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THE INFLUENCE OF TASTE ON CONSUMER LOYALTY OF MICKEY DIMSUM WITH PURCHASE DECISIONS AS AN INTERVENING VARIABLE (CASE STUDY ON MICKEY DIMSUM KP. DURIAN TEBING TINGGI CUSTOMERS) Cai Cen, Cia
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.957 KB) | DOI: 10.54443/ihert.v2i.11

Abstract

This study aims to determine "The Effect of Taste on Mickey Dimsum Consumer Loyalty With Purchase Decisions As Intervening Variables (Case Study on Mickey Dimsum Customers Kp. Durian Tebing Tinggi)". The method of determining the sample used in this study is to use the Cochran formula as many as 96 samples which are Mickey Dimsum Kp consumers. High Cliff Durian. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Taste variable (X) affects the Purchase Decision variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is accepted, meaning that the Taste (X) variable affects the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Purchase Decision variable (Z) has affected the Consumer Consumer Loyalty (Y). Based on the results of the analysis of hypothesis 4, it shows that the indirect effect of the Taste variable (X) on Consumer Loyalty (Y) through Purchase Decision (Z) is bigger than the direct effect of the Taste (X) variable on Consumer Loyalty (Y).
THE INFLUENCE OF SERVICE QUALITY AND TRUST ON USING CUSTOMER SATISFACTION DELIVERY SERVICES AND ITS IMPACT ON CUSTOMER LOYALTY (Case Study on JNE Sei Rampah) CAI CEN, CIA
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.575 KB) | DOI: 10.54443/ihert.v2i.18

Abstract

This study aims to determine the effect of service quality and trust on consumer satisfaction using freight forwarding services and their impact on customer loyalty. The population in the study were employees who worked at a significant level of alpha = 5 %. The data from the study were processed using the help of the SPSS program version 25.00 for windows. Based on the results of the study, in the multiple linear regression test, the regression equation was obtained as follows: equation I: Z = 13.850 + 0.072 X1 – 0.216 X2, while equation II: Y = 25.047 – 0.197 X1 – 0.256 X2 + 0.341Z. The results of hypothesis testing using multiple linear regression analysis and t test, which showed that the first hypothesis was rejected, meaning that in explaining the Quality of Service variable (X1) it had no effect on the Customer Loyalty variable (Z),
THE INFLUENCE OF WORK DISCIPLINE AND PROFESSIONALISM ON QUALITY OF PUBLIC SERVICES IN BANDAR VILLAGE OFFICE CENTRAL, KEC. KHALIPAH BANDAR, REGENCY. SERANG DIFFERENT (Case Study of the Community of Bandar Tengah Village, Kec, Bandar Khalipah, Serdang Bedag CAI CEN, CIA
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.217 KB) | DOI: 10.54443/ihert.v2i.30

Abstract

This study aims to determine the Influence of Work Discipline, and Professionalism on the Quality of Public Services at the Bandar Tengah Village Office, Bandar Khalipah District, Serdang Bedagai Regency (Case Study of the Bandar Tengah Village Community, Bandar Kalipah District, Serdang Bedagai Regency ). This type of research is a quantitative method approach and obtains data by distributing questionnaires to respondents who are used as samples for this study and then the data is processed using SPSS (Staticical Product and Service Solution) Version 25.00. This study used a sample of 100 respondents, this study involved 100 people who came to the bandartengah village office. Sampling using the Random Sampling technique. From the results of this test, it can be concluded that the first hypothesis is accepted, that is, the variable of work discipline (X1) has a significant effect on the variable of quality of public services (Y). Hypothesis 2 can be concluded that the second hypothesis is accepted that is to say, the variable of professionalism (X2) has a significant effect on the variable of quality of public services (Y). And it can be concluded that the third hypothesis is accepted, meaning that the variable of labor discipline (X1), the variable of professionalism (X2) affects jointly (simultaneously) the variable of quality of public services (Y).
Co-Authors Abednego Ketaren Afrida, Elly Aisyah Siregar Aisyah Siregar Alwandi, Abdul Andy Wijaya Hasibuan Andy Wijaya Hasibuan Annisa Fitri, Intan Apriyani Simarmata, Lenny Arisandi, Septian Astrid Anindya, Desy Ayu Zurlaini Damanik Beny Arianata Sidabutar Bobby Hartanto Bunga Aditi Cahyadi, Willy Candrasa, Limega Chen, Christinna Dian Purnamasari Dio Wiranda Eka Mainanda Putri Erwin Nuryana Faisal Fachry Abda El Rahman Fadila, Sa'i Febri Andriyani Ferdinand Simanjuntak Fitrianingsih Fitrianingsih Gangsar Mayang Sari Gultom, Richad Habibie, Muhammad Hasibuan, Andy Wijaya Hidayat Hidayat Hutauruk, Rapat Piter Sony Imelda Mardayanti Irham Lubis Jayanti, Suci Etry Khofifah Khofifah Kumala Vera Dewi Lestari, Sri Inda M Dian Andika M Dian Andika Mangasi Sinurat Mangasi Sinurat Manurung , Carnelius Ricardo Musparina Mutiara Shauma Nalvin, Mahiya Anjani Nanda Lestari, Rizky Natasha, Nabilla Nirwana , Dilla Novi Punggahani Nursaimatussaddiya Nursaimatussaddiya , Nursaimatussaddiya Nursaimatussadiya, Nursaimatussadiya Nurul Aida Purba, Rido Purnama Sari, Dian Putri Aulia Rahayu, Fifi Raka Gymnastiar Sasmita Rakhmawati Purba Rani Puspita Rapat Piter Sony Hutauruk Rayhan, Mohammad Hafidz Rika Surianto Zalukhu Rika Zaluku Rindi Fatika Sari Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Mahwiarja Rusmewahni Rusmewahni Sabilla, Ella Sari , Dian Purnama Sari, Gansar Mayang Sari, Rani Puspita Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sastro Gunadi Sianturi Siahaan, Rumiris Sibuea, Nurhalimah Sihaloho, Japenton Silalahi, Alistraja Dison Sinaga, Eka Mayastika Sinaga, M. Arian L. Sinurat, Mangasi Sri Murni Sri Murni Sri Winda Hardiyanti Damanik Suci Etri Jayanti S Suginam , Suginam Suwadi Suwadi Syafrizal, Rodi Syahputra, Andry Tampubolon, Manner Tiara Arinda Yomeini Margareth S Zalukhu, Rika Surianto Zulhamdi, Mhd