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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Ekuitas: Jurnal Pendidikan Ekonomi Dia: Jurnal Administrasi Publik Business UHO: Jurnal Administrasi Bisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) SOSIOHUMANIKA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis JURNAL GOVERNANSI Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Equity: Jurnal Ekonomi jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Innovation Studies International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
R Deni Muhammad Danial
Universias Muhammadiyah Sukabumi
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Analisis Strategi Inovasi dan Keunikan Produk Terhadap Keunggulan Bersaing Haura Ananda Putri; Muhammad Danial, R. Deni; Mulia Z, Faizal
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.6935

Abstract

The development of time and technology has an impact on human life, especially in today's business world. Business growth in the culinary sector such as cafes and restaurants. In the city of Sukabumi, the growth of this type of catering business is quite high. The growing business in the culinary world will lead to increasingly fierce competition, with a variety of increasingly diverse food and beverage menus that can offer new product innovations in unique types and flavors as well as services and good facilities. The aim of this study was to determine the impact of the company's innovation strategy and product uniqueness on increasing competitive advantage. The research method used is a quantitative method with a descriptive and initiative approach. The sampling method used in this study was non-probability sampling with a saturated sampling method where 50 café and restaurant owners in Cikole District, Sukabumi City were selected as respondents. The data analysis technique used in this study is multiple linear regression. The results of the study based on the simultaneous test (F-test) and partial test (T-test) show that innovation strategy and product uniqueness have a significant effect on increasing competitive advantage. The results of the correlation test with SPSS version 25 show that the innovation strategy and product uniqueness have a value of 0.880 in increasing competitive advantage, which means that these results have a “very good” influence and a positive relationship. The results of the test of determination with innovation strategy and product uniqueness in increasing competitive advantage are 77.5%, while the remaining 22.5% is due to the influence of other factors outside this study.
Analysis of Financial Literacy for Business Sustainability with Entrepreneurial Characteristics as a Mediation Variable (Survey on Food Processing SMEs in Sukabumi City) Pryal, Agitya Nur; Danial, R. Deni Muhammad; Jhoansyah, Dicky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5348

Abstract

This research examines financial literacy and entrepreneurial characteristics as factors that influence business sustainability in food processing SMEs in Sukabumi City. The results show that good financial literacy is positively related to maintaining business sustainability in these SMEs. However, although entrepreneurial characteristics mediate the relationship between financial literacy and business sustainability, the impact is not statistically significant. This shows that other factors influence this relationship in Sukabumi City food processing SMEs.
HUMAN RESOURCE DEVELOPMENT STRATEGY IN OPTIMIZING THE QUALITY OF EDUCATION AT KUTTAB AL FATIH DEPOK Ferdianza, Yan; Muhammad Danial, R. Deni; Sunarya, Erry
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 3 (2024): February
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i3.1867

Abstract

To measure the quality or quality of education in each country, one of them is through PISA conducted by The Organization for Economic Co-operation and Development (OECD). The 2022 Programme for International Student Assessment (PISA) report 2018 – 2022 released in early December 2023 shows that the quality of Indonesian education occupies the 63rd position out of 81 countries. This shows that the quality of Indonesian education is still low. The purpose of this study is to describe the strategy of human resource development in improving the quality of education at Kuttab Al Fatih Depok. This research uses a qualitative descriptive method using case study research. The results of the study stated that to prepare qualified teachers, Kuttab Al Fatih Depok held the I'dad Mudarrisin Academy program for teacher education for 2 years before being placed in Kuttab Al Fatih. Meanwhile, Kuttab Al Fatih Depok's strategy is to develop its organization by establishing closeness in the vision and mission of the institution to parents. For the development of human resources in optimizing the quality of education in Kuttab Al Fatih Depok through weekly training and providing educational scholarships such as Family Academy, Qur'an Academy, and Siroh Academy. By participating in the program, quality human resources are produced and have an impact on the quality of education at Kuttab Al Fatih Depok, namely the fulfillment of the target of graduates of at least 7 juz of Qur'an memorization.
PRODUCT INNOVATION OF SMEs IN VUCA ERA Muhammad Danial, R. Deni; Alhidayatullah, Alhidayatullah; Khairul Amal, Muhammad; Abdul Aziz, Muh.
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 8 (2024): July
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i8.2308

Abstract

This paper examines SMEs product innovation in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. One of the common problems for SMEs in Indonesia is challenges related to product innovation. These challenges are limited human resources and lack of access to technology and knowledge. Thus, product innovation will continue to develop not only with a touch of technology orientation, but also requires optimal inter-functional coordination. This study used quantitative methods on 205 SMEs as respondents. There are three variables that are the object of study, they are Product Innovation as the dependent variable, Technology Orientation as the independent variable and Inter-Functional Coordination as the mediating variable. The results of this study state that the Inter-Functional Coordination variable mediates the relationship between the Technology Orientation variable and the Product Innovation variable. Thus, Technology Orientation will not be optimal in developing SMES Product Innovation, unless SMESs strengthen Inter-Functional Coordination. Inter-functional coordination is a process where various functions or departments in an organization work together and collaborate to achieve common goals.
Analysis of Shopee Live Discount Vouchers and Sales Promotions on Impulse Buying at Madam Gie Through Content Marketing as a Mediating Variable (A Study on Gen Z Shopee Users in Sukabumi City) Hermawati, Irma; Danial, R. Deni Muhammad; Komariah, Kokom
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (In Progress November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5673

Abstract

The advancement of digital technology and the rising popularity of live streaming features on e-commerce platforms have significantly altered consumer behavior, particularly among Generation Z. Shopee, as the most widely used marketplace by Gen Z in Indonesia, offers Shopee Live, a feature that combines real-time promotional discounts with engaging content. One local cosmetic brand that actively utilizes this feature is Madam Gie. This study aims to examine the influence of voucher discounts and sales promotion on impulse buying behavior among Gen Z Shopee users in Sukabumi, with content marketing as a mediating variable. A quantitative research approach was employed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected from 200 respondents who had made at least one purchase on Shopee within the last three months. The results reveal that both voucher discounts and sales promotion significantly and positively influence impulse buying behavior. Furthermore, content marketing plays a significant mediating role, and strengthening the effect of promotional strategies on impulsive purchase decisions.
The Influence of Digital Transformation, Market Orientation, and Strategic Differentiation on Marketing Performance (Survey on Cafes in Sukabumi City) Aisyah, Serlina; Danial, R. Deni Muhammad; Jhoansyah, Dicky
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (In Progress November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5674

Abstract

Cafés are one of the rapidly growing culinary business sectors in Sukabumi City. Although many cafés emerge and initially go viral upon opening, a significant number experience a decline in performance afterward. This indicates issues in marketing performance, which may be influenced by several factors such as digital transformation, market orientation, and strategic differentiation. The purpose of this study is to examine the effect of digital transformation, market orientation, and strategic differentiation on the marketing performance of cafés in Sukabumi City. This research employs a quantitative method with a descriptive-associative approach. The population in this study consists of all café managers in Sukabumi City, with the sampling technique using purposive sampling involving 45 respondents. The results of the F-test (simultaneous) show that digital transformation, market orientation, and strategic differentiation simultaneously have a significant effect on marketing performance. The t-test (partial) results also indicate that digital transformation, market orientation, and strategic differentiation each have a significant effect on marketing performance.
The Influence of Dynamic Capabilities, Innovation, and Technology Information on Competitive Advantage (Survey on Clothing MSMEs in Sukabumi City) Rismayanti, Siti Syaaidah; Sunarya, Erry; Danial, R. Deni Muhammad
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (In Progress November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5676

Abstract

The phenomenon of increasingly fierce business competition requires entrepreneurs to adapt quickly to survive and thrive in a constantly changing market. This competition does not only come from fellow local MSMEs, but also from industrial-scale products with larger production capacities and more competitive prices. This study aims to analyze the influence of dynamic capabilities, innovation, and information technology on the competitive advantage of clothing MSMEs in Sukabumi City. The main problems faced are low adaptation to market changes, lack of product innovation, and lack of optimal use of information technology. The methods used are quantitative with descriptive and associative approaches, as well as multiple linear regression analysis. Data was collected through a questionnaire to 104 MSME actors in clothing with saturated sampling techniques. The results of the study show that the three variables have a positive and significant effect on competitive advantage, both simultaneously and partially. This emphasizes the importance of adaptation, innovation, and the use of technology in increasing the competitiveness of MSMEs in the midst of dynamic market competition.
ANALYSIS OF STRATEGIC PARTNERSHIPS MEDIATING THE UNIQUENESS OF RESOURCES ON TOURISM COMPETITIVE IN SUKABUMI REGENCY Surahman, Zakilla Stephania; Ramdan, Asep Muhamad; Danial, R Deni Muhammad
DIA: Jurnal Administrasi Publik Vol. 23 No. 02 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i02.11456

Abstract

Competition for business activities in the tourism sector is increasingly tight and competitive, so that every region and country is required to be able to compete in creating a competitive advantage. Tourist attractions in Sukabumi Regency experience fluctuations in visitors to tourism destinations every year, with increases and decreases, which means there is no stability. It is known that there are many competitors for other tourist attractions, so it is feared that in the future there will be a decrease in the number of tourists visiting Sukabumi Regency. The aim of this research is to determine the mediating effect of strategic partnerships in the relationship between resource uniqueness and competitive advantage. The research method used is a quantitative research method with a descriptive and causal approach. The sampling technique used was saturated sampling by distributing questionnaires to 100 tourist attraction managers in Sukabumi Regency. The data analysis technique used is structural equation modeling (SEM) with the help of software (PLS) 4. The results of this research show that tourist attractions in Sukabumi Regency have succeeded in building unique resources, strategic partnerships and good competitive advantages in the eyes of tourists. Resource uniqueness has a positive and significant effect on strategic partnerships of 0.810. Strategic partnerships have a positive and significant effect on competitive advantage of 0.640 and strategic partnerships mediate the relationship between resource uniqueness and competitive advantage of 0.518. So it can be concluded that strategic partnerships act as a mediator in the relationship between resource uniqueness and competitive advantage.
Implementasi Manajemen Perubahan untuk Mendukung Kesejahteraan karyawan Generasi-Z di tempat kerja Lia Amelia; R Deni Muhammad Danial; Erry Sunarya
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6765

Abstract

Organizational change is a complex challenge and requires a useful approach to carry it out successfully, especially in the context of diverse generations of workers. This research shows that change management implementations can be used in organizations, with the specific aim of improving and supporting Generation Z employees' well-being at work. This article also identifies important factors that affect the well-being of Generation Z employees, as well as how these implementations can be used to address these issues. In addition to helping manage resistance to change, these implementations help create an inclusive and supportive work environment. As a result, Generation Z's engagement and productivity increased.  In this article, organizational leaders will discover effective ways to create and implement change management implementations by considering the needs and expectations of Generation Z as an important part of the company's successMental Health and Religious Observance in Adolescent Boys.
Analisis Strategi Inovasi dan Keunikan Produk Terhadap Keunggulan Bersaing Haura Ananda Putri; R. Deni Muhammad Danial; Faizal Mulia Z
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.6935

Abstract

The development of time and technology has an impact on human life, especially in today's business world. Business growth in the culinary sector such as cafes and restaurants. In the city of Sukabumi, the growth of this type of catering business is quite high. The growing business in the culinary world will lead to increasingly fierce competition, with a variety of increasingly diverse food and beverage menus that can offer new product innovations in unique types and flavors as well as services and good facilities. The aim of this study was to determine the impact of the company's innovation strategy and product uniqueness on increasing competitive advantage. The research method used is a quantitative method with a descriptive and initiative approach. The sampling method used in this study was non-probability sampling with a saturated sampling method where 50 café and restaurant owners in Cikole District, Sukabumi City were selected as respondents. The data analysis technique used in this study is multiple linear regression. The results of the study based on the simultaneous test (F-test) and partial test (T-test) show that innovation strategy and product uniqueness have a significant effect on increasing competitive advantage. The results of the correlation test with SPSS version 25 show that the innovation strategy and product uniqueness have a value of 0.880 in increasing competitive advantage, which means that these results have a “very good” influence and a positive relationship. The results of the test of determination with innovation strategy and product uniqueness in increasing competitive advantage are 77.5%, while the remaining 22.5% is due to the influence of other factors outside this study.
Co-Authors Abdul Aziz, Muh. ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Fazlilah, Anjalina Nurwahyuni Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Haura Ananda Putri Herlambang Sukma, Ajeng Marnisa Hermawati, Irma Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kania R, Difa'a Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yudistira, Syifa Aulia Yunie Mevia Zafar, Tetty Sufianty Zahara, Arsy Permatasari Zahra, Nadabila Zakia, Hudan Gulaman Zia Rahmawati Zikrillah Fajari