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All Journal AKULTURASI (JURNAL ILMIAH AGROBISNIS PERIKANAN) Abdimas ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) EnviroScienteae Jurnal SOLMA Indonesia Journal of Halal Sains Akuakultur Tropis : Indonesian Journal of Tropical Aquaculture AGROMIX Journal of Aquaculture Science Jurnal Biomedika dan Kesehatan Journal of Aquaculture and Fish Health Cendekia Journal of Pharmacy RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) PENA AKUATIKA : JURNAL ILMIAH PERIKANAN DAN KELAUTAN Jurnal Abdi Insani Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Litbang Kota Pekalongan As-Sidanah : Jurnal Pengabdian Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Miyang : Ronggolawe Fisheries and Marine Science Journal Archive: Jurnal Pengabdian Kepada Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Belida Indonesia Benzena Pharmaceutical Scientific Journal Jurnal Pengabdian Kepada Masyarakat Radisi Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Jurnal Perikanan SEMINAR TEKNOLOGI MAJALENGKA (STIMA) Rahmah
Benny Diah Madusari
Program Studi Budidaya Perairan, Fakultas Perikanan, Universitas Pekalongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal SOLMA

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Literasi Aspek Pemasaran pada UKM “Nabil Collection” Benny Diah Madusari; Arum Ardianingsih; Dwi Edi Wibowo
Jurnal SOLMA Vol. 10 No. 3 (2021)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v10i3.7697

Abstract

Background: “Nabil Collection” are SMEs affected by restrictions on activities outside the home. SME “Nabil Collection” has been selling its shirt products conventionally so that when there is a policy of limiting activities outside the home, the sales of their products decrease. This literacy is carried out so that the SME “Nabil Collection” has the ability to do product packaging, the importance of trademarks and choose the right marketing media according to the product market target. Method: Literacy for SME owners “Nabil Collection” by providing modules on the marketing aspects of shirt products. Result: increased knowledge of “Nabil Collection” SME owners about product packaging, trademarks and online marketing media with social media. Conclusions: This literacy aspect of marketing increases the knowledge of “Nabil Collection” SME owners knowing more creative product packaging, realizing the importance of trademarks, more competitive shirt product prices and trying alternative social media-based marketing media to increase product sales during the time of restrictions on activities outside the home.
Co-Authors A Halim Abdul Muqsith Abdul Wafi Abdul Wafi Abdul Wafi, Abdul Abi Ardana Ade Irma Nahdliyyah Adimahsyaf, Nur Fadhilah Akhmad Sakhowi Alfisha, Tisie Hawa Amala Dwi Bastiar Anwar Fauzan Anwar Fauzan Arbina Satria Afiatan Ardhani, Hisdha Ardi Setyo Prabowo Arif Budiarjo Arum Ardianingsih Ashari Fahrurrozi Ashari Fahrurrozi Astryani, Nilam Lingga Asyari, Hasanudin Awaliyah Feni Furoidah Azhari Fahrurrozi B. Sarian, Hazen Mellai Xyza Bagus Kuncoro Aziz Bastiar, Amala Dwi Budianto Budianto Choliq Sabana Christianto, Paminto Agung Danang Satrio Dewi Mardhiyana Dinanti, Fathia Kesuma Dwi Edi Wibowo Edho Pawenang Eka Adi Supriyanto Ekanita Desiani Endang Hilmi eni retno wati Esti Maret Rofiani Fahrurrozi, Ashari Fajar, Dwi Aryo Fajar, Imam Saefudin Fajri Nur Hidayat Farchan Mushaf Al Ramadhani Farhat, Yusna Felia Fatchul Huda Fauziah, Fifin Firman Ardiansyah Hadi Pranggono Hartati, Loso Hayati Soeprapto Heri Ariadi Heri Ariadi Heri Ariadi Heri Ariadi Hernanda, Ary Setya Ida Baroroh Ida Baroroh, Ida Ikhsan, Maullidin Khoerul Ilyas, Tarbudi Imam Arifin Imam Suraji Imam Suraji Juita Sihombing Junaidi, Teuku Kharismatul Khasanah Kharismatul Khasanah Kuat Ismanto Linayati Loso Hartati M. Haris Williansyah M. Zulkham Yahya M.B. Syakirin M.B. Syakirin Maghfiroh * Maharani, Kayla Mahardhika Nur Permatasari Mahardhika Nur Puspitasari Ma’arif, Samsul Ma’ruf Dwi Moh. Bahrus Syakirin Mohammad Bahrus Syakirin Muhammad Naoval Haris Muhammad Taqwa Muhammad Zulkham Yahya Muhammad Zulkham Yahya Munadi Munadi Nanda Riskyana Nauval Rabbani Nila Oktaviani Nisa, Silvianita Khoirun Nugraha, Deril Eka Dava Nugraha, Mada Widi Pamungkas, Muhammad Aji Bagus Pamungkas1, Muhammad Aji Bagus Permana, Rukmi Ayu Pradana, Candra Dwi Praktikwo, Suryo Purnama, Candra Adi Rukmi Ayu Permana Sajuri, Sajuri Sarah Della Rossa Shella Pratama Sihombing, Juita Lusiana Siska Rusmalina Slamet Suharto Slamet Suharto, Slamet Sri Sudarmiati Suryani Suryani Suryani Suryani Suryo Praktikwo Suryo Pratikwo Syafiyya Hanifah Putri Syakirin, M Bahrus Syakirin, M.B. Syakirin, Moh. Bahrus Syam, Dzulfiqar Ammar Syamsuddin, M. Dicky Tarbudi Ilyas Tisie Hawa Alfisha Tri Yusufi Mardiana Ubad Badrudin wati, eni retno Widianto, M. Yogi Saputra Wijianto * Wijianto Wijianto Wijianto, Heri Ariadi Wiradana, Bahtiar Hanafi Yahya, M. Zulham Yahya, Muhammad Zulkham Yuyun Suprapti