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All Journal Agrikultura Alchemy : Journal of Chemistry Nomosleca Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam JURNAL HERITAGE Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Edubiotik : Jurnal Pendidikan, Biologi dan Terapan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Soeropati: Journal of Community Service Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Borneo Journal of Biology Education (BJBE) Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Dedikasi Saintek Jurnal Pengabdian Masyarakat Engagement: Jurnal Pengabdian Kepada Masyarakat Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam Communicator : Journal of Communication Pengabdian Cendekia Edubiotik : Jurnal Pendidikan, Biologi dan Terapan DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat Journal of Communication Research
Ahwan, Zainul
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Journal : Journal of Communication Research

 1 
Model Community Relations Program Konservasi Agro Forestri Kopi Berbasis Community Development CSR PT. Tirta Investama Pandaan Ahwan, Zainul
Journal of Communication Research Vol. 1 No. 2 (2025): October
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jcr.v1i2.194

Abstract

Penelitian ini mengkaji peran program Corporate Social Responsibility (CSR) sebagai strategi community relations dalam upaya konservasi lingkungan yang dilaksanakan oleh PT. Tirta Investama Pandaan (Danone-Aqua) di wilayah Prigen, Kabupaten Pasuruan. Program CSR ini mengadopsi pendekatan berbasis partisipasi masyarakat dengan model agroforestri kopi. Penelitian ini menggunakan pendekatan studi kasus kualitatif untuk mengeksplorasi dinamika hubungan antara perusahaan dan masyarakat, termasuk tantangan sosial seperti resistensi terhadap program, serta strategi komunikasi yang digunakan perusahaan untuk membangun kembali kepercayaan masyarakat. Hasil penelitian menunjukkan bahwa hubungan antara perusahaan dan masyarakat tidak selalu berjalan mulus, terutama pada tahap awal implementasi. Namun, melalui transformasi strategi komunikasi yang lebih dialogis dan partisipatif, perusahaan berhasil membangun hubungan yang lebih setara, kolaboratif, dan berkelanjutan. Program CSR ini tidak hanya memperkuat citra dan legitimasi sosial perusahaan, tetapi juga berkontribusi pada pemberdayaan ekonomi lokal, pelestarian lingkungan, dan penguatan jejaring kemitraan multipihak. Temuan ini menggarisbawahi bahwa keberhasilan community relations dalam konteks CSR sangat bergantung pada sensitivitas terhadap konteks sosial lokal, kemampuan untuk membangun komunikasi lintas aktor, serta komitmen jangka panjang terhadap keberlanjutan hubungan sosial dan ekologis. This study examines the role of Corporate Social Responsibility (CSR) programs as a community relations strategy in environmental conservation efforts conducted by PT. Tirta Investama Pandaan (Danone-Aqua) in the Prigen area, Pasuruan Regency. The CSR program is implemented through a community-based participatory approach using a coffee agroforestry model. This research employs a qualitative case study approach to explore the dynamics of the relationship between the company and the community, including social challenges such as resistance to the program, and how communication strategies are employed to rebuild trust within the community. The findings indicate that the relationship between the company and the community was not always smooth, especially in the early stages of implementation. However, through a transformation to more dialogic and participatory communication strategies, the company successfully established a more equal, collaborative, and sustainable relationship. This CSR program not only strengthens the company’s image and social legitimacy but also contributes to local economic empowerment, environmental preservation, and the strengthening of multi-stakeholder partnerships. The findings highlight that effective community relations in the context of CSR require sensitivity to local social contexts, the ability to build cross-actor communication, and a long-term commitment to the sustainability of social and ecological relations.  
Co-Authors Ahmad Aminuddin Ahmad Aminuddin Ahmad Zainuddin Ainiyah, Roisatul Ainul Muzayyanah Aji, Fafit Rahmat Aji, Fatit Rahmar Alifiyah Nurrochmani Amang Fathurrohman Amang Fathurrohman Amang Fathurrohman Amang Fathurrohman, Amang As'idah, Fizriyatul Cahya Bagus Sanjaya Dayat, M. Dayat, Muhammad Dwi Anggorowati Rahayu Dwi Anggorowati Rahayu Dwi Anggorowati Rahayu E Ernawati, E Endik Deni Nugroho Endik Deni Nugroho Endik Deni Nugroho Ernawati Ernawati Ernawati Fafit Rahmat Aji Fafit Rahmat Aji Fafit Rahmat Aji FARIS FARIS Hapsari Titi Palupi Heri Sunarno Hesty Octafiani Hesty Octafiani Ima Nur Saidah Imam Syafi’i Irnawati Rosidah Kasiman Kasiman Kasiman Kasiman Kasiman, Kasiman KHOIRUL ANAM Khoirul Anam Khoirul Anwar Lukman Hakim Lukman Hakim M Dayat M. Daimul Abror M. Mukhid Mashuri Miftahul Huda Miftahul Huda Misbakhul Munir Mochamad Hasyim Moh Nadzir Moh. Edy Marzuki Moh. Edy Marzuki Mr Muslim Mubarok, Achmat Muh. Aniar Hari Swasono Muhammad Dayat Muhammad Dayat Muhammad Imron Rosadi Muhammad Imron Rosadi Muhammad Sulhan Muhammad Syaifuddin Mukhid Masyhuri Mulyono Wibisono Mulyono Wibisono Mulyono Wibisono Mulyono Wobisono Murtadlo, Kholid Nicky Norjana Nicky Norjana Ninuk Riswandari Nur Afifah Afif Nur Afifah Afif Nur Avivah Nur Izzatul A'rof Nurma Yuwita Nurma Yuwita Nyoko Adi Kusworo Putri Dewi Karfida Putri Nur Laila Reza Ardiansyah Ridha, Faishal Ananta Riska Amelia Riska Amelia Rohmah, Siti Aisyatur Roisatul Ainiyah Sholeh Bahrudin Siti Aisyatur Rohmah Siti Muyasaroh Siti Muyasaroh Sulhan, M. Sururi, Ahmad Misbakhus Swasono, Muh Aniar Hari Syarwani, Muhammad Syukur Sugeng Apriwiyanto Wibisono, Mulyono Yusebla, Agil