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Eko Budi Satoto
Manajemen, Universitas Muhammadiyah Jember Indonesia
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Journal : International Journal of Community Service (IJCS)

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Empowering School Students Through Simple Digital Marketing Portfolio Creation Winahyu, Pawestri; soraya, Zalkha; Satoto, Eko Budi; Adelia, Sherry; Sarifuddin
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1530

Abstract

This community service programme employed a participatory, experiential learning approach to equip secondary school students at Sangkhom Islam Wittaya School, Hat Yai, Thailand, with basic digital marketing skills through the creation of digital portfolios. Thirty students, supported by three teachers, took part in interactive lectures, demonstrations, guided practice, project-based learning, and feedback sessions. Quantitative results from paired sample t-tests showed a significant improvement in knowledge and skills, with mean scores increasing from 55.40 (SD = 8.25) in the pre-test to 78.30 (SD = 7.10) in the post-test (t(29) = 11.25, p < 0.05). Qualitative findings reinforced these outcomes: students demonstrated active participation and creativity, reported greater confidence in applying digital concepts, and produced coherent portfolios; teachers also confirmed improvements in digital competencies aligned with the school’s literacy objectives. Overall, the programme proved effective in delivering practical and relevant learning experiences that significantly enhanced students’ digital literacy and entrepreneurial potential in line with the demands of the digital era.
Co-Authors Abadi Sanosra Aditya Dimas Pratama Aditya Surya Manggala Agus Prasetyo Utomo Ahmad Firdaus, Ahmad Ahmad Izzuddin Amri Gunasti Andri Setiawan Andri Setiawan Anggraeni, Novi Annisa Fitriana Artiantyo Wirjo Utomo Aspirandi, Rendy Mirwan Bayu Wijayantini, Bayu Budi Santoso Budi Satria Bakti Camelia, Mirza Hidayatul Daris Gunarto Dewi, Nindi Kumala Diah Ayu Lestari, Diah Ayu Diniah, Ainul Duwi Antoro DWI CAHYONO Endang Fatmawati Erna Ipak Rahmawati Gunarto, Daris Hairul Anwar, Hairul Halim, Moh Hamduwibawa, Rofi Budi Herlambang, Toni Hidayatullah, Rachmad Dando Hosen, Hosen Ida Ayu Putu Sri Widnyani Insani, Iqbal Bagus Satria Irianti, Lutvia Ragilta Iskandar Umarie Izzudin, Ahmad Kosjoko Kosjoko Krisnadhi Hariyanto, Krisnadhi Laella Wardiah Lien Maulina Mahardika, Husein Satria Maheni Ika Sari Malik , M. Musthabiq Dzikril Masno Marjohan Moh. Halim Moh. Thamrin, Moh. Mufarida, Nely Ana Muhammad Lutfi Muhammad Umam Mubarok Muhtar Muhtar Murtaliningtyas, Wenny Mu’ah Nanang Saiful Rizal Nathasya, Fara Ditha Nely Ana Mufarida Ni Nyoman Putu Martini G Nursaid Nursaid Nursaid Nursaid Nursaidah Nursaidah Nursaidah, Nursaidah Nurul Qomariah Onny Purnamayudhia P.A.N, Febriyan Palupi, Anita Dyaning Paramitha Rakhmawati Permatasari, Desta Intan Pratiwi, Yuli Eka Priyono, Pujo Puspitadewi S, Ira Putra, Alfian Perdana Putri, Mika Masarina Putri, Shafa Tamtowi Putu Martini, Ni Nyoman Rakhmawati, Paramitha Restian, Yhoni Rina Ari Ruliati Roshida, Alzena Rusdiyanto Rusdiyanto, Rusdiyanto Sahida, Ayunda Septia Wulandari Samsuryaningrum, Ira Puspitadewi Sarifuddin Setiyo Ferdi Yanuar Setyawan, Ari Sherry Adelia Sofi Aliyah Sofyan Rofi Sri Suherning Sumowo, Seno Susbiyani, Arik Suyanto Suyanto Syah, Aldi Firman Tatit Diansari Reskiputri, Tatit Diansari Taufan Abadi Thamrin, Mohammad Toni Herlambang Toni Herlambang Totok Dwi Kuryanto Trisafe Lukman Candra Umamy, Septy Holisa Umarie, Iskandar Umarie, Winda Islamiyah Valentha, Fangky Vedhia Wati, Agustina Setyo Wenny Murtaliningtyas Wibowo, Yohanes Gunawan Widuri, Ayu Winahyu, Pawestri Wulandari, Dwi Agustin Yandari, Aprilya Dwi Yanuar, Setiyo Ferdi Yohanes Gunawan Wibowo Yudyarto, Koeshar Zainullah, Anas Wahyu Zalkha Soraya