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Erbin Chandra
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
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Journal : International Journal of Community Service

 1 
Global Marketing Management Training for Batik Craftsmen in Solo Sisca, Sisca; Wijaya, Andy; Erbin Chandra; Hengki Mangiring Parulian Simarmata
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.74

Abstract

Batik has a high artistic value, which reflects the icon of Indonesian culture itself. As an ancestral heritage, Indonesian people continue to preserve batik to this day by maintaining the beauty of the colors and various patterns that are influenced by the characteristics of various regions. There is one city in Indonesia known as the city of batik, namely the city of Solo. Solo Batik Carnival or better known as SBC is one of the annual agenda of the Surakarta Tourism Office which is held in Solo with the main objective of introducing batik as a Javanese cultural heritage, and making Solo a fashion tourism destination. However, the lack of knowledge of global marketing management which has an impact on the potential for global competitiveness of batik SMEs has not been realized. In order to overcome the problems faced and help empower batik business people in Solo, it is necessary to increase knowledge about marketing strategies, especially in the global market. This service activity is carried out using training methods that are carried out online through zoom meetings for Batik Craftsmen in Solo. The results of the training showed that Solo Batik craftsmen after participating in global marketing management training experienced an increase in knowledge about marketing strategies, especially regarding global marketing which was quite good, which was shown through the feedback given during the training and the high interest in marketing their batik products abroad. in the future.
Co-Authors Acai Sudirman Agus Perdana Windarto Amurisi Zega Andre Yas F. Silalahi Andy Wijaya Andy Wijaya Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Darwin Lie Debi Eka Putri Delima Asyanti Simanjuntak Dharma, Edy Dian Pratiwi Dian Pratiwi Dumesti Simanjuntak Dwita Suhari Yati Tarigan Edy Dharma Efendi Efendi Efendi Efendi Efendi efendi Efendi Efendi Efendi, Efendi Efendi, Johan Eka Daryanto, Eka Ernest Grace Ervina Ervina Ervina Ervina Fahri, Muhammad Imam Fedianty AUGUSTINAH Girsang, Rosita Manawari Grace Endang Pakpahan Hengki Mangiring Parulian Simarmata Ismu, Ramadhan Jesica Mailoli Johan Efendi Julyanthry Julyanthry Julyanthry Kevin Indajang Lenny Dermawan Sembiring Lora Ekana Nainggolan Mailoli, Jesica Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Michael Fernando Sihombing Nana Triapnita Nainggolan Natanael Saragih Natanael Saragih Nelly Ervina Novita, Weri Onita Sari Sinaga Onita Sari Sinaga Pandapotan Silitonga, Hery Ramadhan Ismu Rezeki Putri Tanjung, Sri Robert Tua Siregar Romi, Mochamad Vrans Romy, Elly Rosita Manawari Girsang Rosita Manawari Girsang Ruth Tridianty Sianipar Salmon Martua Simarmata sherly sherly Sherly Sherly Sihombing, Michael Fernando Simanjuntak, Delima Asyanti Simanjuntak, Dumesti Simarmata, Hengki Mangiring Parulian Simatupang, Sudung Simatupang, Sudung sisca Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Sofiyan Sofiyan Sofyan Sofyan Sonya Putri Shinta Purba Sudung Simatupang Sudung Simatupang Syawal Gultom Tarigan, Dwita Suhari Yati Vivi Candra Welly, Yerisma Weri Novita Yuli Handayani Yuli Handayani