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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Binus Business Review Masyarakat, Kebudayaan dan Politik Jurnal Manajemen Indonesia SUSTINERE: Journal of Environment and Sustainability JRMSI - Jurnal Riset Manajemen Sains Indonesia Jambura Journal of Mathematics EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis Jurnal Manajemen Milang Journal of Mathematics and Its Applications MILANG Journal of Mathematics and Its Applications Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah
Budi Suharjo
Departemen Matematika, Fakultas MIPA, Institut Pertanian Bogor, Jalan Meranti, Kampus IPB Dramaga 16680, Jawa Barat
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Mathematics Social Sciences

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Strategi Pengembangan Portofolio Pembiayaan Mikro di Bank Syariah Indonesia (Studi Kasus BSI Cabang Pembantu Bogor Dramaga Perwira) Yani, Ahmad; Hubeis, Musa; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.143-151

Abstract

The role of micro, small and medium business (UMKM) in the structure of the Indonesian economy is important and strategic. Conventional and sharia banking support the increase of UMKM through funding, as well as technical and non-technical assistance. The research was taken at Bank Syariah Indonesia (BSI) Bogor Dramaga Perwira Sub-Branch Office (KCP), under supervision of Regional V Jakarta 2 and Bogor Area, with a focus on microfinance. The research objectives were (1) to identify internal and external factors that influence the microfinance portofolio development, (2) to formulate an appropriate strategy to increase the growth of microfinance portofolio and (3) to recommend the development of UMKM according to the existing BSI microfinance scheme. This research based on data and information from PT BSI in the period of 2018-2022 which affect financing performance. Data analyzed using the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) matrix, followed by Strength-Weaknesses-Opportunities-Threats (SWOT) and Quantitative Strategic Planning (QSP) matrixes. The internal factors that become strengths are the pricing of low-cost financing with BSI Kredit Usaha Rakyat (KUR) products, easy requirements, Service Level Agreement (SLA) fast financing processes and sharia-compliant financing agreements. External factors that become opportunities are the large number of UMKM, the public's interest to Islamic banking and many competing banks. Alternative strategies results of SWOT analysis followed by QSP matrix were building partnerships with the micro business community through micro cluster financing, maximizing online marketing and services, and innovating microfinance products.
Analisis Strategi Pengembangan Usaha Supermarket XYZ dengan Pendekatan Model Bisnis Kanvas Soselisa, Jack Absalom; Raharja, Sapta; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.783 KB) | DOI: 10.29244/mikm.12.2.194-204

Abstract

The purpose of the research is to identify and analyze the business model in Supermarket XYZ,  then give recommendation of priority strategy as perfection of Supermarket XYZ business model to more systematic, specific, unique and relevant to current business condition.   This research uses descriptive analysis method. The analytical tool used is business model canvass (BMC), the external factor evaluation matrix (EFE), internal factor evaluation matrix (IFE), external internal matrix (IE), and the combination between  strength, weakness, opportunity, threat (SWOT), and analytical hierarchy process (AHP )  called  AWOT.  The  result was obtained based on the result of AWOT analysis,  the priority strategy of the channel element with the highest score is SO strategy, to develop a food court to provide a customer shopping experience. Priority strategy of the customer relationship element is ST strategy, cooperation with the third parties for the development of joint promotion programs.  Finally, priority strategy of the key activities element is WO strategy,  training and development program.  The Selected BMC element and the specified strategy can be the basis for the development of the Supermarket XYZ business model in the future.
Strategi Pemasaran Produk Mitraguna Di PT Bank Syariah Indonesia (Studi Kasus Di Region IV Jakarta) Suharjo, Budi; Findi, Muhammad; Tuanaya, Syarief Hidayat
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 1 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.1.63-71

Abstract

Bank Syariah Indonesia (BSI) Region IV Jakarta adalah salah satu wilayah dari BSI yang memfokuskan pertumbuhan pembiayaan mitraguna kepada instansi pemerintah maupun BUMN di Jakarta. Penelitian bertujuan untuk: (1) Mengidentifikasi profil nasabah yang memilih pembiayaan consumer Mitraguna di BSI; (2) Menganalisis faktor lingkungan eksternal dan internal yang memiliki dampak terhadap pertumbuhan pembiayaan consumer Mitraguna BSI; dan (3) Menyusun strategi bisnis yang tepat sesuai dengan faktor lingkungan eksternal dan internal BSI. Penelitian dilakukan di BSI Region IV Jakarta, pemilihan lokasi kajian dilakukan secara purposive, dengan pertimbangan kesediaan pihak manajemen bank untuk dijadikan lokasi kajian dan tersedianya data yang diperlukan. Waktu penelitian dilakukan bulan Juni-September 2024. Penelitian bersifat studi kasus yang dilakukan dengan cara menelusuri data dan informasi berupa faktor-faktor lingkungan, yaitu internal dan eksternal yang berpengaruh terhadap kinerja bank yang digambarkan dengan matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE). Hasil skor total matriks IFE dan EFE selanjutnya dilakukan pemetaan dengan matriks Internal-External (IE) dan perumusan strategi untuk merumuskan alternatif strategi utama dengan matriks strengths, weaknesses, opportunities and threaths (SWOT). Penentuan prioritas strategi dengan quantitative strategic planning matrix (QSPM). Hasil identifikasi faktor lingkungan internal sebagai dasar penentuan posisi perusahaan dengan matriks IE menunjukkan PT BSI Region IV Jakarta terletak pada sel V, yaitu jaga dan pertahankan. Berdasarkan hasil analisis SWOT, diperoleh alternatif strategi yang dapat diterapkan dan berdasarkan perhitungan dalam matriks QSP, diperoleh hasil strategi yang diprioritaskan untuk diimplementasikan, yaitu membangun kemitraan atau kolaborasi untuk menciptakan keunggulan kompetitif dalam menghadapi tantangan dan memenuhi harapan nasabah
Model Bisnis Industri Tambang Timah Berkelanjutan (Studi Kasus Bangka Belitung) Irawan, R.Rudy; Sumarwan, Ujang; Suharjo, Budi; Djohar, Setiadi
Jurnal Aplikasi Manajemen Vol. 12 No. 2 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Bangka Belitung province's economy has a very high dependence on the tin. BPS data of 2013 showed tin contributed 33.60% PDRB and expected of more than 70% if the multiplier effect applied (Megawandi, 2013). But the tin mining industry is currently facing complex problems including undeveloped downstream (Widyatmiko, 2012), environmental damage (Sapanli, 2009; Inonu, 2010; Walhi, 2013), illegal small scale mining (Elfida, 2007; Sapanli 2010), and overlap of licensing and laws (Purba, 2007; Hayati, 2011; Bastida and Paramita, 2013), social issues (Aziz and Salim, 2005; Zulkarnain et al 2005; Erman, 2007; Resosudarmo and Subiman, 2010), damage of the forest (Sidabukke, 2011) and other problems. This study aims to design a business model of tin mining industry in Bangka Belitung so the sustain able issues can be resolved. The methodology used in this study was in-depth structured interview of expertstakeholders. The results of the study showed a chart which was interrelated relationship between elements which were created and delivered value for the industry and the state. The study of tin business model is a flow chart of the mining process to the trade.
PENERAPAN MODEL PERSAMAAN STRUKTURAL UNTUK EVALUASI KUALITAS KINERJA BIMBINGAN KONSELING SMA NEGERI 1 DRAMAGA Taufik, Akmal; Suharjo, Budi; Sumarno, Hadi; Ardana, N. K. Kutha; Rohman, Abdur; Kusnanto, Ali; Sianturi, Paian
MILANG Journal of Mathematics and Its Applications Vol. 20 No. 1 (2024): MILANG Journal of Mathematics and Its Applications
Publisher : School of Data Science, Mathematics and Informatics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/milang.20.1.31-42

Abstract

Bimbingan konseling (BK) pada jenjang pendidikan SMA memiliki peran penting dalam memberikan layanan konsultasi akademik maupun non akademik kepada para siswa. Oleh karenanya, kemampuan dan kepribadian guru BK, serta fasilitas penunjang yang memadai sangat diperlukan. Penelitian ini bertujuan membangun model empiris untuk mengevaluasi kinerja layanan BK berbasis kepuasan siswa, terhadap faktor-faktor yang memengaruhi kualitas kinerja BK SMA Negeri 1 Dramaga. Penelitian ini melibatkan 125 siswa dengan cara mengisi kuesioner secara online. Pendugaan parameter model dilakukan menggunakan Structural Equation Model (SEM). Tingkat kepuasan siswa secara keseluruhan terhadap layanan BK sebesar 94%. Kemampuan Guru BK dan program kerja konsultasi memiliki peran dominan dalam memengaruhi kepuasan. Layanan informasi BK berpengaruh positif terhadap kepuasan, sedangkan faktor kepribadian, fasilitas ruang diskusi, dan program kerja klasikal berpengaruh negatif terhadap kepuasan siswa. Upaya untuk meningkatkan kualitas kinerja BK SMA Negeri 1 Dramaga diprioritaskan melalui peningkatan kinerja program kerja klasikal dengan memperbaiki kualitas penyampaian informasi seputar perguruan tinggi.
Strategi Pengembangan Perdagangan Beras Melalui Pembiayaan Akad Murabahah (Studi Kasus Bank Syariah Indonesia Cabang Tambun 1 Bekasi) Findi, Muhammad; Suharjo, Budi; Merianti
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.1-9

Abstract

Meningkatnya UMKM di Kota Bekasi menggambarkan perkembangan UMKM mengalami peningkatan yang signifikan setiap tahunnya. Permasalahan yang terus terjadi seiring dengan meningkatnya jumlah UMKM di kota ini adalah kesiapan sumber daya manusia dan sumber pembiayaan bagi pelaku UMKM. Tujuan penelitian ini adalah: (1) Mengetahui sistem pembiayaan murabahah pada perdagangan beras di BSI Cabang Tambun 1 Bekasi; (2) Mengetahui faktor-faktor yang mempengaruhi perdagangan beras di Kota Bekasi; dan (3) Mengetahui posisi dan kondisi usaha perdagangan beras, serta alternatif strategi pengembangan usaha perdagangan beras di Kota Bekas. Penelitian ini merupakan penelitian studi kasus yang dilakukan dengan menelusuri data dan informasi yang diperoleh dari PT BSI, baik di pusat maupun Cabang Tambun 1 Bekasi. Responden ditentukan secara purposive, yang terdiri dari tiga orang internal bank dan empat pelaku usaha. Analisis kelayakan pembiayaan menggunakan pendekatan prinsip 5C. Analisis lingkungan dan penentuan strategi menggunakan matriks IFE, EFE, IE, SWOT dan QSPM. Hasil analisis kelayakan pembiayaan menunjukkan bahwa BSI Cabang Tambun 1 Bekasi sudah melaksanakannya dengan baik, sesuai ketentuan yang telah ditetapkan. Hasil analisis lingkungan dengan matriks IFE diperoleh total skor 2,65, menunjukkan usaha ini memiliki kekuatan internal yang cukup baik untuk dikembangkan. Total skor matriks EFE sebesar 2,59, menunjukkan perdagangan beras berada pada level rataan dalam memanfaatkan peluang dan menghadapi ancaman eksternal. Kombinasi total skor matriks IFE dan EFE pada matriks IE menempatkan usaha pada Kuadran V yaitu posisi tengah, baik secara internal maupun eksternal. Hasil analisis strategi diperoleh prioritas strategi yang dapat diimplementasikan, yaitu peningkatan daya saing melalui diversifikasi produk dan pemasaran digital.
Customer Experience, E-Service Quality, and Loyality in Online Food Delivery: The Case of Mie Gacoan Nurwansyah, Alvin; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.581

Abstract

Background: The increasing popularity of online food delivery (OFD) services has prompted many restaurants, including Mie Gacoan, to adopt these platforms. However, in practice, Mie Gacoan frequently encounters customer complaints regarding order discrepancies when placing orders through various OFD platforms.Purpose: This study aims to analyze the factors contributing to customer complaints by examining customer experience and customer satisfaction, particularly in minimizing order discrepancies in online food delivery services. By understanding these factors, Mie Gacoan can enhance customer loyalty while maintaining a positive brand image on the OFD platforms it utilizes.Design/methodology/approach: This study employs a non-probability voluntary sampling method, successfully gathering data from 173 qualified respondents to ensure validity. A descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) approach are used to test the hypotheses, allowing for the evaluation of multiple relationships among the variables within the research model.Findings/Result: The findings indicate that customer experience and e-service quality significantly influence customer satisfaction, which in turn impacts customer loyalty. The study emphasizes that strengthening customer loyalty requires first enhancing customer satisfaction by improving problem-solving mechanisms within the customer experience and refining compensation policies in e-service quality.Conclusion: The results highlight that customer satisfaction plays a crucial mediating role in fostering customer loyalty, as customer experience and e-service quality exert a stronger influence on satisfaction than on loyalty.Originality/value (State of the art): This study contributes to the existing literature by providing empirical insights into the role of customer experience and e-service quality in shaping customer satisfaction and loyalty in the online food delivery sector. The findings offer practical recommendations for service providers to improve their operational strategies and enhance customer retention. Keywords: customer experience, customer satisfaction, customer loyalty, e-service quality, online food delivery  
The The Effect of E-Service Quality Through Customer Satisfaction and Customer Trust on Customer Loyalty of Klikindomaret Users Agritika, Dayinta Fitriani; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.203

Abstract

A change in consumer behavior that increasingly uses digital systems in shopping encourages companies to implement an omnichannel sales system, as well as Indomaret. Meanwhile, the increasing number of retailers adopting the online system will lead to the emergence of competition between sellers, so customer loyalty has an important role. In running a business online, service quality is known to influence customer satisfaction and customer shopping behavior. This study aims to analyze the effect of e-service quality on customer loyalty in using Klik Indomaret. This research was conducted on 350 respondents who had used Klik Indomaret for the last six months and were domiciled in Jabodetabek. Data was collected using a snowball sampling technique with a questionnaire distributed online. The method used in this research is structural equation modeling (SEM). The results of the study show that e-service quality has a significant direct effect on customer satisfaction and trust. Furthermore, customer satisfaction also has a significant direct effect on customer trust. Increasing customer satisfaction and trust will also increase customer loyalty in shopping through Klik Indomaret. Managerial implications that can be applied by companies to increase customer loyalty include improving KlikIndomaret's e-service quality so that customer satisfaction and trust in e-commerce increase. In addition, the majority of KlikIndomaret's customers are Generation Z and millennials, so information and promotions will be delivered more effectively through message services and social media by using digital marketing. Keywords: customer loyalty, customer satisfaction, customer trust, e-service quality, SEM
Service Model Loyalty for School Yearbook Production at PT XYZ Luni Aulia Safwani; Hartoyo; Suharjo, Budi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.518

Abstract

Background: Customer loyalty is a crucial aspect in the world of business and marketing, influencing sales, brand reputation, and company profits. The focus on customer loyalty is increasingly becoming a priority for many companies, including PT XYZ, a creative design company specializing in the production of School Yearbooks. Purpose: This research aims to identify the level of satisfaction and loyalty among PT XYZ customers, analyze the influence of marketing mix and service quality on customer satisfaction and loyalty, and formulate managerial implications for enhancing satisfaction and loyalty. Design/methodology/approach: The study involves 200 respondents purposively selected from 373 users of PT XYZ's services. Data collection was done through self-completion by respondents using an online questionnaire via Google Forms. Data analysis was conducted using modeling techniques that explain the relationship between loyalty, customer satisfaction, and the performance of the marketing mix and service quality. The estimation of model coefficients used the SEM-PLS rule. Descriptive analysis results indicate high satisfaction with the final product outcomes, while high loyalty is reflected in repeat purchases and recommendations to others. Findings/Result: The research findings show that all attributes of the marketing mix have a direct impact on customer satisfaction and loyalty. On the other hand, service quality has a direct impact on customer satisfaction but an indirect impact on loyalty, with customer satisfaction acting as a mediator. Conclusion: Managerial implications that can be formulated include improving marketing in Java Island, implementing marketing strategies through social media, maintaining consistency in product quality, enhancing service quality, implementing co-creating processes, and establishing a customer service division. These efforts are expected to address declining revenue and maintain customer loyalty for PT XYZ.Originality/value (state of the art): This study uniquely explores customer satisfaction and loyalty in the niche market of school yearbook production. It integrates the marketing mix and service quality, using SEM-PLS to analyze their impacts. The research fills a gap by providing actionable insights specifically for creative design businesses, offering practical strategies to enhance customer loyalty and business performance. Keywords: consumer loyalty, customer satisfaction, marketing mix, service quality, School Yearbooks
Pengaruh Kualitas Layanan Petugas Agen Brilink (PAB) Terhadap Loyalitas Agen Brilink Marpaung, Jenny Emile Paulina; Suharjo, Budi; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.144

Abstract

This study aims to analyze the effect of the service quality of BRILink Agent Officers (PAB) on the level of satisfaction, trust and loyalty of BRILink Agents in order to achieve the BRILink Agent transaction volume target. This study used a questionnaire with a five-point Likert scale. Questionnaires were submitted to 300 respondents, namely BRILink agents who were used as samples, which were located in West Jakarta, Banten and West Kalimantan. Respondent requirements are BRILink Agents who have been BRI Agents for a minimum of 6 months and the number of transactions is under 200 transactions per month. Questionnaires were distributed by BRI employees, namely the Resident Auditor Unit (RAU) in the local area. There were 274 questionnaires that were returned and were completely filled out. The data analysis technique uses the Structural Equation Model (SEM) method and uses Lisrel 8.72 software to analyze the casual relationship between service quality, satisfaction, trust and loyalty of BRILink agents, and to evaluate hypotheses regarding the relationship between model construction. The results of this study indicate that all Service Quality indicators have a significant effect on BRIink Agent Satisfaction, BRILink Agent Satisfaction has a significant effect on BRILink Agent Trust and Loyalty. What greatly affects the satisfaction, trust and loyalty of BRILink Agents is the frequency of PAB visits to BRILink Agents, PAB's ability to motivate BRILink Agents, and BRI must improve the quality of the system and network. Keywords: loyalty, service quality, satisfaction, trust, SEM
Co-Authors Abdur Rohman Abdur Rohman Agritika, Dayinta Fitriani Agus Maulana Agus Wijaya Soehadi Ahmad Fauzi ahmad yani Aida Vitayala Hubeis Akmal Taufik Alexander Joseph Ibnu Wibowo Alexandi, Muhammad Findi Ali Kusnanto Amiruddin Saleh Andreas Setya Nugraha Ani Suryani Ani Suryani Ardana, N. K. Kutha Ayudya Dhiranty Bunasor Sanim Bunga Ayu Lestari Dadang Sukandar Darwin Kadarisman Diah Krisnatuti Diah Kusumawati Dini Agustina Djoko Agus Purwanto Endi Rekarti, Endi Ervina Aprianti Euis Widiati Fitri Nurjanah Gendut Suprayitno Gendut Suprayitno Hadi Sumarno Hadi Sumarno Hartoyo Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Heny K Daryanto Herry Purnomo Hidayat, Adhi Nur Indarto Setiawan Irawan, R.Rudy Isbandriyati Mutmainah Istiqlaliyah Muflikhati Istriningsih Jimmy Rusma Joko Rurianto Judianto Hasan Kirbrandoko Kirbrandoko Lilik Noor Yuliati Luni Aulia Safwani Ma'mun Sarma Maharini - Rahsilaputeri Maria Tri Rahayu Marpaung, Jenny Emile Paulina Mastika Wardhani Megawati Simanjuntak Merianti Minto Yuwono Muchlis Ahmady Muhammad Rizki Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhammad Najib Musa Hubeis N. K. Kutha Ardana Naomi Dongoran Nur Hasanah Nur Sokib Nurul Huda Nurwansyah, Alvin Paian Sianturi Palupi, Nurheni Sri R. Rudy Irawan Rachma Ida Ragil Asma Saputra Rangga Jayanti Rantetoding Ririn Wulandari Rita Nurmalina Rita Nurmalis Rizky Amelia Saifullah, Rikza Sapta Raharja Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiawan, Teguh Febrianto Siti Kipdiyah Sitorus, Friska Soselisa, Jack Absalom Sumarlin, Antonius Widyatma Tantri Ryanthi Taufik, Akmal Trisaputra, Aldiansyah Tuanaya, Syarief Hidayat Ujang Sumarwan Wilson H. Limbong Yudha Heryawan Asnawi Yudhy Kristiawan Yuli Harwani Yulita Veranda Usman Yuwono Minto