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All Journal Widya Wacana : Jurnal Ilmiah Transformasi Jurnal Ilmiah Administrasi Publik (JI@P) Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas Community Development Journal: Jurnal Pengabdian Masyarakat Community Empowerment GANESHA: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Research Fair Unisri JPNM : Jurnal Pustaka Nusantara Multidisiplin Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat International Journal of Law, Policy and Governance Jurnal Komunitas (Komunikasi Tiada Batas) SAKOLA: Journal of Sains Cooperative Learning and Law
Herning Suryo
Faculty Of Social Science And Political Science, Slamet Riyadi University,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Penguatan Strategi Digital Marketing Berbasis Media Sosial untuk Pelaku Industri Kreatif Budaya Silvi Aris Arlinda; Herning Suryo Sardjono
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2026): Edisi November 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i3.742

Abstract

Omah Wayang Klaten sebagai pelaku industri kreatif berbasis budaya masih menghadapi kendala dalam pemanfaatan media sosial, seperti rendahnya literasi digital, keterbatasan produksi konten, dan belum optimalnya strategi komunikasi pemasaran berbasis budaya. Kegiatan pengabdian ini bertujuan memperkuat strategi digital marketing berbasis media sosial melalui pelatihan, workshop, dan pendampingan intensif. Metode yang digunakan adalah partisipatif dan experiential learning yang meliputi tahap persiapan, pelatihan, pendampingan, serta evaluasi. Materi pelatihan mencakup pembuatan konten menggunakan Canva, CapCut, dan copywriting berbasis kecerdasan buatan (AI). Hasil kegiatan menunjukkan peningkatan literasi digital peserta dengan kenaikan rata-rata skor pre-test dan post-test sebesar 18,4 poin, peningkatan kualitas konten visual-audiovisual, serta meningkatnya kepercayaan diri peserta dalam mengelola media sosial. Program ini juga mendorong integrasi storytelling budaya dalam strategi konten digital sehingga memperluas visibilitas produk seni tradisional Jawa. Dalam jangka panjang, kegiatan ini diharapkan memperkuat keberlanjutan pemasaran digital dan pelestarian budaya di Omah Wayang Klaten.
REPRESENTASI KESEHATAN MENTAL TOKOH UTAMA TARI DALAM FILM BOLEHKAH SEKALI SAJA KUMENANGIS: ANALISIS SEMIOTIKA ROLAND BARTHES Hasna Muna Mufidah; Herning Suryo S
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Domestic violence is still a serious social issue in Indonesia, with impacts that are not only physical, but also emotional and psychological, especially for women and children. The impact of domestic violence can affect the victim's mental health, such as trauma, anxiety, and depression, which can last in the long term. Film as a mass communication medium has great potential to educate the public about social issues, including mental health due to domestic violence. The film Bolehkah Sekali Saja Kumenangis raises the issue of mental health in the context of family. This research uses Roland Barthes semiotic approach to uncover the representation of mental health in the film Bolehkah Sekali Saja Kumenangis. The method in this study uses a descriptive qualitative method. Data collection in this study used scene documentation, which obtained 12 scenes to be analyzed using Roland Barthes semiotics model. In addition, this research also applies Stuart Hall's theory of representation. Through an analysis that has been carried out, this study yields results that can be concluded that the film Bolehkah Sekali Saja Kumenangis depicts the representation of mental health which is classified as mental health problems, mental illnesses, and positive mental health. Keywords: domestic violence, mental health, semiotics Roland Barthes, film "Bolehkah Sekali Saja Kumenangis"
PERSEPSI MASYARAKAT KELURAHAN JAYENGAN TERHADAP IKLAN POLITIK MELALUI MEDIA BALIHO PADA PILKADA SURAKARTA 2024 Oryza Putri; Herning Suryo S
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

In the lead-up to the election, public spaces across the city are often filled with large political billboards. Nearly every intersection, market, and other strategic areas feature candidates' faces with concise and striking campaign slogans. This study aims to understand the perceptions of the residents of Jayengan Village towards political advertising through billboards in the context of the 2024 Surakarta Regional Election. The background to this research is based on the fact that, in the lead-up to the election, residents often complain about the large number of political billboards that fill the city, disrupting the aesthetics and comfort of the environment. Furthermore, political billboards are often considered less essential because they take up a lot of space in urban areas. The installation of billboards by candidates in irregular locations requires proper management to prevent urban disorder. The method used is a qualitative approach with data collection techniques through field observations and in-depth interviews with six informants, including four residents and two campaign teams from each candidate. The results of this study indicate that public perception of political billboards is influenced by internal factors such as personal experience, political attitudes, and background information, as well as external factors such as visual design, placement location, and the symbols used on the billboards. Most informants considered billboards merely a means of candidate identification, not a primary medium influencing political choices. Keywords: Perception, Political Communication, Billboards, Surakarta Regional Election, Campaign Strategy.
PERSEPSI WARGANET PADA AKUN X @goodghan MENGENAI RESTORAN KAREN’S DINER Reynaldi Deva Rahmaputra; Herning Suryo S; Fikriana Mahar Rizqi
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The use of X as a media can contribute to the recognition of restaurants among consumers, especially X users. Utilization of a X account can provide information, persuade or remind consumers. The purpose of this study was to determine the perception of the @goodghan X account at Karen's Diner restaurant. This type of research is descriptive research. The technique of determining informants using purposive sampling. Data collection using digital documentation. Data analysis techniques using qualitative analysis. The results showed that people's on X perceptions of the @goodghan X account about Karen's Diner restaurant were divided into two things, namely positive perceptions and negative perceptions. Negative perceptions state that Karen's Diner in Indonesia violates the rules, because employees are less polite, excessive anger and employees hold food or drinks from visitors while positive perceptions that Karen's Diner restaurants provide new experiences because they have become part of the modern lifestyle. Keywords: perceptions, x account, restaurant
AKTIVITAS KOMUNIKASI PEMASARAN UMKM KAPULAJANG DALAM MEMBANGUN BRAND AWARENESS MELALUI MEDIA SOSIAL INSTAGRAM @Kapulajangofficial Bryanfika Siti Cahyani Murdani; Herning Suryo; Estu Widiyowati
Solidaritas Vol 9 No 2 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

This study was motivated by the phenomenon of increasing use of social media, particularly Instagram, as a means of marketing communication by small and medium enterprises (SMEs). Kapulajang SMEs, as producers of cardamom green tea, face challenges in building brand awareness amid fierce competition and the relative newness of their business. The purpose of this study is to analyze the marketing communication activities carried out by Kapulajang SME in building brand awareness through Instagram @kapulajangofficial. This study uses the theoretical basis of marketing communication, marketing mix, social media theory (Kaplan & Haenlein, 2010), and the concept of brand awareness (Aaker and Keller). The research method used was qualitative with a descriptive approach through a single case study. The research subjects were the Kapulajang MSME team and its consumers. Data collection techniques were carried out through semi-structured interviews, digital and field documentation studies, and analyzed using the Miles and Huberman interactive model. Data validity was tested through source triangulation. The results of the study show that Kapulajang MSMEs have successfully achieved Brand Acceptability through the implementation of a consistent marketing communication mix. The advertising strategy was carried out by utilizing Instagram features such as Reels, Posts, Stories, Highlights, and Direct Messages, combined with a green brand visual identity and mental health-themed content. Sales promotions were carried out incidentally, such as seasonal discounts and new packaging launches. Public relations activities were realized through narratives on the empowerment of kapulaga farmers and mental health issues, while direct marketing was carried out through active interaction with consumers via Instagram and WhatsApp. All of these activities built strong brand associations and made it easier for consumers to recognize and access Kapulajang products. Keywords: Marketing Communication, Brand Awareness, Instagram, Social Media, Kapulajang SMEs.
Co-Authors Aci Diana Ayu Irawati Aditya, Muhammad Hafizh Ahmad Fauzi Ahmad Marua Bayhanu Ahmad Marua Bayhanu Aji Wibisono, Bagas Alfaridzi, Afran Dafa Ancika, Nurmalita Anggie Andri Astuti I Andri Astuti Intisari Andri Astuti Itasari Anggraeni, Medy Anggrahini, Risma Ajeng Ardyansyah, Reza Dony Arif Saefudin Arini Setyowati Srimumpuni Aris Arlinda, Silvi Aris Tri Haryanto Aris Tri Haryanto Armaretta, Gita Dinda Arsamevia, Tiara Arwindra, Bagas Dwi Astuti I, Andr Atika Arum Sari Bernard Ibnu Wicaksono Bryanfika Siti Cahyani Murdani Buddy Riyanto Buddy Riyanto Budiono Budiono Cahya Fahrurozi, Anindhita Cahyani, Aprilia Wulan Cantika Dewi Nagagini Dewi Kurniasari, Agnes Berlian Dian Esti Nurati Dian Esti Nurati Diki Nugroho Dinda Nurmalikhah, Fakhira Dita Permatasari Diyansari, Margareta Ruwita Dolarosa, Fernanda Ilsavia Dwiki Kurniawan, David Eko Agus Santoso Eni Ratnawati erwin utama Evita Arisanti Fahrurozi, Fahrul Febrianti, Ratna Febryan Saweho, Ellfando Feliesa Putri, Astrid Fibi Chandra Puspita Fikriana Mahar Rizqi Garit Bira Widhasti Gita Anzi Maharani Gita Dinda Armaretta Haidar, Muhammad Afif Handayani, Tri Mega Hanifah, Nida Firyal Harjutri, Sri Haryo Kusumo Aji Hasna Muna Mufidah Hemalindha, Hemalindha Syarifah Hanum Hendriyanto, M Herawati, Dewi Maria Hindra Hatuti, Nurnawati Hindra, Nurnawati Irawati, Aci Diana Ayu Jayawarsa, A.A. Ketut Jonathan Anggit Wicaksono KADEK YUDI Kademin Kademin Kurniawan, Alal Lestriana Reswandary Linggar Abelyan Putra Linuwih, Risang Adi M Hendriyanto Mahar R, Fikriana Mahar Rizqi, Fikriana Maharani, Gita Anzi Mahendra, Arasyid Yuda Mahendra, Yoga Dhimas Maria, Dewi Maryani, Sri Maserona Sarungu, Lukas Maya Sekar Wangi Maya Sekar Wangi Moekti, Muhammad Habib Hari Muadz Muadz, Muadz Mudiono Mudiono Muhtaram, Khalish Ariq Musairi, Wendi Nabila, Shandra Naina Aqmarina, Putri Narwanto, Rohmad Dwi Noviana Etty Suryani Nugraheni, Monica Windrastuti Dyah Nugroho, Suryawan Hari Nur Laila, Zulaikha Nur Wibowo, Pratama Nurfaizi, Fachry Nurnawati Hindra Hastuti Nurnawati Hindra Hastuti nurnawati nurnawati Oryza Putri Puji Kusmarti Putri Alfiani Putri, Warastri Amalia Putro, Wahyu Ardianto Rahmadani, Saras Rahmalia, Sinta Rahmaliana, Etika Ramadhana, Vilawati Retno, Retno Ambarwati Reynaldi Deva Rahmaputra Rosihul Ilmu, Fuhham S Siswanto Salim, Muhammad Saputro, Alfiano Imam Sari, Atika Arum Sari, Nanda Puspita Sarungu, Lukas Maserona Sena, Aldhan Gradika Septiawan, Naufal Rafiif Septiyani, Amita Widi Shafira Fajrin Arumsidi Sihabbuddin, Sihabbuddin Sihabuddin Sihabuddin Sihabuddin, Sihabuddin Siswanta Siswanta, Siswanta Siswanto Sixnata, Rulhy Adhy Suffi Al-Amin, Muhammad Kamil Sundari Sundari Suryawan Hari Nugroho Susanti, F. Yeni Suwardi Suwardi Suwendi Suwendi Tara, Juki Danis Tri Haryanto, Aris Triyandartoko, Adhi Unami Anggraini, Ganis Wibisana, Anar Nalendra Wicaksono, Jonathan Anggit Wicaksono, Tri Suci Putra Widanang Sasmito Aji Widhasti, Garit Bira Widiyowati, Estu Widyawati, Destya Fitri Woro Dwi Handayani Yoga Dhimas Mahendra Yudhistira, Muhammad Asral Dewangga Yudi Prasetyo