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All Journal Widya Wacana : Jurnal Ilmiah Transformasi Jurnal Ilmiah Administrasi Publik (JI@P) Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas Community Development Journal: Jurnal Pengabdian Masyarakat Community Empowerment GANESHA: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Research Fair Unisri JPNM : Jurnal Pustaka Nusantara Multidisiplin Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat International Journal of Law, Policy and Governance Jurnal Komunitas (Komunikasi Tiada Batas) SAKOLA: Journal of Sains Cooperative Learning and Law
Herning Suryo
Faculty Of Social Science And Political Science, Slamet Riyadi University,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PERSEPSI PENGUNJUNG KEDAI TEH SURAKARTEA PADA FENOMENA PEREMPUAN MEROKOK Rahmaliana, Etika; Suryo S, Herning; Maria, Dewi
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The phenomenon of women smoking is a behavior that is difficult to overcome in a socialcontext. The people of Solo consider smoking inappropriate for women. The research wasconducted at the Surakartea tea shop using qualitative research methods. Data collectiontechniques include interviews, observation and documentation carried out directly. Thetechnique for determining informants was carried out by purposive sampling of seveninformants. The theory of perception in this research proceeds through five stages; stimulation,organization, interpretation and evaluation, memory and finally the process of recall. Theresults show that the perception of visitors to the Surakartea tea shop is that there is a badstigma attached to women smoking. This is considered because cigarettes are not identical tothe character of women who are known for their elegance, and are considered to be contraryto the values of religious teachings. Second, smoking has a negative impact on health or theenvironment. Third, smoking behavior is influenced by surrounding environmental conditions.As a result of selection regarding gender with religious teaching values in the phenomenon ofwomen smoking.Keywords: cigarettes, women, phenomenon, perception
KOMUNIKASI INTERPERSONAL ANTARA MANAJER DAN KARYAWAN DALAM MENJAGA KUALITAS PELAYANAN PELANGGAN PADA CAFE KOPI CENDANA KOTA SURAKARTA Cahya Fahrurozi, Anindhita; Suryo, Herning; Siswanto, Siswanto
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Communication process in organisation is very important to measure employee performance. In Cendana Coffee Cafe Surakarta City, managers play an important role in interpersonal communication to maintain service quality. The result is an increase in visitors but there are also criticisms related to communication and employee motivation. This research focuses on describing interpersonal communication between managers and employees in maintaining service quality at Cendana Coffee Cafe Surakarta City. The type of research used is descriptive qualitative. The data sources in this research are primary data sources and secondary data sources. The data collection technique used in this research is interview, observation, documentation. The results showed that interpersonal communication between managers and employees at the Cendana Coffee cafe in Surakarta City was carried out by verbal and nonverbal communication. Verbal communication such as face-to-face conversations and briefings, while nonverbal communication through body language and facial expressions when serving customers. In carrying out interpersonal communication, it is carried out by carrying out 4 (four) indicators, namely openness, empathy, mutual support, equality. While the positive attitude indicator has not been running in the manager's interpersonal communication with employees. Keywords: Interpersonal Communication, Service Quality, Cendana Coffee
STRATEGI KOMUNIKASI PEMASARAN TAMAN BALEKAMBANG DALAM MENARIK WISATAWAN SEBAGAI DESTINASI WISATA BUDAYA DI KOTA SOLO Putro, Wahyu Ardianto; Suryo Sardjono, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Indonesia has natural and cultural wealth that can be used as a tourist attraction. One of the interesting cultural tourism destinations in Solo City is Balekambang Park, which is an urban forest tourism and also a cultural heritage area. However, in an effort to attract tourists, the previous promotion of Balekambang Park was still not optimal, especially in the use of digital media. This study aims to describe and analyze the marketing communication strategy used by Balekambang Park to increase its attractiveness as a cultural tourism destination. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results of the study show that the marketing communication strategy carried out by Taman Balekambang is through advertising on Instagram and conventional media, sales promotion with a variety of ticket prices and new facilities, as well as public relations through cooperation with the government, local communities, and influencers. Publicity is done through media articles, and direct marketing is done through special events such as the Ramayana Dance. Although there are obstacles in the implementation of this strategy, there are budget limitations and challenges in community behavior. The strategy implemented is quite effective in attracting tourists who visit and achieve part of their goals. Evaluation and adjustment to this strategy is expected to improve the image and attractiveness of Balekambang Park as a superior cultural tourism destination in the city of Solo. Keywords : Marketing Communication Strategy, Balekambang Park, Tourism, Culture, Promotion.
Persepsi followers pada akun @Nonnindah sebagai brand ambassador nabila skincare Anggraeni, Medy; Suryo Sarjono, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research explores followers' perceptions of the Instagram account Nonnindah as the brand ambassador for Nabila Skincare. The aim is to analyze how followers, particularly those aged 20-30, view her role. Using a descriptive qualitative approach, data was gathered through interviews and documentation.The findings reveal two main perceptions among followers. On the positive side, many believe that Nonnindah effectively communicates the benefits of Nabila Skincare products, enhancing her credibility as a brand ambassador. They appreciate her ability to engage with her audience and promote the products successfully.Conversely, there is a negative perception from some followers who feel that Nonnindah’s content lacks authenticity and tends to be monotonous. They express concerns that her promotional efforts come off as overly commercial and insufficiently creative, impacting their overall engagement with the brand.Overall, the study highlights the mixed responses to Nonnindah's effectiveness as a brand ambassador, reflecting the complexities of influencer marketing in the skincare industry.Keywords : Followers perception, Brand Ambassador, Nonnindah, Media Social, and Nabila Skincare
STRATEGI PUBLIC RELATIONS MEMPERTAHANKAN CITRA POSITIF: (STUDY KASUS PADA FADJAR STUDIOS PEMBUATAN STEMPEL DI SURAKARTA) Dwiki Kurniawan, David; Suryo, Herning; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Fadjar Studios is a facilities management service. The main objective of business efforts in carrying out a strategy to maintain a positive image is by carrying out programs to achieve company performance where Fadjar Studios by making updates which we distribute directly or through online media in order to get a positive image from the public. Based on these problems, there is a statement, namely: What is the public relations strategy for maintaining a positive image of Fadjar Studios, as well as steps fordata collection, planning, action and communication, and evaluation. The research approach used is a qualitative approach, because researchers want to know the strategies carried out by Fadjar Studios public relations in maintaining the company's image. The data collection techniques used in this research were observation, interviews and documentation. The theory used is the public relations theory of Cutlip, Center, and Broom (2005: 268). This theory explains the four steps of the public relations management process, namely: Data Collection, Planning, Communication, and Evaluation. The research results show that in maintaining a positive image, Fadjar Studios carries out a process of defining problems using data and information. The planning process uses systematic planning. The implementation process is carried out according to the plan that has been prepared. The evaluation process is carried out after implementation is complete. From this research it can be concluded that public relations implements strategies to maintain a positive image. The steps taken are also in accordance with applicable procedures Keywords: Strategy, Public Relations, Image, Fadjar Studios
STRATEGI KOMUNIKASI HOST LIVE PADA AKUN @RICISM_ DALAM MEMANFAATKAN FITUR LIVE TIKTOK SEBAGAI DAYA TARIK AUDIENS Handayani, Tri Mega; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The advancement of technology has transformed how people behave, particularly in their use of social media. This research aims to understand the communication strategies employed by the live host on the TikTok account @Ricism_ as they utilize the live feature to attract and retain their audience. Live hosts play a crucial role in maintaining viewer engagement during live broadcasts. This study employs a qualitative method, collecting data through interviews and documentation. Interviews were conducted with informants who are followers of @Ricism_ and meet specific criteria. Using Laswell's theory and the SMCRE model (Source, Message, Channel, Receiver, Effect), the study reveals that TikTok serves as an effective channel for live broadcasts. The live host exhibits clear expertise and credibility, delivering messages in a way that is easy to understand and ensuring that the topics discussed remain engaging and varied. The analysis indicates that the communication strategies implemented by host @Ricism_ significantly enhance audience appeal. Their spontaneous and flexible choice of topics and engaging delivery style captivate the audience, ultimately leading to behavioral changes such as giving gifts, leaving comments, and liking the live stream features available on TikTok.
Persepsi Pendengar Terhadap Rebranding Radio Metta FM Solo Ancika, Nurmalita Anggie; Suryo, Herning; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Radio Metta Solo FM was founded in 2003 as a Catholic radio which facilitates many Catholic activities and broadcasts around 30% of spiritual programs that focus on the spiritual needs of the community. Over time, this radio began to transform into a professional commercial radio that focused on advertising and profit-oriented activities. This radio is rebranding to Urban Family Radio, with a change in name and tagline that reflects its new identity as a modern and urban family radio. The aim of this research is to determine the perception of the rebranding carried out by Radio Metta Solo FM by listeners in Surakarta. The supporting theories in this research are Rebranding according to Muzellec and Lambkin and Perception according to Walgito. This research is descriptive with qualitative methods. The results of this research conclude that the rebranding of Radio Meta FM Solo produced varying impacts on listener perceptions. The change to more modern content has succeeded in attracting new listeners with a fresh and contemporary approach. However, there are challenges in maintaining radio's original identity, leading to a decline in the loyalty of long-time listeners. It is important for Radio Meta FM Solo to clarify market segmentation and maintain elements that are loved by long-standing listeners so that brand perception remains positive and consistent, allowing this radio to develop without losing the essence that its loyal listeners have known. Keywords: Rebranding, Perception, Radio Metta FM Solo
STRATEGI KOMUNIKASI KPU SUKOHARJO DALAM MENGURANGI GOLPUT PEMILU CAPRES CAWAPRES 2024 PADA KALANGAN GEN Z Muhtaram, Khalish Ariq; Suryo Sarjono, Herning; Kusumo Aji, Haryo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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According to KPU data, the abstention rate in the 2014 elections in Indonesia is still relatively high, namely 49,212,161 (29.1%) out of 176,411,434 permanent voters. The low political participation of the Indonesian people is caused by several factors. One of them is the lack of election education and also the high abstention rate. The data from the SUKOHARJO KPU states that community participation in elections has increased to 80% and the abstention rate has decreased to 4%, while this increase is not accompanied by a decrease in abstention among gen Z In Sukoharjo Regency, which actually experienced an increase in abstention of 2.21% from 2014 to 2019 in the presidential election contestation.The research was conducted with the aim of the communication strategy formed by the Sukoharjo KPU in order to reduce the abstention rate of the 2024 presidential and vice presidential elections among the Z generation. In a process of implementing this research, data collection methods were carried out through interviews with informants. The informants selected were 6 people who were representatives of the Sukoharjo Regency KPU staff. Data is analyzed and conclusions are drawn qualitatively without numbers. Data validity is proven by direct interactive with data sources (Source Triangulation). The results of the conclusion show that the communication strategy carried out by the KPU (General Election Commission) of Sukoharjo Regency in order to reduce the abstention rate for the 2024 presidential and vice presidential elections among the Gen Z generation is carried out with 3 strategic steps. That is the socialization of the importance of elections, maximizing the use of social media owned and working on online campaigns (online pamphlets and political education videos). Where from the three strategic steps of the Sukoharjo KPU, all of which fulfill the occurrence of a good communication strategy as quoted according to Harold Lasswell's communication theory (1948). KPU's communication strategy fulfills the 5 elements of Who, Says What, In Which Channel, To Whom, With What Effect.
KODE ETIK JURNALISTIK DALAM TAYANGAN BERITA KANJURUHAN DI NARASI NEWSROOM Hemalindha, Hemalindha Syarifah Hanum; Suryo, Herning; Maserona Sarungu, Lukas
JURNAL KOMUNITAS Vol. 11 No. 1 (2025): Jurnal KOMUNITAS, Vol.11 No. 1, Edisi Maret-Agustus 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i1.1903

Abstract

This research aims to find and describe violations of the Journalistic Code of Ethics in Narasi Newsroom media in news videos of Brutal Moments Leading Up to Mass Death. In this research, researchers used the Social Responsibility Press Theory which is used in the Indonesian press. The research method used is a qualitative descriptive method with a content analysis approach. Researchers used source triangulation techniques to ensure the data used was correct and valid and used the interactive method Miles, Huberman and Saldana in the process of analyzing the data. Based on research analysis, the Newsroom narrative in the news video entitled Brutal Moments Leading Up to Mass Death in the Kanjuruhan Incident has committed several violations of the Journalistic Code of Ethics. Some of these violations refer to sensational news. Sensational news itself is a strong violation of the Journalistic Code of Ethics and Social Responsibility Press Theory. However, sensational news is often used to increase the number of clickers and viewers in order to fulfill competition and profit motives. Judging from these problems, it can be said that the Press Theory of Social Responsibility cannot be implemented optimally because the freedom of the press is not in line with the responsibilities imposed on the press media.
Personal Branding Selebgram Traveller melalui Media Sosial pada Akun Instagram @Dewi_Faj Putri Alfiani; Suryo, Herning; Sarungu, Lukas Maserona
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1762

Abstract

This research was conducted to find out the personal branding of celebgrams through social media on the Instagram account @dewi_faj. This research aim to describe and analyze the personal branding carried out by Dewi Fajar Lestari via the Instagram account @dewi_faj. In this research, the author used eight main concepts in the formation of personal branding according to Peter Montoya dan Tim Vandehey, including specialization, leadership, personality, difference, visibility, constancy, visibility and good name. This type of research is qualitative with a descriptive analysis approach. Data collection methods used in-depth interviews and documentation. The result of this research was Dewi has built personal branding by implementing the 8 concepts above. Dewi has focused on the concept of specialization, so that it makes this research conclude that she success in building the personal branding as a beautiful and fashionable traveller, different with other nature travellers.  
Co-Authors Aci Diana Ayu Irawati Aditya, Muhammad Hafizh Ahmad Fauzi Ahmad Marua Bayhanu Ahmad Marua Bayhanu Aji Wibisono, Bagas Alfaridzi, Afran Dafa Ancika, Nurmalita Anggie Andri Astuti I Andri Astuti Intisari Andri Astuti Itasari Anggraeni, Medy Anggrahini, Risma Ajeng Ardyansyah, Reza Dony Arif Saefudin Arini Setyowati Srimumpuni Aris Arlinda, Silvi Aris Tri Haryanto Aris Tri Haryanto Armaretta, Gita Dinda Arsamevia, Tiara Arwindra, Bagas Dwi Astuti I, Andr Atika Arum Sari Bernard Ibnu Wicaksono Bryanfika Siti Cahyani Murdani Buddy Riyanto Buddy Riyanto Budiono Budiono Cahya Fahrurozi, Anindhita Cahyani, Aprilia Wulan Cantika Dewi Nagagini Dewi Kurniasari, Agnes Berlian Dian Esti Nurati Dian Esti Nurati Diki Nugroho Dinda Nurmalikhah, Fakhira Dita Permatasari Diyansari, Margareta Ruwita Dolarosa, Fernanda Ilsavia Dwiki Kurniawan, David Eko Agus Santoso Eni Ratnawati erwin utama Evita Arisanti Fahrurozi, Fahrul Febrianti, Ratna Febryan Saweho, Ellfando Feliesa Putri, Astrid Fibi Chandra Puspita Fikriana Mahar Rizqi Garit Bira Widhasti Gita Anzi Maharani Gita Dinda Armaretta Haidar, Muhammad Afif Handayani, Tri Mega Hanifah, Nida Firyal Harjutri, Sri Haryo Kusumo Aji Hasna Muna Mufidah Hemalindha, Hemalindha Syarifah Hanum Hendriyanto, M Herawati, Dewi Maria Hindra Hatuti, Nurnawati Hindra, Nurnawati Irawati, Aci Diana Ayu Jayawarsa, A.A. Ketut Jonathan Anggit Wicaksono KADEK YUDI Kademin Kademin Kurniawan, Alal Lestriana Reswandary Linggar Abelyan Putra Linuwih, Risang Adi M Hendriyanto Mahar R, Fikriana Mahar Rizqi, Fikriana Maharani, Gita Anzi Mahendra, Arasyid Yuda Mahendra, Yoga Dhimas Maria, Dewi Maryani, Sri Maserona Sarungu, Lukas Maya Sekar Wangi Maya Sekar Wangi Moekti, Muhammad Habib Hari Muadz Muadz, Muadz Mudiono Mudiono Muhtaram, Khalish Ariq Musairi, Wendi Nabila, Shandra Naina Aqmarina, Putri Narwanto, Rohmad Dwi Noviana Etty Suryani Nugraheni, Monica Windrastuti Dyah Nugroho, Suryawan Hari Nur Laila, Zulaikha Nur Wibowo, Pratama Nurfaizi, Fachry Nurnawati Hindra Hastuti Nurnawati Hindra Hastuti nurnawati nurnawati Oryza Putri Puji Kusmarti Putri Alfiani Putri, Warastri Amalia Putro, Wahyu Ardianto Rahmadani, Saras Rahmalia, Sinta Rahmaliana, Etika Ramadhana, Vilawati Retno, Retno Ambarwati Reynaldi Deva Rahmaputra Rosihul Ilmu, Fuhham S Siswanto Salim, Muhammad Saputro, Alfiano Imam Sari, Atika Arum Sari, Nanda Puspita Sarungu, Lukas Maserona Sena, Aldhan Gradika Septiawan, Naufal Rafiif Septiyani, Amita Widi Shafira Fajrin Arumsidi Sihabbuddin, Sihabbuddin Sihabuddin Sihabuddin Sihabuddin, Sihabuddin Siswanta Siswanta, Siswanta Siswanto Sixnata, Rulhy Adhy Suffi Al-Amin, Muhammad Kamil Sundari Sundari Suryawan Hari Nugroho Susanti, F. Yeni Suwardi Suwardi Suwendi Suwendi Tara, Juki Danis Tri Haryanto, Aris Triyandartoko, Adhi Unami Anggraini, Ganis Wibisana, Anar Nalendra Wicaksono, Jonathan Anggit Wicaksono, Tri Suci Putra Widanang Sasmito Aji Widhasti, Garit Bira Widiyowati, Estu Widyawati, Destya Fitri Woro Dwi Handayani Yoga Dhimas Mahendra Yudhistira, Muhammad Asral Dewangga Yudi Prasetyo