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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Binus Business Review Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Masyarakat, Kebudayaan dan Politik Jurnal Manajemen Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia Jambura Journal of Mathematics EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis Jurnal Manajemen Milang Journal of Mathematics and Its Applications Jurnal Kajian Ekonomi dan Perbankan Syariah MILANG Journal of Mathematics and Its Applications

Budi Suharjo

Departemen Matematika, Fakultas MIPA, Institut Pertanian Bogor, Jalan Meranti, Kampus IPB Dramaga 16680, Jawa Barat

Author-ID : 389227

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences

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ANALISIS DESKRIPTIF ATAS LITERASI KEUANGAN PADA KELOMPOK TANI Minto Yuwono; Budi Suharjo; Bunasor Sanim; Rita Nurmalina
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 1 No 3 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Rendahnya tingkat keuangan inklusif Indonesia disebabkan oleh rendahnya tingkat keuangan inklusif dari 62% masyarakat Indonesia, dimana mayoritas bekerja pada sektor informal (diantaranya adalah petani). Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis secara deskriptif tingkat pengetahuan petani terkait keuangan atau literasi keuangan yang memungkinkan individu untuk membuat keputusan efektif. Penelitian dilakukan dengan menggunakan Structural Equation Modelling (SEM). Lokasi penelitian meliputi beberapa sentra pertanian di pulau Jawa meliputi 3 Provinsi yakni meliputi Jawa Barat, Jawa Tengah dan Jawa Timur. Dalam mengelola keuangan baru sebagian kecil petani yang menggunakan lembaga keuangan baik untuk menyimpan maupun meminjam. Untuk peminjaman dana dalam jumlah tertentu dan bersifat mendadak petani lebih mengandalkan pinjam dari teman atau keluarga/famili. Tidak lebih dari 6% petani yang merencanakan pengeluaran rumah tangga dan menjalankannya secara konsisten. Pada penelitian ini juga didapatkan bahwa terdapat hubungan yang significant dan positif antara pengetahuan terhadap lembaga keuangan dengan tingkat penggunaan produk lembaga keuangan. Semakin tinggi tingkat pengetahuan petani terhadap lembaga keuangan maka semakin tinggi pula tingkat penggunaan produk lembaga keuangan.

FACTORS AFFECTING DESIRE TO BUY ENVIRONMENTAL FRIENDLY PRODUCTS Judianto Hasan; Hartoyo .; Ujang Sumarwan; Budi Suharjo
Journal of Management and Business Vol 11, No 2 (2012): SEPTEMBER 2012
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

This research examines factors which are mentioned in various literatures to have influence on desire to buy environmental friendly products. The factors are perceived attributes, personal characteristics and external factors. In this study the factors are put into a model which follows through awareness, interest and desire to buy and was also further analyze. Analysis was carried out using Structural Equation Modelling. This research found that external factor have influenced the desire to buy environmental friendly product. This factor is much more important than that of personal characteristic and perceived attributes.

Analisis Marketing Pharmaceutical Dalam Keputusan Dokter Meresepkan Kategori Obat Sri Hartono, Ujang Sumarwan, Budi Suharjo, Hartoyo
Jurnal Manajemen Vol. 18 No. 2 (2014): June 2014
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v18i2.505

Faktor-Faktor yang diduga mempengaruhi dokter untuk meresepkan obat berdasarkan katagori obat (generik, branded generic dan paten) sebagai berikut Pasien Kondisi, Dianosis pasien, Marketing Mix, Pengaruh industri Farmasi, Peraturan, kondisi pasien, pengetahuan dan Motifikasi dokter.

Car Sharing in Marketing Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo; Megawati Simanjuntak
Jurnal Manajemen Indonesia Vol 22 No 2 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i2.4291

The objective of this article is to explore several studies on Car Sharing (CS) in the marketing discipline. A total of 1,251 articles was collected from several journals in the Q1 Schimago category. Of these number 165 articles were chosen for research goals. A detailed investigation reduced this amount to 50 articles. The content analysis technique is applied by examining some key aspects, such as theme, authorship, research type, scope, and research design. The results of this study show that top-class journals have not published many articles about CS in the marketing discipline, but this does show an upward trend. Most articles are empirical papers. In general, the findings show a shift in the focus of CS studies in the marketing discipline over time. Keywords—Online transportation; Sharing economy; Car sharing; Marketing; Content analysis

Pola Faktor Keragaman pada Respons Dikrit Fitri Nurjanah; Budi Suharjo; Hadi Sumarno
Jambura Journal of Mathematics Vol 5, No 1: February 2023
Publisher : Department of Mathematics, Universitas Negeri Gorontalo

In social research, respondents are usually given several questions or indicators for assessment. Responses between respondents may differ even if the same questions or indicators are given. This is one of the causes of the diversity of responses. The diversity of responses is one of the factors that cause response bias in conducting social research. The diversity of responses can come from differences in the thought processes of each respondent. There are three main aspects in the thought process, namely cognition, affection, and conation. This paper aims to analyze the source of the diversity of responses in the aspects of cognition, affection, and conation. The first thing to do in this research is to design a questionnaire by developing indicators into three aspects (cognition, affection, and conation). The study involved 100 respondents using OVO with a purposive sampling method. Respondents assess indicators of aspects of cognition, affection, and conation. The assessment options given are discrete assessments 1-5 with a description of the assessment adjusted to the indicators. Then, the respondent's assessment data were analyzed by calculating the standard deviation, analysis of variance, further test (Tukey HSD) and the distribution of the assessment of each indicator. The main result obtained is that there are three consecutive indicators with the largest standard deviation values in each aspect. These indicators are the source of the diversity of responses in aspects of cognition, affection, and conation. The results of the analysis also show that the conation aspect is the most diverse aspect with the largest standard deviation value. This research is useful as a reference for making social research questionnaires in measuring aspects related to cognition, affection, and conation.

Particularity and universality: The role of religious and nationality values in the formation of political values of university students Diah Kusumawati; Rachma Ida; Budi Suharjo
Masyarakat, Kebudayaan dan Politik Vol. 36 No. 2 (2023): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V36I22023.260-277

The discourse of Islamism in Indonesia in the last ten years has been closely associated with the term radical Islam. In previous studies among students, this term has been often contrasted with nationality values concerning democracy, tolerance, and support for the Unitary State of Indonesian Republic (Known as NKRI). This study aimed to find the particularity and universality of individual political values among university students. This research argued that religious and nationality values become part of individual political values. This research used a quantitative method involving 208 respondents of university students at a state university. The data were analysed using cluster and discriminant analysis to identify the discursive conditions of university students. This research generated three clusters. Cluster 1 is the political tolerant, social media savvy of politics, financially unsatisfied. Cluster 2 is the non-political religious. Cluster 3 is the political religious enthusiast, social media savvy of politics. The three clusters have diversities in terms of interest in politics, the use of social media for political issues and activities, and religious values. However, the three clusters have similarities in nationality values. This research also shows that there is a relationship between political values and the faculty; a correlation between political values with political figures and political parties.

PENERAPAN MODEL PERSAMAAN STRUKTURAL UNTUK EVALUASI KUALITAS KINERJA BIMBINGAN KONSELING SMA NEGERI 1 DRAMAGA Akmal Taufik; Budi Suharjo; Hadi Sumarno; N. K. Kutha Ardana; Abdur Rohman; Ali Kusnanto; Paian Sianturi
MILANG Journal of Mathematics and Its Applications Vol. 20 No. 1 (2024): MILANG Journal of Mathematics and Its Applications
Publisher : Dept. of Mathematics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/milang.20.1.31-42

Bimbingan konseling (BK) pada jenjang pendidikan SMA memiliki peran penting dalam memberikan layanan konsultasi akademik maupun non akademik kepada para siswa. Oleh karenanya, kemampuan dan kepribadian guru BK, serta fasilitas penunjang yang memadai sangat diperlukan. Penelitian ini bertujuan membangun model empiris untuk mengevaluasi kinerja layanan BK berbasis kepuasan siswa, terhadap faktor-faktor yang memengaruhi kualitas kinerja BK SMA Negeri 1 Dramaga. Penelitian ini melibatkan 125 siswa dengan cara mengisi kuesioner secara online. Pendugaan parameter model dilakukan menggunakan Structural Equation Model (SEM). Tingkat kepuasan siswa secara keseluruhan terhadap layanan BK sebesar 94%. Kemampuan Guru BK dan program kerja konsultasi memiliki peran dominan dalam memengaruhi kepuasan. Layanan informasi BK berpengaruh positif terhadap kepuasan, sedangkan faktor kepribadian, fasilitas ruang diskusi, dan program kerja klasikal berpengaruh negatif terhadap kepuasan siswa. Upaya untuk meningkatkan kualitas kinerja BK SMA Negeri 1 Dramaga diprioritaskan melalui peningkatan kinerja program kerja klasikal dengan memperbaiki kualitas penyampaian informasi seputar perguruan tinggi.

Usaha Tani dan Tataniaga Kumis Kucing di Kampung Ciwaluh dan Kampung Lengkong, Kabupaten Bogor Sitorus, Friska; Suryani, Ani; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Farmer of cat's whisker medicinal plant is unable to rely on cultivation of this plant as main income. The study aims to understand the problems in the marketing of cat’s whiskers from plantations in Ciwaluh Village and Lengkong Village to the last marketing chain. The research methodology used is descriptive questionnaire, cost analysis of farming and marketing chain approach. The result of farm cost analysis per 1.000 m2 shows that farmers in Lengkong Village in the first year have not gained profit. The farmers receive it in the second to fifth year of Rp294.000 for fresh leaves and Rp774.000 for dried leaves.. While farmers Ciwaluh Village in the first year has been benefitedof Rp399,000 if it sells the dried leaves. In the 2nd to 5th year the farmers receive a profit of Rp294.000 for sales of fresh leaves and Rp1.494.000 for dried leaves. Based on the marketing chain margin approach shows that price differences at producer and consumer level are similar. Its worth 50.36% in Ciwaluh Village and 58.36% in Lengkong Village. The profit margin of farmers is about 80%, the highest among thesesupply chain agents. The analysis shows that marketing channels are efficient but not beneficial to farmers, they have no power in determining the selling price and there is no market option. For that there must be assistance to cat’s whiskers farmers to improve marketing.

Strategi Pemasaran Online UMKM Makanan (Studi Kasus di Kecamatan Cibinong) Setiawan, Teguh Febrianto; Suharjo, Budi; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Online marketing is a method of marketing using online (OL) and electronic media. This study aims to, (1) Assess the effectiveness of (OL) marketing in increasing corporate income, (2) Describe products that have OL marketing potential, ( 3) Identify influential factors in developing OL marketing strategies, and (4) Providing recommendations for alternative OL marketing strategies to be applied in MSMEs. This research was conducted on 10 MSMEs in Cibinong Sub-district, Bogor Regency, West Java Province, from April to August 2018. The method of analysis consists of descriptive analysis, content analysis, Strength, Weaknesses, Opportunity, and Threat (SWOT) analysis and Analytic Hierarchy Process (AHP). Based on the analysis of research data it is known that OL marketing successfully increases income for respondents by 10% to 32%. The results of content analysis found that the respondents' MSMEs already knew the importance of attracting product visualization by displaying descriptions and images that could invite consumers to buy, but not fully optimized yet through the Google Review Knowledge Panel facility. Based on the SWOT analysis, strategies were obtained: (a) Business Development with support of available Human Resource (HR) & Marketing Media Support, (b) Business Development System (OL), (c) Business Scale Up by Utilizing Capital, (d) Skill Improvement and OL System Knowledge, (e) Increased Business Capital and Product Promotion Display in order increasing turnover,( f) Business Development through Product Variants, Taste and Promotions (g) Increasing business capacity and services (Delivery), (h) Increasing cooperation in OL product promotion, (i) Increasing innovation and new product variants. The alternative method of OL marketing of food MSMEs in Cibinong Sub district chosen based on AHP respectively is Grab-food media. The second priority is to use social media (Facebook, Instagram, Youtube etc.). The third priority is to use Google SEO media. The fourth priority is to use a website and the fifth priority is direct contact.

Strategi Pengembangan Komoditas Kopi Excelsa Di Kabupaten Jombang Provinsi Jawa Timur Saifullah, Rikza; Raharja, Sapta; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 1 (2021): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.16.1.17-24

Excella coffee is one of the plantation commodities in Jombang Regency which is currently being developed as a leading commodity. This study aims to see the existing condition of the commodity and the appropriate development strategy. The results of the study show that the Location Quotient value of Excella Coffee is 1,62 in 2019 with a potential land of 8.454,32 hectares. The recommended derivative product based on the Analytical Hierachy Process method is ground coffee with a score of 0,541. The Internal Factor Evaluation matrix shows that the main strengths of commodities are distinctive flavors (0.6673) and regional specialties (0,4643). The weakness is the product has not yet known to the market (0,3121). The External Factor Evaluation matrix shows that the opportunities in the form of large market potential (0,7980) and Information Technology Development (0,8937). The existing threat is competition with other regional commodities (0,.4731). The main recomended strategies of SWOT analysis are: accelerating IG certificate (0,135), increasing product promotion (0,122), strengthening quality assistance processes (0,117), and establishing coffee farmer cooperative (0,117).

Co-Authors Abdur Rohman Abdur Rohman Agritika, Dayinta Fitriani Agus Maulana Agus Wijaya Soehadi Ahmad Fauzi ahmad yani Aida Vitayala Hubeis Akmal Taufik Alexander Joseph Ibnu Wibowo Alexandi, Muhammad Findi Ali Kusnanto Amiruddin Saleh Andreas Setya Nugraha Ani Suryani Ani Suryani Ardana, N. K. Kutha Ayudya Dhiranty Bunasor Sanim Bunga Ayu Lestari Dadang Sukandar Darwin Kadarisman Diah Krisnatuti Diah Kusumawati Dini Agustina Djoko Agus Purwanto Endi Rekarti, Endi Ervina Aprianti Euis Widiati Fitri Nurjanah Gendut Suprayitno Gendut Suprayitno Hadi Sumarno Hadi Sumarno Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Heny K Daryanto Herry Purnomo Hidayat, Adhi Nur Indarto Setiawan Irawan, R.Rudy Isbandriyati Mutmainah Istiqlaliyah Muflikhati Istriningsih Jimmy Rusma Joko Rurianto Judianto Hasan Kirbrandoko Kirbrandoko Lilik Noor Yuliati Luni Aulia Safwani Ma'mun Sarma Maria Tri Rahayu Marpaung, Jenny Emile Paulina Mastika Wardhani Megawati Simanjuntak Merianti Minto Yuwono Muchlis Ahmady Muhammad Rizki Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhammad Najib Musa Hubeis N. K. Kutha Ardana Naomi Dongoran Nur Hasanah Nur Sokib Nurul Huda Nurwansyah, Alvin Paian Sianturi Palupi, Nurheni Sri R. Rudy Irawan Rachma Ida Ragil Asma Saputra Rangga Jayanti Rantetoding Ririn Wulandari Rita Nurmalina Rita Nurmalis Rizky Amelia Saifullah, Rikza Sapta Raharja Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiawan, Teguh Febrianto Siti Kipdiyah Sitorus, Friska Soselisa, Jack Absalom Sumarlin, Antonius Widyatma Tantri Ryanthi Taufik, Akmal Tuanaya, Syarief Hidayat Ujang Sumarwan Wilson H. Limbong Yudha Heryawan Asnawi Yudhy Kristiawan Yuli Harwani Yulita Veranda Usman Yuwono Minto

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