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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Indo-MathEdu Intellectuals Journal KOMUNIKATA57 Economic Reviews Journal International Education Trend Issues Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Jurnal Ilmu Komunikasi dan Sosial Politik Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Brand Communication Jurnal Ilmu Sosial dan Humaniora As-Syirkah: Islamic Economic & Financial Journal
Mochammad Mirza
Universitas Islam Syekh-Yusuf
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Komunikasi Pemasaran dalam Meningkatkan Kunjungan Wisatawan: Studi Kasus Wisata Jasmineparkind Kab. Tangerang Kusumawardani, Frisca; Mochammad Mirza; Ajeng Pradesti
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.451

Abstract

Marketing communication is a means by which companies inform, persuade and increase consumers directly or indirectly about the products, brands or services they sell. The aim of this research was to determine the marketing communications carried out by Jasminepark in increasing tourist visits and the obstacles and supporters in increasing tourist visits. This research uses the IMC (Integrated Marketing Communication) theory with 5 elements, namely advertising, sales promotion, public relations, personal selling, and direct marketing. This research used a descriptive qualitative method by interviewing 5 informants, namely, Jasminepark marketing, Jasminepark Supervisor, and 3 visitors. Data collection techniques used in research are interviews, observation and documentation. The results of this research show that Jasminepark's marketing communications in increasing tourist visits use Integrated Marketing Communication (IMC). This increases the number of tourist visits to Jasmineparkind.
Analisis Framing Pemberitaan “Ndasmu Etik” dalam Debat Calon Presiden (Capres) 2024 Di Portal Kompas.Com dan Tempo.Co Siti Nur Aisah; Mochammad Mirza; Ari Suseno
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.477

Abstract

This research is entitled "Analysis of the Framing of Reporting "Ndasmu Etik" in the 2024 Presidential Candidate (Capres) Debate on the Kompas.Com and Tempo.Co Portals". This research aims to find out how the online media Kompas.com and tempo.co frame the reporting of "ndasmu istik" made by Prabowo during the presidential election debate forum. This research uses framing analysis, which analyzes news using syntax, script, thematic and rhetorical. The theory used in this research is framing analysis. The objects of this research are 7 (seven) Kompas.com news texts and 7 (seven) Tempo.co news texts regarding the "ndasmu istik" that Prabowo uttered during the debate. This research method uses a descriptive qualitative approach. This research uses the Zhongdang Pan and Gerald M Koscicki model analysis technique. The results of the research show that the news published by the online media kompas.com attempts to lead public opinion towards Prabowo's behavior and remarks which are considered inappropriate, while the online media Tempo.co has its own way of framing news.
Fenomena Perubahan Perilaku Menyimpang pada Permainan Judi Slot Online di Kota Tangerang Goni, Harki Said Al; Wati, Lina; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10526332

Abstract

Penyimpangan Sosial merupakan konsep masalah sosial berkaitan dengan pelanggaran norma, artinya sesuatu yang dianggap sebagai masalah sosial karena menyangkut hubungan manusia dengan nilai-nilai dan merupakan gangguan terhadap tujuan kehidupan masyarakat. Salah satu bentuk permasalahan sosial yang telah ada sejak zaman dahulu adalah Fenomena perjudian. Teori yang digunakan dalam penelitian ini adalah teori interaksionisme simbolis dengan pengembangan teori ABC (Antecedent, Behavior, Consequence) yang dikembangkan oleh B.F. Skinner. Paradigma yang digunakan dalam penelitian ini adalah paradigma konstruktivisme dengan metode penelitian kualitatif. Pendekatan penelitian yang digunakan adalah pendekatan fenomenologi. Adapun objek yang digunakan dalam penelitian ini merupakan perubahan perilaku menyimpang yang dilakukan oleh masyarakat khususnya para pemain judi slot di Kota Tangerang yang berjumlah 12 orang dengan teknik validasi data menggunakan triangulasi data. Hasil penelitian menunjukan terdapat 3 poin pengenalan yang yaitu pengenalan melalui teman tongkrongan, melalui teman kerja, dan melalui iklan pada website. Kemudian bentuk – bentuk perilaku menyimpang yang ditunjukan oleh masyarakat pemain Judi Slot Online di Kota Tangerang diantarannya adalah perubahan emosi yang berlebihan, menjadi berani dalam melakukan segala cara, pengabaian tanggung jawab yang dimiliki, serta penurunan produktivitas yang disebabkan lebih banyak waktu dihabiskan untuk bermain dan mengalami konsentrasi yang terganggu. Selain itu, diketahui jika rata – rata umur pelaku judi slot online berkisar antara 21 – 46 Tahun yang terdiri dari kelompok anak remaja hingga orang tua. Bentuk perubahan perilaku menyimpang juga dapat tercermin dalam ketergantungan, Perubahan mood, dan isolasi sosial.
Aktivitas Pengelolaan Media Sosial Sebagai Media Informasi Kesehatan Mental Pada Instagram @Howslife.Id Meliana, Tiara; Abdurahman, Ade Irfan; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11140662

Abstract

Mental health conditions must be balanced with physical health conditions, mental disorders can cause problems in daily activities. In the organizational aspect, the use of internet technology is quite important for organizations in carrying out publication activities. This research is aimed at finding out social media management activities as a medium for mental health information on Instagram @howslife.id. Lack of knowledge and interest in mental health platforms makes Instagram users less trusting of online media such as @howslife.id. To achieve this goal, researchers use qualitative descriptive methods that describe the condition of objects systematically, accurately, factually and in detail. The collected data is processed to produce accurate data. The results obtained are activities in managing Instagram social media through scheduling and managing social media in conveying messages or information and communicating with the audience, becoming a content creator to create interesting content and providing information facilities to the audience, disseminating information about mental health and counseling programs in How's Life or @howslife.id, then increases the trust of Instagram users.
Komunikasi Kesehatan Antara Apoteker Dan Pasien Terhadap Diberhentikannya Obat Sirup Paracetamol Anak Di Apotek K24 Vienna Gading Serpong Tangerang Subekti, Jesiana Dwi; Wati, Lina; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11108811

Abstract

This research is entitled Health Communication Between Pharmacists and Patients Against Discontinuation of Children's Paracetamol Syrup at K24 Pharmacy Vienna Gading Serpong Tangerang. Health communication is a process of delivering health information to encourage changes in individual and group behavior in order to improve health status. Health communication is used as a prevention effort and a solution in dealing with cases of kidney failure that occur in children due to consumption of children's paracetamol syrup which contains dangerous ingredients which are carried out at the K24 Vienna Pharmacy Gading Serpong Tangerang. This study aims to determine the role of health communication between pharmacists and patients in drug purchasing services at pharmacies in the discontinuation of children's hennaetamol syrup. The type of research used is a qualitative research method and the type of research used is descriptive. Data collection techniques using observation, interviews and documentation. Data analysis techniques using data reduction, data presentation, data triangulation and conclusions. The results of the study show that the health communication used by pharmacists to patients is good and in accordance with the rules that have been set according to prevention, finding solutions and avoiding additional cases of kidney failure in children. Health communication has been proven to bring changes to the knowledge, attitude and behavior of patients and the community in responding to cases of paracetamol syrup for children which causes kidney failure.
Konstruksi Budaya Pada Komunitas One Piece Tangerang Selatan Hervian, Naufal Fadhila; Saputra, Faisal Tomi; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11114465

Abstract

This thesis examines Japanese culture as popular culture which can be a factor in the construction of identity among fans of Japanese culture within the One Piece community, South Tangerang. This thesis aims to identify how Japanese culture can be one of the triggering factors for someone to use his identity as a fan in his daily life by showing a lifestyle that is different from his environment. This thesis uses qualitative methods with data collection techniques of observation, interviews, and in-depth observations of five informants. The concept used to analyze this thesis is Cultural Identity in the perspective of Cultural studies from Hall Stuart and Cris Barker. In the view of cultural studies, cultural identity explains how individuals construct identities beyond their original identities by using signs and symbols. The conclusion of this thesis is that Japanese fan culture can unknowingly enter and become the dominant culture in an individual when the individual starts consuming it. The representations made by fans are different for each fan. This is due to the difference in interpreting the existing symbols. Like, wearing Japanese-themed clothes, interacting with Japanese, using attributes (key chains or pins), and even drawing manga characters. because cultural identity has a dynamic nature that makes cultural identity diverse and developing. An example is a fan who continued to draw manga and eventually he was able to make his own Anime series, which gave rise to a Cultural Imperialism
Marketing Public Relations Kulo Group Dalam Meningkatkan Brand Awareness Pada Kedai Kopi Kulo Herdian, R Syifa Putri; Delima, Isniyunisyafna Diah; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11115629

Abstract

This qualitative research aims to find out about the Kulo group's marketing public relations strategy by increasing brand awareness at the Kulo coffee shop and understanding the obstacles faced by the Kulo Group's Marketing Public Relations in increasing Brand Awereness at the Kulo Coffee Shop. This research method uses descriptive qualitative research methods. Kulo group office research location. The research subjects were the Kulo Group Marketing Public Relations Team, and consumers at the Kulo coffee shop. The theory used is the Three Ways Strategy which includes push, pull, and pass. Data collection techniques used are observation, interviews, documentation. Data analysis techniques by reducing data or summarizing the data obtained, then presenting data that has a relationship with the title and then drawing conclusions. The results of this study indicate that Kedai Kopi Kulo designed a Public Relations strategy to increase brand awareness in accordance with the goals to be achieved and target market segmentation with the Push, Pull and Pass strategy as the strategy. So that makes Kedai Kopi Kulo a coffee brand that is able to develop and compete with other brands.
Analisis Komunikasi Pemasaran Layla Cake Bakery Dalam Meningkatkan Penjualan Pascapandemi Covid-19 Dianatunisa, Siti; Sukanda, Ukon Furkon; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11125624

Abstract

Masa Pandemi Covid-19 membuat seluruh bisnis yang ada di Dunia ini mengalami penurunan penjualan, khususnya di Indonesia. Dampak dari adanya Pandemi ini membuat pemerintah harus membuat kebijakan baru untuk pemulihan ekonomi secara konsisten yang ada di Indonesia. Layla Cake Bakery merupakan sebuah usaha yang menjual aneka kue ulang tahun, kue bolu, serta berbagai aksesoris ulang tahun lainnya. Pada masa Pandemi Covid-19 bisnis ini mengalami penurunan penjualan, namun pada Pascapandemi bisnis ini berangsur meningkat kembali penjulannya. Melalui komunikasi pemasaran yang baik, sehingga dapat mengalami peningkatan yang pesat. Layla Cake Bakery menggunakan bauran pemasaran mix 7P (product, price, place, promotion, people, process, dan physical evidence) sebagai alat komunikasi untuk meningkatkan penjualan. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana komunikasi pemasaran Layla Cake Bakery dalam meningkatkan penjualan. Hasil penelitian menjelaskan bahwa dalam komunikasi pemasaran yang dilakukan oleh Layla Cake Bakery berjalan dengan baik dan dapat meningkatkan penjualan. Penelitian ini menggunakan metode kualitatif, dalam metode penelitian ini berfokus pada pengumpulan data deskriptif. Teknik pengumpulan data yang diperoleh dalam penelitian ini melalui observasi, wawancara, dokumentasi.
Analisis Resepsi Khalayak Dewasa Awal Terkait Toxic Relationship Melalui Tayangan Youtube Gita Savitri Devi” Respon Kasus Lesti Pertanda Netizen Kurang Berempati #Beropini Eps 88 Dini, Wulan; Fournawati, Sri Murdilah; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11159834

Abstract

Toxic relationship merupakan masalah yang cukup serius di tahun 2022. Di Indonesia, menurut catatan tahunan Komnas Perempuan (2022), terdapat 813 kasus kekerasan pasangan suami istri dan 463 kasus kekerasan mantan pacar.Salah satu kasus yang sempat menarik perhatian masyarakat indonesia ialah kasus yang terjadi oleh seorang public figur yaitu Lesti Kejora yang mendapatkan kekerasan dalam rumah tangga oleh suaminya Rizki Bilar. Kasus kekerasan yang dialami oleh Lesti Kejora dibahas oleh Gita Savitri Devi yang merupakan influencer dikanal channel youtubenya yang berjudul “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” #Beropini eps 88. Tujuan dari penelitian ini adalah Untuk mengetahui pemaknaan dewasa awal terhadap isu Toxic Relationship dalam konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” dan untuk mengetahui bagaimana hasil dari proses analisis resepsi yang akan mengkategorikan audience dalam posisi Dominant Reading, Negotiated Reading dan Oposisi. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode analisis resepsi dan teknik pengumpulan data wawancara mendalam. Teori utama yang digunakan dalam penelitian ini adalah teori resepsi khalayak dan teori encoding – decoding dari Stuart Hall. Hasil penelitian ini menyatakan bahwa Terdapat empat informan yang masuk dalam posisi Dominant Reading yaitu informan yang menyetujui dan menerima begitu saja isi dari konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” karena mereka berpendapat sesuai dengan pengalaman yang mereka alami. Terdapat satu informan yang masuk dalam posisi Negotiated Reading informan ini setuju tetapi mengkritisi isi konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati”. Terdapat dua informan yang masuk dalam posisi Oppositional Reading yaitu informan tidak setuju dengan isi konten “Respon Kasus Lesti Pertanda Netizen Kurang Berempati” alasannya karena isi vidio tersebut tidak sesuai dengan pengalaman yang mereka rasakan.
Strategi Komunikasi Mandorumah dalam Mewujudkan Eksistensi Slogan Kontraktor Anti Molor Yanto, Heri; Mirza, Mochammad; Hardiyanti , Rini
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.533

Abstract

The prevalent cases of stalled contractors have drawn attention within the construction industry. However, Mandorumah, a contracting company, has taken a different approach as the "Anti-Delay Contractor." Through qualitative research in the form of a case study, the focus lies on the company's communication strategies concerning quality, timeliness, and efficiency. Through direct observation and in-depth interviews, it was revealed that Mandorumah fortifies its image through social media, implements ongoing evaluations based on customer feedback, and engages actively in two-way communication with clients. As a result, Mandorumah has established a reputation as a reliable contractor. Their communication strategy, emphasizing customer satisfaction, effective utilization of social media, and continuous service evaluations, successfully portrays the "Anti-Delay Contractor" identity, highlighting reliability and trust in delivering projects to high standards and on time. Mandorumah serves as an exemplar in addressing challenges within the construction industry by committing to reliable and trustworthy outcomes
Co-Authors Abdurahman, Ade Irfan Achmad Firdaus Afnan Alifiyan Afriadi, Bambang Agustiana, Elyza Zahra Ahmad, Nurwidiyastuti Ajeng Pradesti Alamsyah - Alamsyah Alamsyah Ari Suseno Ari Suseno Aulian khairani Awaliah, Destalifta Wimbakti Colega Oli, Mario Daeli, Justianus Delima, Isniyunisyafna Diah Destalifta Wimbakti Awaliah Devi Julianti Diah Delima, Isniyunisyafna Dianatunisa, Siti Dini, Wulan Eka Wulandari Emelsi Jeffri, Suci Emelsi, Suci Fadhilah, Fahri Fatin Habibah Fatkar, Budiastuti Fithal Amin Fitri Amalina Fitri Fitri Fournawati, Fournawati Fournawati, Sri Murdilah Furkon Sukanda, Ukon Furkon, Ukon Gilang Kurniawan Goni, Harki Said Al Hardiyanti , Rini haris, achmad Hemalya Yunnisa Herdian, R Syifa Putri Heri yanto Hervian, Naufal Fadhila Ignes Ambarwati Irwanda, Andri Isnaniah, Isnaniah Isniyunisyafna Diah Delima Jamaludin, Abdul Rafi Jody Halfan Julianti, Devi Khasanah, Prisca Dwi Puspa Kurniawan, Gilang Kusumawardani, Frisca Lina wati Mad Yoman Mad Yoman Meliana, Tiara Muhamad Nur Muhammad Satria Permana Nanda Abbrila Sastia Nazwa Novia Yasmin Nur Fitriyani Hamzah Nur Meilasari Oksapianus, David Soni Pradesti, Ajeng Prasetyo, Adimas Yusuf Putri, Salwa Maulidina Rahmah, Milyuna Riza Gusti Rahayu Rojviyani Tsaqila Rosmeri Simorangkir, Melda Rumia Salwa Maulidina Putri Saputra, Faisal Tomi Siti Megawati Putri Siti Nur Aisah Sobirov, Bobur Sri Murdilah Fournawati Subekti, Jesiana Dwi Suci Emelsi Jeffri Sugeng Lubar Prastowo Sukanda, Ukon Furkon Suseno, Ari suseno, ari suseno Sutanto, Titania Febriyanti Syahputra, Permana Surya Syarifah Fatimah Tasyharani, Alfiandi Tika Aryana Wibisono Urfah Atut Chosiyah Widiargun, Diah Yoman, Mad