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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) IJCCS (Indonesian Journal of Computing and Cybernetics Systems) JURNAL SISTEM INFORMASI BISNIS Jurnal Peternakan Integratif Elkom: Jurnal Elektronika dan Komputer Journal of Education and Learning (EduLearn) Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) Prosiding SNATIF Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Transformatika JUITA : Jurnal Informatika Scientific Journal of Informatics Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan JOIN (Jurnal Online Informatika) JOIV : International Journal on Informatics Visualization AdBispreneur Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) International Journal of Artificial Intelligence Research INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi JIKO (Jurnal Informatika dan Komputer) JURNAL MEDIA INFORMATIKA BUDIDARMA Information System for Educators and Professionals : Journal of Information System SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Jurnal Informatika Aptisi Transactions on Management JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Aptisi Transactions on Technopreneurship (ATT) EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science Jurnal Mnemonic Journal Sensi: Strategic of Education in Information System Indonesian Journal of Electrical Engineering and Computer Science Abdimasku : Jurnal Pengabdian Masyarakat Computer Science and Information Technologies Jurnal Bumigora Information Technology (BITe) Aiti: Jurnal Teknologi Informasi Infotech: Journal of Technology Information Jurnal Teknologi Informasi dan Komunikasi Jurnal Teknik Informatika (JUTIF) Indonesian Journal of Applied Research (IJAR) Journal of Applied Data Sciences JOINTER : Journal of Informatics Engineering Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Information Technology (JIfoTech) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Nusantara of Engineering (NOE) Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Jurnal Rekayasa elektrika Jurnal INFOTEL SmartComp Jurnal Indonesia : Manajemen Informatika dan Komunikasi Blockchain Frontier Technology (BFRONT) Scientific Journal of Informatics JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Irwan Sembiring
Universitas Kristen Satya Wacana
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : AdBispreneur

 1 
ANALISIS BISNIS CENDERAMATA DAN JASA PERJALANAN WISATA MENGGUNAKAN BUSINESS MODEL CANVAS (BMC) DAN METODE PIECES Yerik Afrianto Singgalen; Eko Sediyono; Irwan Sembiring
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 6, No 2 (2021): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v6i2.33663

Abstract

The use of information technology in the marketing of souvenirs and travel services based on the e-commerce concept can reach a wider market share via the internet. In the context of Micro, Small, and Medium Enterprises, the dynamics of entrepreneurship are holistic, so they need to be studied contextually. This article aims to analyze the business processes of Souvenirs and Travel Services that are carried out conventionally using the Business Model Canvas to determine the strengths, weaknesses, threats, and opportunities. Then analyze the aspects of Performance, Information, Economic, Control, Efficiency, and Services in Souvenirs and Travel Services businesses. This research uses descriptive qualitative methods. The data collection techniques used were in-depth interviews, observation, and document study. Meanwhile, data processing uses triangulation techniques. This study indicates that the adoption of information technology can support the operations of MSMEs in reducing marketing costs and providing convenience in terms of transactions and communication via digital platforms. Adopt the e-Commerce concept through the WordPress application, especially using the WooCommerce plugin and 3CX Live Chat on the website has made the transaction process and communication easier between sellers and consumers. The convergence between traditional and digital businesses can improve the performance of MSMEs.Pemanfaatan teknologi informasi dalam pemasaran bisnis cenderamata dan jasa perjalanan wisata berdasarkan konsep e-commerce dapat menjangkau pangsa pasar yang lebih luas melalui internet. Dalam konteks Usaha Mikro Kecil Menengah (UMKM), dinamika berwirausaha bersifat holistik sehingga perlu dikaji secara konstekstual. Artikel ini bertujuan menganalisis proses bisnis cenderamata dan jasa perjalanan wisata yang dilakukan secara konvensional menggunakan Business Model Canvas (BMC) untuk mengetahui kelebihan, kelemahan, ancaman dan peluang. Kemudian mengidentifikasi dan menganalisis aspek Performance, Information, Economic, Control, Efficiency, and Services (PIECES) pada usaha cenderamata dan jasa perjalanan wisata yang telah mengadopsi konsep e-commerce. Penelitian ini menggunakan metode kualitatif deskriptif. Hasil penelitian ini menunjukkan bahwa adopsi teknologi informasi dapat mendukung operasional UMKM dalam mereduksi biaya pemasaran serta memberikan kemudahan dalam hal transaksi maupun komunikasi melalui platform digital. Adopsi konsep e-commerce melalui aplikasi WordPress, khususnya penggunaan plugin WooCommerce dan 3CX Live Chat dalam website CV. Xindotour  telah memudahkan proses transaksi dan komunikasi antara penjual dan konsumen. 
Co-Authors Abas Sunarya, Po Ade Iriani Adi Setiawan Adriyanto Juliastomo Gundo Agus Sugiarto Agustinus, Ari Aji, Bintang Kristianto Alamsyah, Ferry Andriana, Myra April Lia Hananto Apriliasari, Dwi Ardaneswari, Awanda Arthur, Christian Astawa, I Wayan Aswin Dew Ayu Sanjaya, Yulia Putri Bayu Setyanto Pamungkas Bayu, Teguh Indra Budhi Kristianto Budhi Kristianto Budi Santoso Budi, Reza Setya Cahyaningtyas, Christian Daniawan, Benny Danny Manongga Danny Sebastian Dedy Prasetya Kristiadi Dwi Hosanna Bangkalang Dwi Setiawan Edi Suharyadi Efendy, Rifan Eko Sediono Eko Sediyono Eleazer Gottlieb Julio Sumampouw Elmanda, Vonda Erick Alfons Lisangan Esti Zakia Darojat Evangs Mailoa Evi Maria Faturahman, Adam Fauzi Ahmad Muda Fian Yulio Santoso Florentina Tatrin Kurniati Gallen cakra adhi wibowo Gerry Santos Lasatira Ginting, Jusia Amanda Girinzio, Iqbal Desam Gudiato, Candra Hamdan . Hany Makaruku, Yulian Hasnudi . Henderi Henderi . Hendry Hendry, - Henuk, Yusuf Leonard Herdin Yohnes Madawara Hindriyanto Dwi Purnomo Huda, Baenil Ignatius Agus Supriyono Ilham Hizbuloh Indrastanti Ratna Widiasari Iwan Setiawan Iwan Setiawan Iwan Setyawan Joko Listiawan Sukowati Joko Siswanto Joko Siswanto Jonas, Dendy Julians, Adhe Ronny Juneth Manuputty Krismiyati Kristoko D Hartomo Kristoko Dwi Hartomo Kusumajaya, Robby Andika Limbong, Josua Josen Alexander Manongga, Daniel H.F Manongga, Daniel H.F. Manongga, Daniel HF Marsyel Sampe Asang Marvelino, Matthew Mau, Stevanus Dwi Istiavan Maya Sari Merryana Lestari Migunani Migunani Mira Mira Mira Mohammad Ridwan Muhamad Yusup Nanle, Zeze Nazmun Nahar Khanom Nina Setiyawati Ninda Lutfiani Nining Fitriani Nugroho, Samuel Danny Nurtino, Tio Nuryadi, Didik Nurzainah Ginting Pamungkas, Bayu Setyanto Phillnov Yohanes Pinontoan Pinontoan, Phillnov Yohanes Priatna , Wowon Purbaratri, Winny Purnama Harahap, Eka Purnomo, Hidriyanto Dwi Putra, Yonathan Rahadi Qurotul Aini Qurotul Aini Rahardja.,M.T.I.,MM, Dr. Ir. Untung Raymond Elias Mauboy Rimes Jopmorestho Malioy Roy Rudolf Huizen Saian, Septovan Dwi Suputra Sandry Lanovela Pasaribu Santoso, Nuke Puji Lestari Sediyono, Eko - Setiawan Hakim Sri Ngudi Wahyuni Sri Ngudi Wahyuni, Sri Ngudi Sri Yulianto Joko Prasetyo Suharyadi Sulistio Sulistio Sumampouw, Eleazer Gottlieb Julio Supriadi, Candra Suryantara, I Gusti Ngurah Susanti, Novita Dewi Sutarto Wijono Suwijo Danu Prasetyo Teady Matius Surya Mulyana, Teady Matius Teguh Wahyono Theopillus J. H. Wellem Tintien Koerniawati Tirsa Ninia Lina Tomasoa, Lyonly Tri Wahyuningsih Tri Wahyuningsih Tukino, Tukino Untung Rahardja Untung Rahardja Wibowo, Mars Caroline Wijaya, Angga Zakharia Wiwien Hadikurniawati Yerik Afrianto Singgalen Yessica Nataliani Yohan Maurits Indey Yohnes Madawara, Herdin Yulian Hany Makaruku