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EMAN SULAEMAN
STMIK AMIKOM Yogyakarta
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Journal : Jurnal Penelitian Ilmu Pendidikan Indonesia

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Event Organizer Management Strategy In Selecting Venues To Increase Visitor Interest: A Case Study Of The Flei Event By Panorama Media Toro, Sahlan; Sulaeman, Eman; Fitriana, Rina; Fauzan, Rahman
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 4 No. 3 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v4i3.654

Abstract

This study examines the event organizer’s strategic management in venue selection to increase visitor interest, using the Franchise & License Expo Indonesia (FLEI) organized by Panorama Media as a case study. Venue selection plays a crucial role in attracting visitor participation, especially in the increasingly competitive MICE industry. The research employs a descriptive qualitative approach with data collected through in-depth interviews, non-participant observation, and document analysis focusing on two main venues: Jakarta Convention Center (JCC) and Jakarta International Expo (JIExpo). The findings indicate that accessibility, strategic location, market segmentation, and supporting facilities such as parking and venue comfort are dominant factors in venue selection. Data reveals that FLEI 2023 at JCC attracted significantly more visitors than FLEI 2024 at JIExpo, highlighting the impact of venue decisions on event success. This study offers practical implications for event organizers in designing strategies based on audience demographics and preferences to enhance event effectiveness and appeal.
Co-Authors Abdillah, Mohamad Azfa Absi, Ani Rahmawati Adelia, Rolia Aenina, Elva Vhillia Agus Gunawan Agustian, Ahmad Agustiningsih, Putri Larasati Agustiyanti, Azril Akbar Al-Hasbi, Alija Musthafa Hamah Alrizani, Sofia alzabilla, Almira Tri Z Alzhara, Adhilla Septiyani Amaldin, Amalya Dwi Putri Amanda, Melinda Ananda, Elfrida Putri Angelina, Nabilla Puteri Anggaraeni, Vilensia Anggi Oktaviani Anis Fauzi, Anis Anum, Farida Ardis, Mangerbang Ariyani, Risma Awaliyah, Aza Azhar, Fatimah Nasywa Bachtiar, Machdum Badau, Muhammad Maghribi Baihaqi, P Cahyadi, O Dewi, Alya Mutiara Dewi, Meinasari Kurnia Dewi, Mitha Sukma Eka Sari, Eka Enriza, Mohamad Hafizh Fatihah, Syifa Kamila Nur Fauzan, Rahman Fauzi, Firman Firdaus, Aurel Dafina Rezka Firdaus, M.R Fitri, Rika Amelia Flatian, Anggi Nico Flatian, Anggi Nico Fridart, Salvana Kazain Fujianty, Mulia Gunawan, Sanjani Aji Halimatussyadiyah, Iis Siti Umi Hanaya, Syadira Handayani, Sri Harsono, Yhonanda Haryanto, Khensa Aqilla Ibtihal Qomariyyah Luthfiyyah Isyanto, H. Puji Juheti, Ai Karlina Karlina Khoerunnisa, Najwa Kholisoh, Fajriani Putri Kirom, Muhammad Fuaidil Kurniawan, Muhammad Arif Irsyaad Lestari, Herlita Dwi Mardalena, Siahaan Trinita Tiodora Maulinda, Siti Millasyifa, Nadya Muhaemin B, Muhaemin N, Abd Muid Naufal, Hilman Muhamad Novelia, Riani Rahma Novi Hidayati Nurbaiti Nurbaiti Permana, Vitho Bagus Pohan, Michael Eden Prasetiya, Daniel PRASETYO, RIYAN Purba, Nico Sharon Puspitasari, Desnita Putri, Vina Aulia Rahmatullah, Ilsanda Bulevar Ramadhan, Muhammad Rizki Ramdani Ramdani Rd. Heri Solehudin Rina Fitriana, Rina Sadila, Nadia Safitri, Wulan Sari Sari, Regi Regita Sari, Trisna Sari, Zulvia Intan Sari, Zulvia Intan Sarlito, Setia Cahya Sashi, Shiva Ellda Sasmita, Tegar Permata Shafa, Lizha Nur Siregar, Syahdias Sofiyanti, Neneng SRI RAHAYU Supiandi, Gojali Suryapermana, Nana Sutina, Ratna Ramadanne Syahla, Hanazka Syakira, Adlien Dhiva Tjitrayudha, Marcel Toro, Sahlan Wahyu Santoso Wahyudin, Restu Budi Wargadinata, Betty Yuliandri, Rysna Setia Yulianti, Siska Yunitasari, Nita Zamzami, Azril Ilmi