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Fitria Dina Riana
Brawijaya University
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THE INFLUENCE OF USER EXPERIENCE, INFORMATION SYSTEM, AND CONSUMER PRODUCT ON CONSUMER LOYALTY OF FRUIT AND VEGETABLE MOBILE APPLICATION Karunia, Karunia; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.1

Abstract

There are various obstacles in the development of fruit and vegetable mobile applications such as bad user experience, unresponsive service, inaccurate information, and products or prices that do not meet consumer expectations. This study analyzes the effect of user experience, information systems, and consumer products consumer loyalty through of fruit and vegetable online shopping mobile applications. This study uses a survey method by collecting data from 100 respondents selected by accidental sampling. The data in this study is analyzed using descriptive analysis and SEM-PLS. The results show that each variable, including user experience, information systems, and consumer products, positively and significantly affects the satisfaction variable. Furthermore, the direct effect of information systems, consumer products, and satisfaction variables on consumer loyalty is also positive and significant. However, the user experience variable has an insignificant effect on loyalty. The most influential variable was satisfaction. Therefore, customer satisfaction must be maintained and improved to achieve higher loyalty. Furthermore, the indirect effect of each variable which includes user experience, information systems, and consumer products, has a positive and significant effect on the loyalty variable through satisfaction as mediating variable. The most significant variable is consumer product.  However, the average value of this variable is the lowest compared to the other variables. Therefore, companies need to focus more on maintaining and improving it. This research provides valuable insights for companies in developing mobile applications that can improve user experience, provide relevant information through information systems, and produce quality of consumer products to increase consumer satisfaction and loyalty in purchasing fruit and vegetables.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Anam, M. Khairul Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Febdya Nur Wahyu Nandita Fendik Andriyanto Hardana, Andrean Eka Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa ISTIKHOMAH Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Lutfia Febri Mirna Gitayatna Muhamad Zainudin Mutiara Novitaria Sipayung Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Pratiwi, Laeli Ana Slavia Puteri, Alya Salsabila Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riska Ayu Febriana Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Ruhkmauddin, Likin Sari, Betty Nur Indah Sa’adah, Siti Lailatus Silvana Maulidah Siti Asmaul Mustaniroh Suhendra, Frisca Sari Sujarwo Syafrial Syarif, Hilmi Dzakwan Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy