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Factors Affecting Consumer Attitudes and Intentions on the Intention to Buy Products through Retail Brand Pages on Social Media: Office Workers in Indonesia Yusup Setiawan; Edi Hamdi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3756

Abstract

The development of social media as a means of selling and the high number of social media users make consumer-brand engagement behavior on social media, especially Facebook, need to be studied more deeply. In line with this, this study aims to study 5 antecedents of attitudes towards consumers' intentions to engage with retail brands through social media which ultimately affect the intention to buy products, and 1 antecedent of moderation on attitudes towards product purchase intentions. The study was conducted on office workers in Indonesia with a quantitative survey method on 195 respondents. The analytical method used is Structural Equation Model I (SEM). This study found that consumer attitudes towards engagement with retail brands through Facebook were influenced by enjoyment, peer communication, and credibility, while attitudes had a strong influence on intentions to engage with retail brands through Facebook and subsequently strongly associated with intention to purchase through that Facebook page. This supports previous research. The first new things found were that consumer attitudes had a positive effect on consumers' purchase intentions and the second was that expectations of confirmation moderated attitudes toward purchase intentions through retail brand Facebook pages. The managerial contribution of this research helps retailers understand how to attract consumers to engage with retail brands on Facebook.
Implementation of QSPM and Porter’s Generic Strategy to Develop Mechanical Testing Laboratory in Indonesia Subhan Subhan; Muhamad Elon; Salmen Ginting; Rhian Indradewa; Edi Hamdi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6477

Abstract

Mechanical testing is needed in almost all industry segments, such as in the automotive, plastics, food, packaging, steel, and medical equipment industries. Some examples of mechanical testing include tensile, compressive, tearing, fracture, puncture, and texture tests on food. This research is a descriptive qualitative type by describing the strategy of PT Premium Testing Lab (PTL) in order to developing new mechanical testing laboratory in Indonesia.  PT PTL uses market penetration and differentiation strategies taken from QSPM analysis and Porter’s Generic Strategy for establishing marketing, human capital and operational goals and objectives. The implementation of marketing strategy must also be supported by a good operational plan and strategy in the human capital division. All three must go hand in hand so that the company's goals can be achieved.
5 Porter Force Analysis in Cattle and Sheep Integrator Business (Case Study at PT Sapi Domba Indonesia) Arifwandi, Setiana; Sitorus, Jusuf; Sutrisno, Sutrisno; Syah, Tantri Yanuar Rahmat; Sunaryadi, Ketut; Hamdi, Edi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7350

Abstract

The increasing need for meat for some people is a necessity and makes meat consumption increase drastically. This is inseparable from the increasing number of restaurants and restaurants in the Special Region of Yogyakarta. Seeing this opportunity, a beef and lamb integrator company is trying to find out the competitive advantage in its company. This research is descriptive qualitative research, where in this study using research data from interviews and literature and data and using 5 porter analysis measurements. The findings in this study show that porter's Five Forces analysis on the parameters of Threat of Entry, Industry Rivalry, Bargaining Power of Buyers, Bargaining Power of Supplier, Substitute Competition with an average weight of 2.06. From the analysis of Porter's Five Forces above quantitative results in the range of 1.67 – 2.33, it shows that the competitive advantage of PT Sapi Domba Istimewa is in low pressure.  The limitations in this study are limited to the analysis of competitive advantages only. Meanwhile, in the next study, it is recommended that you can add or complement other supporting data such as SWOT, QSPM analysis and expand the scope of research not only in the Yogyakarta Special Region Area.
Co-Authors Abadi, Ferryal Agnes Fiyonita Hatuopar Agus Munandar Agustin, Rosita Andriyanto, Irwin Anggraeni Annindita, Rina Ariani, Riski Arief Pribadi Arifwandi, Setiana Ayu Anggia, Bunga Bakir, Bakir Bonar Bastari, Ega Calvin, Thiodorus Christian, Eric Denito, Steven Stevu Dihin Septyanto Dimas Angga Negoro Dirgantara, Padsha Djuanita, Maharani Kinanti E. Sofyan, Rufyan Edi , Edi Egi Tiarawati, Arini Ekania, Mega Eko, Ferdianyah Endang Ruswanti Erlangga, Deni Fahrizal, Garsa Fery Hotmajaya Giyanto Gultom, Martina Gunawan Gunawan Harefa, Irani Haryanto, Arie Hermatasiyah, Nur Hilmy, Muhammad Reza Hindarti, Efa Huminsa FST, Anggiat Indradewa, Rhian Iskandar , Muhammad Dhafi Iskandar, M. Dhafi Jamal, Robi Jeheo, Lyan Jono, Afia Junaidi Junaidi Kawalta Tarigan Ketut Sunaryanto Kurnia Pangestu, Yudha Kusnadi, Deky Kustiawan, Unggul Kusuma, Helmy Hendra Lukitoningrum, Dyan Manurung, Teddi Maulana, Sapto Melissa Melissa Melni Rohana Muhamad Elon Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Farhan, Fahri Muhammad Ikhsan Zaidan Muhammad Reza Hilmy Muharom, Ahmad Mukhlis, Muhammad Muliawan, Kenny Muljopamudji, Trisulo Munatsir Oteiba Musdiana Mayang Putri, Elly Muttaqin, Muhammad Fauzan Naibaho, Santy Berliana Negoro, Dimas Angga Ningrum, Ira Sita Ningsih, Susilowati Nugroho, Nelson Nurwijayanti Pasaribu, Marya Prima, Patra Batam Puspita, Yohana Putri, Elly Musdiana Mayang R. Syah, Tantri Yanuar Rahmansyah, Tantry Yanuar Rahmat Syah , Tantri Yanuar Rahmat Syah, Tantry Yanuar Redhenta Helmi Firdaus Rizki Saputra Rodiah, Sinten Wanti Rogaya, St Rosdiana Rosdiana Rսswanti, Endang Sabila Rasyad, Difka Salmen Ginting Saputra, Edwin Tri Angga Selfiani Selfiani, Selfiani Septian, Irvan Rizki Setiawan, Zatmiko Sidik, Satrio Riyono Sita Ningrum, Ira Sitorus, Jusuf Soleha, Yani Subhan Subhan Suhendro Suhendro Sunaryadi, Ketut Sunaryanto, Ketut Surojo, Himbang Suryanto Suryanto Sutrisno, Sutrisno Suyanto Suyanto Suyanto Syah, Tantri Rahmat Syah, Tantri Yanuar R. Syah, Tantri Yanսar R. Syah, Tantry Syah, Tantry Yanuar Tantri Yanuar Rahmat Syah Whitney, Whitney Wicaksono, Muhammad Andi Wikοngkο, Danny Armandο Winta Hendrawati Bu’ulolo Wisnu Dermawan, Sigit Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yanuar Ramadhan Yuliana Agustina Widiarta Yuliastini, Dewi Yusup Setiawan Yusup Setiawan, Yusup