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Pengaruh Insentif, Fleksibilitas Kerja, dan Lingkungan Kerja Non Fisik Terhadap Kinerja Driver Maxim Sukabumi Hudan Gulaman Zakia; Tetty Sufianty Zafar; R Deni Muhammad Danial
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8377

Abstract

Penelitian ini didasarkan pada masalah kinerja driver Maxim di Sukabumi, yang berdampak pada kualitas pelayanan dan produktivitas kerja, penelitian ini bertujuan untuk mengevaluasi pengaruh insentif, fleksibilitas kerja, dan lingkungan kerja non-fisik terhadap penurunan kinerja driver Maxim di Sukabumi. Selama periode Oktober 2024 hingga Maret 2025, sejumlah kuesioner dibagikan kepada 247 driver Maxim. Pendekatan kuantitatif digunakan dalam penelitian ini. Hasil penelitian diolah menggunakan SPSS 29 untuk menguji pengaruh variabel secara parsial maupun simultan. Hasilnya menunjukkan bahwa insentif, fleksibilitas kerja, dan lingkungan kerja non-fisik memiliki pengaruh yang signifikan terhadap peningkatan kinerja driver baik secara individual maupun bersama-sama. Secara parsial, ketiga variabel tersebut memberikan kontribusi positif terhadap kinerja, dan secara simultan, kombinasi ketiga variabel tersebut meningkatkan kinerja. Hasil penelitian ini menegaskan betapa pentingnya faktor-faktor tersebut dan memperluas pemahaman kita tentang teori SDM. Ini berarti bahwa bisnis harus membuat kebijakan yang menawarkan insentif yang kompetitif, jadwal kerja yang fleksibel, dan lingkungan kerja non-fisik yang mendukung.
Analisis Pengaruh Social Media dan Panutan terhadap Intensi Berwirausaha pada Mahasiswa di Sukabumi Kartini, Resti Aprilianti; Danial, R. Deni Muhammad; Mulia, Faizal
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2250

Abstract

The purpose of this study was to determine the influence of social media and role models on entrepreneurial intentions among students in Sukabumi. A quantitative research method with a descriptive and associative approach was used in this study. Purposive sampling was used in sample determination. 391 respondents were obtained from a total of 17,144 active students studying at universities in the Sukabumi area. This study used multiple regression analysis. The results found that social media and role models can positively and significantly influence entrepreneurial intentions among students in Sukabumi.
Implementasi Manajemen Perubahan untuk Mendukung Kesejahteraan karyawan Generasi-Z di tempat kerja Amelia, Lia; R Deni Muhammad Danial; Erry Sunarya
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6765

Abstract

Organizational change is a complex challenge and requires a useful approach to carry it out successfully, especially in the context of diverse generations of workers. This research shows that change management implementations can be used in organizations, with the specific aim of improving and supporting Generation Z employees' well-being at work. This article also identifies important factors that affect the well-being of Generation Z employees, as well as how these implementations can be used to address these issues. In addition to helping manage resistance to change, these implementations help create an inclusive and supportive work environment. As a result, Generation Z's engagement and productivity increased.  In this article, organizational leaders will discover effective ways to create and implement change management implementations by considering the needs and expectations of Generation Z as an important part of the company's successMental Health and Religious Observance in Adolescent Boys.
Analisis Strategi Inovasi dan Keunikan Produk Terhadap Keunggulan Bersaing Haura Ananda Putri; Muhammad Danial, R. Deni; Mulia Z, Faizal
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.6935

Abstract

The development of time and technology has an impact on human life, especially in today's business world. Business growth in the culinary sector such as cafes and restaurants. In the city of Sukabumi, the growth of this type of catering business is quite high. The growing business in the culinary world will lead to increasingly fierce competition, with a variety of increasingly diverse food and beverage menus that can offer new product innovations in unique types and flavors as well as services and good facilities. The aim of this study was to determine the impact of the company's innovation strategy and product uniqueness on increasing competitive advantage. The research method used is a quantitative method with a descriptive and initiative approach. The sampling method used in this study was non-probability sampling with a saturated sampling method where 50 café and restaurant owners in Cikole District, Sukabumi City were selected as respondents. The data analysis technique used in this study is multiple linear regression. The results of the study based on the simultaneous test (F-test) and partial test (T-test) show that innovation strategy and product uniqueness have a significant effect on increasing competitive advantage. The results of the correlation test with SPSS version 25 show that the innovation strategy and product uniqueness have a value of 0.880 in increasing competitive advantage, which means that these results have a “very good” influence and a positive relationship. The results of the test of determination with innovation strategy and product uniqueness in increasing competitive advantage are 77.5%, while the remaining 22.5% is due to the influence of other factors outside this study.
Analisis Inovasi Produk terhadap Kinerja Restoran melalui Pemanfaatan Teknologi sebagi Variabel Mediasi (Studi Kasus pada Restoran di Kota Sukabumi) Hopia, Nida; Danial, R. Deni Muhammad; Ramdan, Asep Muhamad
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1947

Abstract

The rapid growth of the restaurant industry in Sukabumi City has intensified competition, requiring restaurant owners to continuously improve their performance. However, many restaurants still face challenges in optimizing technology to support product innovation and operational effectiveness. This study aims to examine the effect of product innovation on restaurant performance, with technology utilization as a mediating variable. A quantitative research approach was employed using a survey method. Data were collected through questionnaires distributed to 158 restaurant owners operating in Sukabumi City. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3 software. The results show that product innovation has a positive and significant effect on both technology utilization and restaurant performance. Furthermore, technology utilization significantly influences restaurant performance and plays an important mediating role in strengthening the relationship between product innovation and restaurant performance. These findings indicate that product innovation becomes more effective in improving restaurant performance when supported by optimal technology utilization. This study highlights the importance of integrating product innovation and technology adoption as a strategic approach to enhance operational performance and competitiveness in the restaurant industry.
BUSINESS STRATEGIES OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN FACING COMPETITION IN THE DIGITAL ERA IN CITAMIANG DISTRICT, SUKABUMI CITY Wahyudi, Muhamad Farhan; Danial, R.Deni Muhammad; Jhoansyah, Dicky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8392

Abstract

In the ever-evolving digital era, businesses must face rapid and complex changes. New technologies, changing consumer behavior, and global challenges require business actors to have sound adaptation strategies. However, many Micro, Small, and Medium Enterprises (MSMEs) in Sukabumi City have not yet optimally utilized digital potential. Many still rely on traditional methods such as word-ofmouth marketing and physical sales. This highlights the digital divide among MSMEs that needs to be addressed through mentoring, digital training, and empowerment programs. Based on data and phenomena, the author used a qualitative research method. The author analyzed the issue related to social problems by implying important efforts, namely by asking questions to participants and collecting data that was then analyzed and interpreted using a descriptive approach, which can provide an overview of the focus of the author's research in the form of words. MSMEs that adapt to digital technology gain benefits such as increased competitiveness and market reach. However, they face obstacles such as costs, low technological understanding, and lack of policy support. Effective strategies to increase MSME competitiveness include digital marketing on social media, collaboration with marketplaces, digital literacy training, and product innovation. It is recommended to start developing a simple digital strategy.
THE INFLUENCE OF WORK ENVIRONMENT, EMPLOYEE RETENTION, AND PERCEIVED FAIRNESS ON PERCEIVED ORGANIZATIONAL SUPPORT (POS): A STUDY OF GRABBIKE PARTNERS IN SUKABUMI Alya Salwa Fadhillah; Tetty Suffianty Zafar; R Deni Muhammad Danial
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Study aims to determine the influence of Work Environment, Employee Retention and Perceived Fairness on Perceived Organizational Support (POS) on GrabBike partners in Sukabumi, Indonesia. As part of the growing gig economy, online motorcycle taxi drivers operate under a flexible and independent work structure, often without the benefits and protections of formal employment. Understanding what influences their perception of organizational support is critical to improving engagement, satisfaction, and long-term cooperation between drivers and platform providers. This study uses a quantitative approach with a survey method of 97 respondents who are active GrabBike partners in the Sukabumi area. Data was collected using a closed questionnaire and analyzed using multiple linear regression through the SPSS version 26 program. The results of the analysis show that Work Environment, Employee Retention and Perceived Fairness simultaneously have a significant effecton Perceived Organizational Support (POS). However, partially, Work Environment and Perceived Fairness have a positive and significant effect on Perceived Organizational Support (POS), while Employee Retention does not show a significant effect.  The study highlights the importance of a supportive and comfortable work environment, as well as fair treatment in task allocation and compensation systems. These elements enhance the drivers' sense of belonging and trust toward the platform. Conversely, traditional retention strategies may not be as impactful in the gig economy, where work is often viewed as temporary or supplemental. The findings offer practical implications for digital platforms aiming to strengthen human resources and partner loyalty. Companies like Grab are encouraged to invest in transparent communication, flexible benefit schemes, and fair operational policies. This study contributes to the broader understanding of human resource manajement (HRM) in non-traditional employment sectors and aligns with the IICIS 2025 theme of “Food Security and Strengthening Human Resources.”
THE INFLUENCE OF JOB INSECURITY, WORKLOAD, AND JOB STRESS ON TURNOVER INTENTION AMONG EMPLOYEES AT HERMINA HOSPITAL SUKABUMI Novita Badra Fitriani; Tetty Suffianty Zafar; R Deni Muhammad Danial
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the effect of job insecurity, workload, and job stress on turnover intention among employees at Hermina Hospital Sukabumi. The rising turnover rate in the healthcare sector, especially in hospitals like Hermina, which has surpassed its organizational turnover target of 6%, has raised concerns regarding employee retention and organizational sustainability. Turnover intention is a critical issue as it often leads to higher recruitment costs, loss of experienced personnel, and decreased service quality, particularly in healthcare settings where employee consistency is vital. Therefore, understanding the underlying psychological and organizational factors influencing turnover intention becomes essential. This research applies a quantitative approach with a survey method to examine the relationship between job insecurity, workload, and job stress with turnover intention. Data were collected from 80 employees using a structured, closed-ended questionnaire and analyzed through multiple linear regression using SPSS software. The theoretical framework integrates concepts from human resource management, organizational behavior, and psychological stress theory. The findings reveal that job insecurity and workload positively and significantly influence turnover intention, meaning that employees who perceive instability in their jobs and experience high work demands are more likely to consider leaving the organization. Interestingly, job stress shows a negative yet significant effect, implying that stress, although present, might lead to adaptation rather than resignation. This unexpected result suggests that not all stress is detrimental, and some employees may develop coping mechanisms that allow them to remain in their roles. Overall, the study emphasizes the importance of managerial strategies to enhance job stability and maintain balanced workloads in hospital environments. It also calls attention to the nuanced role of stress, advocating for workplace support systems that help employees manage pressure without triggering withdrawal behaviors. This research contributes valuable insights into employee retention efforts within Indonesia’s healthcare industry.
The Influence of Innovation, Digital Literacy, and Entrepreneurial Literacy on Business Sustainability (Study on Food MSMEs in Sukabumi City) Nuraeni, Siti; Danial, R. Deni Muhammad; Zafar, Tetty Sufianty
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4791

Abstract

This study aims to analyze the influence of innovation, digital literacy, and entrepreneurial literacy on business sustainability in the food MSME sector in Sukabumi City. Business sustainability is an important issue in facing market dynamics and competitive challenges, especially for small and medium business actors. The method used in this study is a quantitative method, which produces findings through statistical and measurement procedures. The approach applied is descriptive and associative, with a survey research type. The sample of this study consisted of 100 food MSME actors in Sukabumi City who were selected using probability sampling techniques, namely simple random sampling. Data were collected through questionnaires and the data analysis techniques used in this study were classical assumption tests, multiple correlation coefficients, determination coefficients, multiple linear regressions, and simultaneous (F test) and partial (T test) hypothesis tests. The results of the study indicate that innovation, digital literacy, and entrepreneurial literacy have a positive and significant effect on business sustainability, this can be seen from the calculated t value> t table, where the innovation variable has a calculated t value of 2.908> t table 1.661 and a significance value of 0.005 <0.05. Digital literacy has a calculated t value of 3.146> t table 1.661 and a significance value of 0.002 <0.05. And entrepreneurial literacy has a calculated t value of 5.255> t table 1.661 and a significance value of 0.000 <0.05.
ANALYSIS OF MEMORABLE EXPERIENTIAL MARKETING ON REPURCHASE INTENTION WITH BRAND AWARENESS AS A MEDIATING VARIABLE IN CAFÉS AND RESTAURANTS Wahyudi, Falsa Shakira; Muhammad Danial, R. Deni; Komariah, Kokom
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7916

Abstract

This study analyzes the effect of memorable experiential marketing on repurchase intention with brand awareness as a mediating variable among Butler Bar & Bistro consumers in Sukabumi. It uses a quantitative method with a causal associative approach and PLS-SEM analysis of 200 respondents. The results show that experiential marketing significantly influences both brand awareness and repurchase intention. Brand awareness also significantly affects repurchase intention and mediates the relationship. This study contributes theoretically and practically to marketing strategies in the café and restaurant sector.
Co-Authors Abdul Aziz, Muh. Abdul Bari ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Ajeng Marnisa Herlambang Sukma Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Alya Salwa Fadhillah Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Ariane Widi Wardah Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Difa'a Kania R Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Hermawati, Irma Hopia, Nida Hudan Gulaman Zakia Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kartini, Resti Aprilianti Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laela Auleani Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Maulana Resya, Rizki Meidina Putri Sakinah Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Badra Fitriani Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Riyadhusyifa Alwi Hidayat Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Syifa Aulia Yudistira Tetty Suffianty Zafar Tetty Sufianty Zafar Tetty Sufianty Zafar Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudi, Falsa Shakira Wahyudi, Muhamad Farhan Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yunie Mevia Zahara, Arsy Permatasari Zahra, Nadabila Zia Rahmawati Zikrillah Fajari