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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi Dia: Jurnal Administrasi Publik Business UHO: Jurnal Administrasi Bisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) JURNAL MANAJEMEN MOTIVASI SOSIOHUMANIKA Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis JURNAL GOVERNANSI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Equity: Jurnal Ekonomi jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Innovation Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties IIJSE QOSIM: Jurnal Pendidikan, Sosial & Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Ekuitas Jurnal Pnedidikan Ekonomi BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Proceedings of The International Indonesia Conference on Interdisciplinary Studies Edueksos: Journal Pendidikan Sosial dan Ekonomi
R Deni Muhammad Danial
Universias Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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The Influence of Dynamic Capabilities, Innovation, and Technology Information on Competitive Advantage (Survey on Clothing MSMEs in Sukabumi City) Siti Syaaidah Rismayanti; Erry Sunarya; R. Deni Muhammad Danial
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5676

Abstract

The phenomenon of increasingly fierce business competition requires entrepreneurs to adapt quickly to survive and thrive in a constantly changing market. This competition does not only come from fellow local MSMEs, but also from industrial-scale products with larger production capacities and more competitive prices. This study aims to analyze the influence of dynamic capabilities, innovation, and information technology on the competitive advantage of clothing MSMEs in Sukabumi City. The main problems faced are low adaptation to market changes, lack of product innovation, and lack of optimal use of information technology. The methods used are quantitative with descriptive and associative approaches, as well as multiple linear regression analysis. Data was collected through a questionnaire to 104 MSME actors in clothing with saturated sampling techniques. The results of the study show that the three variables have a positive and significant effect on competitive advantage, both simultaneously and partially. This emphasizes the importance of adaptation, innovation, and the use of technology in increasing the competitiveness of MSMEs in the midst of dynamic market competition.
The Influence of Digital Transformation, Market Orientation, and Strategic Differentiation on Marketing Performance (Survey on Cafes in Sukabumi City) Serlina Aisyah; R. Deni Muhammad Danial; Dicky Jhoansyah
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5674

Abstract

Cafés are one of the rapidly growing culinary business sectors in Sukabumi City. Although many cafés emerge and initially go viral upon opening, a significant number experience a decline in performance afterward. This indicates issues in marketing performance, which may be influenced by several factors such as digital transformation, market orientation, and strategic differentiation. The purpose of this study is to examine the effect of digital transformation, market orientation, and strategic differentiation on the marketing performance of cafés in Sukabumi City. This research employs a quantitative method with a descriptive-associative approach. The population in this study consists of all café managers in Sukabumi City, with the sampling technique using purposive sampling involving 45 respondents. The results of the F-test (simultaneous) show that digital transformation, market orientation, and strategic differentiation simultaneously have a significant effect on marketing performance. The t-test (partial) results also indicate that digital transformation, market orientation, and strategic differentiation each have a significant effect on marketing performance.
ANALISIS PENGARUH NON PERFORMING LOAN, RETURN ON ASSET, DAN BIAYA OPERASIONAL PENDAPATAN OPERASIONAL TERHADAP PEROLEHAN LABA Nadabila Zahra; R. Deni Muhammad Danial; Dicky Jhoansyah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.2622

Abstract

The objectives of this study are 1) To find out how the analysis of non-performing loans, return on assets, operating costs and operating income and profit generation in 2019-2021. 2) To find out whether non-performing loans can affect profit generation in 2019-2021. 3) To find out whether return on assets has an effect on profit earning in 2019-2021. 4) To find out whether operating costs and operating income on profit generation in 2019-2021. 5) To find out how the effect of non-performing loans, return on assets, operating costs and operating income on profit generation in 2019-2021. The research method that researchers use in solving problems is quantitative methods. The population in this study are all companies included in Commercial Bank Companies listed on the Indonesia Stock Exchange from 2019 to 2021. the results of this study are Non-performing loans on earnings have a significant effect. This is indicated by t count greater than t table. Return on assets on profit does not have a significant effect. This is indicated by t count smaller than t table. Operating costs of operating income on profitability have a significant influence. This is indicated by t count greater than t table.
ANALISIS KAPABILITAS TEKNOLOGI INFORMASI DAN PEMASARAN DIGITAL TERHADAP KEUNGGULAN BERSAING Muhammad Taufik Ibrahim; R Deni Muhammad Danial; Kokom Komariah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.2673

Abstract

This study aims to determine the description of Information Technology Capability and Digital Marketing on the Competitive Advantages of UMKM Bakery and Pastry in Sukabumi City, to know Information Technology Capabilities to Competitive Advantages, to Know Digital Marketing to Competitive Advantages. The results in this study using the coefficient of determination test seen from the value (R Squire) that the effect of Information Technology Capability and Digital Marketing on Competitive Advantage is 0.653, while Information Technology Capability on Competitive Advantage is 0.718 The amount of Digital Marketing on Competitive Advantage is 0.743 the effect of Information Technology Capability and Digital Marketing on Competitive Advantage 65.3% and the remaining 34.7% is influenced by other variables not examined. From the results obtained from the hypothesis test (F test) it can be seen that Information Technology Capability affects Competitive Advantage and Digital Marketing influences Competitive Advantage. The results of the partial hypothesis test (T test) show that Information Technology Capability has a significant positive effect on Competitive Advantage and Digital Marketing has a significant positive effect on Competitive Advantage.
PENGARUH FIRM SIZE, LEVERAGE DAN SALES GROWTH TERHADAP KINERJA KEUANGAN (Studi keuangan pada sektor property dan real estate yang terdaftar di bursa efek indonesia periode 2017-2021) Muhammad Shidiq Aprianto; Nor Norisanti; R. Deni Muhammad Danial
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.2701

Abstract

The research was aimed at obtaining empirical evidence concerning the influence of Firm Size (Ln Total Assets), Leverage (DER) and Sales Growth towards Financial Performance (ROA). The population of data in the research consisted of Property and Real Estate companies listed on the Indonesia Stock Exchange (IDX) for the period of 2017-2021, acquired from the website www.idx.co.id. The research was conducted with a total research sample of 14 companies, a total sample of 70, and a population of 79 Property and Real Estate companies. SPSS software was used for processing research data. Based on the results of F-test, it can be concluded that F-count ≥ F-table, namely 5.221 ≥ 2.85, with significance level of (0.003 <0.05), meaning that there is a significant influence of Firm Size (Ln), Leverage (DER), and Sales Growth (SG) towards Financial Performance (ROA).
ANALISIS BRAND AMBASSADOR DAN CONTENT SOSIAL MEDIA MARKETING DALAM MENINGKATKAN MINAT BELI PRODUK FESYEN: Survei Pada Follower Instagram erigo Rizki Maulana Resya; Asep Muhamad Ramdan; R. Deni Muhammad Danial
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fesyen merupakan penampilan seseorang pada fungsi pakaian sebagai kebutuhan. Pada saat ini dalam memasarkan produk fesyen sudah banyak menggunakan media online salah satunya platform Instragram. Yang memudahkan konsumen untuk leluasa menelusuri informasi, termasuk mengikuti tren pada saat ini. Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan content marketing terhadap minat beli produk fesyen. Penelitian ini menggunakan metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan proporsional stratified random sampling, dengan jumlah sampel 343 sebagai responden. Pengukuran pada penelitian ini menggunakan skala interval. Teknik analsis data yang digunakan pada penelitian ini adalah uji asumsi klasik, koefisien korelasi berganda, koefisien determinasi, regresi linear berganda, dan uji hipotesis simultan (uji F) dan secara parsial (uji T). Hasil penelitian ini menunjukan bahwa brand ambassador dan content marketing berpengaruh signifikan terhadap minat beli produk fesyen. Hal ini dibuktikan oleh nilai F hitung lebih besar dari F tabel. Secara parsial brand ambassador berpengaruh signifikan terhadap minat beli, hal ini dibuktikan oleh T hitung lebih besar dari T tabel. Kemudian content marketing berpengaruh signifikan terhadap minat beli, hal inipun dibuktikan dengan peroleh T hitung lebih besar dari T tabel dengan taraf signifikan 0,05.
ANALYSIS OF STRATEGIC PARTNERSHIPS MEDIATING THE UNIQUENESS OF RESOURCES ON TOURISM COMPETITIVE IN SUKABUMI REGENCY Zakilla Stephania Surahman; Asep Muhamad Ramdan; R Deni Muhammad Danial
DIA: Jurnal Administrasi Publik Vol. 23 No. 02 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i02.11456

Abstract

Competition for business activities in the tourism sector is increasingly tight and competitive, so that every region and country is required to be able to compete in creating a competitive advantage. Tourist attractions in Sukabumi Regency experience fluctuations in visitors to tourism destinations every year, with increases and decreases, which means there is no stability. It is known that there are many competitors for other tourist attractions, so it is feared that in the future there will be a decrease in the number of tourists visiting Sukabumi Regency. The aim of this research is to determine the mediating effect of strategic partnerships in the relationship between resource uniqueness and competitive advantage. The research method used is a quantitative research method with a descriptive and causal approach. The sampling technique used was saturated sampling by distributing questionnaires to 100 tourist attraction managers in Sukabumi Regency. The data analysis technique used is structural equation modeling (SEM) with the help of software (PLS) 4. The results of this research show that tourist attractions in Sukabumi Regency have succeeded in building unique resources, strategic partnerships and good competitive advantages in the eyes of tourists. Resource uniqueness has a positive and significant effect on strategic partnerships of 0.810. Strategic partnerships have a positive and significant effect on competitive advantage of 0.640 and strategic partnerships mediate the relationship between resource uniqueness and competitive advantage of 0.518. So it can be concluded that strategic partnerships act as a mediator in the relationship between resource uniqueness and competitive advantage.
Analisis Inovasi Produk terhadap Kinerja Restoran melalui Pemanfaatan Teknologi sebagi Variabel Mediasi (Studi Kasus pada Restoran di Kota Sukabumi) Nida Hopia; R. Deni Muhammad Danial; Asep Muhamad Ramdan
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1947

Abstract

The rapid growth of the restaurant industry in Sukabumi City has intensified competition, requiring restaurant owners to continuously improve their performance. However, many restaurants still face challenges in optimizing technology to support product innovation and operational effectiveness. This study aims to examine the effect of product innovation on restaurant performance, with technology utilization as a mediating variable. A quantitative research approach was employed using a survey method. Data were collected through questionnaires distributed to 158 restaurant owners operating in Sukabumi City. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3 software. The results show that product innovation has a positive and significant effect on both technology utilization and restaurant performance. Furthermore, technology utilization significantly influences restaurant performance and plays an important mediating role in strengthening the relationship between product innovation and restaurant performance. These findings indicate that product innovation becomes more effective in improving restaurant performance when supported by optimal technology utilization. This study highlights the importance of integrating product innovation and technology adoption as a strategic approach to enhance operational performance and competitiveness in the restaurant industry.
Pengaruh Kapabilitas Dinamis dan Turbulensi Lingkungan terhadap Keunggulan Bersaing (Studi Pada UMKM Makanan Ringan di Kota Sukabumi) Lia Suliah; R Deni Muhammad Danial; Faizal Mulia Z
Equity: Jurnal Ekonomi Vol 10 No 1 (2022): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v10i1.89

Abstract

Dalam meningkatkan keunggulan bersaing, keunikan produk sangat penting. Dengan menciptakan produk yang unik dan belum ada dipasaran, maka produk tersebut akan memiliki nilai lebih dimata konsumen. Fenomena yang terjadi pada keunggulan bersaing UMKM Makanan Ringan di Kota Sukabumi yakni produk tidak berbeda dan banyak dijumpai pada produk lainnya. Adapun makanan ringan yang sering ditemui pada Toko oleh-oleh Khas Kota Sukabumi yaitu seperti rengginang, mochi, basreng, semprong, dorokdok, wajik, simping, dan lain sebagainya. Makanan yang ada pada Toko oleh-oleh Khas Kota Sukabumi tersebut banyak ditemukan pula di Toko oleh-oleh kota lain, yang dapat diartikan makanan yang dijual di Toko oleh-oleh Khas Kota Sukabumi bukanlah makanan khas Kota Sukabumi. Selain itu, dari segi kemasan dan harga pun tidak jauh berbeda dengan kota lain. Penelitian ini bertujuan untuk mengetahui pengaruh kapabilitas dinamis dan turbulensi lingkungan terhadap keunggulan bersaing. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan peneliti adalah simple random sampling, yakni sejumlah 283 UMKM makanan ringan di Kota Sukabumi. Teknik analisis data yang digunakan adalah analisis regresi linier berganda yang meliputi koefisien determinasi, koefisien korelasi ganda dan uji parsial (uji t). Hasil penelitian menggunakan uji t menunjukkan bahwa kapabilitas dinamis (X1) berpengaruh signifikan terhadap keunggulan bersaing (Y) dan turbulensi lingkungan (X2) berpengaruh signifikan terhadap keunggulan bersaing (Y). Konstribusi pengaruh variabel kapabilitas dinamis dan turbulensi lingkungan terhadap keunggulan bersaing sebesar 62,1%. Sedangkan sisanya 37,9% dipengaruhi oleh variabel lain diluar persamaan regresi ini atau variabel yang tidak diteliti
Co-Authors Abdul Aziz, Muh. Abdul Bari ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Ajeng Marnisa Herlambang Sukma Alhidayatullah Alipia, Maya Aliya Nurfauzia Alya Salwa Fadhillah Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Ardina Anjani Ari Saepunizar Ariane Widi Wardah Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Difa'a Kania R Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Hermansah, Yuda Hudan Gulaman Zakia Ia Siti Bahriah Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Irgi Aditya Permana Jauza Dzahabiyya Kambali, Laraswati Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laela Auleani Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Meidina Putri Sakinah Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Muhammad Shidiq Aprianto Muhammad Syawal Mahardhika Muhammad Taufik Ibrahim Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nadabila Zahra Nia Suryani Nida Hopia Nindya, Regista Nizar, Auralea Nor Norisanti Novita Badra Fitriani Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Riyadhusyifa Alwi Hidayat Rizki Maulana Resya Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Serlina Aisyah Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Siti Syaaidah Rismayanti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Syifa Aulia Yudistira Tetty Suffianty Zafar Tetty Sufianty Zafar Tetty Sufianty Zafar Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudi, Falsa Shakira Wahyudi, Muhamad Farhan Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yunie Mevia Zahara, Arsy Permatasari Zakilla Stephania Surahman Zia Rahmawati Zikrillah Fajari