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Journal : Jurnal Bina Bangsa Ekonomika

PENGARUH KUALITAS PRODUK, STORE ATMOSPHERE, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK SOGA (STUDI PADA KAMPUNG BATIK LAWEYAN SURAKARTA) Pertiwi, Heppy Atma; Jaelani, Jaelani; Susilowati, Heni; Hargyatni, Titin
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.845

Abstract

This study aims to determine and analyze the direct influence of lifestyle on product purchasing decisions at Kampung Batik Laweyan Surakarta, to determine and analyze the direct influence of store atmosphere on product purchasing decisions at Kampung Batik Laweyan Surakarta, to determine and analyze the direct influence of product value on product purchasing decisions at Kampung Batik Laweyan Surakarta and to determine and analyze the simultaneous influence of lifestyle, store atmosphere, product value on product purchasing decisions at Kampung Batik Laweyan Surakarta. This study uses a quantitative method with a sample of 50 consumer respondents at Kampung Batik Laweyan Surakarta. Data were analyzed using validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, normality tests, multiple linear regression analysis tests, T tests, F tests, R2 determination coefficient tests using IBM SPSS Statistics. The results of the study indicate that lifestyle directly has a significant effect on product purchasing decisions for consumers at Kampung Batik Laweyan Surakarta, product value directly has a significant effect on product purchasing decisions for consumers at Kampung Batik Laweyan Surakarta, store atmosphere have a significant effect on product purchasing decisions for consumers at Kampung Batik Laweyan Surakarta, and directly and simultaneously lifestyle, store atmosphere, and product value have a significant effect on consumer product purchasing decisions at Kampung Batik Laweyan Surakarta.
Co-Authors Ady, Pangeran Pandu Bayu Agustinus Rudolf Phym, Agustinus Agustiya, Arvi Alma Linggar Jonarta Andriana, Myra Anne Handrini Dewi Aprilia, Sintya Asikin Nur Atsushi Tabata Ayun Febriana Azzahra, Annisa Annur Dea Cahyani, Yessica Denise Utami Putri, Denise Utami Devi Chretella Maheswara, Devi Chretella Dewi Agustina Dewi Widyaningsih Dyah Irnawati Dyah Listyarifah Edy Meiyanto Endah Kusumastuti Fahlevi, Bunga Farida, Dwi Ana Farmasyanti, Cendrawasih Andusyana Fery Setiawan Hanif, Hilmy Irsyadi Hardiyani, Reisca Tiara Hargyatni, Titin Hary Hermawan Hayuningtyas, Widya Galuh Henny Henny, Henny Heribertus Dedy Kusuma Yulianto Hermawan Prasetyanto HIDAYAT, ERWAN NUR Hideaki Nagamune Hirohiko Okamura Innayati Oktiana Yudasari, Innayati Oktiana Intan Ruspita, Intan Irsalina, Nadia Iswari, Febri Nandia Sri Jaelani, Jaelani Juni Handajani Katsuhiko Hirota Kaya Yoshida Kuijpers-Jagtman, Anne Marie Kustami, Endang Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Lisdrianto Hanindriyo Lukis, Prima Agusti Mariana, Septanus Rita Maulana, Putri Anindya Mohammad Khafid Mu'tashim, Muhammad Faris Mun‘im, Abdul Nunuk Purwanti Pertiwi, Heppy Atma Prabowo, Adi Prakosa, Basma Rosandi Prawira, Anggun Wida Ratnaningrum Ratnaningrum, Ratnaningrum Retnosari Andrajati Sati, Dian Laras Selvy, Mutiara Septiani, Intan Dzahabiyah Shofiana, Umu Salma Siagian, JW Siti Sunarintyas Siwi, Dyanasti P. Sulistyowati, Pemilia Suryani Hutomo, Suryani Suryanto, Yanti Ivana Tatsuji Haneji Titin Hargyatni Trianna Wahyu Utami Wijayanti, Afifah Arum Wulandari Wulandari Yoga, Ika Yoichiro Miyake Yosaphat Bayu Rosanto Ziadah, Tsai'un Nur