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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Indo-MathEdu Intellectuals Journal KOMUNIKATA57 Economic Reviews Journal International Education Trend Issues Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Jurnal Ilmu Komunikasi dan Sosial Politik Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Brand Communication Jurnal Ilmu Sosial dan Humaniora As-Syirkah: Islamic Economic & Financial Journal
Mochammad Mirza
Universitas Islam Syekh-Yusuf
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Peran Komunikasi Internal dalam Membangun Budaya Inovasi (Studi Kasus pada PT. GMF AeroAsia) Nazwa Novia Yasmin; Mochammad Mirza; Fournawati, Fournawati
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zb1fh928

Abstract

Dalam era transformasi digital, inovasi menjadi kebutuhan utama bagi perusahaan untuk bertahan dan berkembang. Penelitian ini menganalisis peran komunikasi internal dalam membangun budaya inovasi di PT GMF AeroAsia melalui platform Xception sebagai wadah ide karyawan. Menggunakan pendekatan kualitatif studi kasus dengan wawancara, observasi, dan dokumentasi, penelitian ini berlandaskan Teori Fusi Bakke yang menekankan keseimbangan kepentingan individu dan organisasi. Hasil penelitian menunjukkan bahwa komunikasi internal, baik vertikal maupun horizontal, berperan penting mendorong partisipasi karyawan dalam budaya inovasi. Kendati demikian, hambatan masih muncul, seperti kurangnya sosialisasi platform, kesenjangan teknologi antar generasi, serta komunikasi yang belum sepenuhnya partisipatif. Temuan ini menegaskan bahwa komunikasi internal yang efektif, partisipatif, dan lintas generasi menjadi kunci terbentuknya budaya inovasi inklusif dan berkelanjutan.
Efektivitas Iklan Melalui Whatsapp Blast Terhadap Keputusan Pembelian di Tunas Toyota Cimone Sutanto, Titania Febriyanti; Saputra, Faisal Tomi; Mirza, Mochammad
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4028

Abstract

The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study. The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study.
Strategi Pemasaran Ohana Enterprise dalam Meningkatkan Penjualan Paket Wedding Tahun 2023 Widiargun, Diah; Alamsyah, Alamsyah; Suseno, Ari; Mirza, Mochammad
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4441

Abstract

In developing a business in the wedding sector, Ohana Enterprise has created several wedding packages for brides-to-be who want to celebrate their wedding festively and efficiently. Researchers use the Observation study method and interviews. using qualitative descriptive data analysis techniques which will be analyzed using the 4P variable marketing mix strategy, price, place, product and promotion. With the aim of knowing the marketing strategies used in increasing sales of wedding packages in 2023. Based on the research that has been done, Ohana Enterprise offers wedding package prices depending on the type of options provided to increase sales of wedding packages at Ohana Enterprise in 2023 can be adjusted to client requests and the flexibility of the prices offered, the choice of venues provided is more than 50 venues, active promotion through social media content, Ohana Enterprise which has branches in various places, event and marketing teams that are actively involved in marketing carried out until the event takes place.
Komunikasi Organisasi dalam Pengambilan Kebijakan di DPMPTS Kota Tangerang Jamaludin, Abdul Rafi; Mirza, Mochammad; Alamsyah, Alamsyah; Suseno, Ari
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4447

Abstract

This research aims to explore the relationship between organizational communication and policy making at the Tangerang City DPMPTSP Secretariat. The research background arises from the important role of communication in forming effective decisions and policies in public service organizations. The main objective is to analyze how the dynamics of organizational communication influence the quality of policies and the implementation process at the DPMPTSP Secretariat. The research method used is a qualitative approach using in-depth interviews with leaders, staff and related external stakeholders. Theme analysis was used to organize and interpret the data. The research results show that the quality of organizational communication greatly influences the effectiveness of policy making and its implementation. The findings of this research highlight the importance of clarity of organizational vision and goals, open communication between leadership and staff, and horizontal coordination between units. The implication of this research is the need to strengthen organizational communication as a strategy to improve the quality of policies and be responsive to community needs.
Pola Komunikasi Organisasi Kepemimpinan PT. Bank Syariah Indonesia KCP Tangerang Tanah Tinggi Irwanda, Andri; Mirza, Mochammad; Alamsyah, Alamsyah; Suseno, Ari
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4489

Abstract

An organization must strive to create a working environment where leaders and employees feel comfortable with each other. To this goal, leaders who have the power and ability to inspire their colleagues to do better in their work. Good leaders have the ability to give direction, correction, and evaluation to their subordinates to help them the goals of the organization. This research is categorized into exploratory research followed by descriptive research. Explorative research is an early study aimed at obtaining an idea of a subject of research that will be further studied. Descriptive study is a study whose purpose is to show (describe) something, and is non-experimental because the research is not under the direct control of the researcher.In delineating the communication patterns at BSI PT KCP Tangerang Terra Alto, the results of qualitative findings from in-depth interviews with employees and leaders describe the application of various forms of communication. Some respondents stated that face-to-face meetings provided opportunities for non-verbal expression and strengthened team members' connections. In the context of evaluating the effectiveness of communication, observational data show that the level of employee participation in policy discussions and implementation is a key indicator. In an in-depth study of the organizational communication and leadership patterns at PT Bank Syariah Indonesia (BSI) KCP Tangerang Tanah High, the data findings describe the diversity and complexity of the internal dynamics of the organization. Adopting a holistic approach in the type of communication, involving both formal and informal elements, provides room for creative exchange of ideas. Despite the dominant digital media, the value of face-to-face meetings remains significant, enabling non-verbal expression and strengthening interpersonal connections. From these findings, it can be concluded that organizations face complex challenges in managing communication and leadership patterns. Strategic recommendations include optimizing leadership styles, developing communication skills, and setting up forums for exchange of ideas.
Efektifitas Pelayanan Publik dalam Memberikan Informasi Pentingnya Memiliki Akta Kelahiran diDukcapil Kabupaten Tangerang Khasanah, Prisca Dwi Puspa; Mirza, Mochammad; Emelsi, Suci
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4515

Abstract

Understanding the efficiency of the Dukcapil office in Tangerang Regency regarding the dissemination of information about the significance of obtaining birth certificates for children is crucial. This study adopts a qualitative research approach, specifically employing a case study design. The research framework incorporates the construction paradigm to assess the efficacy of public services provided by the Dukcapil office in Tangerang Regency regarding birth certificate information. The research findings reveal the Soppeng Regency Population and Civil Registration's public services' efficacy Office through the examination of various factors, including service procedures, time reliability, service costs, availability of facilities and infrastructure, employee competencies, and service offerings. Out of the six indicators gauging public service effectiveness, four exhibit positive outcomes. Consequently, it can be inferred that public services at Disdukcapil have been effective, albeit with room for improvement. In summary, the services at Disdukcapil have been conducted efficiently, with suggested enhancements for future refinement.
Strategi Event Perkumpulan Beon Tek Bio Terhadap Festival Peh Cun di Kota Tangerang Oksapianus, David Soni; Mirza, Mochammad; Furkon Sukanda, Ukon; Alamsyah, Alamsyah
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4561

Abstract

Tambur Peh Cun is a tradition in the form of a festival that still continues today among the Chinese community in Tangerang, Banten. The term Peh-Cun means “boat racing” in Hokkien and consists of two words “Peh” which means “Paddle” or “Paddle” and “Cun” which means “Boat”. Tambur Peh-Cun or also known as "Gou", is one of a series of Peh-Cun ceremonies which is always celebrated on May 5 in the Confucian calendar. Qualitative Research with a Case Study Approach. According to Muhadjir, Qualitative Research is research that prioritizes issues of process and meaning/perception, where this research is expected to reveal various Qualitative information with thorough and meaningful descriptions and analysis, which also does not reject Quantitative information in the form of numbers or amounts. The research was carried out in several stages. The first stage begins with collecting information and observing the research location, then making appointments with resource persons and starting interviews, and preparing the final research report. This research aims to discuss the event strategy held by the Beon Tek Bio Association at the Peh Cun Festival in Tangerang City in 2023. This research uses qualitative research methods with a case study approach to understand and analyze the strategies implemented. Peh Cun is one of the most important festivals in Chinese culture. This festival is celebrated every 5th of the 1st month of Chinese New Year to commemorate the return of Dewa Nian, who is believed to be a god who brings disaster. The Beon Tek Bio Association has implemented a planned and structured event strategy in organizing the Peh Cun Festival in Tangerang City in 2023. This strategy includes aspects -aspects of goals and target audience, program content, and marketing. In terms of program content, the Beon Tek Bio Association presents various interesting and diverse Chinese cultural events. These events are designed to attract public interest and attention, as well as to introduce Chinese culture to the wider community.
Aktivitas Direct Marketing dalam Upaya Meningkatkan Penjualan Property Tahun 2023: Studi Kasus CV Angkasa Trimitra Makmur Awaliah, Destalifta Wimbakti; Mirza, Mochammad; Fournawati, Sri Murdilah
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/63bh1e13

Abstract

The main focus of this research is on the effectiveness of direct marketing activities in increasing property sales by 2023 at CV Angkasa Trimitra Makmur. This study uses the 7p marketing mix theory, which covers important aspects such as product, place, price, people, promotion, process, physical evidence. The data collection techniques used are interviews, observations and documentation. The results of the research show that the CV Angkasa Trimitra Makmur has not optimized its promotional activities effectively. With the implementation of this strategy, it is expected that there will be a significant boost in the company's sales, so that it can cope with the sales upsurge that occurs. Keywords : 
Konstruksi Pesan Rekomendasi Produk Kecantikan oleh Nigita Ulfa melalui TikTok @nigitaulfa Putri, Salwa Maulidina; Delima, Isniyunisyafna Diah; Mirza, Mochammad
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/hxmpdc81

Abstract

The research focuses on the construction of a beauty product recommendation message conducted by Nigita Ulfa through TikTok account @nigitaulfa. This research uses descriptive qualitative methods with a constructivist paradigm to understand how messages are constructed and delivered to the audience. The results show that Nigita Ulfa has a significant influence in shaping the audience's perception of the beauty product she recommends, which in turn increases confidence and inspiration among her followers. Nigita Ulfa uses the participatory culture theory model proposed by Henry Jenkins, which covers four major stages in audience participation: affiliation, expression, collaboration, and circulation. Through this approach, Nigita Ulfa managed to build an active and engaged community, which not only received the message but also participated in its dissemination, thus strengthening its influence in recommending beauty products.  
Upaya Perencanaan Komunikasi Humas Dinas Sosial Kota Tangerang dalam Pelayanan Publik pada Penanganan Orang Terlantar: Pengemis Gelandangan Agustiana, Elyza Zahra; Mirza, Mochammad; Delima, Isniyunisyafna Diah
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.4571

Abstract

Neglected people and beggars are one of the important social welfare problems (PMKS) that need to be addressed because the number of abandoned people and homeless beggars in Tangerang City is quite large and continues to increase and really needs support and assistance from the government. The Tangerang City Social Service plays a role in meeting needs related to physical, psychological, social and economic aspects. The theoretical model used in this research is the Culip and Center communication planning theoretical model which has 4 stages, namely; Fact Finding, Planning and Programming, Taking Action and Communicating, Evaluating. The results of this research explain that the Tangerang City Social Service has 4 efforts to improve public services in taking care of neglected communities (beggars), namely: 1. Facilities in the form of accommodation for people who need social services, education or socialization efforts related to health problems, 2. Increasing awareness, motivation to become individuals who are more independent, efficient and socialize effectively, 3. Advocacy efforts by providing skills training according to their interests, aiming to increase productivity. 4. Technical efforts to meet the needs of refugees in terms of data collection.
Co-Authors Abdurahman, Ade Irfan Achmad Firdaus Afnan Alifiyan Afriadi, Bambang Agustiana, Elyza Zahra Ahmad, Nurwidiyastuti Ajeng Pradesti Alamsyah - Alamsyah Alamsyah Ari Suseno Ari Suseno Aulian khairani Awaliah, Destalifta Wimbakti Colega Oli, Mario Daeli, Justianus Delima, Isniyunisyafna Diah Destalifta Wimbakti Awaliah Devi Julianti Diah Delima, Isniyunisyafna Dianatunisa, Siti Dini, Wulan Eka Wulandari Emelsi Jeffri, Suci Emelsi, Suci Fadhilah, Fahri Fatin Habibah Fatkar, Budiastuti Fithal Amin Fitri Amalina Fitri Fitri Fournawati, Fournawati Fournawati, Sri Murdilah Furkon Sukanda, Ukon Furkon, Ukon Gilang Kurniawan Goni, Harki Said Al Hardiyanti , Rini haris, achmad Hemalya Yunnisa Herdian, R Syifa Putri Heri yanto Hervian, Naufal Fadhila Ignes Ambarwati Irwanda, Andri Isnaniah, Isnaniah Isniyunisyafna Diah Delima Jamaludin, Abdul Rafi Jody Halfan Julianti, Devi Khasanah, Prisca Dwi Puspa Kurniawan, Gilang Kusumawardani, Frisca Lina wati Mad Yoman Mad Yoman Meliana, Tiara Muhamad Nur Muhammad Satria Permana Nanda Abbrila Sastia Nazwa Novia Yasmin Nur Fitriyani Hamzah Nur Meilasari Oksapianus, David Soni Pradesti, Ajeng Prasetyo, Adimas Yusuf Putri, Salwa Maulidina Rahmah, Milyuna Riza Gusti Rahayu Rojviyani Tsaqila Rosmeri Simorangkir, Melda Rumia Salwa Maulidina Putri Saputra, Faisal Tomi Siti Megawati Putri Siti Nur Aisah Sobirov, Bobur Sri Murdilah Fournawati Subekti, Jesiana Dwi Suci Emelsi Jeffri Sugeng Lubar Prastowo Sukanda, Ukon Furkon Suseno, Ari suseno, ari suseno Sutanto, Titania Febriyanti Syahputra, Permana Surya Syarifah Fatimah Tasyharani, Alfiandi Tika Aryana Wibisono Urfah Atut Chosiyah Widiargun, Diah Yoman, Mad