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Strategi Promosi Produk Ramah Lingkungan Berdasarkan Perilaku Konsumen Untuk Meningkatkan Daya Saing Usaha Mikro Milik WNI di Penang, Malaysia Ririn Wulandari; Khozaeni Bin Rahmad; Alvita Sari
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i2.9106

Abstract

Keuntungan ekonomi diperoleh pemilik usaha yang menentukan usahanya berbasis lingkungan, karena dengan pilihan tersebut daya saing usahanya akan meningkat. Kegiatan pengabdian pada masyarakat ini bertujuan untuk memberikan pelatihan dan konsultasi mengenai strategi promosi produk ramah lingkungan berdasarkan perilaku konsumen sesuai dengan target pasar. Dalam Pengabdian Masyarakat ini, Dosen Manajemen Universitas Mercu Buana bekerjasama dengan Persatuan Organisasi Masyarakat Indonesia (PERMAI) Pulau Pinang, menyasar kelompok Pengusaha Mikro Indonesia di Penang. Metode pengabdian masyarakat yang digunakan adalah pelatihan dan konsultasi. Peserta yang terdiri dari para pekerja migran yang memiliki usaha mikro, antara lain katering, jasa pijat dan lain sebagainya, antusias mengikuti sesi pelatihan dan konsultasi untuk mengembangkan usahanya. Permasalahannya antara lain belum memahami ceruk pasar yang sesuai dengan konsep produk ramah lingkungan, serta terbatasnya modal usaha mikro migran Indonesia di Penang. Hasil dari pengabdian masyarakat ini adalah memberikan solusi terhadap permasalahan tersebut dengan meningkatkan pengetahuan dan pemahaman untuk meningkatkan kinerja peserta.
Understanding The Role of Lifestyle and Personality Traits in Sustainable Food Purchase Intention Natalia Puteri Widiastuti; Heny Kuswanti Suwarsinah; Ririn Wulandari
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.263

Abstract

Background: Demand for sustainable food products in the global market experienced a significant increase in 2020. When compared with the Asia Pacific and global regions, the per capita growth of Indonesian sustainable food products in 2021 2021 is only 0.06 USD. The market for sustainable food products in Indonesia is still in its early stages and is expected to increase by 6.1% from 2021-2026.Purpose: This study aimed to analyze factors that influenced sustainable food purchase intention and its managerial implications in the design of sustainable food marketing strategy.Design/methodology/approach: The study involved six variables: consumer lifestyle, consumer personality, attitudes toward sustainable food products, subjective norms, perceived behavioral control, and sustainable food purchase intention. Data were collected from 209 respondents in the Jabodetabek area and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM).Findings/results: The results of this study indicated that consumer lifestyle and personality had no significant direct effect on sustainable food purchase intention. However, the study showed that consumer lifestyle and personality positively and significantly affected attitudes toward sustainable food products. Furthermore, attitudes toward sustainable food products, subjective norms, and perceived behavioral control positively and significantly impacted sustainable food purchase intention. Additionally, consumer lifestyle and personality had a significant indirect effect on sustainable food purchase intention through attitudes toward sustainable food products.Conclusion: The factors that influenced sustainable food purchase intention directly included attitudes toward sustainable food products, subjective norms, and perceived behavioral control. In contrast, consumer lifestyle and personality had an indirect effect on sustainable food purchase intention through attitudes toward sustainable food products.Originality/value (State of the art): This study uses the LOHAS lifestyle and the Big Five personality traits to understand sustainable food purchase intention in the Jabodetabek area. Keywords: LOHAS lifestyle, personality traits, organic food, sustainability, theory of planned behavior
Analisis Pelaksanaan Behavior Based Safety dalam Membentuk Perilaku Aman Tenaga Kerja di Laboratorium Balai Besar Karantina Hewan Ikan dan Tumbuhan Kalimantan Timur Reynitha Permatasari; Ririn Wulandari; Andini Putri Andini; Ajeng Dwi Zhafira; Frederika Daud; Putri Maharani; Febryna Indira Hartomo; Anis Rohmana Malik
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 3 (2024): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i3.991

Abstract

The Balikpapan Class 1 Agricultural Quarantine Laboratory is one of the laboratories in Indonesia that has a behavior-based work safety program, namely the Behavior-Based Safety (BBS) program which aims to observe worker behavior. The aim of this research is to obtain an overview of the implementation of Behavior-Based Safety programs at the Balikpapan Class 1 Agricultural Quarantine Laboratory. This research is descriptive qualitative research using direct observation methods and in-depth interviews. The research subjects consisted of 2 informants, 1 key informant, 1 main informant. The research results showed that workers at the Balikpapan Class 1 Agricultural Quarantine Laboratory understood unsafe acts. The implementation of the Behavior-Based Safety (BBS) program has been running well and appropriately.
Determinan Kinerja Keuangan UMKM Kuliner Di Kota Solo Ririn Wulandari; Pardi Pardi; Astuning Saharsini; Era Trianita Saputra
Jurnal Akuntan Publik Vol. 1 No. 3 (2023): September : Jurnal Akuntan Publik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i3.1034

Abstract

This study aims to determine the effect of financial management (X1), application of accounting information systems (X2), quality of human resources (X3), utilization of e-commerce (X4) on financial performance (Y) Culinary UMKM in Solo City. The samples taken were 100 respondents, using the slovin formula. The method used in this data analysis technique uses instrument data testing, classical assumption testing, multiple linear regression and hypothesis testing. The method of collecting data is by distributing questionnaires to the heads of culinary UMKM actors in the city of Solo. The results showed that the variables of financial management (X1), application of accounting information systems (X2), quality of human resources (X3), utilization of e-commerce (X4) had a positive effect on the financial performance (Y) of culinary UMKM in Solo.
Hazard Identification and Safety Education on The Clothing Convection Industry Business in Semarang Purboeningrum, Amanda Desti; Dimas, Sifa Sabani; Febriananda, Hanif Satria; Oktriyani, Sharon; Ananto, Favian Anggorokasih Putra; Wulandari, Ririn; Hikmahyanti, Hikmahyanti
Journal of Safety Education Vol 2 No 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jse.v2i1.78916

Abstract

The clothing convection industry is one of the most popular businesses, with many growing businesses in Indonesia. In this industry, there are potential hazards that may occur either from work environment factors, the use of tools or machines, or from workers. Research objective to be achieved is to identify potential hazards in the clothing convection industry X and Y. This research used descriptive research, and the sample was two workers at the clothing convection industry X and four workers at the clothing convection industry Y for the data. The sample selection used random sampling. The data analysis technique used a narrative analysis. To minimize the number of work accidents or prevent accidents in the workplace, the identification of potential hazards is carried out through hazard analysis methods; one method is HAZOPS (Hazard Operability Studies). Based on the results of identification from workers and observation using HAZOPS method to minimize potential danger that can occur in each production with safety education using video to convey information easily for workers. Education on the use of PPE is also provided so that workers have safety knowledge and awareness at work. X and Y convection have various potential dangers in the clothing convection industry. Therefore, immediate action and attention from management are needed to minimize work accidents.
Applying Importance Performance Analysis (IPA) to Measure the Perceived Quality, Perceived Price, Customer Experience on Netflix Adi, Eri Hartati; Baihaki, Adam Rizki; Wulandari, Ririn
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.30355

Abstract

The rapid growth of online streaming services has intensified competition within the industry, compelling providers like Netflix to continually assess and enhance their offerings. This study aims to measure and evaluate the perceived price, perceived quality, and customer experience of Netflix using Importance-Performance Analysis (IPA). By collecting data from a diverse sample of Netflix users, this research identifies the critical areas where Netflix excels and areas requiring improvement. The findings highlight the aspects of the service that are most valued by customers and provide actionable insights for optimizing service strategies to enhance user satisfaction and retention. The results reveal that while Netflix generally performs well in terms of content quality and user experience, certain aspects such as perceived price and specific service features need attention to maintain competitive advantage.
Does Green-Label Influence Green Purchase Intention, Attitude, Subjective Norms, Behavioral Control, and Willingness To Pay as Moderation? Lukmawan, Wisnu Ridho; Wulandari, Ririn
International Research Journal of Business Studies Vol. 17 No. 2 (2024): August - November 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.2.143-161

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The purpose of this study was to test and analyze influenced eco-labels, attitudes, subjective norms, and behavioral control on green purchase intention, as well as willingness to pay as a mediator to strengthen the influence green purchase intention (GPI) on green purchase behavior (GPB). The population of this study were Millennials and Gen Z who had purchased green products in Jabodetabek. The number of samples was 181 samples, determined based on Hair's Theory which allows for an unknown population. The sampling technique used nonprobability sampling and purposive sampling. Data analysis used the Least Square Partial Structural Equation Model (PLS-SEM). The results showed that eco-labels did not influence green purchase intention, but influenced green attitude and behavioral control. Conversely, ecolabels did not influence subjective norms. Furthermore, willingness to pay was unable to moderate the influence of green purchase intention on green purchase behavior.
Pengaruh Media Sosial Word Of Mouth Terhadap Keputusan Pembelian Konsumen Online Fast Fashion Zed, Etty Zuliawati; Bilqis, Mutiara Zahra; Purnama, Mega lenita; Wulandari, Ririn; Aladawiyah, Robiah
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17557

Abstract

This study sets out to examine the influence of social media and word of mouth (WOM) on purchasing decisions for fashion products among young consumers. In the digital era, social media has become the main platform for interacting and sharing information about products, which can influence consumer behavior. Based on a literature review, this study identified various factors that influence purchase decisions, such as influencer marketing, electronic word of mouth (eWOM) and brand awareness. The results say social media and WOM have a significant effect on purchasing decisions. Effective communication through social media is proven to increase consumer motivation to buy products. This study concludes that marketing strategies using social media and WOM can increase the attractiveness of fashion products in a competitive market. The findings provide important guidance for marketers in designing more effective campaigns to increase sales through the power of social media.
Design and Management of Digital Communication Media to Build Stakeholder Trust and Reputation of the Indonesian Ikaboga Organization Pandjaitan, Rosmawaty Hilderiah; Gusfa, Henni; Wulandari, Ririn
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.765

Abstract

Ikatan Ahli Boga Indonesia (Ikaboga Indonesia) was established in 1987. It is the first and oldest organization for Indonesian Culinary Experts. This organization is neither commercial nor political. They are currently experiencing challenges such as the weak commitment of its members, especially in terms of setting aside time, energy, and materials. As a result, many organizational tasks are not carried out according to their duties. This organization is also weak in managing digital communication media. In the digital era, many organizations compete to build stakeholder trust and reputation through digital media. This is the background to this PKM. By paying attention to the three main principles of the SDGs, namely universal, integration, and inclusive, this PKM focuses on and aims to improve the skills (technology and management) of the administrators and members of Ikaboga Indonesia. Such as skills in organizational communication management and the design and management of digital communication media to build stakeholder trust and the reputation of Ikaboga Indonesia. This program is carried out by elaborating ten methods: learning methods, question and answer and discussion methods, demonstration methods, problem-solving methods, practice or skills training methods, design methods, discovery methods, inquiry methods, mind mapping methods, and role-sharing methods. As a result, this activity was positively influenced; 71% of participants attended because they were interested and wanted to learn. This PKM was also considered to impact 81.2% of participants' cognitive changes significantly. The causal factors did not have a 100% effect on increasing participants' cognitive abilities due to obstacles of 56.5% lost and intermittent sound due to signal.; 43.5% had a wrong signal.; 21.77% due to distance obstacles, and 17.4% due to technological barriers, hunger, and other work, so they could not focus.
Tantangan dalam Mengendalikan Hiperglikemia pada Kehamilan bagi Wanita di Negara Berkembang (LMICs): Qualitative Systematic Review Wulandari, Ririn
Jurnal Dunia Kesmas Vol 14, No 1 (2025): Volume 14 Nomor 1
Publisher : Persatuan Dosen Kesehatan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jdk.v14i1.19367

Abstract

Diperkirakan satu dari enam wanita hamil mengalami berbagai tingkat hiperglikemia selama kehamilan mereka, di mana sebagian besar (83,6%) disebabkan oleh Diabetes Mellitus Gestasional (DMG). DMG dikaitkan dengan konsekuensi buruk bagi ibu dan bayi dalam jangka pendek maupun jangka panjang, termasuk risiko berkembangnya diabetes tipe 2 di kemudian hari. Namun, terdapat bukti yang terbatas mengenai pemahaman terhadap konteks dan kompleksitas tantangan wanita dengan DMG di negara berkembang (Low Middle Income Countries/LMICs). Tujuan dari tinjauan sistematis kualitatif ini adalah untuk mengidentifikasi dan mensintesis tantangan yang dialami para ibu dalam mengelola kondisi DMG pada semua studi relevan di negara LMICs. Tinjauan ini akan mengikuti pendekatan Joanna Briggs Institute (JBI) untuk tinjauan sistematis kualitatif. Basis data yang akan digunakan untuk mencari studi yang telah dipublikasikan mencakup MEDLINE, CINAHL, EMBASE, PsycINFO, dan Social Science Index. Hanya studi yang diterbitkan dalam bahasa Inggris sejak tahun 2010 - 2023 yang dimasukkan dalam tinjauan ini. Teks lengkap dari studi yang terpilih akan dinilai, dan daftar referensi akan dibaca untuk menemukan studi relevan lainnya. Data akan diekstraksi dan disintesis. Hasil review menunjukkan ibu dengan DMG menghadapi berbagai tantangan dalam pengelolaan kondisi mereka, termasuk kesulitan dalam mengikuti diet yang dianjurkan, kurangnya dukungan keluarga, pandangan budaya yang ada, serta kurangnya pengetahuan tentang aktivitas fisik yang sesuai, meskipun mereka berusaha melakukan perubahan gaya hidup dan mencari informasi terkait.
Co-Authors Achmad Fachrodji Adam Mulawarman , Hukmu Adi Nurmahdi, Adi Adi, Eri Hartati Agus Wijaya Soehadi Ajeng Dwi Zhafira Aladawiyah, Robiah Alawiyah, Nur Aisyah Alfianita, Aulia Alvita Sari Amellinda, Raisa Anang Arif Hibaturrahman Ananto, Favian Anggorokasih Putra Andini Putri Andini Anis Rohmana Malik Apriyuni, Lolia Arissetyanto Nugroho Ariyani, Dwi Gita Astuning Saharsini Astuti, Finda Tri Aswela Indra Baihaki, Adam Rizki Bardie, Nafiza Iqbal Bilqis, Mutiara Zahra Budi Suharjo Dewi Murtiningsih Dharmawati, Desy Dimas, Sifa Sabani Dinanti, Nanda Pricilia Dara Eka Tri Wulandari, Eka Tri Ekaputri, Baiq Mayzahra Aulia Elsi Janah Putri Era Trianita Saputra Erna Sofriana Imaningsih Febriananda, Hanif Satria Febryna Indira Hartomo Frederika Daud Hambali Hambali Henni Gusfa Heny Kuswanti Suwarsinah Hermandra, Hermandra Herry Purnomo Herry Purnomo Hikmah Ifayanti Hikmahyanti, Hikmahyanti Hutabarat, Ruth Eviana Iis Tri Utami karmila karmila Khozaeni Bin Rahmad Koe, Wei-Loon Labysta, Gyso Assykar Lasmi Indaryani Lukmawan, Wisnu Ridho Lutfi Chabib, Lutfi Lutfi, Ridwan Mahrinasari MS Maulia Isnaini Maulita, Aprilia Nifatul Miqraj, Gaosi Samdani Muhamad Syahwildan Muhammad Faris, Muhammad Muhammad Fathan Nugraha Muhammad Luthfi Kamal Mulyaningsih, Hendrati Dwi Murni, Ratih Nafiah Ghina Pratiwi Natalia Puteri Widiastuti Natassja Calista Nurlaili, Mutia Oktriyani, Sharon Pandjaitan, Rosmawaty Hilderiah Pardi Pardi Parwoto Pramesty, Kinkin Ayu Pratiwi, Fisca Purboeningrum, Amanda Desti Purnama, Mega lenita Putri Maharani Putri, Savira Izzati Rasyid, Aliy Retno, Sri Nowo Reynitha Permatasari Rika Harini Irawati Rizal Syarief Robiah Aladawiyah Rosida, Mia Fatma Rosmawati Rosmawati Rusiani Oktaria Saputri, Yuni Sari, Desi Kumala Sari, Eka Mardiani Sari, Gita Sagita Setiawan, Aldi Januar SRI RAHAYU SUDARMAJI SUDARMAJI Suhendar, Andri Sutan Bachar Taufik Jamaan Tisnawati, Riya Triana, Viola Ade Wei-Loon Koe Yudha Ari Wibowo Yuli Harwani, Yuli Yuniarto , Kurniawan Yusliza Mohd Yusoff Zakiyyah, Nurul Zed, Etty Zuliawati