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All Journal ANTHROPOS: JURNAL ANTROPOLOGI SOSIAL DAN BUDAYA (JOURNAL OF SOCIAL AND CULTURAL ANTHROPOLOGY) JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Studi Komunikasi JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Administrasi Publik : Public Administration Journal Gondang: Jurnal Seni dan Budaya Jurnal Sitakara Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Sosiologi Agama (JISA) Journal of Education, Humaniora and Social Sciences (JEHSS) Bricolage : Jurnal Magister Ilmu Komunikasi PERSPEKTIF Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Tabularasa: Jurnal Ilmiah Magister Psikologi Pelita Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Budapest International Research in Exact Sciences (BirEx Journal) Economics, Business and Management Science Journal Jurnal Pendidikan dan Penciptaan Seni Jurnal Antropologi Sumatera Jurnal Ilmiah Administrasi Publik dan Pemerintahan ATHENA: Journal of Social Culture and Society Society
Agung Suharyanto
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other

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Peranan Sekretaris Camat dalam Membantu Tugas Camat pada Bidang Kepegawaian di Kecamatan Medan Timur Aprilia, Anggi; Suharyanto, Agung; Angelia, Nina
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 6, No 1 (2024): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, MARET
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v6i1.2941

Abstract

The role of the Sub-District Secretary in Assisting the Sub-District Head Tasks in the Personnel Sector in the District of East Medan, where the Sub-District Secretary has the role of continuing tasks and programs and overcoming problems to facilitate the implementation of activities in the Personnel Sector. The purpose of this study was to determine the role of the Sub-District Secretary in Assisting the Sub-District Head Tasks in the Personnel Field, and the obstacles faced by the Sub-District Secretary in Assisting the Sub-District Head Tasks in the Personnel Sector in the District of East Medan. As for the problems, namely regarding delays in coordinating tasks with employees, lack of employee initiative, dominant decisions taken by the Sub-District Head, and lack of direct inspections of employees. To approach the problem, aspects of Sondang P. Siagian (2012) are used, including interpersonal, informational, decision-making, and supervisory roles. Data was collected based on data collection techniques with observation, interviews, and documentation, and analyzed qualitatively with a descriptive nature. The results showed that the role of the Sub-District Secretary in Assisting the Sub-District Head Tasks in the Personnel Sector could be said to be good in terms of the interpersonal role where there was direction and motivation given to employees, then the informational role by using two-way communication both in conveying and receiving suggestions. decisions made by way of deliberation, as well as the role of supervision, carried out directly through attendance and supervision, or indirectly through online attendance and e-performance
Implementasi Program Bantuan Langsung Tunai Bagi Masyarakat Miskin di Desa Urung Purba Kecamatan Purba Kabupaten Simalungun Purba, Jaya Govindo; Suharyanto, agung; Lubis, Khairunnisah
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 6, No 2 (2024): Strukturasi: Jurnal Ilmiah Magister Administrasi Publik, September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v6i2.4460

Abstract

This article or writing aims to describe the implementation of the Direct Cash Assistance (BLT) program which has been carried out in Urung Purba Village, Purba District, Simalungun Regency, as well as identifying inhibiting factors in its implementation. The problem focused on the Implementation of the Direct Cash Assistance Program, to approach this problem, a theoretical reference from Edward III's theory of policy implementation is used, which has 4 indicators, namely communication, resources, disposition, and bureaucratic structure. Data was collected through data collection techniques through observation, interviews, and documentation and analyzed qualitatively. This study concluded that the implementation of the Direct Cash Assistance (BLT) Program in Urung Purba Village showed positive results through effective communication between village officials and aid recipients. Even though human resources are fully involved in distribution, the quality still needs to be improved. The friendly disposition of implementers supports community acceptance, and the bureaucratic structure is by SOPs. However, obstacles such as a shortage of data collectors and unequal distribution of aid create social synchronization, especially due to less-than-optimal data collection systems and oligarchic practices. Improvements in resource management and data collection systems are needed to improve the situation.
Strategi Komunikasi Pemasaran Agrowisata Paloh Naga Desa Denai Lama Kecamatan Pantai Labu Kabupaten Deli Serdang Halmiaty, Nona; Haris, Abdul; Suharyanto, Agung
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 6, No 2 (2024): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v6i2.5224

Abstract

An effective communication strategy requires good planning with communication methods or tools for marketing activities. This study aims to determine the marketing communication strategy of Paloh Naga Agrotourism, Denai Lama Village, Pantai Labu District, Deli Serdang Regency. The type of method used in this research is descriptive qualitative. Data obtained from observations, interviews, and documentation using descriptive analysis techniques, namely describing the events studied. The results of this study indicate that in implementing the marketing communication strategy of Paloh Naga agrotourism in the village of Denai Lama, Pantai Labu District, Deli Serdang Regency, to attract tourists, there are five types of promotions or what is often referred to as the promotion mix, namely: (Advertising) by using advertisements such as brochures, signage, and online media such as Facebook and Instagram accounts; (Sales promotion) through managers and promotion and marketing staff providing information from social media accounts or through direct face-to-face interactions between entrepreneurs and consumers; Public Relations (Humas) in a way where the promotion and management staff of Agro-tourism Paloh Naga collaborate with various media parties with the aim of introducing Paloh Naga tourism and increasing the number of tourist visitors; (Personal selling) by means of promotional staff and managers informing visitors of the latest information about Paloh Naga agro-tourism; (Direct selling) is a way for traders to promote products or services that are displayed directly and involve direct contact sales to consumers.
Peran Media Sosial dalam Strategi Komunikasi Pemasaran: Analisis Efektivitas dan Implementasi Saraan, Muhammad Rasyad Ghazali; Arwansyah, OK Dedi; Fatmawati, Eka; Suharyanto, Agung
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.13

Abstract

This study aims to analyze the effectiveness of marketing communication strategies through social media in increasing sales, brand awareness, and customer loyalty. Using a quantitative approach with a survey method, data was collected from e-commerce, retail, and service companies that actively use social media, as well as interviews with digital marketing experts. The results show that quality content-based strategies, the use of influencers or Key Opinion Leaders (KOLs), and consistent brand identity can increase engagement up to 60% higher than conventional advertising, while content-based marketing strategies can increase brand recall by 80%. However, challenges such as changes in social media algorithms, increasing digital advertising costs, and competition in building authentic customer engagement need to be overcome for the strategy to run effectively. Evaluation based on engagement rate (user interaction with content), conversion rate (percentage of visitors who make a purchase), and return on investment (ROI) from digital campaigns are key in optimizing digital marketing strategies. With the right adjustments, social media can be an effective and sustainable marketing tool, positively impacting business growth in the digital age.
Analisis Kinerja Aparatur Dalam Penyaluran Program Keluarga Harapan (PKH) di Kelurahan Kenangan Baru Hutabarat, Anjuyto; Lubis, Yurial Arief; Suharyanto, Agung
Jurnal Ilmiah Administrasi Publik dan Pemerintahan (JIAPP) Vol 4, No 1 (2025): Jurnal Ilmiah Administrasi Publik dan Pemerintahan (JIAPP) - February
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiaap.v4i1.3735

Abstract

The Family Hope Program (PKH) is a conditional cash assistance with the target of Very Poor Families (KSM) with the aim of poverty alleviation. This study aims to analyze the performance of government apparatus in distributing PKH to the poor in Kenangan Baru Village and to find out what are the inhibiting factors in the distribution of PKH in the Village. This study focuses on the suboptimal distribution of PKH funds and the inaccuracy of recipient targets. The Mondy, Noe Premeaux theoretical approach is used with indicators of quantity, quality, independence, initiative, adaptation, and cooperation. Data were collected through observation, interviews, and documentation, and then analyzed in a qualitative descriptive manner. This study concludes that the distribution of PKH is going well, but there are still inaccuracies in targets and delays in funding. The apparatus is not yet fully independent, while PKH companions have shown good initiative and adaptation. However, coordination with the village apparatus is still lacking. The main obstacles include data insynchronization, low participation of KPM, limited human resources to accompany them, and undistributed funds.
Implementasi Peraturan Walikota Medan 10/2021 untuk Penertiban PKL di Pasar Sukaramai Hanifah, Alia; Suharyanto, Agung; Simamora, Beltamahmero
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 7, No 1 (2025): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, MARET
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v7i1.5165

Abstract

This article aims to find out how the Implementation and Obstacles are in Medan Mayor Regulation Number 10 of 2021 Concerning Public Peace and Order at Street Vendors using George Edward III's theory with the variables Communication, Resources, Disposition, and Bureaucratic Structure. The method used in this study is a descriptive qualitative research method using observation, interview and documentation data collection techniques. From the results of the study it can be concluded using variables in Policy Implementation according to George Edward III namely, Communication has been carried out quite well by the PD Pasar by giving warnings in the form of letters but not getting a response from the PKL and still selling on the roadside, Resources that there are still inadequate ones such as a lack of budgetary funds for policing and a lack of land for parking causing traffic jams. The disposition in this study is maximal enough to give a warning letter in the form of an SP to all who violate the regulations but traders still violate it for economic reasons, bureaucratic structure can be said to be quite good because the officers carry out their duties according to the applicable SOP. The obstacle is that there is still a lack of awareness from traders of the existence of rules that should not be violated, but traders still insist on opening stalls on the shoulder of the road and do not accept it when disciplined by officers, but traders who have been disciplined continue to violate existing regulations by never being afraid if someday there will be more control by the existing officers.
Increasing the Effectiveness of Interpersonal Communication through Understanding and Strengthening Self-Concept Arwansyah, OK Dedy; Suharyanto, Agung
Athena: Journal of Social, Culture and Society Vol. 3 No. 2 (2025): April 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v3i2.372

Abstract

This study aims to enhance the effectiveness of interpersonal communication through understanding and strengthening self-concept. Effective interpersonal communication is a crucial skill in human life, contributing to building meaningful relationships, fostering trust, and resolving conflicts. However, a weak self-concept often hinders effective communication, such as low self-esteem or social anxiety. This research highlights that a positive self-concept is key to boosting confidence, openness, and empathy, essential elements in social interactions. In increasingly complex cross-cultural communication, a strong self-concept is the foundation for adapting to diverse social backgrounds. The study emphasizes the importance of self-acceptance, feedback management, and motivation for personal growth as primary components in enhancing interpersonal communication skills. These findings provide insights into how individuals can build more harmonious and constructive relationships by managing a healthy self-concept effectively.
Fungsi dan Makna Upacara Peringatan Hari Dewi Saraswati di Pura Agung Raksa Bhuana Medan Hasibuan, Ulfa Ganti; Sembiring, Endang Alemisa; Alfialita, Vini; Zannah, Liadi; Maharani, Maharani; Lubis, Masita; Syafina, Rahmi; Ginting, Anisa Stepani Br; Fauziah, Fauziah; Barus, Nia Tesalonika Br; Fatmawati, Eka; Suharyanto, Agung
Jurnal Antropologi Sumatera Vol. 21 No. 2 (2024): Jurnal Antropologi Sumatera, Juni 2024
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v21i2.54480

Abstract

Adapun tujuan dari penelitian kami ini, Untuk mengetahui urutan tata acara komponen-komponen dan fungsi dan makna upacara peringatan hari Dewi Saraswati bagi umat Hindu Bali di Kota Medan. Metode penelitian yang dilakukan adalah penelitian Deskriptif. Sedangkan pendekatan yang digunakan dalam penelitian ini yaitu menggunakan pendekatan kualitatif. Penelitian ini dilaksanakan di Jalan Polonia No. 216 tepatnya berada di pura Agung Raksa Bhuana sebagai pura satu-satunya yang ada di Kota Medan. urutan tata acara tahap pertama pemujaan dan untuk orang yang membagikannya tidak harus seseorang yang memimpin didalam upacara, bunga yang dibagikan tadi dimasukkan kedalam saku. yang dilakukan adalah memasukkan bunga dan menyan yang tadi dipakai dalam berdoa ke dalam pedupaan, komponen-komponennya yakni air, api, dan tanah.    Fungsi Upacara Hari Raya Saraswati dilakukan sebagai persembahan terhadap Dewi Saraswati dewi pelindung dan pelimpah pengetahuan, kesadaran (widya), dan sastra. Makna Ketiga komponen diatas melambangkan keberadaan tuhan, api sebagai dewa brahma, air sebagai symbol dewa wisnu, bunga sebagai simbol dewa siwa.
Aktualisasi Budaya Panji: Keberlanjutan, Relevansi Generasi Muda, dan Potensi Masa Depan Suharyanto, Agung; Wiflihani, Wiflihani; Arwansyah, OK Dedy; Fatmawati, Eka
Jurnal Antropologi Sumatera Vol. 21 No. 2 (2024): Jurnal Antropologi Sumatera, Juni 2024
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v21i2.57986

Abstract

Aktualisasi budaya Panji menjadi kunci dalam menjaga keberlanjutan warisan budaya yang berharga ini. Dengan membawa elemen-elemen budaya Panji ke dalam konteks kontemporer, menjadikannya relevan bagi generasi muda, memicu minat mereka untuk menjelajahi dan mewarisi budaya tersebut. Ini menciptakan lingkungan yang kondusif untuk pengembangan kreativitas dan inovasi di masa mendatang. Kaitannya dengan pendidikan, cerita-cerita Panji memiliki nilai moral yang dapat membentuk karakter generasi muda. Secara ekonomi, aktualisasi budaya Panji berpotensi menjadi sumber pendapatan melalui promosi wisata budaya dan produk-produk budaya Panji. Di bidang seni, aktualisasi budaya Panji membuka pintu untuk kreativitas dan inovasi dengan pengembangan bentuk-bentuk baru yang memadukan elemen-elemen tradisional dan modern. Aktualisasi dan relevansi ini, selain mempertahankan warisan budaya, aktualisasi budaya Panji membuka jalan bagi masa depan yang penuh potensi, memastikan agar cerita-cerita Panji tetap relevan dan menjadi bagian vital dari identitas budaya Indonesia.
Peranan UPTD Dinas Sosial Provsu Dalam Peningkatan Kesejahteraan Lanjut Usia (LANSIA) Terlantar Di Kota Binjai Frastito, Frastito; Suharyanto, Agung; Deliana, Marlina
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 2 (2025): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i2.5937

Abstract

This study aims to examine the role of the Regional Technical Implementation Unit (UPTD) of the North Sumatra Provincial Social Service (Provsu) in improving the welfare of the abandoned elderly in Binjai City. The abandoned elderly are a vulnerable group that needs special attention because they do not have family support, housing, or a fixed income. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observations, and documentation. The informants consisted of UPTD officers, elderly service recipients, and community leaders. The results of the study show that the UPTD of the Provsu Social Service has carried out various programs such as the provision of social institutions, basic needs assistance, health services, social and psychological coaching, and empowerment of the elderly. This program is generally considered effective in improving the quality of life of the elderly, but it is still faced with many obstacles such as budget limitations, inadequate facilities, and low public awareness. This study recommends increasing budget allocation, strengthening cross-sector cooperation, utilizing information technology, and educational campaigns as strategic steps to increase program effectiveness and create a more sustainable social protection system for the elderly.
Co-Authors Abdul Haris Ade Irma Suryani Adi Sumandiyar Adrian Tawai Adrika Willis Aisyah Melani Alfialita, Vini Alya Hanifah Amir Razak Ana Rahmi Anastacia, Dyta Anggreni Atmei Lubis Aprilia, Anggi Ardhana, Salsa Novia Ari Agung Prastowo, Ari Agung Armansyah Matondang Armansyah Matondang, Armansyah Arwansyah Arwansyah Arwansyah, OK Arwansyah, OK Dedi Arwansyah, OK Dedy Atrizka, diny Ayu Febryani Ayu, Putri Keumala Bahrum Jamil Barus, Nia Tesalonika Br Barus, Rehia K. Isabella Bebby Masitho Batubara Bebby, Olivia Beby Masitho Batubara Beltahmamero Simamora Bukit, Niarita Chairika Nasution Citra Girsang Dandy Yosafat Ginting de Guzman, Broderick M. N. Deliana, Marlina Delvi Windy Aulia Manik Desi Mariana Br. Simamora Devi Annisa Siagian Effiati Juliana Hasibuan Effiati Juliana Hasibuan Effiati Yuliana Hasibuan Erwin Surya Eva Sartika Dasopang Evi Yunita Kurniaty Evi Yunita Kurniaty, Evi Yunita Fadhillah, Intan Fatmawati, Eka Fauziah Fauziah Ferdinand Susilo Firza Ramadhan Frastito, Frastito Ginting, Anisa Stepani Br Gustami Harahap Hadion Wijoyo Halmiaty, Nona Hanifah, Alia Hasibuan, Ulfa Ganti Hodriani Hodriani Husain, Muh. Najib Hutabarat, Anjuyto Icha Fandayani Ika Santi Kasima Saragih Indra Muda Irwan Nasution Irwan Nasution Iyen Herini Situmorang Jamilah Nasution Joni Pranata Juan Carlos M. Smith Juanda Juanda Karen Fransiska Sipayung Khalik Pratama Kristina Maria Br. Rajagukguk Larasati, Larasati Lubis, Fatimah Lubis, Khairunnisah Lubis, Masita Maharani Maharani, Maharani Masitho Batubara Maswita, Maswita Meher, Montayana Mela Dwi Valensia Elvira Mora, Zulkarnen Muda, Indra Muda, Indra Muhammad Fadli Muklis Muklis Nasution, Jamilah Nina Angelia Nopita Pebrianti Nurhasanah Harahap Nurmala Berutu Nurul Tiara Baiti Nurul Ufa Nainggolan Oktaviani, Nurliza Onggal Sihite Panji Suroso Parinduri, Wina Mariana Pasaribu, Jefri Hasian Pratama, Ikbar Purba, Jaya Govindo Purba, Jon Fredi Putra Rahmat Hidayat Putranto, Teguh Dwi Putri Wijayanti Ndraha Putri, Ade Rabinra M Panggabean Rahmiati Rahmiati Ramadhan, M. Citra Ramot Simon Hans Kristian Harianja Rehia K. Isabela Barus Rehia K. Isabella Barus Rentha Bitha Eunike Richard Daniel Nababan Robby Hidajat Samsul Bahri Saraan, Muhammad Rasyad Ghazali Saragih, Aulia Yusuf Satrina Titania Siahaan Selamat Riadi Sembiring, Endang Alemisa Silviana, Dini Simamora, Beltahmamero Simamora, Beltamahmero Sinaga, Roynanda Sindi Dea Agustina Ginting Sinima Luahambowo Siregar, Zulkarnain Supriadi Putro Panjaitan Syafina, Rahmi Syafriyeni Tanjung Syafriyenni Tanjung Syafrizaldi, Syafrizaldi Syafruddin Ritonga Syafruddin Ritonga, Syafruddin Tambunan, Annisa Putri Tarigan, Dewi Natasia Br Taufik Wal Hidayat Taufik Wal Hidayat, Taufik Wal Tedi Tri Wibowo Thariq, Muhammad Toho C.M Situmorang Usman Tarigan, Usman Veithzal Rivai Zainal Walid Mustafa Sembiring Wiflihani Wiflihani Yurial Arief Lubis Zannah, Liadi Zega, Milan Alfianni Zulfia Hanum Alfi Syahr