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Journal : Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang

Citra Merek, Harga, Dan Kepercayaan Sebagai Prediktor Niat Pembelian Tiket Melalui Platform Digital Rusdiansyah, Rusdiansyah; Syahran, Syahran; Sugiati, Tinik; Karunia , Erick; Ardiansyah, Riyans
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.199

Abstract

Abstract This study aims to analyze the influence of brand image, price, and trust on consumers’ intention to purchase tickets online. A quantitative approach with SEM-PLS was employed, involving 280 respondents in Tarakan City selected through purposive sampling. Data were collected using a seven-point Likert scale questionnaire and analyzed with SmartPLS 3.0. The results show that brand image significantly affects both price perception and consumer trust. Furthermore, price and trust were found to positively influence online purchase intention. Thus, brand image not only shapes consumers’ perception of price but also enhances their level of trust. At the same time, strong trust and reasonable pricing encourage consumers to proceed with purchasing decisions. These findings highlight that brand image and trust are essential elements in marketing strategies for online ticket providers, helping to attract consumers and strengthen their intention to buy. Keywords: Brand image, Price, Trust, Purchase intention, Online ticket, SEM-PLS
Co-Authors -, Didiharyono Abbas Langaji Abdul Pirol Achmad Zaini Ahmed Sardi Ananda, Anisa Zidni Anindyasari, Dinar Ardiansyah, Riyans Arief, Muhammad Ihsanul Arly, Yehezkiel Aswar, Nurul Atmi, Resty Andini Dwi Hendri Aulia, Innocentia Eka Bambang Supriyanto Bernatal Saragih Cahyani Budihartanti, Cahyani Dede Aprylasari Dewi Anggraini Ellyn Normelani Eri Kurniawan Ermawati Ermawati Falah, Ajeng Nurul Firman Firman Hamdi Mayulu Harun Al Rasyid Hasibuan, Putri Rahmadani Husin, Gt. Muhammad Irhamna Ilham, M. Imam Fadli, Imam Indana, Khoiru Ita Dewi Sintawati Jayawarsa, A.A. Ketut Junaidi Junaidi Karim, Abdul Rahim Karim, Khairuddin Kartika Mariskhana Karunia , Erick Laksono Trisnantoro Lapebridinsi, Clara Mailita, Mailita Maisarah Maisarah, Maisarah Malik, Fidia Ditazam Masruddin Maulida, Emmy Ma’ruf, Muhammad Afief Mohammad Badrul, Mohammad Muhammad Hajarul Aswad A Muhammad Saleh Murniyati, Murniyati Mursyidah, Annisa Nadila, Nadila Nani Rohaeni, Nani Nazari, Alvera Prihatini Dewi Noor Ainah Noor Endah Mochtar, Noor Endah Normasari, Eka Rahayu Nur Andhiska, Muhammad Adam Odit Ferry Kurniadinata Ramadani, Putri Rantau, Ferry Ranti, Nabila Safni Rindhani, Nadia Afiqah Rusliansyah Rusliansyah Safitri, Apdila Saipul, Saipul Salam Salam Salim, Alissa Santoso Setiawan Santoso, Meilinda Ayunita Saputra, Pajrian Saputra, Yusril Ihsa Sarri, Cornelius Silviana, Januarita Ulfa Sudana, Dadang Suharyanti , Nining suharyanti, Nining Sukirman Sukirman Supendar , Hendra Suryanata, Muhammad Fauzan Suryanto Sosrowidigdo Susilo, Rizky Aprrylianto Syahran, Syahran Syatar, Abdul Syihabuddin Syihabuddin Teofilus, Elieser Tinik Sugiati Triningsih Triningsih Tuslaela Wenpei, Song Widiarina . Yolanda, Fitriana Yopi Handrianto, Yopi Yunita, Nirma Zainuddin, Andi Husni A. Zakaria Ian Setiawan, Zakaria Ian Zakiati, Miftahani