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Saleha Rodiah
Fakultas Ilmu Komunikasi Universitas Padjadjaran Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : PRofesi Humas

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Empowering females through beauty for better life program as corporate social responsibility Rodiah, Saleha; Dida, Susanne; Maryani, Eni; Mustaffa, Normah
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54877

Abstract

Background: Low-economic Female Heads of Household (FHH) needs to be empowered amidst a patriarchal culture. The Female Heads of Household Empowerment Foundation (PEKKA) has developed a partnership with L’Oreal to empower FHH through hairdressing training, called Beauty for a Better Life (BFBL). Purpose: This study investigated the FHH empowerment program as a corporate social responsibility in Cianjur through the framework of partnership, support, and impact. Methods: This case study adopted a qualitative approach with seven informants. It examined FHH empowerment activities under the L’Oreal CSR program in Cianjur. Data was obtained through interviews, observations, and literature studies. Analysis techniques consisted of data collection, data reduction and presentation, and conclusion drawing. Results: Partnerships are established to open FHH access to resources and build economic independence. Support for the CSR implementation includes competent coaches, funds, curricula, products, and advocacies. The program successfully empowers the community economically, increases self-confidence, and builds motivation for self-capacity. Conclusion: The partnership overcomes the obstacles of FHHs to engage in the CSR program. L’Oreal has supported the FHH with the CSR program towards a sustainable and advanced community. The training results have a positive impact and support for empowered FHH. Implications: This study suggested enhancement of FHH access to education, employment, or other resources. Besides, strengthening self and family capacity has a significant long-term impact on improving economic and social independence. Furthermore, inter-sector collaboration is vital to support the FHH empowerment and to deliver recommended policies to improve the effectiveness of relevant programs in the future.
Co-Authors Adikancana, Hamzah Syarif Agung Budiono Agung Budiono Agus Rusmana Agus Rusmana Agus Rusmana Agustine, Merryam Aini, Qurratu Alfaris, Siti Alifia Andri Yanto Andri Yanto Anggun Rismawanti Angie Poetri Febrina Azzahra Anindya, Talitha Apriyana, Fina Aqila Ramadhiani Ariani, Andi Kamila Arsyanda, Diva Asep Saeful Rohman Asep Saeful Rohman Asep Zainal Abidin Atsilah Sofy Aliah Aulia, Zelin Nur Azzahra, Azizah Balqis Annisa Ramdhani Baok, Simson P. E Berliana, Naresh Aurelia Chelsea Maharani Alkautsar D, Ninis Agustini Dani, Ocxiela Imel Debora Sitorus Debora, Situmorang Dian Pertiwi Diana Saiful Bahry, Farrah Edwin Rizal Elnovani Lusiana Encang Saepudin Encang Saepudin Encang Saepudin Evi Novianti Evi Nursanti R Evi Nursanti Rukmana Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Evi Rosfiantika Fachri Rizky Pratama Fajri Hakim Nurliansyah Farida Nurfalah, Farida Fauziyah, Helen Nur Fitri Perdana, Fitri Gabriella Hadjar Utami Ihsaninnisa, Nalurita Ijlal Septian, Falih Ilma Maliha Jevon Joenesty Mauladhy Kartika H, Ainun Khoerunnisa, Lutfi Lutfi Khaerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa M. Zaky Rakhmat Madani, Zukhrufa Aura Malik, Rifki Rizkia Maryani, Eni Mauladhy, Jevon Joenesty Mawaddah, Roudhotul Meigrete, Jean Merryam Agustine Moh Faidol Juddi Muhammad Daffa Hafidzan Mulyana, Graceline Esterini Mustaffa, Normah Nabhilla Adzra Suwandi Nazar, M Azis Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Ninis Agustini Ninis Agustini d Ninis Agustini Damayani Nissa, Ervina Nur Noviani, Resti Nuning Kurniasih Nurcahyani, Hestianna Nurfadillah, Shalsa Nurmustafha, Nida Nursari, Tita Pawit M Yusup Prijana Prijana Putri, Salsa Amalia Rafif Ramdhani Rahma , Silkvi Kheir Rahmi, Syahla Nurlaeli Ramdhani, Rafif Ratna Anggraeni Ratna Anggraeni Resti Noviani Rizal , Edwin Rizki Nurislaminingsih, Rizki Rohanda Rohanda Romadona, Rizki Rostika Yuliani Rozaanah Khoerunnisa Rully Khairul Anwar Saepuddin, Encang Sahlia, Malva Salsa Amalia Putri Samson CMS Shalsa Nurfadillah Silvia Fitriani Simson P. E Baok Siti Khodijah, Ute Lies Sri Maryanti Sukaesih, - Sulaiman, Kabir Alabi Susanne Dida Syarif, Najlaa Teguh laksana Thalia Rizky Augustine Tine Silvana Rachmawati Tine Silvana Rachmawati Tine Silvana Rachmawati Trie Damayanti Tyas, Zahra Wenning Ute Lies Siti Khadijah Wina Erwina Yunus Winoto Yunus Winoto Zaky Rakhmat, M. Zhafira kenes Yurialvita Zulfikar Akbar, Zulfikar