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Journal : Record and Library Journal

Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library Komariah, Neneng; Rodiah, Saleha; Saepudin, Encang
Record and Library Journal Vol 2, No 2 (2016): Juli-Desember
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (26.491 KB) | DOI: 10.20473/rlj.v2i2.3070

Abstract

This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which provide information services may implement emotional branding concept in creating emotional nuance which will build emotional nearness between the library and its users. It is hope that the emotional nearness  will create users’ satisfaction and  loyality, so the use of library will  increase. Emotional branding in library can be created through working performance of librarian who always try to create and maintain good relationships with users. Some strategies could be implemented, those are always ask the user first, ask their name and try to remember it, know information which usually needed, tell them when there is new information which relevant for them, create a situation that librarian always ready to help, show them that the librarian like to discuss with them, be a good listener, the librarian should be wear uniform with name tag, and be a mobile staff and ask the user if they need some helps.  The implementation of emotional branding in library services need a crucial change in mindset of library management in order to provide qualified services which suitable with users’ demand.   
Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library Komariah, Neneng; Rodiyah, Saleha; Saepuddin, Encang
Record and Library Journal Vol 2, No 2 (2016)
Publisher : D3 Teknisi Perpustakaan Fakultas Vokasi Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.005 KB) | DOI: 10.20473/rlj.V2-I2.2016.188-197

Abstract

This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which provide information services may implement emotional branding concept in creating emotional nuance which will build emotional nearness between the library and its users. It is hope that the emotional nearness  will create users’ satisfaction and  loyality, so the use of library will  increase. Emotional branding in library can be created through working performance of librarian who always try to create and maintain good relationships with users. Some strategies could be implemented, those are always ask the user first, ask their name and try to remember it, know information which usually needed, tell them when there is new information which relevant for them, create a situation that librarian always ready to help, show them that the librarian like to discuss with them, be a good listener, the librarian should be wear uniform with name tag, and be a mobile staff and ask the user if they need some helps.  The implementation of emotional branding in library services need a crucial change in mindset of library management in order to provide qualified services which suitable with users’ demand.
Ancient Manuscript as Cultural Identity in The Community of Kabuyutan Ciburuy Bayongbong Garut Residence Rodiyah, Saleha; Siti Khodijah, Ute Lies; Kurniasih, Nuning
Record and Library Journal Vol 3, No 1 (2017)
Publisher : D3 Teknisi Perpustakaan Fakultas Vokasi Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.362 KB) | DOI: 10.20473/rlj.V3-I1.2017.97-107

Abstract

The background of documenting manuscript of Kabuyutan Ciburuy is related to the process of community understanding towards conducting preservation, real value  of documenting and looking at the connection between documentation and efforts of preserving the cultural values embodied in the ancient manuscript. This study uses qualitative ethnographic approach. Data was collected through literature study, interview and observation. The result is that the ancient manuscripts can be maintained and prevented from damaging by storing them in proper temperature and humidity, and culturally maintained appropriately, besides understanding in the cultural context. Beside that, transforming to digital media is also done to avoid the old manuscripts from physical damage, although the contents are used for various purposes. Furthermore, the value of ancient manuscripts from this documentation is not only informative, historical and educational, but more culturally nuanced because the main purpose of this documentation activities aimed at developing the culture so that people of Kabuyutan Ciburuy understand the benefit value of ancient manuscript.
Co-Authors Adikancana, Hamzah Syarif Agung Budiono Agung Budiono Agus Rusmana Agus Rusmana Agus Rusmana Agustine, Merryam Aini, Qurratu Alfaris, Siti Alifia Andri Yanto Andri Yanto Anggun Rismawanti Angie Poetri Febrina Azzahra Anindya, Talitha Apriyana, Fina Aqila Ramadhiani Ariani, Andi Kamila Arsyanda, Diva Asep Saeful Rohman Asep Saeful Rohman Asep Zainal Abidin Atsilah Sofy Aliah Aulia, Zelin Nur Azzahra, Azizah Balqis Annisa Ramdhani Baok, Simson P. E Berliana, Naresh Aurelia Chelsea Maharani Alkautsar D, Ninis Agustini Dani, Ocxiela Imel Debora Sitorus Debora, Situmorang Dian Pertiwi Diana Saiful Bahry, Farrah Edwin Rizal Elnovani Lusiana Encang Saepudin Encang Saepudin Encang Saepudin Evi Novianti Evi Nursanti R Evi Nursanti Rukmana Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Evi Rosfiantika Fachri Rizky Pratama Fajri Hakim Nurliansyah Farida Nurfalah, Farida Fauziyah, Helen Nur Fitri Perdana, Fitri Gabriella Hadjar Utami Ihsaninnisa, Nalurita Ijlal Septian, Falih Ilma Maliha Jevon Joenesty Mauladhy Kartika H, Ainun Khoerunnisa, Lutfi Lutfi Khaerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa M. Zaky Rakhmat Madani, Zukhrufa Aura Malik, Rifki Rizkia Maryani, Eni Mauladhy, Jevon Joenesty Mawaddah, Roudhotul Meigrete, Jean Merryam Agustine Moh Faidol Juddi Muhammad Daffa Hafidzan Mulyana, Graceline Esterini Mustaffa, Normah Nabhilla Adzra Suwandi Nazar, M Azis Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Ninis Agustini Ninis Agustini d Ninis Agustini Damayani Nissa, Ervina Nur Noviani, Resti Nuning Kurniasih Nurcahyani, Hestianna Nurfadillah, Shalsa Nurmustafha, Nida Nursari, Tita Pawit M Yusup Prijana Prijana Putri, Salsa Amalia Rafif Ramdhani Rahma , Silkvi Kheir Rahmi, Syahla Nurlaeli Ramdhani, Rafif Ratna Anggraeni Ratna Anggraeni Resti Noviani Rizal , Edwin Rizki Nurislaminingsih, Rizki Rohanda Rohanda Romadona, Rizki Rostika Yuliani Rozaanah Khoerunnisa Rully Khairul Anwar Saepuddin, Encang Sahlia, Malva Salsa Amalia Putri Samson CMS Shalsa Nurfadillah Silvia Fitriani Simson P. E Baok Siti Khodijah, Ute Lies Sri Maryanti Sukaesih, - Sulaiman, Kabir Alabi Susanne Dida Syarif, Najlaa Teguh laksana Thalia Rizky Augustine Tine Silvana Rachmawati Tine Silvana Rachmawati Tine Silvana Rachmawati Trie Damayanti Tyas, Zahra Wenning Ute Lies Siti Khadijah Wina Erwina Yunus Winoto Yunus Winoto Zaky Rakhmat, M. Zhafira kenes Yurialvita Zulfikar Akbar, Zulfikar