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Pengaruh Kualitas Layanan Petugas Agen Brilink (PAB) Terhadap Loyalitas Agen Brilink Marpaung, Jenny Emile Paulina; Suharjo, Budi; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.144

Abstract

This study aims to analyze the effect of the service quality of BRILink Agent Officers (PAB) on the level of satisfaction, trust and loyalty of BRILink Agents in order to achieve the BRILink Agent transaction volume target. This study used a questionnaire with a five-point Likert scale. Questionnaires were submitted to 300 respondents, namely BRILink agents who were used as samples, which were located in West Jakarta, Banten and West Kalimantan. Respondent requirements are BRILink Agents who have been BRI Agents for a minimum of 6 months and the number of transactions is under 200 transactions per month. Questionnaires were distributed by BRI employees, namely the Resident Auditor Unit (RAU) in the local area. There were 274 questionnaires that were returned and were completely filled out. The data analysis technique uses the Structural Equation Model (SEM) method and uses Lisrel 8.72 software to analyze the casual relationship between service quality, satisfaction, trust and loyalty of BRILink agents, and to evaluate hypotheses regarding the relationship between model construction. The results of this study indicate that all Service Quality indicators have a significant effect on BRIink Agent Satisfaction, BRILink Agent Satisfaction has a significant effect on BRILink Agent Trust and Loyalty. What greatly affects the satisfaction, trust and loyalty of BRILink Agents is the frequency of PAB visits to BRILink Agents, PAB's ability to motivate BRILink Agents, and BRI must improve the quality of the system and network. Keywords: loyalty, service quality, satisfaction, trust, SEM
The role of media, life experience, knowledge and government support in creating Generation Z's pro-environmental behavior in Indonesia Rahsilaputeri, Maharini -; Sumarwan, Ujang; Hartoyo, Hartoyo; Suharjo, Budi
Sustinere: Journal of Environment and Sustainability Vol. 6 No. 2 (2022): 92-173 (August 2022)
Publisher : Center for Science and Technology, Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/sustinerejes.v6i2.143

Abstract

As the world’s fourth most populated country, Indonesia will need to use its resources sustainably. Generation Z as the future consumer has a key role to actively engage in pro-environmental behavior to prevent further environmental degradation. This study assessed the role of the media, life experiences, knowledge and government support in the adoption of pro-environmental behavior among generation Z using the Norm Activation Model. Data were collected using an online questionnaire to 590 university students in the greater area of Indonesia capital city, Jakarta. Data were analyzed using descriptive method and PLS-SEM. This study demonstrated the ability of the Norm Activation Model to predict the relationship between the media, life experiences, knowledge and government support to pro-environmental behavior and concluded that knowledge is the key influential factor of personal norms to engage in pro-environmental behavior, followed by the media and significant life experiences, while government has a negative influence. The implications are discussed.
DAMPAK MIKROPLASTIK TERHADAP DINAMIKA POPULASI MANGSA–PEMANGSA: MODIFIKASI MODEL LOTKA–VOLTERRA DAN ANALISIS KESTABILAN Paian Sianturi; Ali Kusnanto; Ngakan Komang Kutha Ardana; Budi Suharjo; Dicky Arya Arjuna Syukur
MILANG Journal of Mathematics and Its Applications Vol. 22 No. 1 (2026): MILANG Journal of Mathematics and Its Applications
Publisher : School of Data Science, Mathematics and Informatics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/milang.22.1.85-96

Abstract

Interaksi mangsa–pemangsa merupakan salah satu mekanisme utama dalam menjaga keseimbangan ekosistem. Namun, keberadaan mikroplastik sebagai polutan baru berpotensi mengganggu dinamika populasi melalui proses bioakumulasi. Penelitian ini bertujuan mengembangkan model matematika mangsa–pemangsa berbasis modifikasi Lotka–Volterra dengan memasukkan pengaruh mikroplastik pada dua tingkat trofik. Analisis dilakukan melalui penentuan titik tetap, analisis kestabilan menggunakan matriks Jacobi, analisis sensitivitas parameter, serta simulasi numerik. Hasil penelitian menunjukkan bahwa sistem memiliki dua titik tetap, yaitu titik kepunahan dan titik koeksistensi yang kestabilannya bergantung nilai parameter yang dipilih. Analisis sensitivitas menunjukkan bahwa parameter laju pertumbuhan intrinsik mangsa, laju pertumbuhan pemangsa akibat predasi, dan konsentrasi mikroplastik lingkungan merupakan faktor dominan. Simulasi numerik menunjukkan bahwa peningkatan mikroplastik memperlambat pertumbuhan populasi dan berpotensi menyebabkan ketidakseimbangan ekosistem. Model yang diusulkan memberikan pendekatan yang lebih komprehensif dalam memahami dampak mikroplastik terhadap stabilitas ekosistem perairan.
Strategies for Enhancing the Distribution of Islamic Subsidized Housing Financing to Low-Income Communities in the Bogor Region Abdul Mutolib; Muhamad Findi Alexandi; Budi Suharjo
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4043

Abstract

Home ownership is a basic need for everyone, especially those already married. However, home ownership remains a challenge for low-income communities. To meet this housing need, the government, through the Ministry of Public Works and Public Housing (PUPR), provides adequate housing for low-income communities (MBR) by providing subsidies through People's Housing Credit (KPR). Bank Syariah Indonesia (BSI) supports subsidized KPR for MBR in West Java. The objectives of this study are: (1) to analyze the increase in the distribution of subsidized home ownership financing in the Bogor region, (2) to analyze the factors influencing the increase in the distribution of subsidized home ownership financing in the Bogor region, and (3) to analyze alternative strategies for the distribution of subsidized home ownership financing in the Bogor region. The data used are primary data from questionnaires and interviews, as well as secondary data from library research and literature reviews. The sampling technique used was non-probability-based sampling. The sample consisted of 258 BSI customers applying for subsidized home ownership financing. The data analysis used in this study included descriptive analysis, SWOT analysis, and QSPM. The results showed that the appropriate strategy was a growth and development strategy, with the primary strategy being to tighten the financing feasibility analysis to minimize the risk of non-performing loans. This strategy was prioritized because the company needed to maintain financing quality and minimize the risk of non-performing loans amidst fluctuating economic conditions. Furthermore, maintaining the superiority of sharia contracts and optimizing digital marketing were also important priority strategies to increase the company's competitiveness.
Analysis Of Innovation Attributes Towards Adoption Interest Of Syariah Bank E-Channel Facilities Euis Widiati; Budi Suharjo; Diah Krisnatuti
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 12 No. 2 (2020): .
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v12i2.7130

Abstract

The growth of sharia banking in Indonesia which is considered slow. This study aims to analyse communication and attributes of innovation as well as the level of awareness, interest and desire of consumers in adopting e-channel of sharia banks. The data were obtained from 150 respondents selected by convenience sampling with the criteria of customers who have savings accounts both in conventional and sharia banks, and who have one of the e-channel facilities in conventional bank. The data were analysed using PLS. This study is a type of quantitative research. Respondents were taken from the entire population of conventional and sharia bank customers in Jabodetabek (Greater Jakarta). The data were obtained by face-to-face interviews using questionnaire tools. The results suggested that respondents are generally aware of the existence of e-channel facilities of sharia banks. Respondents' interest in e-channel is influenced by the strengthening of awareness regarding the benefits offered. The respondents' high interest continues to the next stage, which is the interest in using e-channels.
PROPOSED CONCEPTUAL FRAMEWORK FOR STUDYING NON-USERS RICE FARMERS' INTENTION TO USE COMMERCIAL BIOPESTICIDES PRODUCTS Istriningsih; Ujang Sumarwan; Hartoyo; Budi Suharjo
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 14 No. 02 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.2.07

Abstract

Commercial biopesticide products have been developed for a long time in Indonesia, but until now the level of application is still relatively low. This paper aims to determine the factors that are expected to influence the intention of non-users rice farmers to use commercial biopesticide products. Furthermore, a conceptual framework of intention to use commercial biopesticide products is proposed. Based on the literature review of previous empirical studies in various contexts, this paper has explored the factors that influence the intention of using biopesticides. Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is employed as the main theoretical basis in this study which can be extended with relevant constructs to the research context (extended UTAUT2). The proposed conceptual framework recommends that non-users rice farmers' intention to use commercial biopesticide products is expected to be influenced by variables namely performance expectancy, effort expectancy, social influence, facilitating condition, price value, perceived need, information publicity, and product marketing. This integrative conceptual framework is expected to have a theoretical contribution to understand the factors of non-users rice farmers’ intention to use commercial biopesticide products. In addition, it is beneficial for policymakers and managers to formulate and implement strategies to increase rice farmers' intention to use commercial biopesticide products.
The Effectiveness of Pet-Care Instagram Content Promotion and its Implications for Marketing Strategy Trisaputra, Aldiansyah; Sumarwan, Ujang; Suharjo, Budi
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.57164

Abstract

This study examines the effectiveness of Instagram content marketing strategies used by Kamo Pet Care, a rapidly growing pet care business in Indonesia. Contributing to the literature on digital marketing in emerging markets, this research applies a mixed-method content analysis to 244 Instagram posts (October 2023–2024), integrating the AISAS model and Direct Rating Method to assess content performance. Findings reveal that informational and entertainment content (73%) dominates over promotional posts, with effective use of both image (49%) and video (51%) formats. While 93% of posts succeed in capturing attention and evoke positive affective responses such as curiosity and happiness, only 0.08% of users complete the full AISAS journey. The study highlights a strong conversion rate (47% of promotional posts lead to purchases) but low content sharing (41% with <10 shares). Managerial implications suggest rebalancing content types, using edutainment, increasing shareability, and applying strategic scheduling to boost engagement and retention.  
Co-Authors Abdul Mutolib Abdur Rohman Abdur Rohman Agritika, Dayinta Fitriani Agus Maulana Agus Wijaya Soehadi Ahmad Fauzi ahmad yani Aida Vitayala Hubeis Akmal Taufik Alexander Joseph Ibnu Wibowo Alexandi, Muhammad Findi Ali Kusnanto Ali Kusnanto Amiruddin Saleh Andreas Setya Nugraha Ani Suryani Ani Suryani Ardana, N. K. Kutha Ayudya Dhiranty Bunasor Sanim Bunga Ayu Lestari Dadang Sukandar Darwin Kadarisman Diah Krisnatuti Diah Kusumawati Dicky Arya Arjuna Syukur Dini Agustina Djoko Agus Purwanto Endi Rekarti, Endi Ervina Aprianti Euis Widiati Fitri Nurjanah Gendut Suprayitno Gendut Suprayitno Hadi Sumarno Hadi Sumarno Hartoyo Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Heny K Daryanto Herry Purnomo Hidayat, Adhi Nur Indarto Setiawan Irawan, R.Rudy Isbandriyati Mutmainah Istiqlaliyah Muflikhati Istriningsih Jimmy Rusma Joko Rurianto Judianto Hasan Kirbrandoko Kirbrandoko Lilik Noor Yuliati Luni Aulia Safwani Ma'mun Sarma Maharini - Rahsilaputeri Maria Tri Rahayu Marpaung, Jenny Emile Paulina Mastika Wardhani Megawati Simanjuntak Merianti Minto Yuwono Muchlis Ahmady Muhamad Findi Alexandi Muhammad Rizki Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhammad Najib Musa Hubeis N. K. Kutha Ardana Naomi Dongoran Ngakan Komang Kutha Ardana Nur Hasanah Nur Sokib Nurul Huda Nurwansyah, Alvin Paian Sianturi Palupi, Nurheni Sri R. Rudy Irawan Rachma Ida Ragil Asma Saputra Rangga Jayanti Rantetoding Ririn Wulandari Rita Nurmalina Rita Nurmalis Rizky Amelia Saifullah, Rikza Sapta Raharja Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiawan, Teguh Febrianto Siti Kipdiyah Sitorus, Friska Soselisa, Jack Absalom Sumarlin, Antonius Widyatma Tantri Ryanthi Taufik, Akmal Trisaputra, Aldiansyah Tuanaya, Syarief Hidayat Ujang Sumarwan Wilson H. Limbong Yudha Heryawan Asnawi Yudhy Kristiawan Yuli Harwani Yulita Veranda Usman Yuwono Minto