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All Journal Widya Wacana : Jurnal Ilmiah Transformasi Jurnal Ilmiah Administrasi Publik (JI@P) Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas Community Development Journal: Jurnal Pengabdian Masyarakat Community Empowerment GANESHA: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Research Fair Unisri JPNM : Jurnal Pustaka Nusantara Multidisiplin Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat International Journal of Law, Policy and Governance Jurnal Komunitas (Komunikasi Tiada Batas) SAKOLA: Journal of Sains Cooperative Learning and Law
Herning Suryo
Faculty Of Social Science And Political Science, Slamet Riyadi University,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Persepsi Viewers Konten YouTube Noice Pada Tayangan "Berbeda Tapi Bersama" Sebagai Media Penyampaian Pesan Anggrahini, Risma Ajeng; Sardjono, Herning Suryo; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT The use of YouTube as a medium for conveying messages and as a medium for sharing video content creates various perceptions for those who access it. "Berbeda Tapi bersama" content show is one of the YouTube content in the Noice channel which contains Islamic preaching that is packaged in a modern and contemporary way, various backgrounds of life and religious differences can be discussed in this content. This research aims to find out how viewers' perceptions of the Berbeda Tapi Bersama content show as a medium for delivering messages. By using the theory of the process of perception by Alex Sobur, namely through the process of selection, interpretation and reaction. The method used in this research is qualitative, to understand a phenomenon that has been experienced by the research subject through interviews and documentation. The results of this study are viewers (informants) perceive positively, namely, the show can open a new view points towards others, generate a high sense of tolerance, and change a better mindset and also YouTube as a medium as a medium for delivering very informative messages, as an effective source of knowledge, means of entertainment and YouTube is a place to channel creativity. Keywords: perception, content impressions, YouTube.
KOMUNIKASI INTERPERSONAL ANTARA TOUR GUIDE DAN PENGUNJUNG DALAM MEMBANGUN RASA CINTA KEBUDAYAAN DI PURA MANGKUNEGARAN SOLO Salim, Muhammad; Sarjono, Herning Suryo; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Pura Mangkunegaran Solo is one of the cultural heritage sites in Indonesia which has high historical and cultural value. Efforts to preserve culture through education and cultural tourism are one of the focuses of the management of Mangkunegaran Temple. This research aims to analyze interpersonal communication between tour guides and visitors in building a sense of cultural love at Pura Mangkunegaran Solo. The research method used is qualitative with a descriptive approach. The research results show that interpersonal communication between tour guides and visitors at Pura Mangkunegaran Solo plays an important role in building a sense of cultural love. This research also found that there are several factors that influence the quality of interpersonal communication between tour guides and visitors. Tour guides apply several dimensions of communication patterns, including Openness, Trust, Empathy, Caring, Self-Awareness, Clarity, Accuracy, Relevance, Efficiency and Flexibility, to convey information about the history, culture and traditions of Mangkunegaran Temple to visitors.
MOTIF PENGGUNAAN MEDIA SOSIAL 𝕏 OLEH REMAJA DI DUSUN SUMBER BARAT DESA SUMBERJOSARI KECAMATAN KARANGRAYUNG KABUPATEN GROBOGAN Mahendra, Arasyid Yuda; Suryo S, Herning; Siswanta, Siswanta
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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One product of technological advancement is the internet, which facilitates the rapid global dissemination of information. A notable outcome of this is sosial media, which has transformed the ways we communicate and interact. An example of a sosial media platform with a high number of users is 𝕏. The aim of this study is to describe the motives behind the use of 𝕏 among teenagers in Dusun Sumber Barat, Sumberjosari Village, Kecamatan Karangrayung, Kabupaten Grobogan. The theoretical framework of this research focuses on sosial media theory, new media theory, uses and gratification theory and also individual media use theory as outlined by McQuail, including information motives, self-identity, sosial integration, and entertainment. This study employs a qualitative descriptive method, utilizing data collection techniques such as interviews, observation, and documentation. Purposive sampling is used to select the research participants. Data analysis is conducted based on the framework developed by Miles and Huberman. The results of this study reveal that the motives for using the sosial media platform 𝕏 among teenagers in Dusun Sumber Barat are varied. These include seeking information, self-expression, sosializing and discussing, finding entertainment, and using 𝕏 as a business platform. The functionality of 𝕏 enables teenagers to build sosial networks, explore personal interests, develop their digital identities, and discover business opportunities.
KOMUNIKASI INTERPERSONAL VIDEOGRAPHER DAN EDITOR DALAM PEMBUATAN VIDEO WEDDING DI PASTEL WEDDING GEMOLONG SRAGEN Musairi, Wendi; Suryo, Herning; Aji, Haryo Kusumo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Interpersonal communication between videographer and editor is important in making wedding videos. Good cooperation between videographer and editor can produce an interesting and quality wedding video. The purpose of this research is to understand how interpersonal communication between videographers and editors in the wedding video production process. This type of research is descriptive qualitative. The technique of determining informants used purposive sampling with informants Videographer and Editor. Data collection used observation and interviews. Data analysis techniques using qualitative analysis. Interpersonal communication between videographers and editors is well established where there is an atmosphere of openness, mutual attention, trust and provision of positive and constructive feedback, being friends to interact and listen to each other, and contributing equally in the video making process so that both parties work together efficiently and effectively in producing creative wedding videos. Keywords: interpersonal communication, videographer, editor, wedding video
Instagram PEMANFAATAN AKUN INSTAGRAM @GOARESI SEBAGAI MEDIA INFORMASI WISATA ALAM GOA RESI KECAMATAN BULUKERTO WONOGIRI Unami Anggraini, Ganis; Suryo, Herning; Mahar R, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Instagram is a social media platform based on uploading informative photos and videos. The Instagram account @goaresi is an Instagram account that uploads informational content about the Goa Resi tourist attraction. Where the content managed contains information about the Goa Resi tourist attraction. As of June 20, the Instagram account @goaresi has had 3000 followers. The aim of this research is to describe the use of Instagram @goaresi as a tourist information medium for Goa Resi Wonogiri. This type of research is descriptive qualitative research. The technique for determining informants in this research is using purposive sampling technique, data collection techniques using interview and documentation techniques, while for data validity the author uses data triangulation techniques. The data analysis technique uses interactive analysis. Based on the research results, it was concluded that, in using Instagram as an information medium, the @goaresi admin produces content that describes the Goa Resi tourist attraction in the form of photos and videos. The content that has been produced is then uploaded using Instagram features, namely Feeds, Reels, Highlights and Stories. Keywords: Instagram, Goa Resi, information media, tourism
Strategi Komunikasi Pemasaran Pada Konten Media Sosial Instagram Coffee Shop @titikkoma.solobaru Alfaridzi, Afran Dafa; Suryo Sarjono, Herning; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The presence of Instagram as one of the social media platforms that has the most users in Indonesia, making Instagram a social media platform that has quite a big influence in the field of digital marketing communications. This research aims to analyze marketing communication strategies on content contained on social media Instagram Coffee Shop Titik Koma Solo Baru, @titikkoma.solobaru. The marketing communication strategy on social media content Instagram @titikkoma.solobaru was analysed using the theory from Kotler (2017), regarding the content marketing communication strategy which consists of 8 stages, namely Defining objectives, Segmenting audiences, Planning content, Creating content, Distributing content, Amplifying content, Evaluating content, and Improving content. This research is a qualitative descriptive study, which uses data collection techniques in the form of interviews and documentation. From the research results it can be concluded that the marketing communication strategy on the social media Instagram @titikkoma.solobaru is implemented neatly and conceptually, in accordance with the theory used.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA INFORMASI DAN KOMUNIKASI POLRESTA SURAKARTA KEPADA MASYARAKAT Saputro, Alfiano Imam; Suryo, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Technological developments in the field of communication and information have given rise to media designed for the purpose of sharing information and communication with followers. The media is called Instagram, on Instagram its users are given the freedom to upload anything that comes from its users. The existence of Instagram also makes it easier for organizations, agencies or companies to carry out communication processes in order to maintain good correlation with society. The Surakarta Police is one of the agencies that uses Instagram social media in the process of conveying information and communicating with the public. The aim of this research is to describe the use of Instagram social media as an information and communication medium at the Surakarta Police. And in this research, researchers used new media theory, where Instagram is included in this category. Where utilization also includes features on Instagram. The method used in this research uses a qualitative descriptive method. Data obtained through interviews with one of the public relations members of the Surakarta Police and the Community. Apart from that, data is also obtained through observation and documentation. The results of this research are that the use of Instagram social media as an information and communication medium at the Surakarta Police is informative, quite effective and gets a good response. And from these results it can be concluded that the use of Instagram social media can help the public to continue to update information on what is happening in the Surakarta area. Keywords: new media, Instagram, Surakarta Police
WORD OF MOUTH SEBAGAI STRATEGI KOMUNIKASI PEMASARAN SANGGAR WAYANG PURWANTO Nur Wibowo, Pratama; Suryo, Herning; Widiyowati, Estu
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Wayang is a popular traditional art from Indonesia, especially in Java. On November 7, 2003, UNESCO recognized wayang kulit as a world cultural heritage, emphasizing the importance of preserving this art. In the era of globalization, fierce competition requires MSMEs, including art businesses, to implement effective marketing strategies in order to survive. One strategy that has proven effective is Word of Mouth or word-of-mouth promotion. Sanggar Wayang Purwanto, a traditional business in Central Java that was established in 1976, utilizes this strategy in marketing. Therefore, this study was conducted to describe the application of the Word of Mouth strategy in the Purwando Puppet Studio. The research method used was qualitative with the main respondents Mr. Purwanto, the owner of the studio, and his consumers. The results of the study show that Sanggar Wayang Purwanto uses two types of Word of Mouth: Amplified Word of Mouth triggered by the company, and Organic Word of Mouth which arises naturally from consumers. There are five key elements in the application of Word of Mouth in this studio: (1) Talkers—speakers from customers and close networks, (2) Topic—product quality, competitive prices, and friendly service, (3) Tools—direct communication and traditional information dissemination, (4) Talking Parts—engaging consumers through active responses, and (5) Tracking—monitoring customer satisfaction and responses without special supervision. But by maintaining quality and service. Keywords: marketing communication, word of mouth, puppet studio
PEMANFAATAN TIKTOK SEBAGAI MEDIA KAMPANYE OLEH KUKUH HARYANTO SEBAGAI CALON LEGISLATIF DEWAN PERWAKILAN RAKYAT DAERAH KABUPATEN WONOGIRI DAPIL I TAHUN 2024 Sari, Nanda Puspita; Riyanto, Buddy; Suryo Sardjono, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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One manifestation of the development of communication technology is the birth of social media platforms, which have a significant impact, especially in the political realm. Kukuh Haryanto, Legislative Candidate for the Wonogiri Regency DPRD in 2024, is actively utilizing the TikTok social media platform to increase the intensity of his campaign among the public. The aim of this research is to describe the use of TikTok as a campaign media by Kukuh Haryanto as a legislative candidate for the Wonogiri Regency DPRD for electoral district I in 2024. The theory used in this research is the Mass Communication and Social Media theory of TikTok as New Media. This research uses a descriptive qualitative approach method by collecting data through interviews and documents. The research results show that Kukuh Haryanto's use of social media TikTok as a campaign tool in the legislative elections in Wonogiri Regency in 2024 is said to have not been effective in bringing legislative candidates closer to the voting public. TikTok is a platform that is used only to introduce oneself, build personal branding, disseminate information, and increase interaction with voters. However, political campaigns through this platform have proven to be less effective in forming political support, the votes obtained are not enough to usher in Kukuh Haryanto as a member of the Wonogiri Regency Regional People's Representative Council. Campaigns on TikTok tend to produce content that emphasizes entertainment aspects more than political substance. Keywords: Campaign, social media, TikTok
Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Vendor Wedding Momen Terbaik Photography Triyandartoko, Adhi; Riyanto, Buddy; Sarjono, Herning Suryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The Utilization of Instagram Social Media as a Marketing Communication Tool for Wedding Vendors, Specifically in the Photography Industry with a Focus on Best Moments Wedding Photography Vendor, Continues to Experience Technological Advancements. The purpose of writing this Scientific Study is to understand how Best Moments Wedding Photography Vendor utilizes Instagram as a marketing communication medium to increase the number of wedding photography service users and the planning process. The author collects, analyzes, reviews literature, and conducts documentation studies of content posted by the Best Moments Wedding Photography Instagram account, as well as conducts interviews with the vendor owner. The research results show that the Best Moments Wedding Photography account utilizes Instagram as a marketing communication medium by following the G-P-A pattern: setting goals (Goals), marketing communication planning (Plan), and actions (Actions), simultaneously applying the repeated exposure theory by using Instagram ads features to reach potential clients more efficiently, resulting in an increase in the number of customers.
Co-Authors Aci Diana Ayu Irawati Aditya, Muhammad Hafizh Ahmad Fauzi Ahmad Marua Bayhanu Ahmad Marua Bayhanu Aji Wibisono, Bagas Alfaridzi, Afran Dafa Ancika, Nurmalita Anggie Andri Astuti I Andri Astuti Intisari Andri Astuti Itasari Anggraeni, Medy Anggrahini, Risma Ajeng Ardyansyah, Reza Dony Arif Saefudin Arini Setyowati Srimumpuni Aris Arlinda, Silvi Aris Tri Haryanto Aris Tri Haryanto Armaretta, Gita Dinda Arsamevia, Tiara Arwindra, Bagas Dwi Astuti I, Andr Atika Arum Sari Bernard Ibnu Wicaksono Bryanfika Siti Cahyani Murdani Buddy Riyanto Buddy Riyanto Budiono Budiono Cahya Fahrurozi, Anindhita Cahyani, Aprilia Wulan Cantika Dewi Nagagini Dewi Kurniasari, Agnes Berlian Dian Esti Nurati Dian Esti Nurati Diki Nugroho Dinda Nurmalikhah, Fakhira Dita Permatasari Diyansari, Margareta Ruwita Dolarosa, Fernanda Ilsavia Dwiki Kurniawan, David Eko Agus Santoso Eni Ratnawati erwin utama Evita Arisanti Fahrurozi, Fahrul Febrianti, Ratna Febryan Saweho, Ellfando Feliesa Putri, Astrid Fibi Chandra Puspita Fikriana Mahar Rizqi Garit Bira Widhasti Gita Anzi Maharani Gita Dinda Armaretta Haidar, Muhammad Afif Handayani, Tri Mega Hanifah, Nida Firyal Harjutri, Sri Haryo Kusumo Aji Hasna Muna Mufidah Hemalindha, Hemalindha Syarifah Hanum Hendriyanto, M Herawati, Dewi Maria Hindra Hatuti, Nurnawati Hindra, Nurnawati Irawati, Aci Diana Ayu Jayawarsa, A.A. Ketut Jonathan Anggit Wicaksono KADEK YUDI Kademin Kademin Kurniawan, Alal Lestriana Reswandary Linggar Abelyan Putra Linuwih, Risang Adi M Hendriyanto Mahar R, Fikriana Mahar Rizqi, Fikriana Maharani, Gita Anzi Mahendra, Arasyid Yuda Mahendra, Yoga Dhimas Maria, Dewi Maryani, Sri Maserona Sarungu, Lukas Maya Sekar Wangi Maya Sekar Wangi Moekti, Muhammad Habib Hari Muadz Muadz, Muadz Mudiono Mudiono Muhtaram, Khalish Ariq Musairi, Wendi Nabila, Shandra Naina Aqmarina, Putri Narwanto, Rohmad Dwi Noviana Etty Suryani Nugraheni, Monica Windrastuti Dyah Nugroho, Suryawan Hari Nur Laila, Zulaikha Nur Wibowo, Pratama Nurfaizi, Fachry Nurnawati Hindra Hastuti Nurnawati Hindra Hastuti nurnawati nurnawati Oryza Putri Puji Kusmarti Putri Alfiani Putri, Warastri Amalia Putro, Wahyu Ardianto Rahmadani, Saras Rahmalia, Sinta Rahmaliana, Etika Ramadhana, Vilawati Retno, Retno Ambarwati Reynaldi Deva Rahmaputra Rosihul Ilmu, Fuhham S Siswanto Salim, Muhammad Saputro, Alfiano Imam Sari, Atika Arum Sari, Nanda Puspita Sarungu, Lukas Maserona Sena, Aldhan Gradika Septiawan, Naufal Rafiif Septiyani, Amita Widi Shafira Fajrin Arumsidi Sihabbuddin, Sihabbuddin Sihabuddin Sihabuddin Sihabuddin, Sihabuddin Siswanta Siswanta, Siswanta Siswanto Sixnata, Rulhy Adhy Suffi Al-Amin, Muhammad Kamil Sundari Sundari Suryawan Hari Nugroho Susanti, F. Yeni Suwardi Suwardi Suwendi Suwendi Tara, Juki Danis Tri Haryanto, Aris Triyandartoko, Adhi Unami Anggraini, Ganis Wibisana, Anar Nalendra Wicaksono, Jonathan Anggit Wicaksono, Tri Suci Putra Widanang Sasmito Aji Widhasti, Garit Bira Widiyowati, Estu Widyawati, Destya Fitri Woro Dwi Handayani Yoga Dhimas Mahendra Yudhistira, Muhammad Asral Dewangga Yudi Prasetyo