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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmu keperawatan Industrial and Systems Engineering Assessment Journal (INASEA) JAM : Jurnal Aplikasi Manajemen Jurnal Informatika dan Teknik Elektro Terapan ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Jurnal Keperawatan Padjadjaran Jurnal Dinamika Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Majalah Ilmiah UNIKOM Jurnal Teknologi dan Informasi Jurnal Pendidikan Kedokteran Indonesia: The Indonesian Journal of Medical Education Jurnal IMPACT: Implementation and Action JE (Journal of Empowerment) Al-Qalb : Jurnal Psikologi Islam FIKROH: JURNAL PEMIKIRAN DAN PENDIDIKAN ISLAM Journal of Robotics and Control (JRC) Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Dharma Bakti Humanism: Journal of Community Empowerment (HJCE) Journal of Community Empowerment for Health El-Qist : Journal of Islamic Economics and Business (JIEB) AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Indonesian Journal of Engineering Research Media Jurnal Informatika Jurnal Ekonomi Muria Jurnal Layanan Masyarakat Jurnal Keperawatan Klinis dan Komunitas (Clinical and Community Nursing Journal) Indonesian Journal of Nursing and Health Sciences (IJNHS) Jurnal Akuntansi dan Keuangan Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) West Science Journal Economic and Entrepreneurship International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Hikmayo: Jurnal Pengabdian Masyarakat FATAWA: Jurnal Pendidikan Agama Islam Jurnal Studi Manajemen Bisnis Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Global Insights in Management and Economic Research Jurnal Penelitian IPTEKS
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Program Studi Ilmu Keperawatan, FK UGM, Yogyakarta
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Analisis Strategi Pemasaran Sales Generalis Produktif Dalam Penyaluran Kredit Mikro PT. Bank Mandiri KCP Kudus Alun Alun Anwar, Rahita Nadya; H, AG. Sunarno; Sutono, Sutono
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61703

Abstract

This study analyzes the marketing strategies of Productive Generalist Sales (SGP) in microcredit distribution at PT Bank Mandiri KCP Kudus Alun-Alun. The study is based on Bank Mandiri’s strategic role as a state-owned bank distributing KUR and KUM loans to MSMEs, yet experiencing a decline in borrowers over the past five years. Using a qualitative descriptive method through interviews, observations, and documentation, the research employs SWOT analysis to identify internal and external factors affecting SGP performance. Findings show strengths in competitive credit products, experienced SGP staff, and strategic branch locations, while weaknesses include suboptimal digital promotion, inefficient outreach patterns, and relatively long disbursement processes. Opportunities come from government support, MSME market potential, and financial technology development, whereas threats include competition from fintech and rural banks, economic instability, and shifting customer preferences toward faster services. The resulting strategies include optimizing networks and flagship products (SO), strengthening brand image and fast services (ST), transforming promotions into digital platforms (WO), and enhancing SGP competence with product diversification (WT). The study concludes that the success of microcredit marketing strategies depends on leveraging internal strengths, external opportunities, technology-based innovations, and human resource capacity building. These findings contribute theoretically to SWOT-based microcredit marketing strategy models and provide managerial implications for improving Bank Mandiri’s credit distribution performance.
Pengaruh Job Insecurity dan Kepuasan Kerja Terhadap Kinerja Karyawan dengan Turnover Intention Sebagai Variabel Intervening pada Karyawan Outsourcing PT. Prima Mitra Laksana Pati Dewi, Rizka Puspita; Indaryani, Mamik; Sutono, Sutono
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.61747

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Job Insecurity dan Kepuasan Kerja terhadap Kinerja Karyawan dengan Turnover Intention sebagai variabel intervening pada karyawan outsourcing PT. Prima Mitra Laksana Pati. Data penelitian ini menggunakan data primer berupa kuisioner. Metode penentuan sampel menggunakan purposive sampling dan diperoleh sampel sebanyak 125 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah (structural equation model) yang dioperasikan melalui program AMOS. Hasil penelitian ini menyatakan bahwa job insecurity berpengaruh positif dan signifikan terhadap turnover intention, kepuasan kerja berpengaruh negatif dan signfikan terhadap turnover intention, job insecurity berpengaruh negatif dan signfikan terhadap kinerja karyawan, kepuasan kerja berpengaruh positif dan signfikan terhadap kinerja karyawan, turnover intention berpengaruh negatif dan signifikan terhadap kinerja karyawan, turnover intention memediasi pengaruh job insecurity terhadap kinerja karyawan, turnover intention tidak mampu memediasi pengaruh tidak langsung kepuasan kerja terhadap kinerja karyawan.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad, Bayu Fandi Adhari, Febryan Rizky Agung Subono Agustiana, Kamil Aditya Agustina Rahayu, Bety Agustiningsih Agustiningsih Akbar, Muhammad Feisal Al Afik, Al Anggraeni , Dewi Ansya, Novan Anwar, Rahita Nadya Apriana, I Wayan Agus Ardi , Bagus Kusuma Aries, Yosie Arif, Ahmad Syaiful Aristawati, Fatika Maya Arrifa'i, Abdul Rozak Azizah, Salma Nur Budhiutama, Ngurah Arya Teguh Budhiutama, Ngurah Arya Teguh Budi Herdiana Chandra, Lukman Ade Dewi, Rizka Puspita Dibtyanusa, Ajib Diki Nanang Surahman Edi Purwanto Eka, Andi Primafira Bumandava Eko Budi Santoso Eta Nuraini, Natalia Fajar, Ahmad Nur Faridhatun Faidah Fauzi, Hamdan Daalal Febiana Kistianti, Febiana Fitri, John Fitri, Nadila Ftiri Asriani, Ftiri Ginting, S L B Ginting, Y R Girman, Girman Graha Bima Tara, Mukhammad Afif H, AG. Sunarno Haeruddin Haeruddin Hakim, Moh Lukman Handoyo, Ag. Sunarno Handoyo Handoyo, Ag.Sunarno Happy Indah Kusumawati Hapsari, Elsi D. Haryani Haryani Hendarni Wijaya, Norra Hendra Setiawan Henrikus, Yansen Heny Suseani Pangastuti Hera Nirwati Heru Sulistiyo, Heru Ignasia Yunita Sari Ika Puspitasari Indaryani, Mamik Indaryani Irawan Yuswono Iwan Harsono Jaelani, Lalan Jamroni, Jamroni Jana Utama, Jana Joko Utomo Judijanto, Loso Junianto, Pilifus Justitia, Andriya Riana Kassim, Umar Kertati Sumekar Kosim, Maryami Yuliana Kumara, Intan Fatah Kurniawan, Moh Bagus Kusumawinakyu, Titik Lestari, Ayu Astutika Luthfiyah, Jihan Siti Lathifa Maharani, Dewi Mamik Indaryani Manaf, Sodikin Manaf, Sodikin MI Ekatrina Wijayanti Mochamad Edris Mokhamad Arwani Muhammad, Sulthan Aghni Mulawarman, Widyamike Gede musrifah, ai Nafi’ Inayati Zahro Nanere, Marthin Nasruddin Nasruddin Noor Latifah Nova Maulana Nuryanti, Ai Pradana, Jaya Purnama, Neng Intan Raharmeni, Puji Rahayu, Bety Agustina Rahman, Muhammad Ihsan Fauzi Riana Sitawati, Riana Rukmono Siswishanto Rustandi, Dandi Saputra, Yogatama Sidiq Sari , Sarlina Sirait, W A Sitiwati, Riana SRI SETIYARINI, SRI Subhan, Ali Suib, Suib Sumarni DW, Sumarni Sunarno Sunarno Sunarno, Agus Suparno Suparno Supriatna, Cecep Supriyono Supriyono Susanti, Araesta Heryani Sutopo Sutopo Syahirul Alim Syifa Fauziah Tamzil , Fachmi Taufiq Hidayat Totok Harjanto Tri Widayanti Watanabe, Satoko Wawan Joko Apriyanto, Wawan Joko Wicaksono, Mochamad Fajar Wimalastuti, Neng Winbaktianur, Winbaktianur Winbaktianur, Winbaktianur Wiryani, Dian Anggraeni Wismar'ein, Dian Yulianthi Maria, Debby Yulina Amry, Riza