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The Influence of Product Reviews and the Credibility of Youtuber Gadgetin on Purchase Intention Among Generation Z in Malang City Rauta, Krisensius Umbu; Adriantantri, Emmalia; Sujianto, Sujianto
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1358

Abstract

The rise of gadget reviews on YouTube has established the platform as a key source of pre-purchase information for Generation Z; however, findings on the influence of review quality and YouTuber credibility on purchase intention remain inconsistent. This research gap necessitates further investigation, particularly among Generation Z consumers who actively engage with such content. This study aims to analyze the influence of product reviews and the credibility of YouTuber GadgetIn on purchase intention among Generation Z in Malang City, both partially and simultaneously. This study employs a quantitative explanatory approach, distributing a four-point Likert scale questionnaire online to 122 Generation Z respondents in Malang City who had watched gadget review content on the GadgetIn channel. Data were analyzed using SPSS. The results indicate that product reviews and the credibility of YouTuber GadgetIn simultaneously exert a positive and significant effect on the purchase intention of Generation Z in Malang City, accounting for 42.3% of the variance; the remaining 57.7% is attributable to other factors outside the scope of this study. These findings demonstrate that the quality of clear, informative, and objective reviews as well as YouTuber credibility reflected through expertise and honesty plays a significant role in shaping consumer trust and purchase intention. Accordingly, the findings of this study may serve as a reference for content creators and digital marketers seeking to improve the quality of review presentation and maintain credibility as a strategy for encouraging purchase intention among young consumers.
Environmental Policy Strategy and Law Enforcement of Peatland Fires: An Environmental Law Perspective Iqbal, M.; Sujianto, Sujianto; Erdianto, Erdianto; Ayub, Daeng; Yahring, Adinan
Lex Publica Vol. 10 No. 2 (2023)
Publisher : APPTHI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58829/lp.10.2.2023.203

Abstract

Abstract. Peatland fires have immensely contributed to environmental degradation, climate change, and health problems in Indonesia. This research article seeks to understand the environmental policy, strategy, and law enforcement mechanisms applied in Riau, Indonesia to reduce greenhouse gas emissions arising from peatland fires. Using a qualitative approach incorporating normative juridical strategies and empirical research data, this study analyzes the institutional framework, existing policies and strategies, and legal mechanisms that have been adopted in Riau, Indonesia to reduce greenhouse gas emissions. The study reveals that Indonesia has put in place a robust institutional framework comprising government agencies and non-governmental organizations tasked with the responsibility of conducting research on peatland fires, and implementing programs and policies aimed at reducing the effects of these fires. Moreover, the study shows that existing environmental policies and strategies, including national, regional, and local regulations, have been instrumental in preventing peatland fires and sustaining eco-friendly practices in Riau. The study concludes by recommending the need for stronger law enforcement, institutional capacity building, and stakeholder involvement to improve the effectiveness of environmental policies and strategies in reducing greenhouse gas emissions. Keywords: Peatland, Environmental policy, Law enforcement, Greenhouse gas emissions, Eco-friendly practices Abstrak. Kebakaran lahan gambut telah memberikan kontribusi besar terhadap degradasi lingkungan, perubahan iklim, dan masalah kesehatan di Indonesia. Artikel penelitian ini berupaya memahami kebijakan lingkungan, strategi, dan mekanisme penegakan hukum yang diterapkan di Riau, Indonesia untuk mengurangi emisi gas rumah kaca yang timbul dari kebakaran lahan gambut. Dengan menggunakan pendekatan kualitatif yang menggabungkan strategi yuridis normatif dan data penelitian empiris, penelitian ini menganalisis kerangka kelembagaan, kebijakan dan strategi yang ada, serta mekanisme hukum yang telah diadopsi di Riau, Indonesia untuk mengurangi emisi gas rumah kaca. Studi ini mengungkapkan bahwa Indonesia telah memiliki kerangka kelembagaan yang kuat yang terdiri dari lembaga pemerintah dan organisasi non-pemerintah yang diberi tanggung jawab melakukan penelitian mengenai kebakaran lahan gambut, dan melaksanakan program dan kebijakan yang bertujuan untuk mengurangi dampak kebakaran tersebut. Selain itu, penelitian ini menunjukkan bahwa kebijakan dan strategi lingkungan hidup yang ada, termasuk peraturan nasional, regional, dan lokal, telah berperan penting dalam mencegah kebakaran lahan gambut dan mempertahankan praktik ramah lingkungan di Riau. Studi ini menyimpulkan dengan merekomendasikan perlunya penegakan hukum yang lebih kuat, peningkatan kapasitas kelembagaan, dan keterlibatan pemangku kepentingan untuk meningkatkan efektivitas kebijakan dan strategi lingkungan dalam mengurangi emisi gas rumah kaca. Kata kunci: Lahan gambut, Kebijakan lingkungan, Penegakan hukum, Emisi gas rumah kaca, Praktik ramah lingkungan
Co-Authors A.A. Ketut Agung Cahyawan W Addy Utomo Adi Sutrisno Adianto Adianto Adianto Agusyanti, Cindy Akbar, Muh.Rafli Arman Arman As’ari, Hasim Bintal Amin Dadang Mashur Daeng Ayub darlis, erni Dedi Kusuma Habibie Desi Handayani Dewi Lelonowati, Dewi DEWI SARTIKA Dharma, Anton Budhi Dharma, Anton Budi Dharmayanthi, Emilia Dini Handayani, Dini Efriyeldi, Efriyeldi ELIHAMI, ELIHAMI Emmalia Adriantantri Endah Woro Utami Erdianto Effendi Fauziah Fauziah Febri Yuliani Firdaus, Zuchruf Firman, Musda Fransisca Fransisca Hadi, Ahmad Hafzana Bedasari Happy Rosalina Harapan Tua R. F. S Harmelita, Harmelita Hasim As'ari Hasim Asyari Hasrizal, Hasrizal hastuti, Weni Puji Hayati, Rahmadini Sri Husni, Mohd Rizalul Ikhsan, Masrul Ismrida, Ismrida Josi, Josi Jufri Jufri Jusran Jusran Kartika, Alya Wahyu M, Muh Zulfikar M. Iqbal Maharani, Lifeony Marda, Alfian Mayarni Mayarni Mimin Sundari Nasution Muchid Muhammad Ali Akbar, Muhammad Ali Mujiono Mujiono Mulyatim Koeswo Munasih Nashap, Nashap Nasruddin, Muhammad Irfan Nur Laila Meilani Pauzi, Achmad Pradani, Estri Aditya Prillia, Dela Hantrini Rahmania, Clarissa Rahmat Rahmat Rauta, Krisensius Umbu Rusydiana, Naila Silvia Silvia Sofyan Husein Siregar Suci, Havivi Wulan Sudarmi Sudarmi Sugara, Robi Sukma, Sukma Susanti, Delpi Susilo Tri Widodo, Susilo Tri Tita Hariyanti Torry, Torry Ulhaq, Muh Zia Wahyudin Wahyudin Wahyuni, Nur Indah Wawan Wawan Yahring, Adinan Yulia, Dinda Yulianto, Wahyu Yusnia, Irma Yustina Yustina Zulkarnaini Zulkarnaini