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Training on the Development of Agro-Tourism Educational Tour Packages in Sugihen Village, Juhar District, Karo Regency, North Sumatra Mega Hernawati Harefa; Tina Linda; Lidia Berliana Siboro; Jimmy Kelana
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v7i2.8499

Abstract

This community service program aims to develop an integrated agro-tourism and wellness educational tour package in Sugihen Village, Juhar District, Karo Regency, North Sumatra. Despite its diverse agricultural potential such as premium rice, lemongrass oil for wellness, and innovative liquid smoke technology for pest control and security the village lacks standard hospitality and structured tour operations. To bridge this gap, a team of lecturers from the Hospitality Management Study Program at Institut Bisnis IT&B Medan conducted a participatory mentoring program on May 15, 2026. The training targeted 20–25 participants from local farmer groups, family welfare empowerment (PKK) groups, youth groups, and village officials. It covered essential competencies, including hospitality mindset, tour guiding with storytelling, local mixology for welcome drinks, and standard wellness presentation using local lemongrass oil. The program successfully transformed the community's paradigm into a professional hospitality mindset and produced a customized Standard Operating Procedure (SOP) handbook for village guest management. Evaluation data showed that 100% of participants rated the instructors, modules, and their own post-training comprehension as excellent, establishing a sustainable framework for economic self-sufficiency.
MICE Management Training: Preparing Taruna Bangsa Private High School Students to Become Professional Event Organizers Mega Harefa; Lidia Siboro; Jimmy Kelana; Tina Linda
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v7i1.7283

Abstract

This study explores the implementation of a Community Service Program (PKM) focused on MICE (Meetings, Incentives, Conventions, and Exhibitions) management training aimed at preparing students from Taruna Bangsa Private High School to become professional event organizers. The program's objective is to equip students with essential skills and knowledge in event management, which includes planning, coordination, marketing, and logistics, as well as enhancing their soft skills such as communication, leadership, and teamwork. Through a series of workshops, practical sessions, and simulations, students are provided with hands-on experience to understand the intricacies of the event management industry. The training also emphasizes the importance of professionalism, creativity, and problem-solving in organizing successful events. This initiative not only enhances the students' career readiness but also supports the development of the local tourism and event sectors. The program's success is measured by the students' ability to plan and execute mock events, with feedback collected from both the participants and event professionals. The findings highlight the potential of MICE management training in fostering the next generation of skilled professionals and contributing to the growth of Indonesia's event management industry.
The Impact of Brand Personality towards Customer Loyalty at Pt. Agro Makmur Raya Medan : Pengaruh Kepribadian Merek Terhadap Loyalitas Pelanggan Pada Pt. Agro Makmur Raya Medan Tina Linda; Devia Febrina; Jung Sen; Kuandi Chandra; Jimmy Kelana
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.503 KB) | DOI: 10.56338/jks.v2i1.640

Abstract

The aim of this research is to analyse the impact of brand personality towards customer loyalty at PT. Agro Makmur Raya, Medan. The research method that the writer use is descriptive method and correlative research. To answer the problem, data is collected by questionnaire to 50 respondents that consist of the customers of PT. Agro Makmur Raya. The SPSS Version 22 is to use to test the data. The writer uses some methods to analyse the data gained, such as: validity, reliability, descriptive method, normality test, correlation test, regression equation, determination of coefficient analysis and z test. Based on the SPSS Version 22 analysis, some conclusions can be made, i.e: 10 questionnaires that the writer use have a good data of reliability and the data are normally distributed. While the correlation test found that the brand personality has strong and positive impact towards customer loyalty at PT. Agro Makmur Raya, Medan. For the determination of variable x and variable y is 76.6% shows that the value of customer loyalty is impact by the value of brand personality. From the test of hypothesis, we can found that for the Alternative hypothesis (Ha) is accepted and null hypothesis (Ho) is rejected. Based on the result of the analysis, it is concluded that there is impact between brand personality and customer loyalty at PT. Agro Makmur Raya, Medan.
The Effect of Employee Work Attitudes on Employee’s Job Performance at Miyana Hotel Medan Jimmy Kelana; Tina Linda; Devia Febrina
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i8.5963

Abstract

Work Attitude of an employee at work relates to his/her job performance. Job performance of an employee is concerned with two aspects. First, employee should perform his/her job in such a manner that it leads to achievement of desirable ends. Second, he/she should use organizational resources efficiently by avoiding or minimizing the waste in performing the job activities. These attitudes reflect a particular person’s likes and dislikes towards other people, objects, events and activities in that person’s surrounding environment. Some of the strong attitudes are likely to affect person’s behavior and this makes the enthusiasm to study and know about attitudes. Work attitude of an employee at work relates to his/her job performance. Miyana Hotel has problem which the performance of the employees which the employees do not do their jobs with good results in terms of quality which can be seen from customer’s complaints and whenever there is supervisor, employees don’t perform their job. The employees tend to have conflict among them. According to the GM of the hotel, these conditions are associated with the employees being not satisfied with their job because they don’t have opportunity for higher position. The population that is used in the research is the total employees who are active working in Miyana Hotel Medan that are 93 people. The sampling technique is called as census sampling. Census sampling method is method which takes all the population as the sample. In analyzing questionnaires, the writer used validity test and reliability test, to analyze the data, use statistics, correlation test, determination test, linear regression, and hypothesis test. The correlation test shows work attitudes have a positive and significantly strong effect on employees’ job performance at Miyana Hotel Medan. zcount > ztable (8.10 > 1.96), This means the Null hypothesis (Ho) is rejected and the alternative (Ha) is accepted. Work Attitudes have effect on employees’ job performance at Miyana Hotel Medan.