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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Binus Business Review Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Masyarakat, Kebudayaan dan Politik Jurnal Manajemen Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia Jambura Journal of Mathematics EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis Jurnal Manajemen Milang Journal of Mathematics and Its Applications Jurnal Kajian Ekonomi dan Perbankan Syariah MILANG Journal of Mathematics and Its Applications
Budi Suharjo
Departemen Matematika, Fakultas MIPA, Institut Pertanian Bogor, Jalan Meranti, Kampus IPB Dramaga 16680, Jawa Barat
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences

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Strategi Pemasaran Produk Kopi Ready to Drink (RTD) Industri Kecil Menengah Agroindustri Kopi Dompet Dhuafa di Bogor Hidayat, Adhi Nur; Raharja, Sapta; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 15 No. 2 (2020): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.15.2.128-137

Abstract

Industri Kecil Menengah Agroindustri Kopi Dompet Dhuafa (IKM DD) memproduksi kopi olahan serta memasarkannya di Bogor dan sekitarnya. Sejak diluncurkan pada November 2019, penjualan IKM DD belum mencapai target dan bersifat fluktuatif. Oleh karena itu, penelitian ini bertujuan mengidentifikasi bauran pemasaran produk Kopi RTD, mengevaluasi dan merumuskan strategi bauran pemasaran yang tepat bagi IKM DD. Metode penelitian dilaksanakan secara deskriptif dengan mengevaluasi strategi bauran pemasaran dan tahap komunikasi pemasaran yang melibatkan konsumen dan calon konsumen IKM DD. Hasil evaluasinya digunakan untuk menginisiasi program yang relevan untuk mengoptimalkan strategi bauran pemasaran. Metode Analytic Hierarchy Process (AHP) digunakan untuk menentukan prioritas strategi bauran pemasaran oleh pihak pengelola IKM DD. Teknik pengumpulan data dilakukan dengan wawancara, observasi, dan kuesioner. Hasil penilaian konsumen menunjukkan bauran pemasaran sudah efektif kecuali pada faktor promosi yang bernilai cukup. Hasil penilaian calon konsumen diperoleh tahap perhatian telah efektif sedangkan tahapan komunikasi berikutnya belum efektif. Hasil AHP menunjukkan bahwa tujuan strategi yang tepat bagi IKM DD adalah peningkatan pendapatan penjualan dengan menitikberatkan pada faktor bauran harga produk dari Kopi RTD. Adapun inisiasi program yang dapat dijalankan oleh IKM DD adalah menetapkan bauran harga berdasarkan kualitas produk, mengurus izin edar dan halal, menambah jumlah agen pada aspek distribusi, serta mengembangkan promosi produk yang lebih menarik.
Strategi Pengembangan Portofolio Pembiayaan Mikro di Bank Syariah Indonesia (Studi Kasus BSI Cabang Pembantu Bogor Dramaga Perwira) Yani, Ahmad; Hubeis, Musa; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.143-151

Abstract

The role of micro, small and medium business (UMKM) in the structure of the Indonesian economy is important and strategic. Conventional and sharia banking support the increase of UMKM through funding, as well as technical and non-technical assistance. The research was taken at Bank Syariah Indonesia (BSI) Bogor Dramaga Perwira Sub-Branch Office (KCP), under supervision of Regional V Jakarta 2 and Bogor Area, with a focus on microfinance. The research objectives were (1) to identify internal and external factors that influence the microfinance portofolio development, (2) to formulate an appropriate strategy to increase the growth of microfinance portofolio and (3) to recommend the development of UMKM according to the existing BSI microfinance scheme. This research based on data and information from PT BSI in the period of 2018-2022 which affect financing performance. Data analyzed using the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) matrix, followed by Strength-Weaknesses-Opportunities-Threats (SWOT) and Quantitative Strategic Planning (QSP) matrixes. The internal factors that become strengths are the pricing of low-cost financing with BSI Kredit Usaha Rakyat (KUR) products, easy requirements, Service Level Agreement (SLA) fast financing processes and sharia-compliant financing agreements. External factors that become opportunities are the large number of UMKM, the public's interest to Islamic banking and many competing banks. Alternative strategies results of SWOT analysis followed by QSP matrix were building partnerships with the micro business community through micro cluster financing, maximizing online marketing and services, and innovating microfinance products.
Analysis Of Innovation Attributes Towards Adoption Interest Of Syariah Bank E-Channel Facilities Euis Widiati; Budi Suharjo; Diah Krisnatuti
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 12, No 2 (2020): .
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v12i2.7130

Abstract

The growth of sharia banking in Indonesia which is considered slow. This study aims to analyse communication and attributes of innovation as well as the level of awareness, interest and desire of consumers in adopting e-channel of sharia banks. The data were obtained from 150 respondents selected by convenience sampling with the criteria of customers who have savings accounts both in conventional and sharia banks, and who have one of the e-channel facilities in conventional bank. The data were analysed using PLS. This study is a type of quantitative research. Respondents were taken from the entire population of conventional and sharia bank customers in Jabodetabek (Greater Jakarta). The data were obtained by face-to-face interviews using questionnaire tools. The results suggested that respondents are generally aware of the existence of e-channel facilities of sharia banks. Respondents' interest in e-channel is influenced by the strengthening of awareness regarding the benefits offered. The respondents' high interest continues to the next stage, which is the interest in using e-channels.
Analisis Strategi Pengembangan Usaha Supermarket XYZ dengan Pendekatan Model Bisnis Kanvas Soselisa, Jack Absalom; Raharja, Sapta; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.783 KB) | DOI: 10.29244/mikm.12.2.194-204

Abstract

The purpose of the research is to identify and analyze the business model in Supermarket XYZ,  then give recommendation of priority strategy as perfection of Supermarket XYZ business model to more systematic, specific, unique and relevant to current business condition.   This research uses descriptive analysis method. The analytical tool used is business model canvass (BMC), the external factor evaluation matrix (EFE), internal factor evaluation matrix (IFE), external internal matrix (IE), and the combination between  strength, weakness, opportunity, threat (SWOT), and analytical hierarchy process (AHP )  called  AWOT.  The  result was obtained based on the result of AWOT analysis,  the priority strategy of the channel element with the highest score is SO strategy, to develop a food court to provide a customer shopping experience. Priority strategy of the customer relationship element is ST strategy, cooperation with the third parties for the development of joint promotion programs.  Finally, priority strategy of the key activities element is WO strategy,  training and development program.  The Selected BMC element and the specified strategy can be the basis for the development of the Supermarket XYZ business model in the future.
Strategi Pemasaran Produk Mitraguna Di PT Bank Syariah Indonesia (Studi Kasus Di Region IV Jakarta) Suharjo, Budi; Findi, Muhammad; Tuanaya, Syarief Hidayat
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 1 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.1.63-71

Abstract

Bank Syariah Indonesia (BSI) Region IV Jakarta adalah salah satu wilayah dari BSI yang memfokuskan pertumbuhan pembiayaan mitraguna kepada instansi pemerintah maupun BUMN di Jakarta. Penelitian bertujuan untuk: (1) Mengidentifikasi profil nasabah yang memilih pembiayaan consumer Mitraguna di BSI; (2) Menganalisis faktor lingkungan eksternal dan internal yang memiliki dampak terhadap pertumbuhan pembiayaan consumer Mitraguna BSI; dan (3) Menyusun strategi bisnis yang tepat sesuai dengan faktor lingkungan eksternal dan internal BSI. Penelitian dilakukan di BSI Region IV Jakarta, pemilihan lokasi kajian dilakukan secara purposive, dengan pertimbangan kesediaan pihak manajemen bank untuk dijadikan lokasi kajian dan tersedianya data yang diperlukan. Waktu penelitian dilakukan bulan Juni-September 2024. Penelitian bersifat studi kasus yang dilakukan dengan cara menelusuri data dan informasi berupa faktor-faktor lingkungan, yaitu internal dan eksternal yang berpengaruh terhadap kinerja bank yang digambarkan dengan matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE). Hasil skor total matriks IFE dan EFE selanjutnya dilakukan pemetaan dengan matriks Internal-External (IE) dan perumusan strategi untuk merumuskan alternatif strategi utama dengan matriks strengths, weaknesses, opportunities and threaths (SWOT). Penentuan prioritas strategi dengan quantitative strategic planning matrix (QSPM). Hasil identifikasi faktor lingkungan internal sebagai dasar penentuan posisi perusahaan dengan matriks IE menunjukkan PT BSI Region IV Jakarta terletak pada sel V, yaitu jaga dan pertahankan. Berdasarkan hasil analisis SWOT, diperoleh alternatif strategi yang dapat diterapkan dan berdasarkan perhitungan dalam matriks QSP, diperoleh hasil strategi yang diprioritaskan untuk diimplementasikan, yaitu membangun kemitraan atau kolaborasi untuk menciptakan keunggulan kompetitif dalam menghadapi tantangan dan memenuhi harapan nasabah
Model Bisnis Industri Tambang Timah Berkelanjutan (Studi Kasus Bangka Belitung) Irawan, R.Rudy; Sumarwan, Ujang; Suharjo, Budi; Djohar, Setiadi
Jurnal Aplikasi Manajemen Vol. 12 No. 2 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Bangka Belitung province's economy has a very high dependence on the tin. BPS data of 2013 showed tin contributed 33.60% PDRB and expected of more than 70% if the multiplier effect applied (Megawandi, 2013). But the tin mining industry is currently facing complex problems including undeveloped downstream (Widyatmiko, 2012), environmental damage (Sapanli, 2009; Inonu, 2010; Walhi, 2013), illegal small scale mining (Elfida, 2007; Sapanli 2010), and overlap of licensing and laws (Purba, 2007; Hayati, 2011; Bastida and Paramita, 2013), social issues (Aziz and Salim, 2005; Zulkarnain et al 2005; Erman, 2007; Resosudarmo and Subiman, 2010), damage of the forest (Sidabukke, 2011) and other problems. This study aims to design a business model of tin mining industry in Bangka Belitung so the sustain able issues can be resolved. The methodology used in this study was in-depth structured interview of expertstakeholders. The results of the study showed a chart which was interrelated relationship between elements which were created and delivered value for the industry and the state. The study of tin business model is a flow chart of the mining process to the trade.
PENERAPAN MODEL PERSAMAAN STRUKTURAL UNTUK EVALUASI KUALITAS KINERJA BIMBINGAN KONSELING SMA NEGERI 1 DRAMAGA Taufik, Akmal; Suharjo, Budi; Sumarno, Hadi; Ardana, N. K. Kutha; Rohman, Abdur; Kusnanto, Ali; Sianturi, Paian
MILANG Journal of Mathematics and Its Applications Vol. 20 No. 1 (2024): MILANG Journal of Mathematics and Its Applications
Publisher : School of Data Science, Mathematics and Informatics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/milang.20.1.31-42

Abstract

Bimbingan konseling (BK) pada jenjang pendidikan SMA memiliki peran penting dalam memberikan layanan konsultasi akademik maupun non akademik kepada para siswa. Oleh karenanya, kemampuan dan kepribadian guru BK, serta fasilitas penunjang yang memadai sangat diperlukan. Penelitian ini bertujuan membangun model empiris untuk mengevaluasi kinerja layanan BK berbasis kepuasan siswa, terhadap faktor-faktor yang memengaruhi kualitas kinerja BK SMA Negeri 1 Dramaga. Penelitian ini melibatkan 125 siswa dengan cara mengisi kuesioner secara online. Pendugaan parameter model dilakukan menggunakan Structural Equation Model (SEM). Tingkat kepuasan siswa secara keseluruhan terhadap layanan BK sebesar 94%. Kemampuan Guru BK dan program kerja konsultasi memiliki peran dominan dalam memengaruhi kepuasan. Layanan informasi BK berpengaruh positif terhadap kepuasan, sedangkan faktor kepribadian, fasilitas ruang diskusi, dan program kerja klasikal berpengaruh negatif terhadap kepuasan siswa. Upaya untuk meningkatkan kualitas kinerja BK SMA Negeri 1 Dramaga diprioritaskan melalui peningkatan kinerja program kerja klasikal dengan memperbaiki kualitas penyampaian informasi seputar perguruan tinggi.
Strategi Pengembangan Perdagangan Beras Melalui Pembiayaan Akad Murabahah (Studi Kasus Bank Syariah Indonesia Cabang Tambun 1 Bekasi) Findi, Muhammad; Suharjo, Budi; Merianti
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.1-9

Abstract

Meningkatnya UMKM di Kota Bekasi menggambarkan perkembangan UMKM mengalami peningkatan yang signifikan setiap tahunnya. Permasalahan yang terus terjadi seiring dengan meningkatnya jumlah UMKM di kota ini adalah kesiapan sumber daya manusia dan sumber pembiayaan bagi pelaku UMKM. Tujuan penelitian ini adalah: (1) Mengetahui sistem pembiayaan murabahah pada perdagangan beras di BSI Cabang Tambun 1 Bekasi; (2) Mengetahui faktor-faktor yang mempengaruhi perdagangan beras di Kota Bekasi; dan (3) Mengetahui posisi dan kondisi usaha perdagangan beras, serta alternatif strategi pengembangan usaha perdagangan beras di Kota Bekas. Penelitian ini merupakan penelitian studi kasus yang dilakukan dengan menelusuri data dan informasi yang diperoleh dari PT BSI, baik di pusat maupun Cabang Tambun 1 Bekasi. Responden ditentukan secara purposive, yang terdiri dari tiga orang internal bank dan empat pelaku usaha. Analisis kelayakan pembiayaan menggunakan pendekatan prinsip 5C. Analisis lingkungan dan penentuan strategi menggunakan matriks IFE, EFE, IE, SWOT dan QSPM. Hasil analisis kelayakan pembiayaan menunjukkan bahwa BSI Cabang Tambun 1 Bekasi sudah melaksanakannya dengan baik, sesuai ketentuan yang telah ditetapkan. Hasil analisis lingkungan dengan matriks IFE diperoleh total skor 2,65, menunjukkan usaha ini memiliki kekuatan internal yang cukup baik untuk dikembangkan. Total skor matriks EFE sebesar 2,59, menunjukkan perdagangan beras berada pada level rataan dalam memanfaatkan peluang dan menghadapi ancaman eksternal. Kombinasi total skor matriks IFE dan EFE pada matriks IE menempatkan usaha pada Kuadran V yaitu posisi tengah, baik secara internal maupun eksternal. Hasil analisis strategi diperoleh prioritas strategi yang dapat diimplementasikan, yaitu peningkatan daya saing melalui diversifikasi produk dan pemasaran digital.
Customer Experience, E-Service Quality, and Loyality in Online Food Delivery: The Case of Mie Gacoan Nurwansyah, Alvin; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.581

Abstract

Background: The increasing popularity of online food delivery (OFD) services has prompted many restaurants, including Mie Gacoan, to adopt these platforms. However, in practice, Mie Gacoan frequently encounters customer complaints regarding order discrepancies when placing orders through various OFD platforms.Purpose: This study aims to analyze the factors contributing to customer complaints by examining customer experience and customer satisfaction, particularly in minimizing order discrepancies in online food delivery services. By understanding these factors, Mie Gacoan can enhance customer loyalty while maintaining a positive brand image on the OFD platforms it utilizes.Design/methodology/approach: This study employs a non-probability voluntary sampling method, successfully gathering data from 173 qualified respondents to ensure validity. A descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) approach are used to test the hypotheses, allowing for the evaluation of multiple relationships among the variables within the research model.Findings/Result: The findings indicate that customer experience and e-service quality significantly influence customer satisfaction, which in turn impacts customer loyalty. The study emphasizes that strengthening customer loyalty requires first enhancing customer satisfaction by improving problem-solving mechanisms within the customer experience and refining compensation policies in e-service quality.Conclusion: The results highlight that customer satisfaction plays a crucial mediating role in fostering customer loyalty, as customer experience and e-service quality exert a stronger influence on satisfaction than on loyalty.Originality/value (State of the art): This study contributes to the existing literature by providing empirical insights into the role of customer experience and e-service quality in shaping customer satisfaction and loyalty in the online food delivery sector. The findings offer practical recommendations for service providers to improve their operational strategies and enhance customer retention. Keywords: customer experience, customer satisfaction, customer loyalty, e-service quality, online food delivery  
PROPOSED CONCEPTUAL FRAMEWORK FOR STUDYING NON-USERS RICE FARMERS' INTENTION TO USE COMMERCIAL BIOPESTICIDES PRODUCTS Istriningsih; Sumarwan, Ujang; Hartoyo; Suharjo, Budi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 14 No. 02 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.2.07

Abstract

Commercial biopesticide products have been developed for a long time in Indonesia, but until now the level of application is still relatively low. This paper aims to determine the factors that are expected to influence the intention of non-users rice farmers to use commercial biopesticide products. Furthermore, a conceptual framework of intention to use commercial biopesticide products is proposed. Based on the literature review of previous empirical studies in various contexts, this paper has explored the factors that influence the intention of using biopesticides. Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is employed as the main theoretical basis in this study which can be extended with relevant constructs to the research context (extended UTAUT2). The proposed conceptual framework recommends that non-users rice farmers' intention to use commercial biopesticide products is expected to be influenced by variables namely performance expectancy, effort expectancy, social influence, facilitating condition, price value, perceived need, information publicity, and product marketing. This integrative conceptual framework is expected to have a theoretical contribution to understand the factors of non-users rice farmers’ intention to use commercial biopesticide products. In addition, it is beneficial for policymakers and managers to formulate and implement strategies to increase rice farmers' intention to use commercial biopesticide products.
Co-Authors Abdur Rohman Abdur Rohman Agritika, Dayinta Fitriani Agus Maulana Agus Wijaya Soehadi Ahmad Fauzi ahmad yani Aida Vitayala Hubeis Akmal Taufik Alexander Joseph Ibnu Wibowo Alexandi, Muhammad Findi Ali Kusnanto Amiruddin Saleh Andreas Setya Nugraha Ani Suryani Ani Suryani Ardana, N. K. Kutha Ayudya Dhiranty Bunasor Sanim Bunga Ayu Lestari Dadang Sukandar Darwin Kadarisman Diah Krisnatuti Diah Kusumawati Dini Agustina Djoko Agus Purwanto Endi Rekarti, Endi Ervina Aprianti Euis Widiati Fitri Nurjanah Gendut Suprayitno Gendut Suprayitno Hadi Sumarno Hadi Sumarno Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Heny K Daryanto Herry Purnomo Hidayat, Adhi Nur Indarto Setiawan Irawan, R.Rudy Isbandriyati Mutmainah Istiqlaliyah Muflikhati Istriningsih Jimmy Rusma Joko Rurianto Judianto Hasan Kirbrandoko Kirbrandoko Lilik Noor Yuliati Luni Aulia Safwani Ma'mun Sarma Maria Tri Rahayu Marpaung, Jenny Emile Paulina Mastika Wardhani Megawati Simanjuntak Merianti Minto Yuwono Muchlis Ahmady Muhammad Rizki Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhammad Najib Musa Hubeis N. K. Kutha Ardana Naomi Dongoran Nur Hasanah Nur Sokib Nurul Huda Nurwansyah, Alvin Paian Sianturi Palupi, Nurheni Sri R. Rudy Irawan Rachma Ida Ragil Asma Saputra Rangga Jayanti Rantetoding Ririn Wulandari Rita Nurmalina Rita Nurmalis Rizky Amelia Saifullah, Rikza Sapta Raharja Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiawan, Teguh Febrianto Siti Kipdiyah Sitorus, Friska Soselisa, Jack Absalom Sumarlin, Antonius Widyatma Tantri Ryanthi Taufik, Akmal Tuanaya, Syarief Hidayat Ujang Sumarwan Wilson H. Limbong Yudha Heryawan Asnawi Yudhy Kristiawan Yuli Harwani Yulita Veranda Usman Yuwono Minto