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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang SEGMEN Jurnal Manajemen dan Bisnis Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Majalah Neraca Journal of Accounting and Investment JURNAL EKONOMI DAN BISNIS AIRLANGGA Akuisisi : Jurnal Akuntansi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) AKUNTANSI DEWANTARA JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS Competitive Jurnal Akuntansi dan Keuangan Business Management Analysis Journal (BMAJ) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah BALANCE: Economic, Business, Management and Accounting Journal Jurnal Proaksi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budimas : Jurnal Pengabdian Masyarakat Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Airlangga Journal of Innovation Management Journal of Economics and Business UBS JURNAL ILMIAH GLOBAL EDUCATION Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage International Journal of Management Science and Information Technology (IJMSIT) ADPEBI International Journal of Business and Social Science Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Pattimura Proceeding : Conference of Science and Technology Journal of Finance and Business Digital (JFBD) Journal of Accounting and Finance Management (JAFM) Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Akuntansi Trisakti Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Paradoks : Jurnal Ilmu Ekonomi Islamic Economics Methodology Journal of Economic and Social Empowerment IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Riset Akuntansi dan Keuangan Indonesia International Journal of Economics, Business and Innovation Research JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmu Manajemen
Naelati Tubastuvi
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Dynamics of Ambidextrous Leadership in Fostering Innovative Work Behaviour and Employee Performance Divasa Fatikhatul Laeli; Bagis, Fatmah; Naelati Tubastuvi; Meydy Fauziridwan
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.84503

Abstract

Dynamic changes in the healthcare sector require organizations to adopt a leadership style that is capable of encouraging innovation while maintaining work stability. This study aims to examine the effect of ambidextrous leadership, consisting of opening leadership behavior and closing leadership behavior, on innovative work behavior and employee performance, and to analyze the mediating role of innovative work behavior. The study used a quantitative approach with a population of 524 employees with a final sample of 235 respondents from three health institutions in Pemalang Regency. Data were collected through an online questionnaire and analyzed using SEM-PLS. The results of the study show that opening leadership behavior and closing leadership behavior do not have a direct effect on employee performance. However, both leadership behaviors had a positive and significant effect on innovative work behavior. In addition, innovative work behavior was proven to significantly influence employee performance and mediate the relationship between opening leadership behavior and closing leadership behavior with employee performance. These findings confirm that innovation is a key mechanism in converting the influence of ambidextrous leadership into improved employee performance. The practical implications of this study emphasize the importance of cultivating an innovative work culture and the role of leaders in balancing freedom to explore with procedural control to improve work effectiveness in healthcare institutions. procedural control to improve work effectiveness in healthcare institutions.
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, AND PRODUCT QUALITY ON SKINTIFIC SKINCARE PURCHASE DECISIONS Sayidatina, Syahlira; Rachmawati, Erny; Tubastuvi, Naelati; Widyaningtyas, Dian
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3740

Abstract

Introduction: This study aims to analyze the influence of brand ambassadors, brand image, word-of-mouth, and product quality on Skintific skincare purchase decisions.Methods: The study uses a quantitative, 5-point Likert-scale assessment. The selected sample uses purposive sampling. The population in this study is the general public of Purwokerto who have purchased Skintific skincare twice. Data were collected through the distribution of questionnaires, yielding 125 responses. Furthermore, the data were analyzed using SPSS version 24.Results: The study shows that brand ambassadors and product quality have a positive and significant effect on purchase decisions, whereas brand image and word of mouth do not.Conclusion and suggestion: This study shows that brand ambassadors and product quality are important factors in consumers' choice of skincare products. However, brand image and word of mouth have not had an optimal influence on purchase decisions, so companies need to improve their strategies to strengthen brand image and word of mouth through more effective marketing and improve consumer experience to order to drive purchase decisions. Keywords: Brand Ambassador, Brand Image, Word of Mouth, Product Quality, Purchase Decision  
Co-Authors Aam Slamet Rusydiana, Aam Slamet Abidin, Gita Rosiliana Aditya, Yogga Aeni, Nurul Nur Afiani, Mirza Zulmi Afifah Afri Cahyani, Ikah Afrizal Zaki, Anas Aji , Mukhlis Prasetyo Akhmad Darmawan Alfalisyado Alfalisyado Alfalisyado, Alfalisyado Ali, Abdulmalek Amelika, Aprilita Tri Anak Agung Gede Sugianthara Andromeda, Amran Ani Kusbandiyah Anindita, Kurniasih Setya Arini Hidayah Arini Hidayah, Arini Arofah, Rifka Utami Aryoko, Yudhistira Pradhipta Ayu Aradhea, Nissa Azafii, Azka Saputra Azaria, Muhammad Javier Fausta Azizah, Farinda Hauna Azzahara, Cantik Tiara Maharani Bagis, Fatmah Basuki, Tri Wiyana Budi Santoso, Suryo Cahyani, Ikah Afri Damayanti, Dika Dinda Permatasari, Dinda Divasa Fatikhatul Laeli Eko Hariyanto Eko Haryanto Erny Rachmawati Fahitaratih, Syafira Maistin Farah Almas Fadilah Fatimah Fatmah Bagis Fauzah, Risma Fauziridwan, Meydy Febiani, Syarila Asri Fitriati, Azmi Frisna, Anindia Gemintang, Raihan Akbar Cahya Gunawan Putri, Nadya Loverina Haliza, Vivi Dwi Handayani, Erna Haq, Irdhiana Ilma Hari, Minti Haryanto, Totok Hashmi, Maria Hengky Widhiandono, M.Si. S.E. Herni Justiana Astuti Hidayanti, Febriana Ibarra, Venus C. Inayati, Nur Isna Islami, Adelia Wahyu Iwan Fakhruddin Jaroenwanit, Pensri Justiana Astuti, Herni Kharisma, Billy Widoera Kharismasyah, Alfato Yusnar Kusuma Dewi, Yonanda Roro Lestiana, Eli Maulida Nurul Innayah Maulidina, Azizah Melda Anggraini Meydy Fauziridwan Miftahuddin, Muchammad Agung Mohamed, Liban Isak Mudjiyanti, Rina Nugroho, Bambang Haryo Nur Ainun, Rania Nur Hamam, Zaki Nur Reza, Anggita Nurjanah, Anis Rofika Nurjannah, Afifah Zahroh Pandansari, Tiara Pragita, Amellia Pramesti, Shasa Pratama, Andika Canggah Pratami, Naturi Diah Purnadi, Purnadi Rabbani, Agum Akbar Rahmah, Nunung Aini Rahmawati, Ika Yustina Rahmawati, Meyssy Trisa Ramadani, Arienda Gitty Ramadhan, Sukmadianto Tri Ratna Kartika Wati Rayhan, Ainun Putri Restu Frida Utami Rezky Pramurindra Rif'aa, Naela Aziizahtur Rifka Utami Arofah Rina Mudjiyanti Rohmah, Aulia Nur Salsabilla, Syaefa Intan Salvati, Adelia Sayidatina, Syahlira Sobrotul M.Si SE. Ilmiani Sri Wahyuni Sri Wahyuni Suhailah, Zulfa Sulistyani Budiningsih SURYO Budi Santoso Suyoto Suyoto , Suyoto Totok Haryanto Wahid, Dimas Lanang Rizky Wiasih, Dina Retno Wida Purwidianti Widhiandono , Hengky Widhidanono, Hengky Widyaningtyas, Dian Widyastuti, Ani Nor Witasari, Rindi Wulan Ndatika, Utyea Wulan, Zani Nawang Yudi Firmansyah, Difandika Yustina Rahmawati, Ika Yuswandani, Arafah Esa Zahra, Hakimatuz Zamakhsyari, Luthfi