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All Journal Jurnal Keuangan dan Perbankan Trikonomika: Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Orasi Indonesian Journal of Sustainability Accounting and Management International Journal of Artificial Intelligence Research Owner : Riset dan Jurnal Akuntansi Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmu Dakwah Jurnal Perilaku dan Strategi Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Riset Akuntansi Kontemporer Jurnal Riset Bisnis dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Preschool : Jurnal Perkembangan dan Pendidikan Anak Usia Dini Jurnal Indonesia Mengabdi Jurnal Disrupsi Bisnis Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Mimbar Agama Budaya Indonesian Journal of Sustainability Accounting and Management Research Horizon Transforma: Jurnal Manajemen Journal of Public Health and Pharmacy IIJSE Gudang Jurnal Pengabdian Masyarakat Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Indonesia Mengabdi
Jaja Suteja
Universitas Pasundan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Analysis of Mekarbuana Tourism Marketing Strategies to Increase Tourist Visit Interest : Case Study of Mekarbuana Tourism Management in Karawang Neni Sumarni; Jaja Suteja; Juanim Juanim
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.580

Abstract

Tourism is a type of business in the service sector. As a business, it requires the formulation of an appropriate marketing strategy to ensure its sustainability. The purpose of this study was to determine the marketing strategy of Mekarbuana Tourism to increase visitor interest. The study was conducted with Mekarbuana Tourism managers, using descriptive qualitative research through a SWOT analysis. The results showed that Mekarbuana Tourism's marketing strategy needs to be developed using a diversification strategy through various programs and policies such as digital promotion, training and mentoring for managers in developing tourism products, and developing educational tourism. Cooperation between institutions is also necessary for the strategy to be implemented effectively. Mekarbuana Tourism managers need a joint commitment with tourism awareness groups, village officials, and the Karawang Regency government to support their efforts to increase visitor interest.
Analysis of Customer Value and Student Loyalty Mediated by Student Satisfaction in an Accredited Private University's Faculty of Economics: An SEM-PLS Approach Karamang, Ezra; Narimawati, Umi; Suryana, Popo; Suteja, Jaja
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5643

Abstract

Changes in the landscape of higher education in Indonesia in the last decade have created new challenges for private universities, especially in the Bandung Metropolitan area. Increasingly fierce competition requires educational institutions to be able to provide valuable services to students in order to not only attract prospective students, but also retain them through continuous satisfaction and loyalty. In this context, this study examines the influence of customer value on student loyalty with satisfaction as a mediating variable. The study was conducted at the Faculty of Economics and Business of an Accredited Private University in the Bandung Metropolitan area, involving 400 students as respondents. The sampling technique used cluster proportional random sampling to ensure representation from each university studied. The research instrument was a five-point Likert scale questionnaire, and data analysis was performed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS version 4.0. The results showed that customer value was significant and positively impacted student satisfaction and directly induced student loyalty. In addition, satisfaction among students was also found to mediate between customer value and loyalty, implying that the experience and value learned through the institution play an important part in solidifying their emotional bond with the campus. High customer value not only increases momentary satisfaction but also has effects on students' commitment to complete their studies, provide positive word-of-mouth, and continue their education at the same university. These findings reinforce empirical evidence that the creation of customer value is the main foundation in building student satisfaction and loyalty. For higher education administrators, the results of this study have practical implications in the form of the need for innovative academic and non-academic service strategies, improved support facilities, and the development of meaningful learning experiences. Thus, private universities are not only able to retain students, but also increase institutional competitiveness amid increasingly dynamic higher education competition.
Co-Authors Abdullah Aji, Yunita Andre Suryaningprang Angel, Mary Annisa Nur Mayasari Ardi Gunardi Arthur Simanjuntak Atang Hermawan Atty Tri Juniarti Azhar Affandi Cartono Cartono Dadang Suwanda Darta, Darta Darta, Darta Dede Yusuf Dewi Aprilia Ningrum Dheni Harmaen Dheni Harmaen EDDY JUSUF Ellen Rusliati Erik Syawal Alghifari Erika Erika Erna Herlinawati Faroh, Wahyu Nurul Fatma Lestari Fricilia, Frisca Gerinata Ginting Gerinata Ginting Gita Anggia Goh, Thomas Sumarsan Gunawan, Rachmat Helmi, M. Nurman Herwani, Aldrin Horas Djulius Ida Yayu Nurul Hizqiyah Imam Santoso Iman Sudirman Iwan Sumarta, Renaldus Jahidah, Nurul Jahidah, Nurul Siti Jamaludin, Maun Juanim Juanim Kahinah, Dwi Iin Karamang, Ezra Karsa, Aldo Hermaya Aditiya Nur Khoiriyah Khoiriyah Khoiriyah Masseni, Masseni Moh. Sidik Priadana Mohammad Sofyan Mokhamad Anwar, Mokhamad Muhammad Rida Abas Mulyaningrum Mulyaningrum Munawar Asikin Nanda, Nabila Na’imah, Istiqomatun Neni Sumarni Ningrum, Dewi Aprilia Patrisius Seran Patrisius Seran, Patrisius Pery Sutisna Popo Suryana Rachmawaty Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Rahmat Heryat Furqon Rani Janisa Auristi Ratna Rintaningrum, Ratna Rezeki, Syailendra Reza Irwansyah Riani, Dini Sarman, Rohmat Sudirman, M. Iman Susanti, Peni Sutiman Sutiman, Sutiman Sy. Nurul Syobah Tedi Setiawan Umi Narimawati Undang Juju Uus Toharudin Vicky Dwi Putra Widianti, Nurhannah Winston Manihuruk Yahya, Adibah Yusuf Arifin Yusuf Ibrahim Zulkarnaen, Wandy