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All Journal Gorga : Jurnal Seni Rupa Dinamisia: Jurnal Pengabdian Kepada Masyarakat Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer TheJournalish: Social and Government Jurnal SASAK : Desain Visual dan Komunikasi Target : Jurnal Manajemen Bisnis ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Viswa Design : Journal of Design Abdi Widya: Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Pengabdian dan Inovasi Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Bali-Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Interdiciplinary Journal of Education International Journal of Economic, Finance and Business Statistics (IJEFBS) Journal of Management, Entrepreneurship and Tourism Jurnal Pengabdian kepada Masyarakat IPTEKS Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Global Art Creativity Conference Jurnal Pengabdian Pada Masyarakat IPTEKS
I Nyoman Yoga Sumadewa
Universitas Bumigora
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Meningkatkan Kemudahan Pembelajaran Digital Marketing Menggunakan Mobile Learning di SMAN 2 Aikmel Widia Febriana; Rini Anggriani; I Nyoman Yoga Sumadewa; Melati Rosanensi
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2759

Abstract

Technological developments are currently growing rapidly. The rapid development of technology affects the progress of a business marketing process. One of the technological developments in the marketing process is digital marketing. Digital marketing is an attempt to promote a product using internet media with the aim of winning the competition to attract consumers and potential customers efficiently. There are many ways that must be learned to carry out digital marketing so that digital marketing can be carried out efficiently and does not harm a business owner who will carry out digital marketing. Little knowledge of digital marketing in general and little material and android applications that discuss digital marketing that can be accessed online or offline is one of the reasons for the lack of understanding of someone who will develop a learning process at SMAN 2 Aikmel. Researchers made an article with the title "improving the ease of learning digital marketing using mobile learning at SMAN 2 Aikmel with the aim that it can be used to study digital marketing materials and increase understanding of digital marketing learning in schools using mobile learning. The method used to make this article is the Gamma Feedback Learning Model (GFLM) method with the Computer Assisted Instruction (CAI) model stored in the Learning Management System (LMS). Based on the test results, it can be concluded that this research can help improve students' understanding according to the aspects that have been measured in this study.
Development Of Digital-Based Classroom Learning E-Learning Web Interface Study Bumigora University Project Case Widia Febriana; Rini Anggraini; Irwan Cahyadi; I Nyoman Yoga Sumadewa
IJE : Interdisciplinary Journal of Education Vol. 1 No. 2 (2023): November, Interdisciplinary Journal of Education (IJE)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/ije.v1i2.35

Abstract

Bumigora University has been trusted as a campus that can develop interactive learning models based on free open source software for all teaching and learning activities related to computers at Bumigora University. One of the obstacles that arises is doing full-day learning (8 hours) there is limited time and the material load is quite dense so a breakthrough learning model is needed that gives rise to acceleration and ease of transferring knowledge from learning sources (lecturers, textbooks, and other learning resources) to student. Therefore, Bumigora University designed an application in the form of a website where in this application admins and teachers can carry out management processes on student data and can convey information and materials or assignments to students. Students can see information about teaching and learning activities and can see subjects, materials, and grades. You can also download materials. From the results of testing using the Black Box Testing method that has been carried out, it can be concluded that the Bumigora University E-Learning System has fulfilled the research objectives to be used properly, as evidenced by the functioning of the functions in the application properly.
Re-branding Identitas Visual dalam Desain Kemasan Amenities Hospitality untuk Memperkuat Citra Merek Ari Rimbawan; I Kadek Adi Putra Wijaya; I Nyoman Yoga Sumadewa; Ni Nyoman Diah Suryani
Jurnal SASAK : Desain Visual dan Komunikasi Vol 6 No 1 (2024): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v6i1.4005

Abstract

Persaingan bisnis yang kompetitif pada industri hospitality, memacu desainer untuk mendesain kemasan amenities villa yang memiliki peran berarti dalam menciptakan kesan pertama yang positif dan ingatan yang kuat tentang citra merek bagi konsumen. Penelitian ini bertujuan untuk mempelajari identitas visual dan konsep desain untuk kemasan amenities villa yang dapat memperkuat citra merek. Penelitian ini menggunakan metode observasi dan kualitatif dengan mengumpulkan data dari literatur terkait, studi kasus, dan wawancara. Hasil penelitian menunjukkan bahwa desain kemasan harus dapat mencerminkan identitas visual, estetika, keberlanjutan, dan citra merek. Komponen penting dalam perancangan kemasan dalam menciptakan kemasan yang memikat yaitu pemilihan warna, jenis huruf, elemen visual, dan konsistensi merek. Identitas visual berperan sangat penting dalam memperkuat citra merek di industri hospitality. Penggunaan elemen visual yang konsisten dan tepat dengan nilai dan citra merek, membuat perusahaan dapat menciptakan pengalaman yang berkesan dan memenangkan hati konsumen. Penelitian ini memberikan wawasan yang berharga bagi industri hospitality untuk memperkuat citra merek melalui desain kemasan amenities yang tepat dan inovatif.
Pembuatan Desain Kemasan untuk Usaha Mikro Kecil dan Menengah Melalui Strategi Virtual Marketing Febriana, Widia; Sumadewa, I Nyoman Yoga; Satria, Christofer; Hasbullah, Hasbullah; Cahyadi, Irwan
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i2.3263

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the driving force of the economy that is expected to improve people's welfare. Community creativity and the ability to utilize existing natural resources to guide ideas and creations are realized in various MSME products. The purpose of this service program is to make existing product packaging designs, the work of the Central Lombok community, besides that we also provide assistance and training on how to market MSME products in Sintung village, Central Lombok Regency through virtual marketing strategies. The method used in this service is by identifying problems (mapping) offline; identifying problems from each MSME using indicators that have been determined by Bumigora University lecturers who carry out community service activities in Sintung Village. As a result of this community service, MSME communities are able to protect products to keep them good, clean, neat, and durable. Able to be an attraction for customers to recognize products and buy them. Able to create a positive image (image) about the product or company that produces
Pelatihan Branding Produk Usaha Mikro Kecil dan Menengah dalam Meningkatkan Strategi Komunikasi Pemasaran Global Febriana, Widia; Sumadewa, I Nyoman Yoga; Satria, Christofer; Soraya, Siti; Aziza, Istin Fitriana
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i1.3966

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan kegiatan bisnis bagi masyarakat baik skala besar maupun kecil saat ini sangat terbantu dengan kehadiran teknologi informasi yang berkembang dengan pesat. Masalah utama yang dihadapi oleh UMKM di desa Sintung Lombok Tengah terkait dengan pemasaran dan desain kemasan yang kurang menarik. Volume penjualan produk UMKM di desa Sintung Lombok Tengah, sepi dan menurun. Tujuan pengabdian ini adalah untuk memberikan solusi dari permasalahan UMKM yang ada di desa Sintung, Metode pengabdian yang digunakan adalah Participatory Action Research (PAR), berorientasi pada pemberdayaan masyarakat. Hasil pengabdian ini adalah UMKM yang ada di desa Sintung, mengembangkan teknologi baru, mereka perlu mengubah pendekatan pemasaran mereka dari tradisional ke digital. Pemangku kepentingan UMKM perlu menyadari pentingnya konsistensi dalam proses manufaktur, pengemasan, pelabelan, penjualan, dan promosi produk yang mereka buat agar bisnis mereka berkelanjutan. Kegiatan pelatihan branding produk dalam meningkatkan strategi komunikasi pemasaran global produk UMKM di desa Sintung Lombok Tengah dilaksanakan dengan Presentation, Discuss, Case Study, Evaluation. Implikasi dari hasil pengabdian yang dilakukan di desa Sintung yaitu Kelompok UMKM memahami cara membangun usaha dengan profesional dan mampu bersaing di kawasan global. Kelompok UMKM juga antusias mengikuti kegiatan dan mereka memiliki rasa ingin tahu yang tingginya sehingga membuat diskusi berjalan sangat aktif.
Analysis of The Effectiveness of Project Management Skill of Human Resources At PT. Ecart Webportal Indonesia Febriana, Widia; Anggriani, Rini; Yoga Sumadewa, I Nyoman; Cahyadi, Irwan
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.87

Abstract

This article investigates the Project Management Skill of human resources at PT Ecart Webportal Indonesia, this research Studied related to Lazada Social Sharing Qualitative Research which contains awareness and engagement of Lazada users on game platforms such as Share Pocket, lazget, lazcuan. and digitization, exploring current practices. challenges, and future trends. This article starts with project management skills at Lazada, emphasizing the important role of IT projects, IT project management in managing technology transformation. Coupled with the importance of management's role in improving the quality of human resources (HR) in the context of modern organizations. Comprehensive insights on Lazada Social Sharing Qualitative Research containing Lazada users' awareness and engagement towards gaming platforms such as Share Pocket, lazget, and lazcuan, models, and success metrics are provided through an extensive literature review. Challenges such as not innovating against change in the era of globalization, Interoperability, resistance to change, along with strategic solutions. The article also outlines best practices, emphasizing collaborative stakeholders, agile methodologies, and continuous evaluation. Future trends, including Lazada users' awareness and engagement of gaming platforms such as Share Pocket, lazget, and lazcuan.offer a forward-looking perspective. In conclusion, Project Management Skill human resources, the importance of the role of management in improving the quality of human resources (HR) in the context of modern organizations. Related to Lazada Social Sharing Qualitative Research which contains awareness and engagement of Lazada users on game platforms such as Share Pocket, lazget, and lazcuan and Digitalization.
DESIGNING VIDEO MAPPING AS PROMOTIONAL MEDIA FOR TRADITIONAL VILLAGES Yoga Sumadewa, I Nyoman; Febriana, Widia; Hasbullah, Hasbullah
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 1 (2024): JANUARY
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesian culture is in danger of disappearing over time. Nowadays people are deceived by modern life and begin to forget the values ​​inherited from their ancestors. Through this work, it is hoped that it will be able to arouse the enthusiasm and cohesiveness of the dancers, so that their performance can attract tourists to enjoy the Maresi dance ritual. Through this work, it is hoped that it will be able to arouse the enthusiasm and cohesiveness of the dancers, so that their performance can attract tourists to enjoy the Maresi dance ritual.Maresi Dance is a cultural heritage that is very interesting if observed and used as a source of ideas for creating Video Mapping works, moreover Maresi Dance is a traditional dance from the village of Tenganan Karangasem. Video is the most dynamic and effective source or media in conveying information. This work is intended to be able to promote Tenganan village to the wider community, so that more tourists visit Tenganan village to enjoy Maresi Dance performances and it is hoped that the existence of the dance can be maintained, adaptation to the times is needed, to be able to maintain the existence and taksu of the dance Video Mapping.Keyword : Maresi, Dance, Tenganan Vilage
Peningkataan Kemampuan Ilustrasi Digital Siswa-Siswi Sekolah Mengengah Pertama Mataram I Nyoman Yoga Sumadewa; Hasbullah; Ni Putu Sinta Dewi; Chritofer Satria; I Nyoman Subudiarta
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 2 No. 11 (2023)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ilustrasi digital semakin banyak dibutuhkan di Mataram. Terutama dalam bidang konten digital seperti: flayer, digital imaging, poster digital dana lain sebagainya. Maraknya kebutuhan karya ilustrasi digital sebagai bagian dari kemampuan pengetahuan seni dan budaya. Namun, bagaimana strategi pengembangan dan peningkatan kemampuan ilustrasi digital bagi siswa-siswi Sekolah Menengah Pertama (SMP) di Kota Mataram. Tujuan tulisan ini untuk mengurai strategi pendampingan dan peningkatan kemampuan ilustrasi digital siswa-siswi di Kota Mataram. Melalui metode klasikal, dan praktikum, pendampingan dan peningkatan kemampuan ilustrasi digital menunjukkan hasil talenta yang luar biasa dari siswa dan siswi SMP di Kota Mataram. Siswa-siswi yang berjumlah 13 anak tersebut, di klasifikasikan menjadi tiga siswa dan siswi yang memiliki kemampuan ilustrasi digital yang baik.
Strategi Komunikasi Visual Dalam Animasi Iklan Sasa Tepung Bumbu Hasbullah, Hasbullah; Sumadewa, I Nyoman Yoga; Satria, Christofer
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.4053

Abstract

Effective visual communication in advertising plays a key role in attracting audience attention and shaping brand image. A well-known kitchen spice brand in Indonesia, advertising animation is used as the main tool to convey the brand message creatively and attractively. However, how effective is animation in increasing brand appeal and strengthening emotional connections with the audience. This research aims to analyze the visual communication strategies implemented in Sasa advertising animations and evaluate their impact on consumer perceptions. Through a qualitative approach and descriptive analysis, this research is based on visual aesthetic theory. The results of this research show that Sasa advertising animations use effective visual communication strategies to convey product messages in an interesting and memorable way. Playful and creative visual elements in animation help simplify information, create positive associations with the brand, and increase consumer engagement. This research provides valuable insight into how visual communication can be optimally utilized in advertising to achieve marketing objectives and strengthen a brand's position in the market.
Cultural Promotion Through Digital Media: Showcasing Sasak Women I Nyoman Yoga Sumadewa; I Nyoman Artayasa; Anak Agung Gede Rai Remawa; I Wayan Swandi
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.2085

Abstract

The role of women in the Sasak Tribe, apart from being a housewife, also has an important role in their social life. The role of Sasak women starts from childhood, becoming a skilled girl. This is a provision, because Sasak women are required to not only be good at taking care of the household and family, but also contribute to the family economy. Packaging Sasak women in the form of digital works so that the values contained are easy to accept among the current generation with an approach to the community or research target is carried out in various ways. The digital character is designed with full of values, in which it also includes forms of local wisdom from the point of view of life and local cultural wisdom in the form of daily habits and behavior in social interactions. The creation of this work uses the design thinking method of empathize, define, ideate, prototype, and test that is a process of realization of the phenomena that occur in society today, especially Sasak women, aesthetic elements that appear in this work such as the use of several accessories that add aesthetics and must be worn by Sasak women when attending events.
Co-Authors Anggriani, Rini Anthony Anggrawan Ari Rimbawan Bhayu Julian Purnama Chairina, Indry christofer satria Chritofer Satria Daffa Satya Jaya Buana Dayani, Aprilia Dwi Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah I Kadek Adi Putra Wijaya I Nyoman Artayasa I Nyoman Subudiarta I Nyoman Subudiartha I Wayan Swandi Irwan Cahyadi Istin Fitriana Aziza Josman, Lady Faerrosa Lazuardi, Ashar Bnyu Lilik Widyawati M. Chothibul Umam Assa’ady Madani , Miftahul Melati Rosanensi Mirnayati Mirnayati Muhammad Alfian Sidik Nahdlatuzzainiyah Nahdlatuzzainiyah Ni Nyoman Diah Suryani Ni Putu Sinta Dewi Ni Putu Sinta Dewi Noviansyah Noviansyah Noviansyah, Noviansyah Qaolan Jadid Subardan Rahmiati, Baiq Fitria Remawa, Anak Agung Gede Rai Rini Anggraini Rini Anggriani Rini Anggriani Sandi Justitia Putra Sari, Ni Luh Kadek Mei Ananda Sasih Gunalan Shafa, Qinan Nazratulya Siti Soraya SUBUDIARTHA, I NYOMAN Sugijanto, Peter Wijaya Suria Ningsih Widia Febriana Widia Febriana Widia Febriana Widia Febriana, Widia Widyawati , Lilik Zahrah, Zahrah