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All Journal PROSIDING SEMINAR NASIONAL Jurnal Siasat Bisnis Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan JURNAL LENTERA BISNIS Journal of Tourism and Creativity Jurnal Informasi dan Teknologi Dinasti International Journal of Digital Business Management Jurnal Ekonomi Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Psikologi dan Konseling West Science Qawwam
Adi Soeprapto
Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Public Health Social Sciences Other

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ANALISIS EFEKTIVITAS IKLAN BERDASARKAN METODE CUSTOMER RESPONSE INDEX (CRI) DENGAN KONSEP AISAS Nugraheni, Aqmarina; kancana, Sauptika; Soeprapto, Adi
Jurnal Paradigma Vol 26, No 1 (2022): Januari 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i1.6469

Abstract

Seiring dengan perubahan zaman, perkembangan teknologi internet menjadi semakin canggih hingga memiliki peran besar dalam aktivitas masyarakat. Dalam bidang bisnis, sudah banyak pemasar yang mengiklankan produk melalui media internet salah satunya media sosial karena dianggap lebih efektif dan efisian dibandingkan melalui media iklan lainnya.  Distrobinambon merupakan salah satu pelaku bisnis yang telah menggunakan media Instagram tepatnya Instagram Sponsored untuk mengiklankan produknya. Namun sejauh ini, pihak Distrobinambon belum mengetahui efektivitas dari iklan yang telah mereka sebarkan. Hal tersebut disebabkan oleh keterbatasan pemahaman mengenai cara mengukur efektivitas sebuah iklan.Dalam penelitian ini, peneliti menggunakaan pendekatan kuantitatif yang diperoleh dari pengumpulan data melalui kuesioner dalam bentuk google form dan disebarkan melalui Direct Message Instagram. Sumber data diperoleh dari responden yang memiliki kualifikasi pernah melihat iklan Distrobinambon di Instagram Sponsored. Metode analisis data dalam penelitian ini adalah menggunakan analisis distribusi frekuensi dan perhitungan Customer Response Index (CRI) dengan konsep AISAS.Berdasarkan data dari 96 responden, telah diperoleh hasil perhitungan Customer Response Index (CRI) dengan persentase yang berbeda-beda pada empat pola AISAS yaitu CRI AISAS (70%), CRI AISS (59%), CRI AIAS (79%), dan CRI AIS (79%). Hasil perhitungan dari keempat pola AISAS tersebut menunjukkan bahwa iklan Distrobinambon di Instagram Sponsored dinyatakakan efektif karena memiliki persentase CRI yang lebih besar dibandingkan persentase no attention, no interest, no search, no action, dan no share.
Komunikasi Dalam Proses Pendidikan Politik Pemilih Pemula Dalam Pemilihan Umum 2014 di DIY Adi Soeprapto; Susilastuti DN; Basuki Agus Suparno
Jurnal Ilmu Komunikasi Vol 12, No 1 (2014)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v12i1.356

Abstract

Pemilihan umum sering dipersepsikan sebagai sebuah instrumen politik untuk menguji dan menentukan apakah system politik bersifat demokratis atau tidak. Sebagai instrument untuk menjustifikasi kekuasaan, partisipasi politik masyarakat sangat penting..Oleh karena itu, swing voter sebagai pemilih pemula memiliki posisi signifikan di antara partai politik dan calon politik dalam pemilu untuk menarik mereka sehingga mereka mengambil keputusan untuk memberikan suaranya pada partai politik yang mereka mau.Penelitian ini dilakukan di Yogyakarta untuk bagaimana pemilih pemula memahami pemilihan umum dan bagaimana mereka mengakses dan mengambil sumbersumber informasi politik. Melalui wawancara, FGD dan pelacakan terhadap dokumen-dokumen yang terkait dengan perilaku pemilih pemula.Hasilnya menunjukkan bahwa persoalan politik menurut pemilih pemula tidak dibatasi hanya masalah pemilu;b)mereka tidak cukup memahami tentang politik secara baik; c)media menjadi sarana penting bagi sosialiasi;dan d)televise,surat kabar dan media online merupakan media utama yang digunakan pemilih pemula dalam mendapatkan informasi dan bentuk komunikasi politik.
PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI FINANSIAL TERHADAP KINERJA SALESMAN YANG DIMEDIASI OLEH ETOS KERJA Anugerah Putra Pratama; Meilan Sugiarto; Adi Soeprapto
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 2 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i2.3495

Abstract

      Aim of this study is to analyze the impact of organizational culture and financial compensation on salesman performance mediated by work ethic. The sampling technique used in this study is simple random sampling and to analyze the impact between variabels used Partial Least Square (PLS-SEM). The results showed that organizational culture and financial compensation had a significant effect on the work ethic and salesman performance, both directly and indirectly. Several previous studies relating to organizational culture, compensation, employee performance, and work ethics were carried out separately not yet reviewed simultaneously in a model that was tested through empirical data with a path analysis approach using PLS-SEM as has been done by this research. Companies need to foster and unite fellow members in the team so that there is a compact, harmonious relationship and all work productively so that salesman performance can be maximized according to company expectations. Financial compensation provided by the company needs to properly consider aspects of the needs of its employees. Independence at work needs to be evaluated and improved so that every salesman can work without being dependent on others. Keywords : organizational behavior, financial compensation, work ethic, salesman performance.
PENGARUH REWARD, PUNISHMENT, STRES KERJA, DAN KEMAMPUAN KERJA TERHADAP KINERJA KARYAWAN (Studi PT. Kereta Api Indonesia (Persero) Daop 6 Yogyakarta) Windy Wahyuningtyas; Hastho Joko Nur Utomo; Adi Soeprapto
Jurnal Ilmu Administrasi dan Bisnis Vol 16, No 2 (2018)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v16i2.3454

Abstract

      This research formulation of the problem is the effect of reward, punishment, work stress and work ability partially and simultaneously on the performance of employees at PT. Kereta Api Indonesia (Persero) Daop 6 Yogyakarta. Descriptive research type with questionnaire as data source. As for the population in this study were all employees of PT.Kereta Api Indonesia (Persero) Daop 6 Yogyakarta totaling 100 employees. The sample in this study were 50 employees, using the Slovin formula with a sampling technique used Probability Sampling, which is a sampling technique that provides equal opportunities for each population to be chosen as a member of the sample and the method used is proportional unstratified random sampling. multiple linear regression. In connection with the results of testing hypotheses, the results of this study indicate the influence of reward, punishment, work stress and work ability both partially and simultaneously. The effect of research results shows a positive direction, which means that a better reward, good punishment, good work stress and good work ability will improve employee performance. Keywords : Reward, Punishment, Job Stress, Work Ability and Employee Performance.
PENGEMBANGAN PARIWISATA PERKOTAAN BERBASIS KOMUNITAS : STUDI PADA KAMPUNG WISATA DIPOWINATAN YOGYAKARTA Ida Susi Dewanti; Adi Soeprapto
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 1 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i1.3463

Abstract

     Urban tourism is growing today along with a shift in the behavior of tourists and the tourism industry that is more oriented to tourism destinations and create new experiences. The city of Yogyakarta as the tourist city destination have great potency visited many tourists every day. One of successful tourist village at Yogyakarta city is Dipowinatan tourist kampong. Dipowinatan tourist kampong managed to build itself into a tourist destination place, not only domestic tourists as the main market even international tourists.This study use qualitative approach. Interviews as the main instrument for data collection. Respondents of this research were managers of village tourism as a key informant, some residents, and the government represented by the tourism department of Yogyakarta. The results showed that urban tourism through the development of the tourism kampong has an opportunity in the future. Traveler more interested with natural travel and experienced the daily life of a society. One of the facing obstacle  is public participation. The public will be fully support when they feel that the existence of tourist kampong can bring financial benefits and improve their welfare or they played an important role. So the presence of the public supports tourism kampong self-reliant and sustainable.  Keywords: urban tourism, tourism kampong, community participation.
PENENTUAN PRIORITAS PENINGKATAN KUALITAS JASA DENGAN MENGGUNAKAN METODE IMPORTANCE-PERFORMANCE ANALYSIS (IPA) DAN INDEKS POTENTIAL GAIN CUSTOMER VALUE (PGCV) Nur Hakim Arifianto; Sauptika Kancana; Adi Soeprapto
Jurnal Paradigma Vol 23, No 2 (2019): Juli 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i2.5014

Abstract

The purpose of the research is (1) analyzing the level of conformity betweenexpectations (importance) customer and performance (performance) of the company against the quality of services provided by Yamaha Motorcycle repair shop (2) Determine the priority Quality improvement based on the level of conformity and index of Potential Gain Customer Value (PGCV) to improve the quality of services provided by Yamaha Motorcycle repair shop. The population in this research is a customer Yamaha Motorcycle repair shop Demangan Yogyakarta for approximately arround 2 months April 2019 till June 2019.Determination of the number of samples will be determined by the level of Confidance 95% and margin of error is 10% then obtained the number of samples as many as 98 people. The sampling techniques used in this study were based on Non Probabiliy Sampling methods using the Accidental Sampling approach.The results showed that (1) the level of conformity between expectations (importance) of the customer and performance (performance) of the company against the quality of services provided by the Yamaha Motorcycle repair shop Demangan Yogyakarta has an average level of conformity Below 100% of which is 88.30%. 88.30% means the company lacks or does not fulfill what is considered important by the customer and the service has not beensatisfactory; (2) Priority of improvement of service quality (top priority in the Quadrant A IPA diagram with index PGCV) namely: 1) Workshop Yamaha new source Motor Demangan has a complete spare parts, 2) equipment used Yamaha Workshop new source Demangan complete, 3) Employees Yamaha Motorcycle repairshop Demangan tell the customers when the service is certainly motorbike will be delivered, 4) Employees Yamaha Motorcycle repair shop Demangan always ready in responding to customer demand, 5) Mechanics workshop Yamaha Motorcycle repair shop Demangan fast In servicing motorcycles, 6) Employees Yamaha Motorcycle repair shop Demangan always able to answer questions related to Yamaha motorcycles, 7) Employees Yamaha Motorcycle repair shop Demangan always prioritize the expectations of customers.
The role of perceived value in understanding tourist experience and post experience at heritage destinations Eny Endah Pujiastuti; Adi Soeprapto; Susanta Susanta; Humam Santosa Utomo; Aninda Maharaniputri
Jurnal Siasat Bisnis VOL 26, NO 1 (2022)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol26.iss1.art3

Abstract

Purpose: This research aims to develop and test the theoretical model of the use of Means-end theory in the creator of a tourism-coordinated value chain that integrates the concept of memorable tourist experience, perceived value, affective commitment, storytelling behavior and destination loyalty. This study used Means-end theory approach by reviewing perceived value in understanding memorable tourist experience and post-experience behavior (perceived value, tourist satisfaction, affective commitment, storytelling behavior and destination loyalty). In particular, this research examined the influence of variable memorable tourist experience, perceived value, tourist satisfaction, affective commitment, and storytelling behavior on destination loyalty.Design/Methodology/Approach: The population of this research was all tourists who had visited the tourist attraction of Borobudur temple, Magelang Regency, Central Java, Indonesia. The number of samples used was 437 people who were selected with certain considerations, namely tourists who had visited Borobudur Temple at least once. Data collection was carried out in August-October 2020 using google form. This research used SEM analysis tool which was operated by the AMOS application.Finding: The results showed memorable tourist experience that had significant effect on Perceived Value, Storytelling Behavior, Affective Commitment, and Destination Loyalty. Simultaneously, Perceived Value had a significant influence on Storytelling Behavior, Affective Commitment, and Destination Loyalty. Secondly, Storytelling Behavior also had significant effect on Destination Loyalty.Research Limitation/Implications: This research had limitations in sample selection. The sample of this research was tourists who had visited Borobudur temple because the variable used in this research was memorable tourist experience. Ideally, respondents were travelers whose visit time was close to the time of data collection. However, at the time of data collection, the management of Borobudur temple closed tourist access due to the Covid 19 pandemic; thus, the samples used were tourists who had visited Borobudur Temple before the Covid 19 pandemic. Further research is recommended whenever using variable of memorable tourist experience. It is better to use sample of tourists who have visited the destination with a close distance between the visit to the destination and the time of data collection.Practical Implication: The benefits obtained by tourists were illustrated by the perceived value provided by the destination. Therefore, tourism destination managers and marketing staff must focus on the key variable forming perceived value, namely memorable tourism experience. Experience and memorable tourism experience were the main products of the destination. Destination managers and marketers should have a better understanding of tourist needs. They must analyze whether they had created a memorable tourism experience that could create value for tourists.Original Value: The research of the influence of memorable tourist experience, perceived value, tourist satisfaction, affective commitment, and storytelling behavior variable on destination loyalty was the novelty of this research. In addition, the use of the Means-end theory approach to analyze research results was also novelty in this research.
TECHNOLOGY READINESS DAN MODEL PENERIMAAN TEKNOLOGI INFORMASI MAHASISWA Meilan Sugiarto; Adi Soeprapto; Ida Susi Dewanti
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.659 KB)

Abstract

Studying impact of the external factor on technology acceptance is ones of importance in  technology adoption fields. Aims of this research is to investigating the influence of technology readiness on student information technology acceptance model based on TAM (Technology Acceptance Model). Data was collected from 130 student from various university in Yogyakarta which listed in webomatrics. The results of this study show that technology readiness influence several dimension of student information technology acceptance model such as perceivedusefulness, perceived ease of use, attitude, behavioralintentions. Based on student technologyinformation use show that many student use internet for collecting information, interface communication, online shopping, and view of them use it for online business.    Keywords : technology readiness, technology information, technology acceptance model,student.
Vocal Point: Komunikasi Transformatif dalam Desa Melek Politik Susilastuti DN; Basuki Agus Suparno; Adi Soeprapto
Jurnal Ilmu Komunikasi Vol 14, No 3 (2016)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v14i3.2133

Abstract

Politik tidak hanya tentang berpartisipasi memberikan suara pada pemilihan umum tetapi juga untuk menstranformasikan apa yang konstitusi mandatkan dalam mewujudkan cita-cita negara. Oleh karena itu politik harus diartikulasikan dan dijalankan pada semua level di desa-desa dengan mendorong mereka berpartisipasi dan terlibat dalam segala bentuk program pembangunan. Penelitian ini memfokuskan pada gagasan “genuine” tentang Desa Melek Politik di Desa Sendangsari Kecamatan Minggir Kabupaten Sleman. Desa Melek Politik merupakan istilah yang digunakan untuk menggambarkan kolaborasi beberapa pihak yang telah menciptakan kondisi-kondisi tertentu yang menjadikan politik sebagai aktivitas adalah sesuatu yang akrab dalam kehidupan di desa. Karenanya, mereka menggunakan banyak waktu untuk berpartisipasi dalam kegiatan pembangunan yang didedikasikan bagi kesejahteraan masyarakat. Melalui riset partisipatif, penelitian telah berhasil menciptakan vocal point yang merujuk pada aktor yang akan mendiseminasikan dan mengkomunikasi cara dan arah politik di desa khususnya di Desa Sendangsari agar menjadi lebih produktif dan konstruktif. Pembentukan Vocal Point telah diterima masyarakat desa dan diapresiasi oleh pemerintah kabupaten sebagai kelompok masyarakat yang akan memberi kemanfaatan dalam menyampaikan pesan-pesan komunikasi pembangunan. Kata kunci: Vocal point, Desa Melek Politik, Politik, Desa, Patisipasi 
Pengaruh Memorable Tourist Experience (MTE) terhadap Affective Commitment dan Behaviors Storytelling Eny Endah Pujiastuti; Aninda Maharaniputri; Adi Soeprapto
Journal of Tourism and Creativity Vol 5 No 1 (2021): Tourism
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v5i1.19247

Abstract

Affective Commitment is understood as the main key construct in relationship marketing research. Its explains how individual emotionally attached to their partner in consumption relationship. Affective Commitments can encourage tourists to tell others so that a strong relationship can be established between tourists and destinations. The aim of this study are to analyze and prove: (1) the effect of memorable tourist experience (MTE) on affective commitment, (2) the effect of affective commitment on storytelling behavior, (3) memorable tourist experience (MTE) on behavior storytelling. Research Location at Borobudur Temple. Tourists who have visited the Borobudur Temple as a research sample. The data collected was 130 questionnaires, processed using AMOS SEM. The conclusion from this study shows that (1) memorable tourist experience (MTE) significantly influences affective commitment, (2) affective commitment significantly influences storytelling behavior, (3) memorable tourist experience (MTE) significantly influences behavior storytelling. The implication of the research findings is that the manager must provide a memorable experience to tourists so that if the tourists feel pleasure, this will in turn lead to affective commitment and will tell others. Research limitations such as the closure of the Borobudur Temple caused by the Covid 19 pandemic, so the sample used is tourists who have visited the Borobudur Temple before the Covid 19. pandemic. Suggestions for further research, the researcher recommends using a sample of tourists who have visited the destination with the close distance between the visit to the destination and the time of data collection. Researchers can also add other variables to study the impact of Memorable Tourist Experience (MTE) on destinations and tourists.
Co-Authors Ade Suhara Agus Suhendra Akhirianto, Pas Mahyu Andy Ismail Aninda Maharaniputri Aninda Maharaniputri Anugerah Putra Pratama ASTUTI DEWI, MACHYA Basuki Agus Suparno Buamonabot, Irfandi Didik Indarwanta Eny Endah Pujiastuti Faiqurrutab Faiqurrutab Fatimah Malini Lubis Flora Grace Putrianti Ginting, Rudi Hastho Joko Nur Utomo Ida Susi Dewanti Indro Herry Mulyanto Keny Rahmawati Kusharyanti Kusharyanti Luh Putu Widya Adnyani Meilan Sugiarto Muhamad Risal Tawil Muhammad Zakaria Naim, Sidrotun Nanny Mayasari Nikolaus Loy Nugrahajati, Susilastuti Dwi Nugraheni, Aqmarina Nur Hakim Arifianto Primadi Candra Susanto Retno Hendariningrum Ruswati Ruswati Sadeli Sadeli, Sadeli Sauptika Kancana Simon Pulung Nugroho Simon Pulung Nugroho, Simon Pulung Sirait, Afni Siti Rohmah Solly Aryza Sriyono Sriyono Supardi Supardi Suratna . Suratna Suratna Suratna, Suratna Susanta Susanta Susanta Susanta SUSI DEWANTI, IDA Susilastuti DN Susilastuti DN Susilastuti Dwi Nugrahajati Thahrim, Muhammad Tubagus Hedi Saepudin Tyahya Whisnu Hendratni Utomo, Humam Santosa Windy Wahyuningtyas