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The Transformation of Corporate Reputation Communication in the Digital Era: The Role of Presentation Techniques in Digital Public Relations at PT Kereta Api Indonesia Ramadhani, Purlita; Fransiska, Nadia Dewi; Wijayadi, Gginolla Dwika; Subrata, Pramudya Ibnu
Jurnal Genesis Indonesia Vol. 5 No. 02 (2026): Articles in Press - Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002157

Abstract

This research examines the transformation of corporate reputation communication in the digital era, focusing on the practices of PT Kereta Api Indonesia (Persero). In an increasingly open and competitive digital environment, organizational reputation has become a strategic asset that requires systematic management through interactive and transparent communication. This study aims to analyze how digital public relations strategies and message presentation techniques are integrated to build and maintain corporate reputation. Utilizing a qualitative approach with a systematic literature review method, the research analyzes scientific publications, institutional reports, and contemporary case studies to provide a comprehensive conceptual synthesis. The findings indicate that PT Kereta Api Indonesia (Persero) has successfully transitioned from conventional one-way communication to a digital public relations framework centered on multi-platform engagement, including social media, official websites, and multimedia applications. The implementation of digital strategies facilitates rapid information dissemination and fosters participatory dialogue with stakeholders. Furthermore, the study highlights that effective message presentation techniques, such as corporate storytelling, information visualization, and structured digital narratives, are critical factors in enhancing public engagement and strengthening positive organizational perceptions. These strategies allow the organization to manage crises effectively and reinforce its positioning as a modern, innovative transportation provider. This research concludes that the success of corporate reputation management in the digital transformation era depends on the ability to integrate technological innovation with persuasive and accessible communication content. These findings offer practical implications for public relations practitioners in developing adaptive communication strategies to maintain organizational legitimacy in the digital sphere.
Mengenal Energi Fosil: Program Literasi Migas Bagi Pelajar dan Masyarakat Umum Patanduk, Frezkia Malisan; Mahendra, Irfan Hafizh; Sole, Ahazia Alfian Tandi; Wijayadi, Adryan Hadi; Prasetya, Kiftian Hady
Solusi dan Inovasi Pengabdian Kepada Masyarakat Vol. 1 No. 3: Februari 2026
Publisher : PT. SOLUTIVA PUSTAKA RAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66602/solutiva.v1i3.44

Abstract

Program literasi migas bertujuan untuk meningkatkan pemahaman pelajar dan masyarakat umum terhadap konsep dasar energi fosil serta peranannya dalam kehidupan sehari-hari. Kegiatan ini dilaksanakan sebagai bentuk kontribusi mahasiswa dalam menyebarkan informasi yang benar mengenai minyak dan gas bumi, terutama di tengah meningkatnya isu transisi energi. Melalui pendekatan edukatif yang interaktif, program ini berhasil menjangkau peserta dari berbagai latar belakang pendidikan dan usia. Materi yang disampaikan meliputi proses terbentuknya energi fosil, cara ekstraksi, pemanfaatan, serta dampak lingkungan yang ditimbulkan. Evaluasi dilakukan melalui pre-test dan post-test yang menunjukkan peningkatan signifikan dalam pemahaman peserta. Hasil kegiatan menunjukkan bahwa literasi energi fosil masih tergolong rendah di kalangan masyarakat umum, namun dapat ditingkatkan melalui program yang terstruktur dan komunikatif. Program ini diharapkan dapat menjadi langkah awal dalam membentuk kesadaran kolektif mengenai pentingnya energi dan penggunaannya secara bijak.
ENHANCING STUDENTS’ READING COMPREHENSION OF NARRATIVE TEXTS USING THE STRATEGY OF STORY MAPPING Rijalul Fawaid; Wijayadi; Nur Fitriah
PROCEEDING UMSURABAYA Poceding Fakultas Keguruan dan ilmu Pendidikan 2026 " Intregrasi Deep Learning dan Tekbnologi AI dal
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/pc.v1i1.28115

Abstract

This study aims to improve students’ reading comprehension of narrative texts through the implementation of the Story Mapping Strategy. The research subjects were 35 students of class X-09 at SMAN 17 Surabaya. The method used was Classroom Action Research (CAR) following the model of Kemmis & McTaggart (1988), which consists of planning, implementation, observation, and reflection in two cycles. Data was collected through reading comprehension tests (pre-test and post-test), observations, and interviews. The result of research showed a significant improvement in students' reading comprehension after applying the Story Mapping Strategy. The students' average score increased from 61,5 in the pre-test to 83,1 in the post-test of the second cycle. Additionally, the percentage of students achieving the Minimum Competency Criteria (KKM) increased from 24 % to 85,7 %. The Story Mapping that implemented helped students effectively organize information from narrative texts, thereby enhancing their comprehension. This strategy allowed students to identify key elements of the story, such as characters, setting, and plot, which contributed to their understanding of the narrative text. Based on findings, Story Mapping has been proven to be an effective strategy in teaching reading comprehension of narrative texts at the high school level. Therefore, this strategy is recommended for teachers to enhance students’ reading comprehension skills.
Enhancing Social Relationship Skills through Social-Emotional Learning Using PjBL Mini-Drama at X-7 SMAN 17 Surabaya Elvira Putri Amalia; Wijayadi; Nur Fitriah
PROCEEDING UMSURABAYA Poceding Fakultas Keguruan dan ilmu Pendidikan 2026 " Intregrasi Deep Learning dan Tekbnologi AI dal
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/pc.v1i1.28116

Abstract

This study aims to improve the social relationship skills of Class X-7 students at SMAN 17 Surabaya by integrating Social-Emotional Learning (SEL) and Project-Based Learning (PjBL) through mini drama in narrative text in English learning. Involving 30 students, the research used a Classroom Action Research (CAR) design, including planning, implementation, observation, and reflection. Instruments included sociometric questionnaires (pre- and post-tests) and observation sheets evaluated by observers. Pre-test results showed most indicators were in the “Acceptable” to “Good” range, with the lowest score (63.34%) in students’ comfort involving unfamiliar peers. The intervention featured SEL videos, group discussions, script writing, peer feedback, and moral reflection. Observations showed active participation (90%), problem-solving (80%), and teamwork (90%). Post-test scores improved across all indicators, with “inviting unfamiliar peers” increasing to 78% and “group involvement” reaching 86.7%. These results align with Piaget’s and Vygotsky’s constructivist theories, SEL frameworks, and the effectiveness of PjBL and drama-based learning in developing communication, collaboration, empathy, conflict resolution, and advocacy. The study concludes that the PjBL Mini Drama model supported by SEL principles effectively enhances students’ social relationship skills in the English language learning context.
Improving Students’ Focus and Participation through the Use of Interactive Videos in Narrative Text Learning in Class X-2 of SMAN 17 Surabaya Juliarni Nalisaputri; Wijayadi; Nur Fitriah
PROCEEDING UMSURABAYA Poceding Fakultas Keguruan dan ilmu Pendidikan 2026 " Intregrasi Deep Learning dan Tekbnologi AI dal
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/pc.v1i1.28123

Abstract

This study aims to enhance students' focus and participation in learning Narrative Text through the implementation of interactive video media. The research employed the Classroom Action Research (CAR) method based on the Kemmis and McTaggart model, conducted in two cycles consisting of planning, action, observation, and reflection stages. The subjects of this study were 36 tenth-grade students of SMAN 17 Surabaya. Data were collected using observation sheets designed to assess two main aspects: students’ focus and participation during the learning process. The results showed that in the first cycle, the average student focus reached 79.44% (categorized as good), while participation was 75% (categorized as fair). After improving the strategy in the second cycle, the results increased to 80% for focus and 78.33% for participation, both categorized as good. These improvements indicate that the use of interactive video media with appropriate duration, engaging storyline, and embedded critical questions can significantly enhance students' cognitive and affective engagement. These findings emphasize the importance of integrating interactive learning media supported by appropriate teaching strategies and the active role of teachers in creating an engaging and participatory learning environment.
The Implementation of the Teaching at The Right Level (TaRL) Approach through Differentiated Instruction to Improve Narrative Text Learning Outcomes among Grade XI-8 Students at SMAN 17 Surabaya Safira Aqila; Wijayadi; Nur Fitriah
PROCEEDING UMSURABAYA Poceding Fakultas Keguruan dan ilmu Pendidikan 2026 " Intregrasi Deep Learning dan Tekbnologi AI dal
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/pc.v1i1.28124

Abstract

This study aims to describe the effectiveness of implementing differentiated instruction through the Teaching at The Right Level (TaRL) approach to improve Narrative Text learning outcomes among Grade XI-8 students at SMAN 17 Surabaya. The research method employed was Classroom Action Research (CAR) conducted in two cycles, involving 23 students as subjects. Data were collected through diagnostic assessment, observation, and student reflection. The results showed an increase in the average student score from 53.91 (pre-test) to 85.22 (post-test). As many as 60.87% of students experienced a very significant improvement, 17.39% significant, 13.04% moderate, and only 8.7% showed no improvement. The implementation of TaRL-based differentiated instruction proved effective in meeting diverse learning needs, increasing motivation, participation, and student achievement in Narrative Text material. The implications of this research emphasize the importance of continuous assessment and adaptive teaching strategies to optimize students’ potential
Improve of Using Animation Videos in Speaking Skill on NarrativeText forSenior High School in Class X3 SMAN 17 Surabaya Ari Cindy Agustina; Wijayadi; Nur Fitriah
PROCEEDING UMSURABAYA Poceding Fakultas Keguruan dan ilmu Pendidikan 2026 " Intregrasi Deep Learning dan Tekbnologi AI dal
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/pc.v1i1.28139

Abstract

This study aims to analyze the effectiveness of using animation videostoenhance speaking skills in narrative text for Class X3 students at SMAN17 Surabaya. This research used a quantitative approach with a one-group experimental design. Data were collected through a pre-test using conventional teaching methods andapost-test after teaching with animation videos. The results showed that studentstaught with animation videos significantly improved their speaking skills, includingfluency, vocabulary, and storyline comprehension. Additionally, studentsdemonstrated higher motivation and engagement during lessons.
IMPROVING LISTENING COMPREHENSION OF NARRATIVE TEXTS THROUGH THE DICTOGLOSS METHOD IN ENGLISH LANGUAGE TEACHING Peni Latifah; Wijayadi
PROCEEDING UMSURABAYA Poceding Fakultas Keguruan dan ilmu Pendidikan 2026 " Intregrasi Deep Learning dan Tekbnologi AI dal
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/pc.v1i1.28140

Abstract

:This study aims to improve the listening comprehension skills of class X-6 students of SMAN 17 Surabaya through the application of the dictogloss method in narrative text learning. The dictogloss method integrates listening and writing skills collaboratively through the process of listening, recording keywords, and text reconstruction. This study uses the Classroom Action Research (CAR) approach in one cycle that includes the stages of planning, implementation, observation, and reflection. Data were collected through pretest and posttest, as well as observation during the learning process. The results of the descriptive statistical analysis showed an increase in the average score from 86.3 (pretest) to 94.67 (posttest), with an average gain of 8.37 points. Learning completeness increased from 80% to 100%. These findings indicate that the dictogloss method is effective in improving students' listening skills, as well as building active participation and cooperation in learning. This study recommends the use of the dictogloss method as a continuous learning strategy in teaching narrative text in English classes.
The Sleeping Beauty Fairy Tale: An Analysis on Propp's the Functions of Dramatis Personae Pramudana Ihsan; Wijayadi .
Tell : Teaching of English Language and Literature Journal Vol 3 No 1 (2015): April
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v3i1.314

Abstract

This paper is aimed at analyzing the sleeping beauty fairy tale using Vladimir Propp’sfunctions of dramatis personae. The analysis utilizes thirty one functions, however, not all that functions occur in a tale. These functions create a main framework in the story (Propp, 1968:25—65). The analysis reveals similarity between The Sleeping Beauty with any other folktale which came from Rusia. There are thirty one functions of dramatis personae which can be distributed into seven spheres of actions. From these seven spheres of actions, there are seven characters that usually appear in the fairy tales. But in The Sleeping Beauty there are only five characters since there is no helper and false hero in this story.
A Study of Illocutionary Acts Used by Poppy and Kate in "Wild Child" Movie Ashfi Kadarol Qolbi; Wijayadi -; Farhan Noor
Tell : Teaching of English Language and Literature Journal Vol 4 No 1 (2016): April
Publisher : English Department FKIP Universitas Muhammadiyah Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/tell.v4i1.2096

Abstract

The aim of this research is to investigate types of illocutionary acts used by main characters in Wild Child and the purpose of illocutionary acts. The researcher uses descriptive qualitative method since she describes the phenomena of illocutionary act used by Poppy and Kate. The researcher uses the script of Wild Child movie as the data source to be analyzed and the researcher took some internet references and books as the supporting data for analyzing and discovering the types of illocutionary acts in this movie. This research found four types of illocutionary acts. There are representative, directive, expressive, and commisive. This research did not found illocutionary acts of declarative. The most of utterance used by Poppy and Kate is directive utterance. The purpose of illocutionary acts is to get someone to do something.
Co-Authors Adryan, Feby Af'idah, Noer Af’idah, Noer Agustin Dwi Pangesti Ahmad Idris Asmarandhani Aminatuzzuhriyyah - Amiruddin, Moch. Darril Annisa Tiara Syafitri Ari Cindy Agustina Armeria Wijaya, Armeria Ashfi Kadarol Qolbi Asriana Kibtiyah Asy'ari Asy'ari Azizah, Lina Nur Badie Uddin Barren, Kailal Wafa Auladal Basam, Devina Dewi Faustina Cahyaningsih, Agustina Candra Alim Tohari Desyandri Desyandri Dian Masidayu Prahastuti Eka Puji Anggraini Eko Yuniarto Elcha Bagus Narendra Putra ELLY INDAHWATI Elvira Putri Amalia Endah Hendarwati, Endah Fachrurrozi, Achmad Fajrul Falah Falah, Fajrul Farhan Noor Farid, Muhammad Sultan Fifi Ulaimah Fitria, Jazunika Fransiska, Nadia Dewi Gazali, Zulkarnain Ghozali, Muhammad Shiddiq Al Hakim, Bustanul Holy Ichda Wahyuni I Wayan Sadyana Ikrimah, Ikrimah Imha, Ulia Arbarehan Imronudin Imronudin Iskhaq, Ainul istifadatun na'imah Ita Rahmania Kusumawati Ivana Juliarni Nalisaputri Kabila, Merizka Putri Kadek Eva Krishna Adnyani Kautsar, Ryan Kiftian Hady Prasetya Laksono Trisnantoro Lina Arifah Fitriyah Linda Mayasari M. Bambang Edi Siswanto Maharani, Aprilia Zahra Mahendra, Irfan Hafizh Maulidina, Nurul Melisa Mery Claudia Laayranita Muliati, Sri Nindha Ayu Berlianti Noer Af’idah Nur Fitriah Nur Fitriah Nur Hayati Nur Izzatun Nikmah Nur Kuswanti Nur Kuswanti Nurul Lathifatul Hakimah Oktaffi Arinna Manasikana Patanduk, Frezkia Malisan Peni Latifah Pramudana Ihsan, Pramudana Prasetya, Joshua Aljamo Christ Purwanto, Kriesna Kharisma Putri, Aulia Eka Radius Setiyawan Rahmasari, Dewi Hajar Ramadhani, Purlita Rijalul Fawaid Riska Rahayu Roisiah Rizky Yuniarta Ro'ifah Ro'ifah Roisiah, Riska Rahayu Rosiana Silfani Roudhoutul Aulia Rochim Safira Aqila Salsabila, Syafa Samsul Arifin Silfani, Rosiana Sina, Aditya Citra Ibnu Sole, Ahazia Alfian Tandi Subrata, Pramudya Ibnu Sugeng Krisnanto Suherman, Suherman Syafitri, Annisa Tiara Tias Arilah Waode Hamsia, Waode Yarno Yarno Yashinta Nur Wahyudi Zuliatin, Qonik