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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis UNEJ e-Proceeding Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis MANAJEMEN DEWANTARA Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Cahaya Mandalika Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Kolaboratif Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Economics and Business Journal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) Jurnal Ekonomi dan Pembangunan Indonesia Journal of Humanities, Community Service, and Empowerment
Elimawaty Rombe
Faculty Of Economics And Business, Department Of Accounting, Tadulako University, Palu, Indonesia.
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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK THRIFT DAN DAMPAKNYA TERHADAP KEPUASAN KONSUMEN PADA YOUTH THRIFT MARKET DI KOTA PALU Elimawaty Rombe; Neng Reka Nurmalasari; Syamsul Bachri; Mohammad Zeylo Auriza
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.14873

Abstract

This study aims to determine the effect of Instagram social media marketing and price on thrift product purchasing decisions and their impact on customer satisfaction at the Youth Thrift Market in Palu City. The type of research used is descriptive quantitative. The sampling technique in this study used a purposive sampling method. The sample used was 80 respondents. The data collection technique used was distributing questionnaires and processed using Smart PLS version 3.0. The scale used in this study is the Likert scale. The analysis technique used is descriptive statistics which consists of direct and indirect influence variables and is supported by Patrial Least Squares (PLS) which consists of two approaches, namely Outer Model and Inner Model analysis. The results of this study indicate that significantly social media marketing Instagram has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, purchasing decisions have a positive and significant effect on consumer satisfaction, social media marketing Instagram has a positive and significant effect on customer satisfaction through purchasing decisions, prices have a positive and significant effect on consumer satisfaction through purchasing decisions. There is a positive but not significant influence between Instagram social media marketing on consumer satisfaction and price on consumer satisfaction.
Co-Authors Adfiyani Fadjar Afinda, Mayang Anisah Annaliah, Febrizha Anshar Anwar Mas’ud Asriadi Asriadi Astrid Jeane Mbosisi Benyamin Parubak Dewa Ayu Diah Resty Dg Parani, Syamsul Bahri Dian Harianti Edhi Taqwa Enki P Nainggolan ERDIYANSYAH, ERDIYANSYAH Fani Fani Farid Farid, Farid Farid Farid  Fatikahtul Islamiah Femilia Zahra Gatha Vesakha Hesti Evrianti Hesty Evrianti Hussam, Haidir Iga Maghfirah Deviana IRA NURIYA SANTI Irdinal Arief Jumiati Jumiati Kasim, Abdul Farid Kinsky, Niken Nazira KORNELIUS, YOBERTH Kristina Parinsi, Welimas Lawasa, Abdul Mutakhir Lestiani, Dewi Indra Maskuri Sutomo Michael Peoni Milany, Audy Putri Moh. Ali Murad Mohammad Riswandi Palawa Mohammad Zeylo Auriza Muhammad Fadil Alwi MUSLIMIN Muslimin Muslimin Mustamin a Muzakir Muzakir Muzakir Nawir, Dandi Neng Reka Nurmalasari Ni Luh Ayu Ghitaswari Ni Luh Putu Ulandari Nudiatulhuda Mangun Nurcaya Zahra Nurfadilla Nurfadilla Nurhikma Yanti Oldri Oktavian Palawa, Muh Riswandi POANI, ANDRE DARMAWAN Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Putri Putri, Putri Raehatuliana, Raehatuliana Rahmat Mubaraq Revan, Revan Rian Risendy Riska Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Roy Irawan Mendi Saharuddin Setiawan Mandala Putra Sri Wanti Suryadi Hadi Sutarman, Mohamad Anwar Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Tambaru, Rachman Thahir, Harifuddin Utari, Debbi Yanti Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Welimas Kristina Parinsi Wiri Wirastuti Zakiyah Zahara