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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Journal of Educational Administration and Leadership (JEAL) Indo-MathEdu Intellectuals Journal KOMUNIKATA57 Economic Reviews Journal International Education Trend Issues Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Jurnal Ilmu Komunikasi dan Sosial Politik Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Brand Communication Jurnal Ilmu Sosial dan Humaniora As-Syirkah: Islamic Economic & Financial Journal
Mochammad Mirza
Universitas Islam Syekh-Yusuf
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analisis Komunikasi Pemasaran Layla Cake Bakery Dalam Meningkatkan Penjualan Pascapandemi Covid-19 Dianatunisa, Siti; Sukanda, Ukon Furkon; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11125624

Abstract

Masa Pandemi Covid-19 membuat seluruh bisnis yang ada di Dunia ini mengalami penurunan penjualan, khususnya di Indonesia. Dampak dari adanya Pandemi ini membuat pemerintah harus membuat kebijakan baru untuk pemulihan ekonomi secara konsisten yang ada di Indonesia. Layla Cake Bakery merupakan sebuah usaha yang menjual aneka kue ulang tahun, kue bolu, serta berbagai aksesoris ulang tahun lainnya. Pada masa Pandemi Covid-19 bisnis ini mengalami penurunan penjualan, namun pada Pascapandemi bisnis ini berangsur meningkat kembali penjulannya. Melalui komunikasi pemasaran yang baik, sehingga dapat mengalami peningkatan yang pesat. Layla Cake Bakery menggunakan bauran pemasaran mix 7P (product, price, place, promotion, people, process, dan physical evidence) sebagai alat komunikasi untuk meningkatkan penjualan. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana komunikasi pemasaran Layla Cake Bakery dalam meningkatkan penjualan. Hasil penelitian menjelaskan bahwa dalam komunikasi pemasaran yang dilakukan oleh Layla Cake Bakery berjalan dengan baik dan dapat meningkatkan penjualan. Penelitian ini menggunakan metode kualitatif, dalam metode penelitian ini berfokus pada pengumpulan data deskriptif. Teknik pengumpulan data yang diperoleh dalam penelitian ini melalui observasi, wawancara, dokumentasi.
Analisis Resepsi Khalayak Dewasa Awal Terkait Toxic Relationship Melalui Tayangan Youtube Gita Savitri Devi” Respon Kasus Lesti Pertanda Netizen Kurang Berempati #Beropini Eps 88 Dini, Wulan; Fournawati, Sri Murdilah; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11159834

Abstract

Toxic relationship merupakan masalah yang cukup serius di tahun 2022. Di Indonesia, menurut catatan tahunan Komnas Perempuan (2022), terdapat 813 kasus kekerasan pasangan suami istri dan 463 kasus kekerasan mantan pacar.Salah satu kasus yang sempat menarik perhatian masyarakat indonesia ialah kasus yang terjadi oleh seorang public figur yaitu Lesti Kejora yang mendapatkan kekerasan dalam rumah tangga oleh suaminya Rizki Bilar. Kasus kekerasan yang dialami oleh Lesti Kejora dibahas oleh Gita Savitri Devi yang merupakan influencer dikanal channel youtubenya yang berjudul “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” #Beropini eps 88. Tujuan dari penelitian ini adalah Untuk mengetahui pemaknaan dewasa awal terhadap isu Toxic Relationship dalam konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” dan untuk mengetahui bagaimana hasil dari proses analisis resepsi yang akan mengkategorikan audience dalam posisi Dominant Reading, Negotiated Reading dan Oposisi. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode analisis resepsi dan teknik pengumpulan data wawancara mendalam. Teori utama yang digunakan dalam penelitian ini adalah teori resepsi khalayak dan teori encoding – decoding dari Stuart Hall. Hasil penelitian ini menyatakan bahwa Terdapat empat informan yang masuk dalam posisi Dominant Reading yaitu informan yang menyetujui dan menerima begitu saja isi dari konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” karena mereka berpendapat sesuai dengan pengalaman yang mereka alami. Terdapat satu informan yang masuk dalam posisi Negotiated Reading informan ini setuju tetapi mengkritisi isi konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati”. Terdapat dua informan yang masuk dalam posisi Oppositional Reading yaitu informan tidak setuju dengan isi konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” alasannya karena isi vidio tersebut tidak sesuai dengan pengalaman yang mereka rasakan.
Strategi Komunikasi Mandorumah dalam Mewujudkan Eksistensi Slogan Kontraktor Anti Molor Yanto, Heri; Mirza, Mochammad; Hardiyanti , Rini
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.533

Abstract

The prevalent cases of stalled contractors have drawn attention within the construction industry. However, Mandorumah, a contracting company, has taken a different approach as the "Anti-Delay Contractor." Through qualitative research in the form of a case study, the focus lies on the company's communication strategies concerning quality, timeliness, and efficiency. Through direct observation and in-depth interviews, it was revealed that Mandorumah fortifies its image through social media, implements ongoing evaluations based on customer feedback, and engages actively in two-way communication with clients. As a result, Mandorumah has established a reputation as a reliable contractor. Their communication strategy, emphasizing customer satisfaction, effective utilization of social media, and continuous service evaluations, successfully portrays the "Anti-Delay Contractor" identity, highlighting reliability and trust in delivering projects to high standards and on time. Mandorumah serves as an exemplar in addressing challenges within the construction industry by committing to reliable and trustworthy outcomes
Strategi Komunikasi Pemasaran Hotel dalam Meningkatkan Angka Okupansi: Studi Kasus Hotel Yasmin Karawaci Pasca pandemi Covid-19 Tasyharani, Alfiandi; Furkon, Ukon; Mirza, Mochammad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.697

Abstract

Life after the Covid-19 pandemic has started since the middle of 2022. The impact of the Covid-19 pandemic has brought losses to business people, one of which is hotel services, which can be said to be the first to be affected by the Covid-19 pandemic and experience delays in recovering it. This research aims to find out the marketing communication strategy carried out by Hotel Yasmin Karawaci in increasing the occupancy rate after the Covid-19 pandemic. Having been used as a quarantine place for Covid-19 isolation patients for 2 years, the Yasmin Karawaci Hotel had to rise again to increase hotel occupancy rates and convince guests and potential guests that the hotel was free from the spread of Covid-19. To explain this situation, researchers use qualitative methods. The results obtained are that Yasmin Karawaci Hotel has carried out a good and effective marketing communication strategy in increasing hotel occupancy rates which refers to the "marketing communication mix". By implementing this strategy to attract guests and potential guests who want to stay at the hotel, it is evident that the number of guests has increased gradually. To overcome the obstacles experienced in implementing the post-pandemic Covid-19 marketing communication strategy, Hotel Yasmin Karawaci always conducts evaluations with hotel staff and employees.
Peran Komunikasi Antar pribadi dalam Meningkatkan Kondisi Ketahanan Mental Atlet: Studi Kasus Klub Anugerah Gatra ZZ Badminton Academy Fatin Habibah; Aulian Khairani; Mochammad Mirza
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4562

Abstract

The focus of this research is the decline in athletes' mental resilience caused by the surrounding environment. The purpose of this study is how interpersonal communication helps athletes improve their mental resilience. The research informants were 11 people, using purposive sampling technique. This research method is descriptive qualitative. According to the results of data analysis, the informants communicate in two directions and verbally and nonverbally during training and matches to conduct directed and organized communication. In this study, the role of interpersonal communication also includes the exchange of expressions that are eager to be said, aiming to solve the problem of non-open communication, which has an impact on the condition of athletes' mental resilience. The challenge faced by athletes is the lack of self-confidence needed to defeat their opponents. Athletes' physical condition is not always stable during training and matches, which leads to mental stress and unpreparedness to face opponents. This is evaluated by considering the experience of failure, feelings, and pressure on oneself.  
Strategi Komunikasi dalam Mengatasi Keluhan Pelanggan: Studi Kasus PT. Namto Kraf Indo Firdaus, Achmad; Mirza, Mochammad; Fournawati, Sri Murdilah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4596

Abstract

This research aims to analyze communication strategies in dealing with customer complaints at a company called PT. Namto Kraf Indo. Handling complaints is a crucial part of the business world that can have a big impact if not resolved quickly. Therefore, an effective communication strategy is needed so that complaints can be resolved immediately. This research uses a qualitative approach with a case study method. Data collected through observation, in-depth interviews and documentation of workers, managers and other related divisions. Data analysis was carried out using descriptive qualitative analysis techniques to identify forms of communication strategies carried out by the company and to look for factors inhibiting the communication process in the company. The results of the research show that the communication strategy used by the Namto company is not completely good, it needs to continue to be developed by improving the quality of the workforce so that it is better able to compete with other companies and it needs to hold gradual job training for employees so that they are able to have additional skills to support better service capacity. good for the company. Researchers suggest the need for a more intense evaluation, this is useful so that companies know where the capacity of their workers is and how to improve it to help the company compete with other companies in terms of service and quality of its workforce.
Analisis Komunikasi Pariwisata Disbudpar Kota Tangerang dalam Event Pariwisata Festival Cisadane 2024 Gilang Kurniawan; Faisal Tomi Saputra; Mochammad Mirza
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4890

Abstract

The Cisadane Festival is an annual event organised with the aim of preserving culture in Tangerang City.  This festival is one of the large and lively tourist agendas because there are various interesting events presented. Thus, it needs to be promoted to increase the number of tourist visits. This research aims to analyse and find out how the Tourism Communication of the Tangerang City Culture and Tourism Office in promoting the Cisadane Festival held in Tangerang City, as well as to examine the obstacles that exist in the promotion process carried out. This research uses the theory of integrated marketing communication, with the method used in this research is descriptive qualitative. The results showed that tourism communication used by Disbudpar Tangerang City in promoting the Cisadane Festival integrated the promotion mix. This can be seen from the utilisation of various types of media: print media such as Live magazine and Kota Benteng newspaper, outdoor media such as banners and billboards, and electronic media which includes online media coverage and social media content. Barriers to promotional activities are due to marketing budget factors, urgent event readiness, and the lack of optimisation of the Tangerang Live service application.
Manajemen komunikasi organisasi dalam meningkatkan kerjasama tim pada Wedding Organizer Agam Surya Lesmana Yoman, Mad; Mochammad Mirza; Eka Darma Putra
Journal of Educational Administration and Leadership Vol. 5 No. 3 (2025): Vol 5 Issue 3 (2025)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jeal.v5i3.564

Abstract

meningkatkan kerjasama tim pada Agam Surya Lesmana Wedding Organizer (ASL.WO). Keterbatasan jumlah karyawan tetap mendorong perusahaan untuk merekrut tenaga freelance, yang pada praktiknya menimbulkan tantangan komunikasi dan koordinasi kerja. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa manajemen komunikasi di ASL.WO telah berjalan cukup baik dan bersifat sinergis, namun masih sangat bergantung pada peran dominan leader, khususnya pada tahap perencanaan dan pengawasan. Komunikasi interpersonal dan informal terbukti mampu meningkatkan adaptasi serta keterlibatan tenaga freelance, sehingga berdampak positif terhadap kerjasama tim. Penelitian ini merekomendasikan peningkatan pelibatan anggota tim sejak tahap perencanaan dan penguatan sistem komunikasi internal agar efektivitas kerja tim dapat ditingkatkan secara berkelanjutan.
Efektivitas Iklan Melalui Whatsapp Blast Terhadap Keputusan Pembelian di Tunas Toyota Cimone Titania Febriyanti Sutanto; Faisal Tomi Saputra; Mochammad Mirza
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4028

Abstract

The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study. The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study.
Strategi Pemasaran Ohana Enterprise dalam Meningkatkan Penjualan Paket Wedding Tahun 2023 Diah Widiargun; Alamsyah Alamsyah; Ari Suseno; Mochammad Mirza
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4441

Abstract

In developing a business in the wedding sector, Ohana Enterprise has created several wedding packages for brides-to-be who want to celebrate their wedding festively and efficiently. Researchers use the Observation study method and interviews. using qualitative descriptive data analysis techniques which will be analyzed using the 4P variable marketing mix strategy, price, place, product and promotion. With the aim of knowing the marketing strategies used in increasing sales of wedding packages in 2023. Based on the research that has been done, Ohana Enterprise offers wedding package prices depending on the type of options provided to increase sales of wedding packages at Ohana Enterprise in 2023 can be adjusted to client requests and the flexibility of the prices offered, the choice of venues provided is more than 50 venues, active promotion through social media content, Ohana Enterprise which has branches in various places, event and marketing teams that are actively involved in marketing carried out until the event takes place.
Co-Authors Abdul Rafi Jamaludin Abdurahman, Ade Irfan Achmad Firdaus Afnan Alifiyan Afriadi, Bambang Agustiana, Elyza Zahra Ahmad, Nurwidiyastuti Ajeng Pradesti Alamsyah - Alamsyah Alamsyah Alamsyah Alamsyah Andri Irwanda Ari Suseno Ari Suseno Aulian khairani Awaliah, Destalifta Wimbakti Colega Oli, Mario Daeli, Justianus Delima, Isniyunisyafna Diah Destalifta Wimbakti Awaliah Devi Julianti Diah Delima, Isniyunisyafna Diah Widiargun Dianatunisa, Siti Dini, Wulan Eka Darma Putra Eka Wulandari Emelsi Jeffri, Suci Emelsi, Suci Fadhilah, Fahri Faisal Tomi Saputra Fatin Habibah Fatkar, Budiastuti Fithal Amin Fitri Amalina Fitri Fitri Fournawati, Fournawati Fournawati, Sri Murdilah Furkon Sukanda, Ukon Furkon, Ukon Gilang Kurniawan Goni, Harki Said Al Hardiyanti , Rini haris, achmad Hemalya Yunnisa Herdian, R Syifa Putri Heri yanto Hervian, Naufal Fadhila Ignes Ambarwati Irwanda, Andri Isnaniah, Isnaniah Isniyunisyafna Diah Delima Jamaludin, Abdul Rafi Jody Halfan Julianti, Devi Khasanah, Prisca Dwi Puspa Kurniawan, Gilang Kusumawardani, Frisca Lina wati Mad Yoman Mad Yoman Meliana, Tiara Muhamad Nur Muhammad Satria Permana Nanda Abbrila Sastia Nazwa Novia Yasmin Nur Fitriyani Hamzah Nur Meilasari Oksapianus, David Soni Pradesti, Ajeng Prasetyo, Adimas Yusuf Putri, Salwa Maulidina Rahmah, Milyuna Riza Gusti Rahayu Rojviyani Tsaqila Rosmeri Simorangkir, Melda Rumia Salwa Maulidina Putri Saputra, Faisal Tomi Siti Megawati Putri Siti Nur Aisah Sobirov, Bobur Sri Murdilah Fournawati Subekti, Jesiana Dwi Suci Emelsi Jeffri Sugeng Lubar Prastowo Sukanda, Ukon Furkon Suseno, Ari suseno, ari suseno Sutanto, Titania Febriyanti Syarifah Fatimah Tasyharani, Alfiandi Tika Aryana Wibisono Titania Febriyanti Sutanto Urfah Atut Chosiyah Widiargun, Diah Yoman, Mad