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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Journal of Educational Administration and Leadership (JEAL) Indo-MathEdu Intellectuals Journal KOMUNIKATA57 Economic Reviews Journal International Education Trend Issues Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Jurnal Ilmu Komunikasi dan Sosial Politik Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Brand Communication Jurnal Ilmu Sosial dan Humaniora As-Syirkah: Islamic Economic & Financial Journal
Mochammad Mirza
Universitas Islam Syekh-Yusuf
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Peran Komunikasi Internal dalam Membangun Budaya Inovasi (Studi Kasus pada PT. GMF AeroAsia) Nazwa Novia Yasmin; Mochammad Mirza; Fournawati, Fournawati
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zb1fh928

Abstract

Dalam era transformasi digital, inovasi menjadi kebutuhan utama bagi perusahaan untuk bertahan dan berkembang. Penelitian ini menganalisis peran komunikasi internal dalam membangun budaya inovasi di PT GMF AeroAsia melalui platform Xception sebagai wadah ide karyawan. Menggunakan pendekatan kualitatif studi kasus dengan wawancara, observasi, dan dokumentasi, penelitian ini berlandaskan Teori Fusi Bakke yang menekankan keseimbangan kepentingan individu dan organisasi. Hasil penelitian menunjukkan bahwa komunikasi internal, baik vertikal maupun horizontal, berperan penting mendorong partisipasi karyawan dalam budaya inovasi. Kendati demikian, hambatan masih muncul, seperti kurangnya sosialisasi platform, kesenjangan teknologi antar generasi, serta komunikasi yang belum sepenuhnya partisipatif. Temuan ini menegaskan bahwa komunikasi internal yang efektif, partisipatif, dan lintas generasi menjadi kunci terbentuknya budaya inovasi inklusif dan berkelanjutan.
Aktivitas Direct Marketing dalam Upaya Meningkatkan Penjualan Property Tahun 2023: Studi Kasus CV Angkasa Trimitra Makmur Awaliah, Destalifta Wimbakti; Mirza, Mochammad; Fournawati, Sri Murdilah
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/63bh1e13

Abstract

The main focus of this research is on the effectiveness of direct marketing activities in increasing property sales by 2023 at CV Angkasa Trimitra Makmur. This study uses the 7p marketing mix theory, which covers important aspects such as product, place, price, people, promotion, process, physical evidence. The data collection techniques used are interviews, observations and documentation. The results of the research show that the CV Angkasa Trimitra Makmur has not optimized its promotional activities effectively. With the implementation of this strategy, it is expected that there will be a significant boost in the company's sales, so that it can cope with the sales upsurge that occurs. Keywords : 
Konstruksi Pesan Rekomendasi Produk Kecantikan oleh Nigita Ulfa melalui TikTok @nigitaulfa Putri, Salwa Maulidina; Delima, Isniyunisyafna Diah; Mirza, Mochammad
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/hxmpdc81

Abstract

The research focuses on the construction of a beauty product recommendation message conducted by Nigita Ulfa through TikTok account @nigitaulfa. This research uses descriptive qualitative methods with a constructivist paradigm to understand how messages are constructed and delivered to the audience. The results show that Nigita Ulfa has a significant influence in shaping the audience's perception of the beauty product she recommends, which in turn increases confidence and inspiration among her followers. Nigita Ulfa uses the participatory culture theory model proposed by Henry Jenkins, which covers four major stages in audience participation: affiliation, expression, collaboration, and circulation. Through this approach, Nigita Ulfa managed to build an active and engaged community, which not only received the message but also participated in its dissemination, thus strengthening its influence in recommending beauty products.  
Upaya Perencanaan Komunikasi Humas Dinas Sosial Kota Tangerang dalam Pelayanan Publik pada Penanganan Orang Terlantar: Pengemis Gelandangan Agustiana, Elyza Zahra; Mirza, Mochammad; Delima, Isniyunisyafna Diah
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.4571

Abstract

Neglected people and beggars are one of the important social welfare problems (PMKS) that need to be addressed because the number of abandoned people and homeless beggars in Tangerang City is quite large and continues to increase and really needs support and assistance from the government. The Tangerang City Social Service plays a role in meeting needs related to physical, psychological, social and economic aspects. The theoretical model used in this research is the Culip and Center communication planning theoretical model which has 4 stages, namely; Fact Finding, Planning and Programming, Taking Action and Communicating, Evaluating. The results of this research explain that the Tangerang City Social Service has 4 efforts to improve public services in taking care of neglected communities (beggars), namely: 1. Facilities in the form of accommodation for people who need social services, education or socialization efforts related to health problems, 2. Increasing awareness, motivation to become individuals who are more independent, efficient and socialize effectively, 3. Advocacy efforts by providing skills training according to their interests, aiming to increase productivity. 4. Technical efforts to meet the needs of refugees in terms of data collection.
Pengaruh Strategi Humas dalam Peningkatan Citra Sekolah dan Peningkatan Jumlah Siswa: Studi Kasus SMA Darul Muqorrobin Kota Tangerang Rahmah, Milyuna; Mirza, Mochammad; Pradesti, Ajeng
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.5002

Abstract

This study aims to analyze the influence of public relations (PR) strategies on the formation of a school's image and its impact on increasing student enrollment. In an era of growing competition, a school's image has become one of the key factors influencing prospective students and their parents in selecting a school. Effective PR strategies are believed to enhance the school's positive image in the eyes of the public, which, in turn, can lead to an increase in the number of applicants. This research employs a quantitative method with a survey approach, where data is obtained from respondents consisting of current students' parents, prospective students, and school staff. Data analysis is conducted using regression techniques to measure the extent to which PR strategies influence the school's image and contribute to the rise in student enrollment.
Strategi Komunikasi Media Sosial Instagram @Hondatrenalamsutra dalam Meningkatkan Penjualan Produk Jody Halfan; Mochamad Mirza
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.5045

Abstract

This study aims to analyze the social media communication strategy implemented by Honda Tren Alam Sutra through the Instagram account @HondaTrenAlamSutra to enhance brand awareness and product sales. A descriptive qualitative method was used to understand the approach and effective implementation of communication strategies. The results of the study indicate that accurate audience identification, the use of engaging visual content, and the utilization of Instagram features such as Stories, Feeds and Reels successfully increased brand awareness and follower engagement. Promotional content such as discounts, sales bonuses, and product education proved effective in capturing follower attention. The marketing team utilized Instagram Insights to measure content performance based on demographic data and engagement metrics, while also adapting strategies based on follower feedback and industry trends. Through data-driven communication strategies and continuous evaluation, @HondaTrenAlamSutra successfully retained followers and attracted new audiences, thereby increasing conversions into sales. This research provides valuable insights for other companies seeking to optimize their social media communication strategies on Instagram.
Peran Public Relations dalam Mengatasi Manajemen Krisis: Studi Kasus Public Relations Officer Lion Air Group Ignes Ambarwati; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.256

Abstract

PT. Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft. Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly". On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport. Adisujipto Yogyakarta. The method used in this research is the qualitative case studies research method. This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources. You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research. Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.
Pola Komunikasi Organisasi PT Federal Food Internusa Cikupa Tangerang Dalam Membangun Produktivitas Kerja Karyawan Prasetyo, Adimas Yusuf; Saputra, Faisal Tomi; Mirza, Mochammad
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Federal Food Internusa merupakan perusahan yang memproduksi olahan coklat mentah menjadi coklat siap saji. PT Federal Food mengalami penurunan produktivitas pada tahun 2019, tetapi PT Federal Food Internusa terus berkembang perlahan mulai dari 2020-2022. Tujuan penelitian ini untuk mengetahui bagaimana pola komunikasi organisasi yang dilakukan pimpinan kepada karyawan sehingga produktivitas bisa kembali berkembang dan hambatan apa yang menghalangi proses komunikasi antara pimpinan dengan karyawan. Teori yang digunakan dalam penelitian ini adalah teori pola komunikasi. Metode yang digunakan adalah studi kasus melalui wawancara dan observasi lapangan. Hasil penelitian ini adalah pola komunikasi yang digunakan PT Federal Food Internusa salah satunya adalah pola rantai ketika di situasi formal dan pola bintang ketika situasi informal. Hambatan yang terjadi disebabkan karena proses komunikasi yang tidak berjalan akibat pimpinan yang tidak solutif, dan tidak responsif
Strategi Komunikasi Pemasaran PT Finaccel Finance Indonesia Dalam Meningkatkan Penggunaan Aplikasi Kredivo Tahun 2022 Daeli, Justianus; Diah Delima, Isniyunisyafna; Mirza, Mochammad
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran PT FinAccel Finance Indonesia dalam meningkatkan penggunaan aplikasi kredivo tahun 2022 dan untuk mengetahui hambatan yang dialami oleh PT FinAccel Finance Indonesia dalam meningkatkan penggunaan aplikasi kredivo tahun 2022. Paradigma Penelitian dalam pelaksanaan penelitian ini yang digunakan yaitu paradigma Konstruktivisme. pendekatan dalam penilitian ini menggunakan metode pendekatan kualitatif. Penelitian ini dilakukan bersifat deskriptif kualitatif. Sumber data yang digunakan data primer dan data sekunder. Teknik pengumpulan data yaitu wawancara, observasi dan dokumentasi. Teknik analisis data yaitu, reduksi data, data display dan keismpulan/verifikasi. Hasil penelitian menunjukan Strategi komunikasi yang digunakan pada PT FinAccel Finance Indonesia ini mempertimbangkan teori 4P pada teori Marketing communication mixmenurut Kotler dan Keller 4 hal yaitu, product, price, place dan promotion. Produk unggulan dari aplikasi kredivo yaitu pinjaman tunai, sedangkan pada harga atau limit yang disediakan kredivo yaitu 1 hingga 3 juta. Kemudian waktu pencairan selama 5 menit dengan media promosi atau iklan pada aplikasi kredivo ini menggunakan media sosial berupa, instagram, youtube dan tiktok. Dan Terdapat hambatan diantaranya, banyaknya perusahaan yang bergerak di bidang pelayanan pinjaman online, kesulitan mendapatkan kode OTP, akun sering terblokir otomatis, pengajuan pembuatan akun yang memakan waktu.
Implementasi Kode Etik Profesi Humas Protokol Dalam Menerima Tamu Resmi di DPRD Kota Tangerang Fadhilah, Fahri; Mirza, Mochammad; Hardiyanti , Rini
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7999

Abstract

Penelitian ini menerapkan pendekatan kualitatif deskriptif dengan paradigma konstruktivisme untuk memahami implementasi Kode Etik Profesi Humas Protokol oleh Divisi Humas DPRD Kota Tangerang dalam menerima tamu resmi. Objek penelitian adalah Divisi Humas, dengan studi kasus dan teknik pengumpulan data melibatkan observasi, wawancara, dan dokumentasi. Analisis data menggunakan model Miles dan Huberman, sementara teknik triangulasi digunakan untuk memastikan keabsahan data. Hasil menunjukkan komitmen tinggi terhadap prinsip etika deontologi, seperti kebenaran, tidak merugikan, kebaikan, menjaga kerahasiaan informasi, dan keadilan. Meskipun memberikan kontribusi positif pada reputasi DPRD Kota Tangerang, tantangan dalam situasi kompleks menunjukkan perlunya pengembangan kapasitas etis dan adaptasi terus-menerus. Kesimpulannya, penelitian ini memberikan pemahaman mendalam tentang implementasi kode etik humas protokol dalam konteks penerimaan tamu resmi, dengan fokus pada prinsip-prinsip etika yang dipegang teguh oleh tim humas protokol.
Co-Authors Abdul Rafi Jamaludin Abdurahman, Ade Irfan Achmad Firdaus Afnan Alifiyan Afriadi, Bambang Agustiana, Elyza Zahra Ahmad, Nurwidiyastuti Ajeng Pradesti Alamsyah - Alamsyah Alamsyah Alamsyah Alamsyah Andri Irwanda Ari Suseno Ari Suseno Aulian khairani Awaliah, Destalifta Wimbakti Colega Oli, Mario Daeli, Justianus Delima, Isniyunisyafna Diah Destalifta Wimbakti Awaliah Devi Julianti Diah Delima, Isniyunisyafna Diah Widiargun Dianatunisa, Siti Dini, Wulan Eka Darma Putra Eka Wulandari Emelsi Jeffri, Suci Emelsi, Suci Fadhilah, Fahri Faisal Tomi Saputra Fatin Habibah Fatkar, Budiastuti Fithal Amin Fitri Amalina Fitri Fitri Fournawati, Fournawati Fournawati, Sri Murdilah Furkon Sukanda, Ukon Furkon, Ukon Gilang Kurniawan Goni, Harki Said Al Hardiyanti , Rini haris, achmad Hemalya Yunnisa Herdian, R Syifa Putri Heri yanto Hervian, Naufal Fadhila Ignes Ambarwati Irwanda, Andri Isnaniah, Isnaniah Isniyunisyafna Diah Delima Jamaludin, Abdul Rafi Jody Halfan Julianti, Devi Khasanah, Prisca Dwi Puspa Kurniawan, Gilang Kusumawardani, Frisca Lina wati Mad Yoman Mad Yoman Meliana, Tiara Muhamad Nur Muhammad Satria Permana Nanda Abbrila Sastia Nazwa Novia Yasmin Nur Fitriyani Hamzah Nur Meilasari Oksapianus, David Soni Pradesti, Ajeng Prasetyo, Adimas Yusuf Putri, Salwa Maulidina Rahmah, Milyuna Riza Gusti Rahayu Rojviyani Tsaqila Rosmeri Simorangkir, Melda Rumia Salwa Maulidina Putri Saputra, Faisal Tomi Siti Megawati Putri Siti Nur Aisah Sobirov, Bobur Sri Murdilah Fournawati Subekti, Jesiana Dwi Suci Emelsi Jeffri Sugeng Lubar Prastowo Sukanda, Ukon Furkon Suseno, Ari suseno, ari suseno Sutanto, Titania Febriyanti Syarifah Fatimah Tasyharani, Alfiandi Tika Aryana Wibisono Titania Febriyanti Sutanto Urfah Atut Chosiyah Widiargun, Diah Yoman, Mad