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Journal : Journal of Trends Economics and Accounting Research

Pengaruh Customer Relationship Management (CRM) Terhadap Keputusan Pembelian Onassis, Sherla; Utama, Tasik; Sutarno
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1043

Abstract

PT. Gunung Sawit Mas (GSM) is a limited liability company engaged in manufacturing Palm Oil (CPO). CPO is an abbreviation of Crude Palm Oil. The purpose of this research is to determine the influence of Customer Relationship Management (CRM) on purchasing decisions at PT. Mount Sawit Mas. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in this research is all consumers who make purchases from companies totaling 137 consumers (similar palm oil companies). Because the population used is 137 consumers, the population will be reduced using the Slovin sampling technique with a confidence level of 95% and an error rate of 5%, where 102 samples are obtained. The analysis technique used is simple linear analysis and statistical tests, namely t-test (partial) using SPSS (statistical package for the social sciences) software. The test results show that Customer Relationship Management has a positive and significant effect on consumer purchasing decisions at PT. Mount Sawit Mas.
Co-Authors Abdurahman Adriano Afif Zona Tori Agung Prasetyo Agus Yuda Hernoko Ahmad Fathoni Ahmad Rifai Ahmad Zarkasi Aldia, Dita Alvis Andika Persada Putera Andika, Rully Asih Handayani Asmuni Athalaza, Muhammad Nawar Bambang Ariyanto Bambang Tutuko BHAKTI KARYADI Bhanes Ado Fata Muri Damas Ivan Ola Defianti, Aprina Deni Parlindungan Dewi Anggraini Dewi Puspitorini Husodo Dian Ratih Laksmitawati Dian Saraswati Diena Rakhmani Dila Syamsiah, Nurani Dwi Retno Lukiwati Ekaputri, Rendi Zulni Eny Fuskhah ERNI WIDAJANTI Eva Novi Triana Fais Nurul Hadi Firdausi Firdausi, Firdausi Francisca Audry Kournikova Ghina Febrianti Hadi Purnawan Satria Harjana Hartanto, Lius HARTOYO, EKO Henny Johan Hesti Nurhasanah Hesty Utami Ramadaniati Ida Lestari IMAM SUGKAWA Indra Sakti Indri Hapsari Indri Wahyuni Juwono, Fahmi M. Khoirul Huda Mahananto Mastur Meti Indrowati Michael Moch Malik Firdaus Muhamad Agus N Muhammad Fadli Muhammad Naufal Rachmatullah muhammad soleh muhammad soleh Muhammmad Fadli Gunawan Muryan Awaludin Ninis Nugraheni Nirwana Nirwana, Nirwana Noval Rizky Akbar Nugrah Rekto Prabowo Nur Hidayati, Iis Nurfadilah Satiyani Nursaadah, Euis Onassis, Sherla Parlindungan, Deni Pramono Primanita, Anggina Puji Lestari, Evi Purnamo B Purwo Subekti PUTRI PATRICIA, ADINDA Putuwijayanti, Retno Qurrota Ayunin Diananda Raden Mas Syauqi Annuri Sam Kusuma Patria Rascal Indrastoto Rendy Josua Titirloloby Rendy Wikrama Wardana Resi, Damasus Nosi Restu Susanto, Arga Rizal Alaika R ROCHANI NANI RAHAYU Romario Wahyudi Ronggo Waskito, Jefri Rossi Passarella Sabana Putri, Safira Safitri, Leni Sagita, Fitria Saila Al Fiqhiyyah, Taswa Satria, Alpahmi Aji SENSUSIYATI Shahwatul Islami Lestaluhu Suhadi Sulistyo Saputro Sumaryanto Sunarso SUPRAYITNO SURYANTI Syafril Alfian Akbar Talitha Zhafira Tatang Tajudin Teguh Supriyadi Uliyandari, Mellyta Umi Latifah, Vina UTAMA, TASIK Wahyuningsih, Putriana Warso Widjajanto,, Didik Wisnu Wikrama Wardana, Rendy Windy Fathikah Yolanda