effect on interest in returning to visit and the service quality variable has a positive and significant effect on interest in returning to visit.Keyword: Tourist Attration, Facilities, Service quality, Interest in Revisiting
Dampak Dari Aktivitas Pemasaran Media Sosial Terhadap Respons Pelanggan Melalui Nilai Merek Pada Brand Nike Lutfi, Ridwan; Suhendar, Andri; Wulandari, Ririn; Rasyid, Aliy
Jurnal Bisnis dan Ekonomi Vol 1 No 1 (2023): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v1i1.6

Abstract

Tujuan : Tujuan utama penelitian ini adalah untuk mengidentifikasi bagaimana aktivitas pemasaran media sosial mempengaruhi tanggapan pelanggan terhadap merek Nike melalui ekuitas merek. Dalam era digital saat ini, penting untuk menggali lebih dalam mengenai nilai merek dan dampaknya terhadap respons pembeli, khususnya dalam konteks brand equity. Metodologi : Metode kuantitatif dengan studi analitik empiris ini, menggunakan model persamaan struktural. Pengujian hipotesis dalam penelitian ini dilakukan dengan menggunakan metode Structural Equation Model (SEM) yang berbasis pada Partial Least Squares (PLS), dengan dua tahap pengujian yaitu pengujian inner model dan pengujian outer model. Hasil Penelitian : 1) Aktivitas pemasaran media sosial berpengaruh positif terhadap ekuitas merek. 2) Kegiatan pemasaran media sosial tidak berpengaruh positif terhadap respon pelanggan. 3) Ekuitas merek berpengaruh positif terhadap respon pelanggan. 4) Aktivitas pemasaran media sosial berpengaruh positif terhadap respon pelanggan melalui ekuitas merek.
The Role of Green Self-Identity and Perceived Consumer Effectiveness in Shaping Green Purchase Intention Among Generation Z Dharmawati, Desy; Harwani, Yuli; Nurmahdi, Adi; Wulandari, Ririn
International Journal of Economics, Business, and Entrepreneurship Vol 8 No 2 (2025): IJEBE July-December 2025
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v8i2.368

Abstract

This study investigates the influence of green self-identity and perceived consumer effectiveness on green purchase intention among Generation Z consumers in Indonesia. Using a quantitative, causal-explanatory approach, data were collected through an online survey involving 350 respondents residing in the Jabodetabek area. Structural Equation Modeling–Partial Least Squares (SEM-PLS 4.0) was employed to test the hypothesized relationships. The results indicate that both green self-identity and perceived consumer effectiveness have a significant and positive effect on green purchase intention. Green self-identity emerges as the dominant predictor, suggesting that internalized environmental self-concept strongly motivates sustainable purchasing behavior. These findings align with the Theory of Planned Behavior, which emphasizes the role of self-concept and perceived control in behavioral intention. Practically, the study provides actionable insights for marketers and policymakers to strengthen sustainable branding strategies targeting young consumers. Enhancing consumers’ sense of personal responsibility and environmental identity can foster long-term pro-environmental commitment. Theoretically, the study contributes to the development of sustainability marketing by validating identity-based and efficacy-based constructs within an emerging market context.
The Influence of Lifestyle, Product Quality, and Social Media Marketing Promotion on Purchase Decisions at Lain Hati Coffee Café Hukmu Adam Mulawarman; Ririn Wulandari
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.360

Abstract

This study aims to examine and analyze the Influence of Lifestyle, Product Quality, and Social Media Marketing Promotion on Purchasing Decisions at Cafe Kopi Lain Hati. The independent variables consist of Lifestyle, Product Quality, and Social Media Marketing Promotion. The dependent variable is Purchasing Decision of consumers of Kopi Lain Hati. The population in this study were consumers of Kopi Lain Hati in West Jakarta. The sample was 140 respondents. The data analysis technique used in this study was the Component or Variance Based Structural Equation Model. Hypothesis testing is shown from the inner model, where the instrument test was previously carried out. Data were collected by distributing questionnaires to consumers and processed using the Smart PLS 3.0 program. The results of this study are that Lifestyle has a positive and significant effect on purchasing decisions, Product Quality has a positive and significant effect on purchasing decisions, and Social Media Promotion has a positive and significant effect on purchasing decisions. The results of the study are used as a basis for compiling marketing strategies, especially at Cafe Kopi Lain Hati, as well as marketing strategies for similar companies.
Economic Impact Analysis of Climate Change on Sugarcane Production: An ARDL Model Approach Fernanda, Dandi; Khoiryah, Eva Zunia; Wulandari, Ririn; Wasil, Mohammad
Indonesian Journal of Agriculture and Environmental Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijaea.v5i1.15972

Abstract

Global climate volatility has created structural uncertainties threatening the supply stability of strategic commodities. This study aims to estimate the dynamic supply response of sugarcane in East Java to agro-climatic shocks and conventional production inputs over the 1995–2023 period. Using the Autoregressive Distributed Lag (ARDL) approach, this study models the market adjustment mechanism toward long-run equilibrium. Estimation results reveal that the sugarcane sector faces serious supply rigidity due to hydrological factors. Rainfall anomalies are identified as persistent negative supply shocks, triggering technical inefficiency due to waterlogging risks. On the other hand, the land area variable shows positive but inelastic elasticity, confirming the law of diminishing marginal returns on an aggregate scale. The finding that temperature and population variables are insignificant revises old theoretical assumptions, confirming that the sugarcane production function in tropical regions is more sensitive to hydrological constraints than thermal ones. The economic implication is that self-sufficiency strategies can no longer rely on high opportunity cost land extensification, but require investment reallocation towards climate risk mitigation technologies to improve supply curve efficiency.
Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer Wanda Yulia Utami; Didik J. Rachbini; Ririn Wulandari; Mas Wahyu Wibowo
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37347

Abstract

The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.
Co-Authors Achmad Fachrodji Adi Nurmahdi, Adi Adi, Eri Hartati Agus Wijaya Soehadi Ajeng Dwi Zhafira Aladawiyah, Robiah Alawiyah, Nur Aisyah Alfianita, Aulia Alvita Sari Amellinda, Raisa Anang Arif Hibaturrahman Ananto, Favian Anggorokasih Putra Andini Putri Andini Anis Rohmana Malik Apriyuni, Lolia Arissetyanto Nugroho Ariyani, Dwi Gita Astuning Saharsini Astuti, Finda Tri Aswela Indra Baihaki, Adam Rizki Bardie, Nafiza Iqbal Bilqis, Mutiara Zahra Budi Suharjo Dewi Murtiningsih Dharmawati, Desy Didik J. Rachbini Dimas, Sifa Sabani Dinanti, Nanda Pricilia Dara Eka Tri Wulandari, Eka Tri Ekaputri, Baiq Mayzahra Aulia Elsi Janah Putri Era Trianita Saputra Erna Sofriana Imaningsih Febriananda, Hanif Satria Febryna Indira Hartomo Fernanda, Dandi Frederika Daud Hambali Hambali Henni Gusfa Heny Kuswanti Suwarsinah Hermandra, Hermandra Herry Purnomo Herry Purnomo Hikmahyanti, Hikmahyanti Hukmu Adam Mulawarman Hutabarat, Ruth Eviana Iis Tri Utami karmila karmila Khoiryah, Eva Zunia Khozaeni Bin Rahmad Koe, Wei-Loon Labysta, Gyso Assykar Lasmi Indaryani Lukmawan, Wisnu Ridho Lutfi Chabib, Lutfi Lutfi, Ridwan Mahrinasari MS Mas Wahyu Wibowo Maulita, Aprilia Nifatul Miqraj, Gaosi Samdani Muhamad Syahwildan Muhammad Faris, Muhammad Muhammad Fathan Nugraha Muhammad Luthfi Kamal Mulyaningsih, Hendrati Dwi Murni, Ratih Nafiah Ghina Pratiwi Natalia Puteri Widiastuti Natassja Calista Nurlaili, Mutia Oktriyani, Sharon Pandjaitan, Rosmawaty Hilderiah Pardi Pardi Parwoto Pramesty, Kinkin Ayu Pratiwi, Fisca Purboeningrum, Amanda Desti Purnama, Mega lenita Putri Maharani Putri, Savira Izzati Rasyid, Aliy Retno, Sri Nowo Reynitha Permatasari Rika Harini Irawati Rizal Syarief Robiah Aladawiyah Rosida, Mia Fatma Rosmawati Rosmawati Rusiani Oktaria Saputri, Yuni Sari, Desi Kumala Sari, Gita Sagita Setiawan, Aldi Januar SRI RAHAYU SUDARMAJI SUDARMAJI Suhendar, Andri Sutan Bachar Taufik Jamaan Tisnawati, Riya Triana, Viola Ade Wanda Yulia Utami Wasil, Mohammad Wei-Loon Koe Yudha Ari Wibowo Yuli Harwani, Yuli Yuniarto , Kurniawan Yusliza Mohd Yusoff Zakiyyah, Nurul Zed, Etty Zuliawati