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All Journal Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Admmirasi Science Midwifery Journal of Nursing and Public Health (JNPH) Jurnal Health Sains International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Sosial dan Teknologi International Journal of Community Service Jurnal Locus Penelitian dan Pengabdian Jurnal Sains dan Teknologi International Journal of Health and Pharmaceutical (IJHP) JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Health and Medicine Jurnal Cinta Nusantara
Mohamad Reza Hilmy
Universitas Esa Unggul
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Journal of Multidisciplinary Academic

 1 
Social Media Marketing Relations, Brand Awareness to Brand Loyalty Through The Brand Image Heskiano Heskiano; Tantri Yanuar Rahmat Syah; Mohamad Reza Hilmy
Journal of Multidisciplinary Academic Vol 4, No 4 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The increasing number of hospitals built by both private and government parties requires a hospital to be ready to compete both in competing with domestic hospitals and in competing with international hospitals. This study aims to analyze the effect of social media marketing activities, brand awareness of RSIA X on the brand loyalty of outpatients in the midwifery section with brand image as an intervening variable. This study uses a quantitative approach, survey methods and correlation techniques with a non-experimental design using a cross-sectional study approach with a sample of 160 patients who are outpatient in the obstetrics department of RSIA X and become a follower in social media accounts of RSIA X. Social media marketing activities, brand awareness are independent variables. Brand image is an intervening variable and brand loyalty is a dependent variable. This study uses a questionnaire using a Likert scale while testing data analysis using SEM. The results showed a social media marketing and brand awareness had a positive and significant effect on brand loyalty mediated by brand image.
Communication Effectiveness of Doctors and Patients, Loyalty, Word of Mouth, On Repurchase Intentions at District Public Hospital Tangerang, Indonesia Rini Handayani; Endang Ruswanti; Mohamad Reza Hilmy; MF. Arrozi Adhikara
Journal of Multidisciplinary Academic Vol 5, No 4 (2021): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The dynamic state of society and the economy is sufficient, and the ease of access to information also influences patients’ choice of health care providers. The delivery of information between patients has a strong influence on the determination of the choice of service facilities that provide health services, due to service satisfaction and loyalty felt by the patients themselves, which will lead to the desire or intention to choose and reuse services in the hospital. The purpose of this study is to examine the impact of effective communication, patient loyalty, Word of Mouth on the intention to return to the Tangerang District General Hospital. A total of 105 patients were included in this quantitative study. Structural Equation Modelling analysis tool with Path Analysis statistical test was used in this study. The results showed that the effective communication between doctor and patient has a significant positive effect on patient loyalty. The influence of Word of mouth has direct impact on the intention to visit the hospital. Without word of mouth, effective communication and patient loyalty towards the wish to return to the hospital are possible.
The Social Media Marketing Effect On Brand Awareness And Brand Loyalty In Lasik Clinic Jakarta, Indonesia Frizky Ramadhan; Tantri Yanuar Rahmat Syah; Mohamad Reza Hilmy; Rokiah Kusumapradja
Journal of Multidisciplinary Academic Vol 4, No 5 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The number of internet users in Indonesia has increased every year reached 18.9% of 171.17 million Indonesians have accessed social media services. Social media is known to be a place for effective and efficient promotion. Thus, the one of clinics namely Lasik Clinic is operating in the field of Lasik surgery. Founded in 2017, only less than 20% of new patients knew the clinic through social media. Social media marketing (SMM) is a marketing process through social media platforms. Brand awareness (BA) is the ability of customers to remember a brand. Brand loyalty (BL) is a measure of the customer's relationship to a brand. Social media marketing is known to increase BA and BL. Thus, in this study study aims to analyze the effect of SMM on BA and BL of the clinic. Data collection was carried out using questionnaires on 100 patients and families which is the data performed validity and reliability tests. Here, data analysis was processed using the SEM LISREL method. The results of the data description obtained SMM, BA, BL on the questionnaire included in the high category with each value 82.14%, 81.87%, and 84.73%. The results of data analysis showed that there was a significant influence between SMM on BA (T = 5.13) and BL (T = 4.74) which was in accordance with some previous studies whereas BA had no significant effect on BL (T = 1.72) which not in accordance with previous research. This may be caused by other factors not examined in this study.
Co-Authors Ade Heryana Agusdini Banun Ahmad Riyadi Siregar Arman Harahap Arnastya Iswara Sanantagraha Arrozie, Muhammad Fachruddin David Estrada Dihin Septyanto Dimas Angga Negoro Dwi Putranto, Rahmat Endang Ruswanti Endang Ruswanti Erlina Puspitaloka Mahadewi Erry Yudhya Mulyani Erry Yudhya Mulyani Eva Khodijah Fachmi Tamzil Fanie Nur Indriani Feggy Ekatama Anggela Frizky Ramadhan Harahap, Arman Herda Febtri Ranti Heryana, Ade Heskiano Heskiano Indra Theodorus Intan Silviana Mustikawati Kemala Rita Wahidi Kustiawan, Unggul Kusumapradja, Rokiah Mahadewi, Erlina Puspitaloka Mandala Putra, Juniawan MF. Arrozi Adhikara Monalisa, Irine Mulyo Wiharto Muniroh, Muniroh Ningsi, Iin Widya Nisa, Puspita Chairun Nofierni, Nofierni Novika Dwi Anggraini Nurmawaty, Dwi Ozays , Mehmet Pamungkas, Ario Panigoro, Erwin Pantja Djati, Sundring Puspitaloka Mahadewi, Erlina Putranto, Rahmat Dwi RESPATI, RUSVI Rina Anindita Rini Handayani sandra dewi Saptari, Dhany Setiawan, Ichwan Shameela , Alika Shameela, Alika Silviana Mustikawati, Intan Siswati Siswati Situmorang, Indah Mestika Slanga, Pocut Sukardi Sukardi Suryari Purnama Tantri Yanuar Rahmat Syah Wahyuni Dian Purwati WARIS, CANTIKA DINI Widanthi, Ida Ayu Ketut Yanuar Ramadhan yudha pranata Zairil, Zairil