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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Indo-MathEdu Intellectuals Journal KOMUNIKATA57 Economic Reviews Journal International Education Trend Issues Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Jurnal Ilmu Komunikasi dan Sosial Politik Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Brand Communication Jurnal Ilmu Sosial dan Humaniora As-Syirkah: Islamic Economic & Financial Journal
Mochammad Mirza
Universitas Islam Syekh-Yusuf
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Hotel dalam Meningkatkan Angka Okupansi: Studi Kasus Hotel Yasmin Karawaci Pasca pandemi Covid-19 Tasyharani, Alfiandi; Furkon, Ukon; Mirza, Mochammad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.697

Abstract

Life after the Covid-19 pandemic has started since the middle of 2022. The impact of the Covid-19 pandemic has brought losses to business people, one of which is hotel services, which can be said to be the first to be affected by the Covid-19 pandemic and experience delays in recovering it. This research aims to find out the marketing communication strategy carried out by Hotel Yasmin Karawaci in increasing the occupancy rate after the Covid-19 pandemic. Having been used as a quarantine place for Covid-19 isolation patients for 2 years, the Yasmin Karawaci Hotel had to rise again to increase hotel occupancy rates and convince guests and potential guests that the hotel was free from the spread of Covid-19. To explain this situation, researchers use qualitative methods. The results obtained are that Yasmin Karawaci Hotel has carried out a good and effective marketing communication strategy in increasing hotel occupancy rates which refers to the "marketing communication mix". By implementing this strategy to attract guests and potential guests who want to stay at the hotel, it is evident that the number of guests has increased gradually. To overcome the obstacles experienced in implementing the post-pandemic Covid-19 marketing communication strategy, Hotel Yasmin Karawaci always conducts evaluations with hotel staff and employees.
Peran Komunikasi Antar pribadi dalam Meningkatkan Kondisi Ketahanan Mental Atlet: Studi Kasus Klub Anugerah Gatra ZZ Badminton Academy Fatin Habibah; Aulian Khairani; Mochammad Mirza
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4562

Abstract

The focus of this research is the decline in athletes' mental resilience caused by the surrounding environment. The purpose of this study is how interpersonal communication helps athletes improve their mental resilience. The research informants were 11 people, using purposive sampling technique. This research method is descriptive qualitative. According to the results of data analysis, the informants communicate in two directions and verbally and nonverbally during training and matches to conduct directed and organized communication. In this study, the role of interpersonal communication also includes the exchange of expressions that are eager to be said, aiming to solve the problem of non-open communication, which has an impact on the condition of athletes' mental resilience. The challenge faced by athletes is the lack of self-confidence needed to defeat their opponents. Athletes' physical condition is not always stable during training and matches, which leads to mental stress and unpreparedness to face opponents. This is evaluated by considering the experience of failure, feelings, and pressure on oneself.  
Strategi Komunikasi dalam Mengatasi Keluhan Pelanggan: Studi Kasus PT. Namto Kraf Indo Firdaus, Achmad; Mirza, Mochammad; Fournawati, Sri Murdilah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4596

Abstract

This research aims to analyze communication strategies in dealing with customer complaints at a company called PT. Namto Kraf Indo. Handling complaints is a crucial part of the business world that can have a big impact if not resolved quickly. Therefore, an effective communication strategy is needed so that complaints can be resolved immediately. This research uses a qualitative approach with a case study method. Data collected through observation, in-depth interviews and documentation of workers, managers and other related divisions. Data analysis was carried out using descriptive qualitative analysis techniques to identify forms of communication strategies carried out by the company and to look for factors inhibiting the communication process in the company. The results of the research show that the communication strategy used by the Namto company is not completely good, it needs to continue to be developed by improving the quality of the workforce so that it is better able to compete with other companies and it needs to hold gradual job training for employees so that they are able to have additional skills to support better service capacity. good for the company. Researchers suggest the need for a more intense evaluation, this is useful so that companies know where the capacity of their workers is and how to improve it to help the company compete with other companies in terms of service and quality of its workforce.
Analisis Komunikasi Pariwisata Disbudpar Kota Tangerang dalam Event Pariwisata Festival Cisadane 2024 Gilang Kurniawan; Faisal Tomi Saputra; Mochammad Mirza
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4890

Abstract

The Cisadane Festival is an annual event organised with the aim of preserving culture in Tangerang City.  This festival is one of the large and lively tourist agendas because there are various interesting events presented. Thus, it needs to be promoted to increase the number of tourist visits. This research aims to analyse and find out how the Tourism Communication of the Tangerang City Culture and Tourism Office in promoting the Cisadane Festival held in Tangerang City, as well as to examine the obstacles that exist in the promotion process carried out. This research uses the theory of integrated marketing communication, with the method used in this research is descriptive qualitative. The results showed that tourism communication used by Disbudpar Tangerang City in promoting the Cisadane Festival integrated the promotion mix. This can be seen from the utilisation of various types of media: print media such as Live magazine and Kota Benteng newspaper, outdoor media such as banners and billboards, and electronic media which includes online media coverage and social media content. Barriers to promotional activities are due to marketing budget factors, urgent event readiness, and the lack of optimisation of the Tangerang Live service application.
Efektivitas Iklan Melalui Whatsapp Blast Terhadap Keputusan Pembelian di Tunas Toyota Cimone Titania Febriyanti Sutanto; Faisal Tomi Saputra; Mochammad Mirza
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4028

Abstract

The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study. The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study.
Strategi Pemasaran Ohana Enterprise dalam Meningkatkan Penjualan Paket Wedding Tahun 2023 Diah Widiargun; Alamsyah Alamsyah; Ari Suseno; Mochammad Mirza
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4441

Abstract

In developing a business in the wedding sector, Ohana Enterprise has created several wedding packages for brides-to-be who want to celebrate their wedding festively and efficiently. Researchers use the Observation study method and interviews. using qualitative descriptive data analysis techniques which will be analyzed using the 4P variable marketing mix strategy, price, place, product and promotion. With the aim of knowing the marketing strategies used in increasing sales of wedding packages in 2023. Based on the research that has been done, Ohana Enterprise offers wedding package prices depending on the type of options provided to increase sales of wedding packages at Ohana Enterprise in 2023 can be adjusted to client requests and the flexibility of the prices offered, the choice of venues provided is more than 50 venues, active promotion through social media content, Ohana Enterprise which has branches in various places, event and marketing teams that are actively involved in marketing carried out until the event takes place.
Komunikasi Organisasi dalam Pengambilan Kebijakan di DPMPTS Kota Tangerang Abdul Rafi Jamaludin; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4447

Abstract

This research aims to explore the relationship between organizational communication and policy making at the Tangerang City DPMPTSP Secretariat. The research background arises from the important role of communication in forming effective decisions and policies in public service organizations. The main objective is to analyze how the dynamics of organizational communication influence the quality of policies and the implementation process at the DPMPTSP Secretariat. The research method used is a qualitative approach using in-depth interviews with leaders, staff and related external stakeholders. Theme analysis was used to organize and interpret the data. The research results show that the quality of organizational communication greatly influences the effectiveness of policy making and its implementation. The findings of this research highlight the importance of clarity of organizational vision and goals, open communication between leadership and staff, and horizontal coordination between units. The implication of this research is the need to strengthen organizational communication as a strategy to improve the quality of policies and be responsive to community needs.
Pola Komunikasi Organisasi Kepemimpinan PT. Bank Syariah Indonesia KCP Tangerang Tanah Tinggi Andri Irwanda; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4489

Abstract

An organization must strive to create a working environment where leaders and employees feel comfortable with each other. To this goal, leaders who have the power and ability to inspire their colleagues to do better in their work. Good leaders have the ability to give direction, correction, and evaluation to their subordinates to help them the goals of the organization. This research is categorized into exploratory research followed by descriptive research. Explorative research is an early study aimed at obtaining an idea of a subject of research that will be further studied. Descriptive study is a study whose purpose is to show (describe) something, and is non-experimental because the research is not under the direct control of the researcher.In delineating the communication patterns at BSI PT KCP Tangerang Terra Alto, the results of qualitative findings from in-depth interviews with employees and leaders describe the application of various forms of communication. Some respondents stated that face-to-face meetings provided opportunities for non-verbal expression and strengthened team members' connections. In the context of evaluating the effectiveness of communication, observational data show that the level of employee participation in policy discussions and implementation is a key indicator. In an in-depth study of the organizational communication and leadership patterns at PT Bank Syariah Indonesia (BSI) KCP Tangerang Tanah High, the data findings describe the diversity and complexity of the internal dynamics of the organization. Adopting a holistic approach in the type of communication, involving both formal and informal elements, provides room for creative exchange of ideas. Despite the dominant digital media, the value of face-to-face meetings remains significant, enabling non-verbal expression and strengthening interpersonal connections. From these findings, it can be concluded that organizations face complex challenges in managing communication and leadership patterns. Strategic recommendations include optimizing leadership styles, developing communication skills, and setting up forums for exchange of ideas.
Peran Program “Isi Piringku” melalui Bidan Inspiratif PT Kimia Farma Tbk dalam Membangun Citra Positif di Desa Rancagong Nur Meilasari; Aulian Khairani; Mochammad Mirza
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i1.3344

Abstract

Penelitian ini bertujuan untuk menganalisis peran Program "Isi Piringku" yang dijalankan oleh Bidan Inspiratif PT Kimia Farma Tbk dalam membangun citra positif perusahaan di Desa Rancagong, Kabupaten Tangerang. Program ini merupakan upaya intervensi kesehatan untuk menurunkan angka stunting dan meningkatkan status gizi ibu hamil melalui edukasi gizi seimbang, pemberian makanan bergizi, serta pendampingan kesehatan selama masa kehamilan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus, menggunakan teknik pengumpulan data yang digunakan yaitu observasi, wawancara, dan dokumentasi. Analisis data dilakukan secara deskriptif induktif dengan mengaitkan temuan empiris pada teori citra pada program tanggung jawab sosial perusahaan (CSR). Hasil penelitian menunjukkan bahwa pelaksanaan Program "Isi Piringku" mampu memberikan dampak positif signifikan terhadap penurunan angka stunting di wilayah intervensi, serta meningkatkan citra positif PT Kimia Farma Tbk di mata masyarakat. Selain itu, program ini efektif dalam membangun hubungan harmonis antara perusahaan dan komunitas lokal melalui kolaborasi lintas sektor. Hambatan yang ditemui terutama dalam hal monitoring dan evaluasi lapangan dapat diatasi dengan kerja sama bersama lembaga sosial mitra. Penelitian ini menyimpulkan bahwa program CSR berbasis pelayanan kesehatan ibu hamil seperti "Isi Piringku" dapat menjadi strategi efektif untuk membangun citra perusahaan sekaligus mendorong peningkatan kesejahteraan masyarakat.
Pola Komunikasi Organisasi Human Resource Development dalam Meningkatkan Motivasi Kerja Karyawan Generasi Y: Studi Kasus PT Eds Manufacturing Indonesia Automotive Wire Nanda Abbrila Sastia; Aulian Khairani; Mochammad Mirza
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 3 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/r6g64612

Abstract

                This study aims to examine HR communication patterns in increasing work motivation among Generation Y employees at PT Eds Manufacturing Indonesia Automotive Wire and the obstacles HR faces in this effort. The research method used was qualitative, with data collected through observation, interviews with HR and several Generation Y employees, and documentation. Generation Y employees exhibit high absenteeism and low motivation, which impacts company productivity. Characteristics of this generation, such as the need for work-life balance and open communication, must be addressed. Despite the existence of reward and training programs, HR's role in fostering effective two-way communication remains crucial to increasing employee motivation, loyalty, and productivity.
Co-Authors Abdul Rafi Jamaludin Abdurahman, Ade Irfan Achmad Firdaus Afnan Alifiyan Afriadi, Bambang Agustiana, Elyza Zahra Ahmad, Nurwidiyastuti Ajeng Pradesti Alamsyah Alamsyah - Andri Irwanda Aulian Khairani Aulian khairani Awaliah, Destalifta Wimbakti Bobur Sobirov Budiastuti Fatkar Daeli, Justianus Delima, Isniyunisyafna Diah Destalifta Wimbakti Awaliah Devi Julianti Diah Delima, Isniyunisyafna Diah Widiargun Dianatunisa, Siti Dini, Wulan Eka Wulandari Emelsi Jeffri, Suci Emelsi, Suci Fadhilah, Fahri Faisal Tomi Saputra Fatin Habibah Fithal Amin Fitri Amalina Fitri Fitri Fournawati, Fournawati Fournawati, Sri Murdilah Furkon Sukanda, Ukon Furkon, Ukon Gilang Kurniawan Goni, Harki Said Al Hardiyanti , Rini haris, achmad Hemalya Yunnisa Herdian, R Syifa Putri Heri yanto Hervian, Naufal Fadhila Ignes Ambarwati Irwanda, Andri Isnaniah Isnaniah Isniyunisyafna Diah Delima Jamaludin, Abdul Rafi Jody Halfan Julianti, Devi Khasanah, Prisca Dwi Puspa Kurniawan, Gilang Kusumawardani, Frisca Lina wati Mad Yoman Mad Yoman Mario Colega Oli Melda Rumia Rosmeri Simorangkir Meliana, Tiara Muhamad Nur Muhammad Satria Permana Nanda Abbrila Sastia Nazwa Novia Yasmin Nur Fitriyani Hamzah Nur Meilasari Oksapianus, David Soni Pradesti, Ajeng Prasetyo, Adimas Yusuf Putri, Salwa Maulidina Rahmah, Milyuna Riza Gusti Rahayu Rojviyani Tsaqila Salwa Maulidina Putri Saputra, Faisal Tomi Siti Megawati Putri Siti Nur Aisah Sri Murdilah Fournawati Subekti, Jesiana Dwi Suci Emelsi Jeffri Sugeng Lubar Prastowo Sukanda, Ukon Furkon Suseno, Ari suseno, ari suseno Sutanto, Titania Febriyanti Syarifah Fatimah Tasyharani, Alfiandi Tika Aryana Wibisono Titania Febriyanti Sutanto Urfah Atut Chosiyah Widiargun, Diah Yoman, Mad