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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) IJCCS (Indonesian Journal of Computing and Cybernetics Systems) JURNAL SISTEM INFORMASI BISNIS Jurnal Peternakan Integratif Elkom: Jurnal Elektronika dan Komputer Journal of Education and Learning (EduLearn) Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) Prosiding SNATIF Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Transformatika JUITA : Jurnal Informatika Scientific Journal of Informatics Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan JOIN (Jurnal Online Informatika) JOIV : International Journal on Informatics Visualization AdBispreneur Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) International Journal of Artificial Intelligence Research INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi JIKO (Jurnal Informatika dan Komputer) JURNAL MEDIA INFORMATIKA BUDIDARMA Information System for Educators and Professionals : Journal of Information System SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Jurnal Informatika Aptisi Transactions on Management JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Aptisi Transactions on Technopreneurship (ATT) EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science Jurnal Mnemonic Journal Sensi: Strategic of Education in Information System Indonesian Journal of Electrical Engineering and Computer Science Abdimasku : Jurnal Pengabdian Masyarakat Computer Science and Information Technologies Jurnal Bumigora Information Technology (BITe) Aiti: Jurnal Teknologi Informasi Infotech: Journal of Technology Information Jurnal Teknologi Informasi dan Komunikasi Jurnal Teknik Informatika (JUTIF) Indonesian Journal of Applied Research (IJAR) Journal of Applied Data Sciences JOINTER : Journal of Informatics Engineering Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Information Technology (JIfoTech) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Nusantara of Engineering (NOE) Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Jurnal Rekayasa elektrika Jurnal INFOTEL SmartComp Jurnal Indonesia : Manajemen Informatika dan Komunikasi Blockchain Frontier Technology (BFRONT) Scientific Journal of Informatics JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Irwan Sembiring
Universitas Kristen Satya Wacana
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Journal : Scientific Journal of Informatics

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Aesthetic Photography Analysis on Instagram: A Visual Study of Social Media using ATLAS.ti Wibowo, Mars Caroline; Purnomo, Hindriyanto Dwi; Hartomo, Kristoko Dwi; Sembiring, Irwan
Scientific Journal of Informatics Vol. 11 No. 4: November 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i4.13985

Abstract

Purpose: This study aims to analyze the dominant trends in color and composition within aesthetic photography on Instagram and explore their influence on user interaction, specifically likes and comments. Given the growing role of visual aesthetics in digital marketing, understanding these elements is crucial for content creators, brands, and businesses aiming to maximize engagement. Unlike previous studies that focus on general social media engagement, this research integrates technology-driven qualitative analysis using ATLAS.ti, enabling structured coding and thematic identification of visual elements. Methods: A qualitative content analysis was conducted on 591 Instagram posts tagged with #AestheticPhotography and #VisualAesthetic. Data was collected using Instagram scraping (PhantomBuster), extracting both visual (color palettes, composition techniques) and textual (captions, metadata) elements. The ATLAS.ti software was used to analyze recurring visual patterns and color extraction was performed via Google Colab and Python for accuracy. Result: The results show that natural colors (48.18%) and pastel tones (30.90%) are dominant in aesthetic photography, contributing to higher engagement due to their harmonious and calming effect. Composition techniques such as center alignment (40.51%) and the Rule of Thirds (23.27%) significantly correlate with user interaction, as they align with cognitive load theory and visual perception principles. Additionally, short captions (≤10 words) were more effective in enhancing engagement, receiving 8,876 likes and 4,432 comments on average, compared to longer captions. Novelty: This study bridges the gap between visual aesthetics and computational analysis, using ATLAS.ti to systematically examine social media trends. Unlike previous studies that focus solely on quantitative metrics, this research provides qualitative insights into how color and composition influence engagement. The findings offer practical guidance for content creators, designers, and marketers, suggesting that strong visual composition and color harmony can enhance audience engagement.
Co-Authors Abas Sunarya, Po Ade Iriani Adi Setiawan Adriyanto Juliastomo Gundo Agus Sugiarto Agustinus, Ari Alamsyah, Ferry Andriana, Myra April Lia Hananto Apriliasari, Dwi Ardaneswari, Awanda Arthur, Christian Astawa, I Wayan Aswin Dew Ayu Sanjaya, Yulia Putri Bayu Setyanto Pamungkas Budhi Kristianto Budi Santoso Budi, Reza Setya Cahyaningtyas, Christian Daniawan, Benny Danny Manongga Danny Sebastian Dedy Prasetya Kristiadi Dwi Hosanna Bangkalang Dwi Setiawan Edi Suharyadi Efendy, Rifan Eko Sediono Eko Sediyono Eleazer Gottlieb Julio Sumampouw Elmanda, Vonda Erick Alfons Lisangan Esti Zakia Darojat Evangs Mailoa Evi Maria Faturahman, Adam Fauzi Ahmad Muda Fian Yulio Santoso Florentina Tatrin Kurniati Gallen cakra adhi wibowo Gerry Santos Lasatira Ginting, Jusia Amanda Girinzio, Iqbal Desam Gudiato, Candra Hamdan . Hany Makaruku, Yulian Hasnudi . Henderi Henderi . Hendry Hendry, - Henuk, Yusuf Leonard Hindriyanto Dwi Purnomo Huda, Baenil Ignatius Agus Supriyono Ilham Hizbuloh Indrastanti Ratna Widiasari Iwan Setiawan Iwan Setiawan Iwan Setyawan Joko Listiawan Sukowati Joko Siswanto Joko Siswanto Jonas, Dendy Julians, Adhe Ronny Juneth Manuputty Krismiyati Kristoko D Hartomo Kristoko Dwi Hartomo Kusumajaya, Robby Andika Limbong, Josua Josen Alexander Madawara, Herdin Yohnes Manongga, Daniel H.F Manongga, Daniel H.F. Manongga, Daniel HF Marsyel Sampe Asang Marvelino, Matthew Mau, Stevanus Dwi Istiavan Maya Sari Merryana Lestari Migunani Migunani Mira Mira Mira Mohammad Ridwan Muhamad Yusup Nanle, Zeze Nazmun Nahar Khanom Nina Setiyawati Ninda Lutfiani Nining Fitriani Nugroho, Samuel Danny Nurtino, Tio Nuryadi, Didik Nurzainah Ginting Pamungkas, Bayu Setyanto Phillnov Yohanes Pinontoan Pinontoan, Phillnov Yohanes Priatna , Wowon Purbaratri, Winny Purnama Harahap, Eka Purnomo, Hidriyanto Dwi Putra, Yonathan Rahadi Qurotul Aini Qurotul Aini Rahardja.,M.T.I.,MM, Dr. Ir. Untung Raymond Elias Mauboy Rimes Jopmorestho Malioy Roy Rudolf Huizen Saian, Septovan Dwi Suputra Sandry Lanovela Pasaribu Santoso, Nuke Puji Lestari Sediyono, Eko - Setiawan Hakim Sri Ngudi Wahyuni Sri Ngudi Wahyuni, Sri Ngudi Sri Yulianto Joko Prasetyo Suharyadi Sulistio Sulistio Sumampouw, Eleazer Gottlieb Julio Supriadi, Candra Suryantara, I Gusti Ngurah Susanti, Novita Dewi Sutarto Wijono Suwijo Danu Prasetyo Teady Matius Surya Mulyana, Teady Matius Teguh Wahyono Theopillus J. H. Wellem Tintien Koerniawati Tirsa Ninia Lina Tomasoa, Lyonly Tri Wahyuningsih Tri Wahyuningsih Tukino, Tukino Untung Rahardja Untung Rahardja Wibowo, Mars Caroline Wijaya, Angga Zakharia Wiwien Hadikurniawati Yerik Afrianto Singgalen Yessica Nataliani Yohan Maurits Indey Yohnes Madawara, Herdin Yulian Hany Makaruku