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Journal : Multazam : Jurnal Manajemen Haji dan Umrah

STRATEGI PEMASARAN PRODUK UMRAH PADA TRAVEL SMARTS UMRAH LAMPUNG Syamsiyah, Nur
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 3 No. 1 (2023): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v3i1.5399

Abstract

This study uses the theory put forward by Kotler and Keller regarding the marketing mix, which is divided into the 7 Ps (product, promotion, price, place, people, process, and physical evidence), to discuss the marketing strategy for Umrah products at Travel Smart Umrah Lampung. This study aims to reveal the marketing strategy used by Travel Smarts Umrah to increase the number of pilgrims. This research is qualitative descriptive research, or field research, which uses primary and secondary data sources. The methods used to collect data are observation, interviews, and documentation. Based on the research conducted, Travel Smarts Umrah Lampung's marketing strategy to increase the number of pilgrims uses two methods: placing advertisements on all social media, going directly to prospective pilgrims, and distributing flyers through official Travel Smarts Umrah partners. In addition, through the ta'lim assembly, partnering with agencies, offering a bailout payment system, and prioritizing services for pilgrims.
Co-Authors Agriani Hermita Sadeli Ahmad Febriansyah Ahmad Thoriq Aisyah, Nisa Alifia, Salma Andri Hardiyana, Andri Annana, Santi Sih Anne Charina Anugrah, Risen Anugrah, Risen apridasari, esty Astuti, Eka Yuni Aulia, Nabila Ayu Susilawati, Endang Budi Utomo DARSONO Dewi Astuti Diasasari, Anita Dirohmat, Yogia Mugi Dwi Putri, Sri Wahyuni Dzihni Kharisma, Laily Eka Purna Yudha Eka Yuni Astuty, Eka Yuni Eliana Wulandari Elly Rasmikayati Endah Djuwendah Eti Suminartika Faiz, Akhmad Fajar Urifan, Mohammad Fasyah, Sandhy Rizqy Faujiah, Sifa Febriana Sesunan, Mira Femei Purnamasari, Femei Fitriyah ZA, Mahmudah Ganjar Kurnia Gita Prawesti, Gita Grace, Fanesa Hafidz, Rheina Hakim, Muhammad Naufal Hepi Hapsari Herianto Husen Asbanu Ikit Indriani, Agustina Intana Rahmah, Rizkah Isniah, Sarah Iwan Setiawan Kurniadi, Danang Kusuma Hati, Kusuma Kuswarini Kusno Larasati, Farah Leksono, Robertus Pujo Lianawati, Ayong Mahra Arari Heryanto Maystaladika, Maystaladika Ma’rifatulloh, Sayid Mira Febriana Sesunan, Mira Febriana Muhammad Arief Budiman Muharam, Fauzan Emeraldi Rena Muji Bagus Triyana NOVIANTI, EVA Nur Afifa, Linda Nur Hasanah Nur Ismawati, Nur Nurfadhila, Tsalsa Pamungkas , Petrus Dwi Ananto Pandi Pardian Panjaitan, Muhammad Martian Ardiansyah Prasetiyowati, Tri Prasetyo, Arya Adhari Pratama, Juan Qanti, Sara Ratna Rahmadani*, Regita Oktiana Rahmayanti, Anisah Renfiana, Lilis Rizaldi, Rizqika Azahra Rizky Mulya Sampurno Rohmi, Misfi Laili Roihanah, Athiyyah Nur Sarachehan, Firda Setiawan, Ifan Simangunsong, Rezkia Theresia Situmorang, Christina Verawaty Sri Widiyanesti Supriyatna, Ade susilawati, Endang ayu Syifa, Hanna Maulida Tangim, Ernah Tiolina Evi Tri Sulistiani Tuti Karyani Valeri, Eirene Wiradisuria, Ranendra Kreshnatama Yahya Yahya Yahya Yahya, Yahya - Yudhistira Ardana Yudhistira Ardana, Yudhistira Yuyun Yunarti Zumi Saidah