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Peningkatan Kapasitas Manajemen Koperasi Untuk Keberlanjutan Bisnis Koperasi Konsumen Taruna Parahyangan, Kelurahan Pasir Endah, Kecamatan Ujung Berung, Kota Bandung Juju, Undang; Suteja, Jaja; Setiawan, Heru; Budiarti, Ratu Hedy Syahidah
Jabdimas: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Jabdimas: Jurnal Pengabdian Masyarakat
Publisher : Magister Manajemen, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jabdimas.v3i2.318

Abstract

Koperasi Konsumen Taruna Parahyangan di Kelurahan Pasir Endah, Kota Bandung, merupakan koperasi dengan rekam jejak baik yang menghadapi tantangan signifikan terkait pengelolaan keuangan dan transisi ke sistem koperasi syariah. Permasalahan utama yang dihadapi koperasi ini antara lain tingginya angka kredit macet, lemahnya sistem manajemen risiko, serta keterbatasan pemahaman terhadap prinsip dan implementasi sistem syariah dalam operasional koperasi. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan kapasitas manajerial koperasi melalui pendekatan partisipatif berupa penyuluhan, pelatihan, edukasi praktis, dan diskusi interaktif bersama seluruh pemangku kepentingan koperasi. Metodologi pelaksanaan terdiri atas analisis kebutuhan mitra, perumusan strategi penguatan kelembagaan, dan simulasi penerapan sistem keuangan syariah secara bertahap. Kegiatan difokuskan pada penguatan aspek tata kelola, penanganan kredit bermasalah, serta pembekalan prinsip dasar ekonomi syariah. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pengurus terhadap manajemen risiko, pengelolaan kredit macet secara sistematis, dan kesiapan awal dalam mengadopsi sistem koperasi berbasis syariah melalui pendekatan hybrid. Selain itu, mitra juga mulai menyusun rencana pembentukan unit syariah internal sebagai langkah strategis menuju transformasi kelembagaan. Secara keseluruhan, kegiatan ini menjadi fondasi penting dalam mendorong koperasi menjadi entitas yang lebih profesional, adaptif terhadap dinamika ekonomi, serta berorientasi pada keberlanjutan berbasis nilai-nilai syariah
STOCK PRICE DETERMINANTS AND IMPLICATIONS ON COMPANY VALUE (A STUDY OF THE LQ45 STOCK GROUP CONSISTENTLY LISTED ON THE INDONESIA STOCK EXCHANGE 2011-2022) Tahmat, Tahmat; Suteja, Jaja
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.482

Abstract

The study aims to determine the effect of Debt to Equity, Debt to Assets, Return on Equity and Earning Per Share, inflation, BI Rate interest rates, economic growth, rupiah exchange rates and world oil and their effect on stock prices and the effect of stock prices on company value in the LQ45 stock group listed consistently on the Indonesia Stock Exchange in 2011-2022. The method used in the study is the verification method. The sample in this study was 15 companies, selected by purposive sampling method. Data analysis used panel data analysis techniques. In general, this study concludes that internal factors partially: Debt to Equity and Debt to Assets have a negative and significant effect on stock prices, Return on Equity has a positive and significant effect on stock prices, EPS has a positive but not significant effect on stock prices. While external factors partially: Inflation, Interest Rates, World Oil and Dummy Covid-19 have a negative and significant effect on stock prices, Economic Growth and have no effect on stock prices, Rupiah exchange rate has a positive and significant effect on stock prices. Simultaneously, internal and external factors influence stock prices. Then, stock prices have a positive and significant influence on company value.
The Effect Of Price, Product Quality, And Brand Image On Purchase Decisions And Its Implications On Consumer Loyalty (Survey Of Lcgc Automotive Consumers In Greater Tangerang) Nurhadi, Ahmad; Narimawati, Umi; Suryana, Popo; Priadana, Sidik; Suteja, Jaja
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.436

Abstract

The Low Cost Green Car(LCGC) automotive industry in Indonesia has experienced significant growth along with the increasing public demand for affordable and environmentally friendly vehicles. Intensifying competition has encouraged manufacturers to better understand the factors influencing consumer behavior, particularly in purchasing decision-making and loyalty formation. This study aims to analyze the effects of price, product quality, and brand image on purchasing decisions and their implications for consumer loyalty in the LCGC automotive market in the Tangerang Raya area. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to LCGC vehicle consumers in Tangerang Raya using purposive sampling techniques. Data analysis was conducted using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the research variables. The results indicate that price, product quality, and brand image have a positive and significant effect on purchasing decisions. Furthermore, purchasing decisions have a positive and significant impact on consumer loyalty. The findings also reveal that purchasing decisions mediate the relationship between price, product quality, and brand image and consumer loyalty. This study provides managerial implications for LCGC automotive manufacturers and marketers to implement competitive pricing strategies, enhance product quality, and strengthen brand image in order to encourage purchasing decisions and foster sustainable consumer loyalty.
Analysis of Customer Value and Student Loyalty Mediated by Student Satisfaction in an Accredited Private University's Faculty of Economics: An SEM-PLS Approach Karamang, Ezra; Narimawati, Umi; Suryana, Popo; Suteja, Jaja
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5643

Abstract

Changes in the landscape of higher education in Indonesia in the last decade have created new challenges for private universities, especially in the Bandung Metropolitan area. Increasingly fierce competition requires educational institutions to be able to provide valuable services to students in order to not only attract prospective students, but also retain them through continuous satisfaction and loyalty. In this context, this study examines the influence of customer value on student loyalty with satisfaction as a mediating variable. The study was conducted at the Faculty of Economics and Business of an Accredited Private University in the Bandung Metropolitan area, involving 400 students as respondents. The sampling technique used cluster proportional random sampling to ensure representation from each university studied. The research instrument was a five-point Likert scale questionnaire, and data analysis was performed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS version 4.0. The results showed that customer value was significant and positively impacted student satisfaction and directly induced student loyalty. In addition, satisfaction among students was also found to mediate between customer value and loyalty, implying that the experience and value learned through the institution play an important part in solidifying their emotional bond with the campus. High customer value not only increases momentary satisfaction but also has effects on students' commitment to complete their studies, provide positive word-of-mouth, and continue their education at the same university. These findings reinforce empirical evidence that the creation of customer value is the main foundation in building student satisfaction and loyalty. For higher education administrators, the results of this study have practical implications in the form of the need for innovative academic and non-academic service strategies, improved support facilities, and the development of meaningful learning experiences. Thus, private universities are not only able to retain students, but also increase institutional competitiveness amid increasingly dynamic higher education competition.
DETERMINANTS OF STOCK PRICES AND THE IMPLICATIONS FOR COMPANY VALUE WITH MODERATION OF COMPANY SIZE (EMPIRICAL STUDY ON COMPANIES LISTED IN LQ INDEX 45) Sari, Widya Intan; Suteja, Jaja; Anwar, Mokhamad
International Journal Multidisciplinary Science Vol. 4 No. 1 (2025): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v4i1.1932

Abstract

This research is aimed at finding out the determinants of share prices, namely Return On Assets (ROA), Net Profit Margin (NPM), Earning Per Share (EPS), Economic Growth, Exchange Rates and Inflation and their implications for company value which is moderated by company size (Study Empirical on Companies Listed on the LQ 45 Index). The method used is panel data regression using the Eviews program. Using a target population of 45 companies and a sample of 22 companies listed on the LQ 45 Index. Return On Assets (ROA), Net Profit Margin (NPM), Earning Per Share (EPS), Economic Growth, Exchange Rates and Inflation affect share prices respectively by 3.98%, 1.685%, 69.46%, 0.896% , 1.1368%, 0.44%. Together, Return On Assets (ROA), Net Profit Margin (NPM), Earning Per Share (EPS), Economic Growth, Exchange Rates and Inflation affect share prices by 72.59%. Of the six variables, Earning Per Share has a more dominant influence on share prices. This research also concluded that share prices have an effect on company value by 79.91%. The influence of share prices on company value through company size is 82.74%, meaning that company size can moderate share prices on company value.
THE EFFECT OF TRUST AND SERVICE QUALITY ON THE SAVINGS DECISIONS OF MILLENNIALS AND ITS IMPLICATIONS FOR STRENGTHENING THE DIGITALIZATION STRATEGY OF RURAL CREDIT BANKS IN WEST JAVA Aripin, Zaenal; Suteja, Jaja
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.34217

Abstract

This study investigates what compels millennial customers in West Java to save with Rural Banks (Bank Perekonomian Rakyat). By analyzing data from nearly 200 respondents, the research isolates the comparative impact of institutional trust versus service quality on financial decision-making. The results offer a compelling strategic insight: while trust is a fundamental baseline, service quality is the dominant driver, wielding a significantly stronger influence on saving behavior. Specifically, millennials prioritize reliability and digital convenience over traditional reputation alone. Together, these two factors account for 58% of a customer's decision to save. For Rural Banks, the managerial implication is clear. To capture this demographic, institutions must evolve beyond legacy relationships and aggressively enhance digital capabilities and transparency. Long-term competitiveness relies on blending the integrity of community banking with the seamless efficiency of modern service.
Determinants of Purchase Decisions and Customer Satisfaction Based on Consumer Psychology and Brand Image in an Automotive Community irmal, Irmal; Suteja, Jaja; Juhana, Dudung
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.481

Abstract

This study investigates the influence of consumer psychology, product innovation, and brand image on purchase decisions and their impact on customer satisfaction within the Indonesian motorcycle industry, focusing on members of Yamaha NMAX Club Indonesia Chapter Jabodetabek. Despite Yamaha NMAX's strong market presence, fluctuating sales performance raises concerns about the behavioral and perceptual factors driving purchasing decisions. Addressing a research gap in prior studies that examine these variables separately, this research develops a structural model positioning purchase decisions as a mediating variable linking psychological and marketing factors to customer satisfaction. Using a quantitative explanatory approach with purposive sampling, data were collected through structured questionnaires and analyzed using SEM-PLS. The findings reveal that consumer psychology, product innovation, and brand image significantly and positively influence purchase decisions, which in turn significantly affect customer satisfaction and mediate the relationship between exogenous variables and satisfaction outcomes. The study concludes that integrating psychological engagement, continuous innovation, and strong brand image development enhances purchasing behavior and long-term satisfaction. The key takeaway is that purchase decisions function as a strategic bridge connecting marketing drivers to sustainable customer satisfaction and competitive advantage.
The Influence of Store Atmosphere and Service Quality on Consumer Satisfaction at Simetri Coffee Roaster, Bekasi City, West Java Jasmani, Jasmani; Triyadi, Triyadi; Lutfi, Ahmad; Suteja, Jaja; Sunarsi, Denok
International Journal of Sharia Business Management Vol 5 No 1 (2026): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v5i1.446

Abstract

This study aims to determine the effect of store atmosphere and service quality on customer satisfaction at Simetri Coffee Roaster in Bekasi City, West Java. The method used was explanatory research, with statistical analysis techniques including regression, correlation, determination, and hypothesis testing. The results of this study indicate that store atmosphere significantly influences customer satisfaction, contributing 45.2%, with a calculated t-value > t-table (8.989 > 1.984). Service quality significantly influences customer satisfaction, contributing 42.4%, with a calculated t-value > t-table (8,500 > 1,984). Store atmosphere and service quality simultaneously significantly influence customer satisfaction, with a regression equation of Y = 5.849 + 0.450X1 + 0.409X2, contributing 60.6%, with a calculated F-value > F-table (74.727 > 2.700).
Co-Authors Abdullah Aji, Yunita AHMAD LUTFI Andre Suryaningprang Angel, Mary Annisa Nur Mayasari Ardi Gunardi Arthur Simanjuntak Atang Hermawan Atty Tri Juniarti Azhar Affandi Cartono Cartono Dadang Suwanda Darta, Darta Darta, Darta Dede Yusuf Dewi Aprilia Ningrum Dheni Harmaen Dheni Harmaen Dudung Juhana Dwi Iin Kahinah EDDY JUSUF Ellen Rusliati Erik Syawal Alghifari Erika Erika Erna Herlinawati Faroh, Wahyu Nurul Fatma Lestari Fricilia, Frisca Gerinata Ginting Gerinata Ginting Gita Anggia Goh, Thomas Sumarsan Helmi, M. Nurman Heru Setiawan Herwani, Aldrin Horas Djulius Ida Yayu Nurul Hizqiyah Imam Santoso Iman Sudirman Irmal, Irmal Iwan Sumarta, Renaldus Jahidah, Nurul Jahidah, Nurul Siti Jamaludin, Maun Jasmani jasmani Juanim Juanim Karamang, Ezra Karsa, Aldo Hermaya Aditiya Nur Khoiriyah Khoiriyah Khoiriyah Masseni, Masseni Moh. Sidik Priadana Mohammad Sofyan Mokhamad Anwar, Mokhamad Muhammad Rida Abas Mulyaningrum Mulyaningrum Munawar Asikin Nanda, Nabila Na’imah, Istiqomatun Neni Sumarni Ningrum, Dewi Aprilia Nurhadi, Ahmad Patrisius Seran Patrisius Seran, Patrisius Pery Sutisna Popo Suryana Rachmawaty Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Rahmat Heryat Furqon Rani Janisa Auristi Ratna Rintaningrum, Ratna Ratu Hedy Syahidah Budiarti Rezeki, Syailendra Reza Irwansyah Riani, Dini Sari, Widya Intan Sarman, Rohmat Sudirman, M. Iman Sunarsi, Denok Susanti, Peni Sutiman Sutiman, Sutiman Sy. Nurul Syobah Tahmat, Tahmat Tedi Setiawan Triyadi Triyadi, Triyadi Umi Narimawati Undang Juju Uus Toharudin Vicky Dwi Putra Widianti, Nurhannah Winston Manihuruk Yahya, Adibah Yusuf Arifin Yusuf Ibrahim Zaenal Aripin Zulkarnaen, Wandy