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THE ROLE OF BRAND TRUST IN MEDIATING BRAND IMAGE AND PRODUCT INNOVATION ON CONSUMER LOYALTY (STUDY ON SAMSUNG USERS IN SURAKARTA) Wardhani, Mahartiwi Kusuma; DPW, Ida Aryati; Sudarwati, Sudarwati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12488

Abstract

This research aims to investigate the influence of brand trust as a mediating factor between brand image, product innovation, and consumer loyalty. The study encompasses an infinite number of consumers in Surakarta, with a sample size of 100 respondents selected through purposive sampling. Primary data were collected using a questionnaire. The findings reveal that brand image positively and significantly impacts consumer loyalty, while product innovation lacks a significant effect on consumer loyalty. Additionally, brand trust exhibits a positive and significant influence on consumer loyalty. Furthermore, brand image positively and significantly affects brand trust, as does product innovation. The study also indicates that brand image positively and significantly influences consumer loyalty through brand trust, and similarly, product innovation has a positive and significant impact on consumer loyalty through brand trust. Keywords: Brand Trust, Brand Image, Product Innovation, and Consumer Loyalty.
Pengembangan Produk Jajanan Berbahan Dasar Ubi Ungu Sebagai Kontribusi Program Diversifikasi Konsumsi Pangan Untuk Meningkatkan Perekonomian Keluarga Di Gendingan RT 02/16 Kelurahan Jebres, Kecamatan Jebres Dewi, Tria Rosana; Sudarwati, Sudarwati; Wardani, Irma; Widiastuti, Libria; DWP, Ida Aryati; Ihsan, Mohamad
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Pada umumnya umbi-umbian merupakan bahan sumber karbohidrat terutama pati. Umbi-umbian bukan saja harganya murah tetapi kandungan gizinya cukup banyak, sehingga kandungan gizinya tidak kalah dengan terigu. Selain sebagai sumber bahan makanan pokok pengganti beras, umbi-umbian dapat diolah menjadi berbagai penganan jajanan yang memiliki citarasa dan penampilan menarik, seperti bolu kukus, chiffon cake cassava (tepung singkong), donat, kue kering dari tepung cassava, dan memberi peluang usaha yang menjanjikan. Bentuk pengabdian yang diwujudkan dalam transfer Pelatihan Pengembangan Produk Jajanan Berbahan Dasar Ubi Ungu Sebagai Kontribusi Program Diversifikasi Konsumsi Pangan Untuk Meningkatkan Perekonomian Keluarga Di Gendingan RT 02/16 Kelurahan Jebres, Kecamatan Jebres dengan harapan bahwa pemanfaatan sumber pangan lokal seperti umbi-umbian memberikan kontribusi dalam program diversifikasi konsumsi pangan yang sejak lama dicanangkan oleh pemerintah, terutama dapat mengurangi ketergantungan masyarakat akan beras dan terigu. Abstract In general, tubers are a source of carbohydrates, especially starch. Tubers are not only cheap but have quite a lot of nutritional content, so their nutritional content is not inferior to wheat. Apart from being a source of staple food to replace rice, tubers can be processed into various snacks that have an attractive taste and appearance, such as steamed sponge cake, chiffon cake cassava (cassava flour), donuts, pastries made from cassava flour, and provide good business opportunities. promising. This form of service is manifested in the transfer of training on the development of purple sweet potato-based snack products as a contribution to the Food Consumption Diversification Program to improve the family economy in Gendingan RT 02/16 Jebres Village, Jebres District with the hope that the use of local food sources such as tubers will make a contribution to the program The diversification of food consumption, which has long been planned by the government, can especially reduce people's dependence on rice and wheat. Kata kunci: Ubi ungu, Diversifikasi pangan
PEMBERDAYAAN PENGRAJIN KERIPIK UBI UNGU MELALUI PENDAMPINGAN DAN IDENTIFIKASI KEMITRAAN DI DESA KARANGLO KECAMATAN TAWANGMANGU KABUPATEN KARANGANYAR DPW, Ida Aryati; Sudarwati, Sudarwati; Dewi, Tria Rosana; Setyo, Wahyu Agung
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Kegiatan pengabdian masyarakat ini bertujuan ini untuk menerapkan ilmu  pengetahuan dan  teknologi guna meningkatkan kesejahteraan  masyarakat, khususnya dalam proses pengolahan produk yang berasal dari bahan lokal yakni keripik Ubi Ungu. Kegiatan pengabdian masyarakat ini diharapkan dapat memberikan  manfaat dan menjadi solusi terhadap permasalahan  yang dialami oleh  IKM  keripik  Ubi Ungu di Desa Karanglo Kecamatan Tawangmangu Kabupaten Karanganyar. Permasalahan yang terjadi pada IKM Keripik Ubi Ungu adalah sebagi berikut : (1) Terbatasnya pengetahuan pada proses produksi, yakni proses produksi selama ini masih menggunakan cara tradisional. Solusi yang ditawarkan adalah memberikan pendampingan untuk proses produksi keripik ubi ungu dengan peralatan yang lebih modern agar hasil nya lebih optimal. (2) Pendampingan kemitraan dari dinas masih sangat kurang karena terbatasnya kerjasama, solusi yang ditawarkan adalah dengan melakukan pendampingan kemitraan kepada IKM keripik ubi ungu dan membuka akses kepada mitra-mitra yang lain untuk menjaring kerjasama, seperti dengan pemasok dan yang lainnya. Kegiatan pengabdian masyarakat ini diharapkan dapat memberikan manfaat kepada IKM keripik Ubi Ungu di desa Karanglo Kecamatan Tawangmangu kabupaten Karanganyar sehingga dalam proses produksi dapat optimal serta para pengarjin /IKM dapat melakukan kerjasaam dengan banyak pihak . Kata kunci: IKM Kripik, Ubi Ungu, Pendampinagn Proses produksi dan Kemitraan
Effects of Credentials, Competence, Career Levels and Professionalism on the Satisfaction among Nurses in Psychiatric Hospital, Surakarta Central Java, Indonesia Suminanto, Suminanto; Istiatin, Istiatin; Sudarwati, Sudarwati
Journal of Health Policy and Management Vol. 8 No. 1 (2023)
Publisher : Masters Program in Public Health, Universitas Sebelas Maret, Indonesia

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Abstract

Background: Job satisfaction among nurses may be influenced by competency, education, income level, or the work environment, such as the type of facility, management, professional or career deve-lopment, and access to resources. The purpose of this study was to analyze the effect of credentials, competence, career levels, and professionalism on the satisfaction among nurses in mental hospital.Subjects and Method: This was an analytic observational study with a cross sectional design. The study was conducted in Surakarta, Central Java, from September to October 2022. A sample of 215 nurses from 22 Surakarta Mental Hospital was selected for this study. The dependent variable was satisfaction of nurses. The independent variables were credential, competence, career levels, and profesionalism. The data were collected by questionnaire and analyzed by a multivariate linear regression.Results: Education master or doctor (b= 0.05; 95% CI= 0.03 to 0.15; p= 0.02), income (b= 1.47; 95% CI= 0.10 to 0.78; p= 0.04), competence (b= 1.20; 95% CI= 0.07 to 0.32; p= 0.002), career levels (b= 1.08; 95% CI= 0.05 to 0.35; p= 0.007), professionalism (b= 0.22; 95% CI= 0.06 to 0.10; p= 0.005) increased satisfaction and it was statistically significant. Credentials (b= 1.11; 95% CI= 0.006 to 0.67; p= 0.08), increased satisfaction, but it was statistically non-significant.Conclusion: Job satisfaction among nurses increases with high career levels, good competence, good professionalism, good credential, education ≥Diploma III, and high income.Keywords: career levels, competence, credential, job satisfaction, professionalism, nurse.Correspondence:Suminanto. Masters Program of Management, Universitas Islam Batik Surakarta, Indonesia. Jl. Agus Salim 10, Sondakan, Laweyan, Surakarta, Central Java 57147. Email: mr.nannto@gmail.com. Mobile: +62 812-2606-925.Journal of Health Policy and Management (2023), 08(01): 23-29https://doi.org/10.26911/thejhpm.2023.08.01.03 
IMPLEMENTATION OF OPEN SELECTION POLICY FOR HIGH LEADERSHIP POSITIONS ON THE EFFECTIVENESS OF HUMAN RESOURCES IN KLATEN REGENCY GOVERNMENT Mulyani, Sri; Istiatin, Istiatin; Sudarwati, Sudarwati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 2: Desember 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.2.185-191

Abstract

This study collects data through observation, documentation, interviews, questionnaires, and case studies to examine the effects of leadership, communication skills, competence, and motivation. There were 1,084 workers surveyed from across 13 different offices and departments in the Klaten district. Purposive sampling is a technique used by academics. A total of 130 employees from various government offices in the Klaten regency will serve as the study's sample population (8 percent of the total population). Researchers will select 10 respondents from each office, agency, and department in the region. In this study, we used SPSS version 24 to conduct a multiple regression analysis. Research and analysis yielded variables measuring professionalism, integrity, productivity, and expertise in all areas of the Klaten provincial government's organizational structure for effective management. value of adjusted R square (R2) equal to 0.644%. Determination or contribution of variables such as professionalism, integrity, competence, and performance on the job to organizational effectiveness in the Klaten regency's administrative arm, the Organisasi Perangkat Daerah (OPD). The total increase in other variables, such as work ethic, workplace discipline, education, and so on, is just 35.6%.
EMPLOYEE WORK PRODUCTIVITY AT THE CENTRAL JAVA II REGIONAL OFFICE OF THE DIRECTORATE GENERAL OF TAXES Wintari, Wienka; Istiatin, Istiatin; Sudarwati, Sudarwati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.15-22

Abstract

This research aims to examine and analyze The influence of discipline on the work productivity of employees of the Regional Office of the Directorate General of Taxes, Central Java II, The influence of motivation on the work productivity of employees of the Regional Office of the Directorate General of Taxes, Central Java II, This research is categorized as a quantitative research type. The population and sample in this research were all employees at the Central Java II Regional Office of the Directorate General of Taxes, namely 151 people. And 50% of employees, namely 75 employees, were sampled, so this research used a saturated sampling technique. Data collection techniques use observation, documentation and questionnaire methods. The data analysis technique in this research uses multiple linear regression analysis. Based on the research results, it was concluded that Discipline had a significant/not significant effect on work productivity at the Regional Office of DJP Central Java II, Motivation had a significant effect on employee work productivity at the Regional Office of DJP Central Java II, Competence has a significant effect on the work productivity of employees at the Regional Office of DJP Central Java II, and Work culture has a significant effect on the work productivity of employees at the Regional Office of DJP Central Java II.
UMROH PILGRIMAGE SATISFACTION REVIEWED FROM SERVICE, FACILITIES, PRICE PERCEPTION, AND TRUST Rachmi, Novita; Istiatin, Istiatin; Sudarwati, Sudarwati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.77-85

Abstract

Abstract:This study aims to determine the satisfaction of Umrah pilgrims in terms of service, facilities, price perception, and trust at the Surya Madina Surakarta Umrah Bureau. The research method used in this study is quantitative descriptive research. The sampling technique used is simple random sampling, randomly selected 79 pilgrims, from a population of 786 Umrah pilgrims at the Surya Madina Umrah Bureau. The data collection technique uses a questionnaire that is tested for validity and reliability, while the data analysis technique uses multiple linear regression methods. Data processing in this study uses SPSS software version 30. The results of this study indicate that service, price perception, and trust have a positive and significant effect partially on the satisfaction of Umrah pilgrims at the Surya Madina Umrah Bureau. While facilities have a positive but not significant effect on the satisfaction of Umrah pilgrims at the Surya Madina Umrah Bureau.
Hidroponik Vertikultur dengan Konsep Reuse, Reduce, Recycle Widiastuti, Libria; Wardani, Irma; Dewi, Tria Rosana; Sudarwati, Sudarwati
Lentera Pengabdian Vol. 2 No. 02 (2024): April 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i02.344

Abstract

Telah dilaksanakan program pengabdian masyarakat Hidroponik Vertikultur dengan konsep reuse, reduce, recycle di Kelurahan Madegondo Kecamatan Grogol Kabupaten Sukoharjo. Kegiatan ini bertujuan untuk memberikan informasi dan pengetahuan tentang go green, memberikan pengetahuan dan latihan tentang konsep 3R go green dan efektifitasnya terhadap konservasi lingkungan, mendorong kesadaran dan perilaku konservasi lingkungan kepada masyarakat. Kegiatan ini dilaksanakan pada bulan Oktober 2023 di Kelurahan Madegondo Kecamatan Grogol Kabupaten Sukoharjo. Hasil dari pelaksanaan program ini adalah: (1) Peserta pelatihan pembuatan hidroponik vertikultur di Kelurahan Madegondo Kecamatan Grogol Kabupaten Sukoharjo telah memiliki pengetahuan dan minat yang tinggi dalam menerapan sistem pertanian organik. (2) Peserta pelatihan pembuatan hidroponik vertikultur di Kelurahan Madegondo Kecamatan Grogol Kabupaten Sukoharjo telah menguasai teknologi pembuatan hidroponik vertikultur. (3) Peserta pelatihan hidroponik vertikultur di Kelurahan Madegondo Kecamatan Grogol Kabupaten Sukoharjo telah menguasai teknologi budidaya tanaman secara organik.
Pemanfaatan Bahan Alami melalui Teknik Ecoprint pada Tote Bag untuk Meningkatkan Kreativitas Siswa SDN 01 Sidomulyo Sudarwati, Sudarwati; Istiqomah, Istiqomah; Kustiyah, Eny; Harpenas, Akas; Kurniawan, Feby
Lentera Pengabdian Vol. 2 No. 02 (2024): April 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i02.345

Abstract

Pemanfaatan bahan alami diperoleh dari lingkungan sekitar dan diolah menjadi berbagai jenis karya seni. Salah satunya pembuatan karya seni dari tote bag menggunakan teknik ecoprint. Penggunaan teknik ecoprint berkaitan dengan bagian tanaman yang dimanfaatkan sebagai bahan baku, meliputi daun, bunga, dan batang. Pemilihan bahan baku tersebut bersifat praktis, efisien, dan menghemat biaya. Hal ini bertujuan dapat menciptakan hubungan antar sesama siswa dan mengembangkan tingkat kreativitas pada produk karya seni. Tingkat kreativitas sebagai bentuk kemampuan dalam memberikan gagasan baru. Metode yang digunakan dalam pengabdian masyarakat ini berupa pelatihan dan edukasi. Pelatihan dan edukasi ditujukan kepada siswa SDN 01 Sidomulyo dengan sasaran peserta kelas VI. Sumber data diperoleh menjadi bahan edukasi siswa melalui pengamatan secara langsung dan tanya jawab kepada pihak yang bersangkutan mengenai potensi siswa di bidang seni. Hasil pengabdian masyarakat ini menjelaskan bahwa masih banyak ditemukan siswa belum mengetahui adanya pembuatan karya seni dari tote bag dengan menggunakan bahan alami melalui penggunaan teknik ecoprint.
The Performance of Civil Servant Employees of the Secretariat of the Regional People’s Representative Council of Klaten Regency Prasetyo, Yokke Irvan Ade; Istiatin, Istiatin; Sudarwati, Sudarwati
Journal of Business Innovation and Research Vol. 3 No. 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12297

Abstract

Leadership, motivation, work discipline, and commitment are the four elements that this study seeks to identify as having an effect on the performance of the civil servant (ASN) employees of the Secretariat of the Regional People’s Representative Council (DPRD) of Klaten regency. The research strategy used in this study is quantitative. There are a total of 38 individuals employed by the ASN at the DPRD Secretariat within the Klaten regency. This research used the census method for sampling, with a total of 38 respondents. Gathering information by use of surveys. Statistical analysis makes use of a number of data analysis procedures, including F tests, t tests, determination coefficients, and double linear regression tests. Leadership, motivation, work discipline, and commitment all have a favorable and substantial effect on the DPRD Secretary of Klaten district's performance, according to the study. Staff performance will be at an all-time high since the secretariat of the DPRD district of Klaten is always working to enhance leadership, motivation, work discipline, and commitment.
Co-Authors Agustino, Lalu Ahmad Ahmad Andriyansyah, Nova Anggeani, Dewi Anik Cahyaning Rahayu Aprian Aditama, Rizky Ramadhan Apriliani, Dyan Aribatul Hamidah, Raisa Asmara, Denny Awang Adi Saputro Bay Kurniawan, Adelt Fricilia Budisantoso, Dwiyono Chrismalia Garnida, Susie Daryono Daryono, Daryono Destomo, Deny Dewi, Tria Rosana Dian Pratama, Favian DPW, Ida Aryati DWP, Ida Aryati Eny Kustiyah Eny Kustiyah, Eny Fathul Khair Guntoro, Guntoro Hamidah, Raisa Aribatul Harpenas, Akas Haryanto Haryanto Ihsan, Mohamad Irma Wardani Istiatin, Istiatin Istiatin, Istiatin Istiqomah istiqomah istiqomah Istiqomah, Aulia Khatimah, Anik Khusnul Koyem, Koyem Kurniawan, Feby Libria Widiastuti Lintang Pamugar Mukti Aji Marwati, Fithri Setya Muhtar, Basuki Sukandaru Mursito, Bambang NOVI ANDARI Nur Insani, Alifia Dhea NURUL RAHMAWATI Pradhana, Eryko Wisnu Prasetyo, Yokke Irvan Ade Pujiyanto Pujiyanto Purwanti, Dyah Arsih Puryanti, Ari Tri Rachmi, Novita Raharjo, Sigid Budi Ramadhani, Rosita Nurul Ratna Damayanti Rochimah, Faradila Rochmi Widayanti Ruswulandari, Betty Ryan Susanto, Ryan Saniyyah, Tarisa Firda Sarsono Sarsono Sena Dwi Tamara Septian Kumala Dewi, Nadia Septiani, Pramudita Setyo, Wahyu Agung Setyowati, Lina SITI MARYAM Siti Qomariyah Sri Mulyani Sudirwo Sudirwo Suharno Suharno Suminanto, Suminanto Supawi Pawenang Suriadi Suriadi Susie Chrismalia Garnida Suyoto, Atok Syahidin, Rizal Fadhilah Tias, Riris Wahyuning Titien Agustina Tri Nugroho Tria Rosana Dewi Ts, Kartika Hendra Tsani, Atika Fikri umi ambarwati, umi Umi Anisah , Hastin V. Teguh Suharto, V. Teguh Wahyudianto, Anang Wardhani, Mahartiwi Kusuma Wardo, Wardo Widayati, Wening Winarno, Eko Windaryanto, Bagas Wintari, Wienka Wulan, Arum Sekar Y.B. Agung Prasaja Yani, Burhanuddin Ahmad Yenni Lukita Yuliati, Etik