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A SEMIOTIC STUDY ON VERBAL AND VISUAL SIGNS FOUND IN REVLON COSMETICS ADVERTISEMENTS Rika, Ni Wayan; Suastini, Ni Wayan; Pratiwi, Desak Putu Eka
Linguistik : Jurnal Bahasa dan Sastra Vol 7, No 2 (2022): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v7i2.109-117

Abstract

The aims of this research are to identify and analyze the meaning of verbal and visual signs found in Revlon cosmetic advertisements. Data of this research are advertisements downloaded from the internet at www.google.com. The theory of semiotics by Saussure (cited in Chandler 2007) was used to analyze verbal and visual signs through signifier and signified, while the theory of semiotics by Barthes (1977) was used to describe the meaning of verbal and visual signs, both denotative and connotative meanings. The theory of the meaning of color also supports this analysis by Cerrato (2012) which is applied to analyze color choices in advertisements. The data were analyzed by descriptive qualitative method and the results of this study showed that there were six verbal signs and six visual signs in two Revlon cosmetic advertisements. These verbal and visual signs have denotative and connotative meanings, where denotative meaning focuses on conveying information related to the advertised product and connotative meaning focuses on conveying other meanings and hidden messages from advertisements to be conveyed to customers, especially women.
A SEMIOTIC ANALYSIS FOUND ON A POSTER IN KITKAT INSTAGRAM ACCOUNT Pratama, I Gde Saputra; Suastini, Ni Wayan
Linguistik : Jurnal Bahasa dan Sastra Vol 8, No 4 (2023): LINGUISTIK: JURNAL BAHASA & SASTRA
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v8i4.584-595

Abstract

This study discusses the importance of effective communication in exchanging information and ideas between individuals through verbal and visual signs. A semiotic approach is used to analyze the meaning contained in the Instagram KitKat poster. The theory of Saussure (2011) and Barthes (1977) was used to analyze the verbal and visual signs on the posters. The aim of this analysis is to understand what verbal and visual signs are and to uncover the complex messages behind their surface appearances, highlighting how signs are used to convey each meaning. Three KitKat posters from the @kitkat account were reviewed, revealing a dynamic brand communication strategy. This analysis shows how verbal signs such as slogans and brand names relate to visual signs such as images and symbols to create subtle narratives about KitKat posters that imply the meaning of always enjoying KitKat during break time. This research increases the understanding of how brands use semiotics to build strong messages across various dimensions of communication.
The Existence of Digital Literary Criticism and Its Contributions in Preparing Literary Criticism Teaching Materials Post Covid 19 Pandemic Dewa Gede Bambang Erawan; Putu Devi Maharani; Ni Wayan Suastini; Ida Ayu Made Wedasuwari; Luh Putri Pramesti Artayani; I Komang Asmara Utama
Journal of Education Reseach and Evaluation Vol 8 No 3 (2024): August
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jere.v8i3.77676

Abstract

Literary criticism teaching materials provided on campus only focus on theory and very few opportunities to appreciate literary texts directly through reading and understanding literary criticism published in various sources. Learning literary appreciation, including literary criticism, should not only be about memorizing literary theories, but also through practices such as reading and enjoying literary works directly, as well as appreciating the literary works read. The purpose of this research is to analyze the existence and contribution of digital literary criticism in the preparation of teaching materials for literary criticism. The design used in this research is qualitative. The data analysis technique used is descriptive qualitative through data triangulation. The results of this study show that in the span of one year the average number of literary criticism published in digital media. The data shows that digital literary criticism still exists to provide color in the literary treasury regardless of the dynamics of the ups and downs of the number of literary criticisms published through digital media. Based on the information obtained through the distribution of questionnaires, it is known to contribute to the preparation of teaching materials for literary criticism. Regarding students' interest in digital literary criticism in literary criticism teaching materials, they successfully received a response with a high category. In conclusion, digital literary criticism enriches and expands the scope of teaching materials for literary criticism, making it more dynamic and adaptive to the latest developments in the world of literature and education.
BOHEMIAN RHAPSODY MOVIE: AN ANALYSIS OF FLOUTING MAXIM Putra, I Komang Agus Astina; Suastini, Ni Wayan; Resen, I Wayan
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 12 No. 1 (2023): Februari 2023
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v12i1.5333

Abstract

The present research focuses on flouting maxim in Bohemian Rhapsody movie. The aim of this research is to find out the types of flouting maxim found in Bohemian Rhapsody movie. The data were taken from the Bohemian Rhapsody movie that has been downloaded and they are collected through observation and taking note technique. In this research, the researcher focused on the theory of Grice (1975) in analysing the type of flouting maxims. The descriptive qualitative method was used in analysing the data found in this research. In analysing the data, the researcher used the theory from Grice (1975) about Logic and conversation. Based on Grice theory (1975) “flouting maxims belong to the form of non-observe conversation principle”. The result of the research shows that the types of flouting maxim found in the movie are 44 data. The dominant flouting maxim did by the characters in this movie is the flouting maxim of manner with the frequency of 15 data (34%), following by flouting maxim of quality with frequency of 12 data (27%), next is flouting maxim of quantity with frequency 9 data (21%), and the last one flouting the maxim of relevance which is the type of flouting maxim that occurs the least in this Bohemian Rhapsody movie with a frequency of 8 data (18%). From the data that has been got in the Bohemian Rhapsody movie, the character who does the most flouting the maxim is the main character in this movie, Freddie Mercury did all types of floating the maxim. Keywords: Flouting maxim, Bohemian Rhapsody, Types of flouting maxim
PENERAPAN KONSELING KELOMPOK UNTUK MENINGKATKAN KEMANDIRIAN BELAJAR SISWA KELAS VII A DI SMPN 1 MENGWI TAHUN PELAJARAN 2024/2025 Mahardhika, I Made; Suastini, Ni Wayan; Udiani, Ni Made Dwi; Fatma, Yeni
Journal Prakarsa Paedagogia Vol 7, No 2 (2024): Desember 2024
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jpp.v7i2.14143

Abstract

This study aims to evaluate and analyze the improvement in students' learning independence through group counseling for Class VII A students. The research subjects consisted of 7 students with low learning independence, selected from a total of 36 students in Class VII A. The research was conducted using a guidance and counseling action research (PTBK) approach in two cycles. The results after the first cycle showed an increase in learning independence ranging from 38.46% to 52.63%. When converted into an ideal minimum score, this translated to scores between 54% and 59%, which fell into the moderate category. The researchers noted that further improvement was necessary for optimal development. In the second cycle, the students' learning independence improved significantly, ranging from 33.93% to 43.64%, with ideal scores between 75% and 80%, which placed them in the high to very high category. Overall, there was an average increase of 38.15% in learning independence.
Flouting Maxims Found in "Good Doctor Season 1" Ni Putu Eka Kumala Niti Utami; Ni Wayan Suastini
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 5 No. 1 (2025): Elysian Journal: English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/elysian.v5i1.10149

Abstract

The study entitled: Flouting Maxims Found in “Good Doctor Season 1” which intends to identify and analyse the different kinds of flouting maxims and the reason in “Good Doctor Season 1” characters use. The data was found in the series entitled Good Doctor Season 1. In this data, the method that is used is observation and analysed in descriptive in qualitative method. This study analysed the flouting maxim in Good Doctor Season 1. This analysis supported by Grice (1975), categorizes the type of flouting maxims. Additionally, Leech (1983) provided theory to justify the rationale behind the characters' employment of the flouting maxims in “Good Doctor Season 1” movie. This study collects 42 pieces of data which flouting maxims; 5 of these were classify as flouting maxims in terms of quality, 8 as flouting maxims in terms of quantity, 22 as flouting maxims in terms of relevance, and 7 as flouting maxims in terms of manner. And this study collects 42 pieces of data on the reason of flouting maxims; 13 pieces of data as competitive, 10 pieces of data as convivial, 9 pieces of data as collaborative, and 10 pieces of data as conflictive. The conclusion of the study states that this movie uses the most relevant maxims and competitive reasoning from 42 data.
Organic Imagery in the Novel If Cats Disappeared From The World Rico Jonssa Aditya; Maharani, Putu Devi; Suastini, Ni Wayan
Journal of Language and Applied Linguistics Vol. 5 No. 2 (2024): Journal of Language and Applied Linguistics July 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v5i2.132

Abstract

The title of this study is “Organic Imagery in the Novel Entitled If Cats Disappeared From The World”. This study focused on the analysis of organic imagery in the novel entitled If Cats Disappeared From The World. The objective of this study is to classify and identify the dominant feelings of the organic imageries in the novel entitled If Cats Disappeared From The World. This study used the theory by Perrine in Johnson & Arp (2017) about the types of imagery, specifically organic imagery as the guidance in conducting the analysis. The data of this study were collected by using observation method and analyzed by using qualitative research method. The finding of this study were presented in formal and informal method. The result of this study showed that there are a total of 95 organic imageries found in the novel entitled If Cats Disappeared From The World. The types of feeling within the organic imagery include the feeling of happiness, sadness, anger, depression, surprisement, embarrassment, amazement, fear, maturity, and pain. Based on the result of this study, the study concluded that organic imagery is used in the novel entitled If Cats Disappeared From The World to focus the depiction of the main character through his thoughts and feelings to match with the theme of the novel.
The Analysis Types of Figurative Language Used in the Song Lyrics of Adele's Album “30” Mahendra, I Komang Agus Tri; Suastini, Ni Wayan; Candra, Komang Dian Puspita
Journal of Language and Applied Linguistics Vol. 5 No. 2 (2024): Journal of Language and Applied Linguistics July 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v5i2.141

Abstract

This study analyzes the figurative language used in the song lyrics of Adele’s album “30”. The song writer plays words and language to create attraction and distinctiveness towards the lyric of the song. Figurative language has the ability to be more impactful for the readers. This study is aimed to answer two problems of the study, they are: (1) To identify  the types of figurative language used in the song lyrics of Adele's album "30". (2) To analyze the meaning of figurative language found in the song lyrics of Adele's album “30”. The data was analyzed based on the theory of figurative language proposed by Knickerbocker and Reninger (1974) and theory of Meaning proposed by Geoffrey Leech (1974).The result of this study showed there are 7 types of figurative language found in Adele’s album “30”. They are simile, personification, metaphor, synecdoche, hyperbole, irony and paradox. This study found 3 simile, 2 personification, 4 metaphor, 2 synecdoche, 13 hyperbole, 1 irony and 3 paradox. And otherwise in analyzing the contextual meaning this study found some types of meaning used in lyrics of song, those are connotative meaning, thematic meaning, affective meaning, reflected meaning, and stylistic meaning. The data were presented descriptively and formally by using some tables.
An Analysis of Contextual Meaning on Michael Bube’s Song Lyrics Mamun, Dafriana; Suastini, Ni Wayan; Ariyaningsih, Ni Nyoman Deni
Austronesian: Journal of Language Science & Literature Vol. 3 No. 3 (2024): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.3.3.2024.130-138

Abstract

This study aims to explain the contextual meaning found in the lyrics of Michael Buble using the theory of Lyons (1995) and to explain the context of the situation to support the analysis of meaning in the lyrics of Michael Buble using the theory by Halliday and Hasan (1985). This research uses a descriptive qualitative method. The result showed there are four contextual meanings found; these contextual meanings grouped in 2 or (50%) words, 1 or (25%) phrases, and 1 or (25%) clauses. The e contextual meaning consists of informal language and figurative language, which is analyzed based on the context of the situation, showing that the field or the topic of each song is about love between young adults, Michael Buble, and her story about love and her child. The tenor of the participant of each song has similarities using figurative language, idioms, and informal language. The mode of each song is the same in that all of them are written text but can be read if those songs are sung.
Clausal Ellipsis in the Dialogue of the Movie “To All the Boys: Always and Forever” Esa Cahyani, Ni Putu; Suastini, NI Wayan
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.5463

Abstract

Ellipsis is a part of discourse that studies about omission of words in a sentence or utterance to avoid repetition. This study focuses on finding the type of clausal ellipsis and the reference parts of clausal ellipsis omitted in the dialogue of the movie “To All the Boys: Always and Forever”. This study expects to aid students in learning clausal ellipsis and provide insight into clausal ellipsis and its reference parts. This study used Halliday and Hasan's theory (1976) to determine the type of clausal ellipsis. The data were collected by observation method and analyzed use descriptive qualitative method. Based on results, the clausal ellipsis is found with total 88 data; 29 data of modal ellipsis, 26 data of propositional ellipsis, 33 data of question-answer ellipsis. The use of question-answer ellipsis was widely used in the movie dialogue because the casts wanted to give a direct response to the questions without implication due to the relation and situation between the casts in the movie was informal.
Co-Authors Adrian Ming Adystianto, Marvelia Pratama Afrilya, Tini Anak Agung Made Indrawati Ariningsih, Ida Ayu Made Dwi Arita Wastiana Konda Ariyaningsih, Ni Nyoman Deni Arundati, Ni Luh Made Usha Arwati, Ni Kadek Dewi Aryaningsih, Ni Nyoman Deni Ayu Mas Wiliastini Badriyah, Rr Dwi Umi Camelia, Mega Dafriana Mamun Datuti, Sri Desak Putu Eka Pratiwi Dewa Gede Bambang Erawan Esa Cahyani, Ni Putu Evantri Ngailo Fatma, Yeni Felia Gita Dewi, Ni Kadek Giska, Ni Putu Ayu Ngurah Giska Anjani I Dewa Ayu Devi Maharani Santika I Dewa Ayu Devika Cahyani I Gede Jody Agastya I Gede Yoga Saputra I Gusti Ayu Agung Sintha Satwika I Gusti Ayu Vina Widiadnya Putri I Ketut Artawa I Ketut Darma Laksana I Komang Agus Tri Mahendra I Komang Arsa Adi Winarta I Komang Asmara Utama I Komang Astina I Komang Sulatra I Komang Sulatra I Made Iwan Indrawan Jendra I Nyoman Rajeg Mulyawan I Putu Andri Permana I Wayan Adhya Utama I Wayan Gde Wiryawan I Wayan Juniartha I Wayan Resen I Wayan Sidha Karya I Wayan Susanta Ida Ayu Made Wedasuwari Ida Bagus Gde Nova Winarta Ida Bagus Putra Yadnya Jayantini, I G A Sri Rwa Jayantini, I.G.A. Sri Rwa Juliawan, I Wayan Kadek Erlangga Kesha Wiguna Komang Dian Puspita Candra, Komang Dian Puspita Listaningsih, Ni Putu Heni Listyawati , Desak Ayu Chandra Luh Putri Pramesti Artayani Luk Luk Yata Lalak Muslimin Maharani, Putu Devi Mahardhika, I Made Mahendra, I Komang Agus Tri Mamun, Dafriana Margareta Ratna Anul Marianus Indra Wayon Natalya Helena Susanty Izym Ni Kadek Kurnia Nareswari Dewi Ni Kadek Linda Elpiani Ni Kadek Yuni Ernayanti Ni Luh Vira Nitya Rini Ni Made Candra Sandita Dewi Ni Made Verayanti Utami Ni Nyoman Cintya Pradnyani Ni Nyoman Deni Ariyaningsih Ni Nyoman Niki Tresna Sari Ni Nyoman, Indrayani Erlina Saputri Ni Putu Eka Kumala Niti Utami Ni Wayan Dita Novita Sari Ni Wayan Rusminiati Novionita, Made Linda Nyoman Rajeg Mulyawan Padmi, Ni Luh Indriyani Pratama, I Gde Saputra Pratiwi, I Gusti Ayu Komang Lia Pucangan, Komang Ratih Vionita Pusparini , Ni Wayan Putra, I Kadek Dwi Dharma Putri Aningsih, Ni Luh Sintya Melani Putri Utami, Ni Putu Cahyani Putu Desi Anggerina Hikmaharyanti Putu Gede Budiartha Ramal Yusuf Rico Jonssa Aditya Rika, Ni Wayan Santika , I Dewa Ayu Devi Maharani Sari, Ni Kadek Purnama Silvester Aman Spencer, Wildhan Randy Sri Muliya Hidayani Sri Rwa Jayantini, I Gusti Agung Suartini, Ni Kadek Ayu Sucipto, I Made Depi Suharditha, Kadek Sutrisna, I Wayan Ebik Arya Swantara, Made Syahputra, Denny System, Administrator Udiani, Ni Made Dwi Wahyuni, Ni Luh Putu Richa Yohanis Tambing Yundari, Yundari