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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Binus Business Review Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Masyarakat, Kebudayaan dan Politik Jurnal Manajemen Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia Jambura Journal of Mathematics EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis Jurnal Manajemen Milang Journal of Mathematics and Its Applications Jurnal Kajian Ekonomi dan Perbankan Syariah MILANG Journal of Mathematics and Its Applications
Budi Suharjo
Departemen Matematika, Fakultas MIPA, Institut Pertanian Bogor, Jalan Meranti, Kampus IPB Dramaga 16680, Jawa Barat
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences

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Elemen-elemen Sistem Manajemen Lingkungan Keselamatan dan Kesehatan Kerja (SMLK3) untuk Bisnis Berkelanjutan Mastika Wardhani; Budi Suharjo; Setiadi Djohar
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 1 (2018): JABM Vol. 4 No. 1, Januari 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.1.119

Abstract

This study aimed to analyze the relationship among the elements of management commitment, operational controls and human resource competencies in the occupational environmental, safety, and health management systems (ESHMS) in the XYZ Group. The secondary data were obtained from the company archives and judgmental sampling was used against the 100 expert respondents to obtain the primary data. Descriptive analysis and structural equation modelling (SEM) were used for data analysis method. The results showed that management commitment element significantly influences the company operational control and human resource competencies, and the operational control elements significantly influences the human resource competencies.Keywords: ESHMS, management commitment, operational controls and human resource competencies, SEM
MINAT KEPEMILIKAN KARTU KREDIT (STUDI KASUS KOTA BOGOR) Bunga Ayu Lestari; Budi Suharjo; Istiqlaliyah Muflikhati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.143

Abstract

The growth of the credit card ownership in 2014 is not suitable with the projection of Bank Indonesia (BI).  This issue influences the program of the government regarding cash leash society and the effectiveness of BI’s regulation on credit card.  It is not clear whether the growth is from the new credit card owners or the existing owners.  This is possible because the marketers often offer the credit card to existing owners who have already credit cards.  The objective of the research is to analyze the factors of the people’s interest in possessing a credit card in Bogor.  The analysis used is Planned Behavior Theory, statistical analysis and structural equation modeling (SEM).  The result shows that only 17% of the people are interested in owning a credit card.  Based on the statistical analysis using SEM shows that behavior, norm, and controlling behavior are significant and positive to the owning of the credit card.  The behavior control through indicators presented  fewer people using credit card in the environment of consumer is a determinant  factor in influencing the interest on ownership of the credit card.Keywords: theory planned behavior (TPB), consumer behavior, SEM credit cardAbstrakPertumbuhan kepemilikan kartu kredit sepanjang tahun 2014 tidak sesuai dengan proyeksi Bank Indonesia (BI). Hal ini tentunya berdampak pada program pemerintah mengenai cash lessh society dan keefektifan peraturan BI terkait kartu kredit. Selain itu, belum diketahui juga secara pasti pertumbuhan tersebut datang dari pemilik baru atau justru pengguna eksisting. Hal ini dimungkinkan karena pihak marketing umumnya memasarkan kartu kredit pada nasabah yang sebelumnya telah memiliki kartu kredit. Tujuan dari penelitian ini adalah menganalisis faktor-faktor yang menentukan minat seseorang dalam memiliki kartu kredit dengan mengambil studi kasus kota Bogor. Analisis yang digunakan dalam penelitian ini adalah  Model Teori Planned Behavior (TPB), analisis statistik, dan structural equation modeling (SEM). Hasil penelitian penunjukkan minat kepemilikan kartu kredit hanya sebesar 17%. Berdasarkan analisis statistik dengan SEM menunjukkan bahwa sikap, norma dan kontrol perilaku memiliki hasil signifikan dan positif terhadap minat. Kontrol terhadap perilaku melalui indikator sedikitnya orang yang menggunakan kartu kredit di lingkungan sekitar  konsumen, menjadi faktor determinan yang dapat memengaruhi niat kepemilikan kartu kredit.Kata kunci: theory planned behavior (tpb), kontrol perilaku, SEM, kartu kredit
Faktor-faktor yang Memengaruhi Pembelian Produk Melalui TV Home Shopping Maria Tri Rahayu; Budi Suharjo; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.2.232

Abstract

This research aimed to improve better understanding on consumer behavior of TV Home Shopping (THS) by identifying the behavior of consumers watching THS, analyzing the effect of THS on consumer interest in purchasing THS products on consumer groups who have needs and who do not, and giving recommendation on THS program development to increase sales. In this research, the data were taken in the form of surveys through direct interviews using questionnaire as the instrument tool. The research data were processed by PLS smart software. The results showed that the respondents’ profiles as THS product buyers were dominated by women (63%), adults (30-39 years old, 51%), high education background (S1, 50%), full-time workers (56%), and middle to upper class communities (42%). There were three major THS channels chosen by the respondents i.e. OShop (47%), Lejel Home Shopping (37%), and MNC Shop (15%). The results of this research identified the primary reasons of purchasing products in THS i.e. product prices, appealing gifts, unique products, trending products, time saving, high quality products, needs for the products, lower prices, convenience by staying at home, and shopping for pleasure /gifts.Keywords: commercial, TV Home Shopping, AIDAAbstrak: Penelitian ini bertujuan meningkatkan pemahaman yang lebih baik tentang perilaku konsumen TV Home Shopping (THS) dengan mengidentifikasi perilaku masyarakat dalam menonton THS, menganalisis pengaruh THS terhadap minat konsumen dalam membeli produk THS pada kelompok konsumen yang butuh dan belum butuh, dan memberikan rekomendasi pengembangan program THS untuk meningkatkan penjualan. Pada penelitian ini, data diperoleh dengan metode survei melalui wawancara langsung dengan menggunakan bantuan instrumen kuesioner. Data penelitian diolah dengan bantuan software smart PLS. Hasil olah data memperlihatkan profil responden pembeli produk THS dalam penelitian ini sebagian besar adalah wanita (63%) berusia dewasa (30–39 thn, 51%), memiliki pendidikan cukup tinggi (S1, 50%), bekerja full time (56%) dan berkelas menengah atas (42%). Tiga channel THS pilihan utama responden adalah OShop (47%), Lejel Home Shopping (37%), dan MNC Shop (15%). Hasil penelitian tentang prioritas alasan membeli produk berturut-turut adalah harga produk, hadiah yang menarik, produk unik, produk sedang trend, hemat waktu, produk berkualitas, produk dibutuhkan, harga lebih murah, tidak perlu ketoko, beli untuk kesenangan/hadiah.Kata kunci: Iklan, TV Home Shopping, AIDA
Pengaruh Kualitas Layanan Petugas Agen Brilink (PAB) Terhadap Loyalitas Agen Brilink Jenny Emile Paulina Marpaung; Budi Suharjo; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.144

Abstract

This study aims to analyze the effect of the service quality of BRILink Agent Officers (PAB) on the level of satisfaction, trust and loyalty of BRILink Agents in order to achieve the BRILink Agent transaction volume target. This study used a questionnaire with a five-point Likert scale. Questionnaires were submitted to 300 respondents, namely BRILink agents who were used as samples, which were located in West Jakarta, Banten and West Kalimantan. Respondent requirements are BRILink Agents who have been BRI Agents for a minimum of 6 months and the number of transactions is under 200 transactions per month. Questionnaires were distributed by BRI employees, namely the Resident Auditor Unit (RAU) in the local area. There were 274 questionnaires that were returned and were completely filled out. The data analysis technique uses the Structural Equation Model (SEM) method and uses Lisrel 8.72 software to analyze the casual relationship between service quality, satisfaction, trust and loyalty of BRILink agents, and to evaluate hypotheses regarding the relationship between model construction. The results of this study indicate that all Service Quality indicators have a significant effect on BRIink Agent Satisfaction, BRILink Agent Satisfaction has a significant effect on BRILink Agent Trust and Loyalty. What greatly affects the satisfaction, trust and loyalty of BRILink Agents is the frequency of PAB visits to BRILink Agents, PAB's ability to motivate BRILink Agents, and BRI must improve the quality of the system and network. Keywords: loyalty, service quality, satisfaction, trust, SEM
PENGARUH PERSONALISASI IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN Dini Agustina; Mukhamad Najib; Budi Suharjo
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.605 KB)

Abstract

Abstract. Personalized online advertisement is expected to minimize irritation of theadvertisements, and it may be beneficial to help consumers in searching informationbefore they are making a purchase decision. At present, consumers are having a diverseattitude toward the personalized online advertising, some are in favor, some are neutraland some are actually opposed to. Consumer's attitude play an important role consumerpurchase intention. Therefore, it is very critical for the personalized online advertisingto provide more value added to the consumer based on their purchase behavior bygiving the relevant information, while at the same time keeping the consumer's privacy.Despite of a lot of effort has been put in place to improve the effectiveness ofpersonalized online advertising, it has yet gained more positive response from theconsumer. This research is using the survey method that involving 200 respondents anddata analysis is using SEM (Structural Equation Modeling).
PERAN MEDIASI KUALITAS KETERHUBUNGAN DALAM PEMASARAN INTERNAL PERGURUAN TINGGI Endi rekarti; Budi Suharjo; Rita Nurmalina; Setiadi Djohar
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4801.277 KB) | DOI: 10.22441/mix.2020.v10i1.008

Abstract

Higher education institutions provide educational service that involves high intensity of interaction between lecturers and students. The relationship of a lecturer with the university determines the quality of the education that will be given to students. Exchanges that occur between lecturers and the higher education organizations, such as internal marketing activities, cannot be considered merely as a simple transactional economic process since educational role contains social elements in it. Relationship among university lecturers certainly plays an important role in determining lecturers' behavioral intention in conducting their academic tasks. This study is aimed to analyze the mediating role on the relationship quality of lecturers-college  in marketing process where the effect of internal marketing offerings on Academic Behavioral Intention. With an online survey of 256 private university lecturers, this research seeks to analyze the magnitude of influence of the quality of Lecturer Connectivity on Academic Behavior Intention of lecturers. Data analysis was performed by utilizing Structural Equation Modeling with Lisrel software. Results have shown that the effect of the internal marketing mix towards Academic Behavioral Intention seemed to be greater through relationship quality  in comparison to its direct influence.
MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI Yuli Harwani; Budi Suharjo; Rita Nurmalina; Gendut Suprayitno
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.348 KB) | DOI: 10.22441/mix.2018.v8i2.001

Abstract

Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, integrated marketing communications, attitude and subjective norm toward the intention of college selection. These results provide an overview to the college managerial to develop an integrated marketing communication strategy aimed not only at the consumers of high school students, but also those who play a role in influencing the electoral process such as schools, friends and families, especially parents. Empirically, the results of this study indicate that college consumers in Indonesia in this study are high school students assess that integrated reference groups and marketing communications have an important role in influencing their electoral intention. Subsequently found, the reference group and integrated marketing communications affect the intention of college selection with the mediation of attitude and subjective norms.
ORIENTASI PASAR DAN PERAN AUDIT PEMASARAN DALAM MEMBANGUN KINERJA DAN DAYA SAING PERGURUAN TINGGI SWASTA Isbandriyati Mutmainah; Budi Suharjo; Kirbrandoko Kirbrandoko; Rita Nurmalina
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i3.001

Abstract

Lingkungan pasar pendidikan tinggi yang dinamis dan persaingan yang semakin intensif menjadi tantangan bagi PTS untuk dapat mempertahankan daya saing. Seiring dengan persaingan yang semakin intensif dalam pasar pendidikan tinggi, peran pemasaran menjadi semakin penting. Penelitian ini bertujuan untuk menguji pengaruh implementasi audit pemasaran dan orientasi pasar terhadap daya saing PTS, dengan menggunakan kinerja sebagai variabel mediasi. Survei dilakukan terhadap 178 pimpinan PTS yang mewakili 58 PTS di LLDIKTI Wilayah III DKI Jakarta. Metode analisis yang digunakan adalah Structural Equation Modelling - Lisrel. Hasil penelitian menunjukkan audit pemasaran dan orientasi pasar secara langsung tidak berpengaruh terhadap daya saing, namun secara tidak langsung berpengaruh positif dan signifikan terhadap daya saing PTS melalui pengaruhnya terhadap kinerja. Hasil ini memberi rekomendasi bagi para pimpinan PTS untuk meningkatkan intensitas dan kualitas implementasi audit pemasaran dan level orientasi pasar agar kinerja meningkat. Seiring dengan meningkatnya kinerja baik kinerja akademik maupun manajemen, maka daya saing akan meningkat. Secara empiris, hasil penelitian ini menunjukkan bahwa para pimpinan PTS menilai terdapat peran penting audit pemasaran dan orientasi pasar dalam meningkatkan kinerja dan daya saing.
KEPEMILIKAN PERENCANAAN KEUANGAN HARI TUA PADA PEKERJA KOTA BOGOR Rizky Amelia; Hartoyo Hartoyo; Budi Suharjo
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.202 KB)

Abstract

Abstract. This study aims to analyze the influence of attitude toward behavior,subjective norms, and perceived behavioral control on Bogor‟s employee. This study isaims too to analyze the demography characteristic of Bogor‟s employee who haveretirement planning. This study was conducted on 97 Bogor‟s employee and wasconducted in August until October 2016. The results of logistic regression showed thatthe indicators of subjective norms and perceived behavioral control have positive effecton financial retirement planning to Bogor‟s employee. Research also showed thatownership of financial retirement planning tend to be owned by the city of Bogor‟semployee who have more than one number of dependents, aged over 30 years old,married, and earning over nine million per month.Keywords: retirement planning, theory of planned behavior, employee in Bogor
Customer Satisfaction: Service Quality or Product Quality (Case Study at Fast Food Restaurant in Jabodetabek) Yudhy Kristiawan; Hartoyo Hartoyo; Budi Suharjo
Binus Business Review Vol. 12 No. 2 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i2.6672

Abstract

Along with the increasing number of fast food restaurant (FFR), the level of competition has also increased. Business owners and managers of FFR are required to provide quality services and products to maintain their existence. Product and service quality and customer satisfaction have a close relationship with company profits. Customer satisfaction is determined by customers’ perceptions regarding product or service performance to meet customer expectations. The research aimed to determine the factors that influenced customer satisfaction of the FFR. The research was conducted in FFR in Jabodetabek using a descriptive approach with survey methods and convenience sampling techniques. Using the Structural Equation Model (SEM), the researchers analyzed several factors that influenced customer satisfaction: service and product quality. The results illustrate that service quality affects customer satisfaction. Satisfied customers will revisit the FFR. However, product quality has no direct effect on customer satisfaction. To improve customer satisfaction, the management of FFR must pay attention to the attributes that contribute greatly but receive low ratings from customers. It consists of the coolness of the room when customers eat and greetings from officers when customers leave the restaurant. Owners and managers of FFR are required to provide service and product quality to maintain their existence.
Co-Authors Abdur Rohman Abdur Rohman Agus Maulana Agus Wijaya Soehadi Ahmad Fauzi ahmad yani Aida Vitayala Hubeis Akmal Taufik Alexander Joseph Ibnu Wibowo Alexandi, Muhammad Findi Ali Kusnanto Amiruddin Saleh Andreas Setya Nugraha Ani Suryani Ani Suryani Ardana, N. K. Kutha Ayudya Dhiranty Bunasor Sanim Bunga Ayu Lestari Dadang Sukandar Darwin Kadarisman Dayinta Fitriani Agritika Diah Krisnatuti Diah Kusumawati Dini Agustina Djoko Agus Purwanto Endi Rekarti, Endi Ervina Aprianti Euis Widiati Fitri Nurjanah Gendut Suprayitno Gendut Suprayitno Hadi Sumarno Hadi Sumarno Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Heny K Daryanto Herry Purnomo Hidayat, Adhi Nur Indarto Setiawan Irawan, R.Rudy Isbandriyati Mutmainah Istiqlaliyah Muflikhati Istriningsih Jenny Emile Paulina Marpaung Jimmy Rusma Joko Rurianto Judianto Hasan Kirbrandoko Kirbrandoko Lilik Noor Yuliati Luni Aulia Safwani Ma'mun Sarma Maria Tri Rahayu Mastika Wardhani Megawati Simanjuntak Merianti Minto Yuwono Muchlis Ahmady Muhammad Rizki Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhammad Najib Musa Hubeis N. K. Kutha Ardana Naomi Dongoran Nur Hasanah Nur Sokib Nurul Huda Nurwansyah, Alvin Paian Sianturi Palupi, Nurheni Sri R. Rudy Irawan Rachma Ida Ragil Asma Saputra Rangga Jayanti Rantetoding Ririn Wulandari Rita Nurmalina Rita Nurmalis Rizky Amelia Saifullah, Rikza Sapta Raharja Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiawan, Teguh Febrianto Siti Kipdiyah Sitorus, Friska Soselisa, Jack Absalom Sumarlin, Antonius Widyatma Tantri Ryanthi Taufik, Akmal Tuanaya, Syarief Hidayat Ujang Sumarwan Wilson H. Limbong Yudha Heryawan Asnawi Yudhy Kristiawan Yuli Harwani Yulita Veranda Usman Yuwono Minto