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All Journal Jurnal Siasat Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen Journal of ICSAR Syntax Literate: Jurnal Ilmiah Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis Ekonomi dan Bisnis Jurnal Manajerial Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen MANNERS Management and Entrepreneurship Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) TECHNO-SOCIO EKONOMIKA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Quantitative Economics and Management Studies Jurnal Riset Ilmu Ekonomi Jurnal Abdimas Bina Bangsa Kontigensi: Jurnal Ilmiah Manajemen Asian Management and Business Review Jurnal Ilmu Manajemen Advantage Jurnal Inovasi Masyarakat Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram SENTRI: Jurnal Riset Ilmiah Journal of Business, Social and Technology Journal of Educational Management Research Multifinance IJSS El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Greenation International Journal of Tourism and Management
Nurul Hermina
Universitas Widyatama
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Social Sciences Other

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Product Innovation, Partnerships, Market Orientation, and Footwear SME Performance: The Mediating Role of Marketing Strategy Keni Kaniawati; Nurul Hermina; Yani Iriani
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2059

Abstract

Small and Medium Enterprises (SMEs) in the footwear sector face increasing competitive pressure from imported products, rapidly changing fashion trends, shifting consumer preferences, and the growth of digital purchasing behavior. These challenges require footwear SMEs not only to innovate and build partnerships, but also to translate market knowledge and internal capabilities into effective marketing strategies. This study examines the mediating role of marketing strategy in the relationship between product innovation, business partnerships, market orientation, and marketing performance. A quantitative explanatory approach with a cross-sectional design was employed. Data were collected from 310 footwear SME owners or managers in the Greater Bandung area using proportional random sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that product innovation (β = 0.312), business partnerships (β = 0.281), and market orientation (β = 0.410) have significant positive effects on marketing strategy, with market orientation emerging as the strongest predictor. Marketing strategy also has a significant positive effect on marketing performance (β = 0.550) and significantly mediates the relationships between the three antecedents and marketing performance. This study contributes to SME marketing literature by demonstrating that marketing strategy functions as an implementation mechanism that converts innovation, collaboration, and market intelligence into performance outcomes in a trend-sensitive footwear industry. Practically, the findings suggest that footwear SMEs should prioritize market intelligence, align product innovation with fashion trends and customer value, and develop partnerships that strengthen distribution, digital promotion, and market access. These elements should be integrated into consistent segmentation, positioning, and offline–digital channel strategies to improve marketing performance.  
Organizational Restructuring and Work Engagement Effects on Employee Performance: The Mediating Role of Job Satisfaction Eko Darmo; Nurul Hermina
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1857

Abstract

This study aims to analyze the effects of organizational restructuring and work engagement on employee performance, with job satisfaction as a mediating variable. This research uses a quantitative approach, employing descriptive and verificatory methods through a survey. The population consists of all employees in the Sales Division affected by organizational restructuring, and a saturated sampling technique was applied. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that organizational restructuring, work engagement, job satisfaction, and employee performance are generally in the very high category. Hypothesis testing reveals that organizational restructuring does not have a direct significant effect on employee performance. In contrast, work engagement has a positive and significant effect on employee performance. Furthermore, organizational restructuring and work engagement have a positive and significant effect on job satisfaction, and job satisfaction significantly influences employee performance. Mediation analysis confirms that job satisfaction mediates the relationship between organizational restructuring and employee performance, as well as between work engagement and employee performance. These findings indicate that improving employee performance requires not only structural changes but also efforts to enhance work engagement and job satisfaction to achieve sustainable performance outcomes.
DEDICATION AND WORKING ITSELF: A NEW WAY TO IMPROVE EMPLOYEE PERFORMANCE IN A DYNAMIC ERA Muhamad Rustandi; Nurul Hermina
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/31d2w407

Abstract

This study aims to analyze the effect of dedication on employee performance with work itself as a mediating variable at PT PLN (Persero) UP3 Semarang. The background of the study is based on the phenomenon of declining employee performance indicated by low discipline, responsibility, and suboptimal work completion. Dedication is seen as an important factor that can encourage employee enthusiasm, responsibility, and commitment to work, while work itself reflects employee perceptions of work that is meaningful, challenging, and provides opportunities for self-development. This study uses a verification method with a quantitative approach. The study population amounted to 120 employees and all were sampled using a saturated sampling technique. Data were collected through questionnaires, interviews, and documentation studies, then analyzed using path analysis with the help of statistical software. The results showed that dedication significantly influenced work itself and employee performance, while work itself also significantly influenced performance. In addition, work itself was proven to mediate the relationship between dedication and performance, although the direct effect of dedication on performance was stronger than the indirect effect through work itself. These findings underscore the importance of human resource management strategies that focus not only on increasing dedication, but also on creating meaningful, challenging work quality and providing development opportunities to support continuous improvement in employee performance
Pengaruh Kompetensi Digital, Budaya Kerja, dan Kompensasi terhadap Produktivitas Karyawan Pada UMKM Sektor Industri Pengolahan Pangan di Kota Jambi Rachmad Rasnova; Nurul Hermina
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 6 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i6.9375

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi digital, budaya kerja, dan kompensasi terhadap produktivitas karyawan pada UMKM sektor industri pengolahan pangan di Kota Jambi. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan verifikatif. Populasi dalam penelitian ini adalah karyawan pada UMKM sektor industri pengolahan pangan di Kota Jambi. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling, yaitu teknik penentuan sampel dengan pertimbangan tertentu sesuai dengan tujuan penelitian. Sampel dalam penelitian ini berjumlah 100 responden dengan kriteria karyawan yang bekerja pada UMKM di Kota Jambi, telah bekerja minimal 1 tahun, serta terlibat langsung dalam kegiatan operasional usaha. Teknik pengumpulan data dilakukan melalui kuesioner. Hasil penelitian menunjukkan bahwa kompetensi digital, budaya kerja, dan kompensasi secara parsial maupun simultan berpengaruh positif dan signifikan terhadap produktivitas karyawan. Variabel kompetensi digital merupakan variabel yang paling dominan dalam memengaruhi produktivitas karyawan dibandingkan budaya kerja dan kompensasi. Secara simultan, kompetensi digital, budaya kerja, dan kompensasi memberikan pengaruh sebesar 86,1% terhadap produktivitas karyawan, sedangkan sisanya sebesar 13,9% dipengaruhi oleh variabel lain di luar penelitian. Temuan ini menunjukkan bahwa peningkatan kompetensi digital, penguatan budaya kerja, serta pemberian kompensasi yang sesuai menjadi faktor penting dalam meningkatkan produktivitas karyawan pada UMKM sektor industri pengolahan pangan di Kota Jambi.
The Influence of the Physical Work Environment and Work Discipline on Employee Performance with Motivation as a Mediating Variable Yulia Puspita Dewi; Nurul Hermina
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.730

Abstract

Background: Sustained employee performance is especially important in security services, where work is dispersed across locations and depends on reliable discipline and operational readiness. Earlier findings on whether the physical work environment and work discipline directly improve performance remain mixed, suggesting that work motivation may be the process through which these conditions are converted into stronger work outcomes. Objective: This study evaluates the direct effects of the physical work environment and work discipline on employee performance at PT Bandung Perkasa Madani and examines whether work motivation carries those effects. Methods: A quantitative descriptive-verificative design was applied to all 100 permanent employees using a saturated sample. Questionnaire data were processed with Structural Equation Modeling based on Partial Least Squares (PLS-SEM) in SmartPLS 4. Results: Neither the physical work environment nor work discipline showed a significant direct relationship with employee performance. Both, however, were significant positive predictors of work motivation, and motivation significantly predicted performance. The indirect paths were also significant, indicating that work motivation fully mediates the effects of the physical work environment and work discipline on employee performance. Conclusion: The findings position work motivation as the principal mechanism linking workplace conditions and disciplined behavior to performance. Managerial efforts should therefore combine improvements in the physical work setting and consistent discipline with incentives, recognition, and other practices that strengthen employees' motivation.
A HUMAN RESOURCE COMPETENCY MODEL IN AN EFFORT TO DEVELOP COOPERATIVE PERFORMANCE Maman Suratman; Adjeng Febrianti; Nurul Hermina
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.22440

Abstract

In the national economic system, cooperatives have a strategic role in the creation of an advanced, just, and prosperous society based on Pancasila and the 1945 Constitution. Despite their development, the performance of cooperatives has apparently not met expectations. The competency and motivation of human resources are seen as being ineffective, which makes it necessary to find a model that is able to foster better performance. The purpose of this study is to describe a human resource competency model in an effort to develop the performance of cooperatives. The method used in this research is a survey, which is part of a quantitative approach. The source of primary data is the survey’s respondents, while secondary data are drawn from records, books, regulations, and reports. The data collection was carried out using observations, interviews, questionnaires, and through a study of the documentation. A sample of 65 respondents was selected using simple random sampling of a population of 185 managers of cooperatives in West Java. For data analysis, the multiple linear regression technique was used. According to the study’s results, human resource competency and motivation have a significant effect on the performance of cooperatives, both partially and simultaneously, meaning that the more effective the competency and motivation, the higher the quality of the cooperatives’ performance.
Read Opportunities for Building Business Performance in West Java Nurul Hermina; Erwin Firdaus
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 2 (2023): December 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i2.1170

Abstract

The aim of this research is to investigate the impact of business opportunities on the business performance of MSME business actors in West Java after the pandemic. The sample used was 123 MSMEs in West Java. This research uses PLS for data analysis. The research results show that business opportunities can improve business performance in West Java. The results of this research have important implications because they show that understanding and exploiting business opportunities can make a positive contribution to the performance of MSMEs in West Java after the pandemic. This provides valuable insight for MSME players and related stakeholders in designing strategies and policies that support regional economic growth through developing a competitive MSME sector. These findings can be an important basis in supporting the development of MSMEs and regional economic recovery, underscoring the importance of opportunity-based strategies in facing economic and environmental changes.
Co-Authors Aan Suharto Aan Suharto Abdul Azis Adjeng Febrianti Alwi Alwi Andhi Sukma Ari Aprian Ferdiansyah Arifin, Mohamad Zainal Asep Mulyadi Asep Mulyadi Budiawan, Andi Cep Rian Sugianto Dadang Dally Dede Iskandar Dinata Deden Novan Deden Sutisna Deden Sutisna Dera Norma Koswara Dera Reggiana Dewi Oktari, Sari Dwi Utari, Anggita Eko Darmo Erik Ferdiyan Kurnia Harun Erwin Firdaus Erwin Firdaus Fadhlurrahmah, Sitti Nur Azmi Febrianti, Adjeng Mariana Firdaus, Erwin Galih Ray Cakrawinata Gempur Putra Pratama Gifhary, Muhammad Naufal Hardian, Reza Harun, Erik Ferdiyan Kurnia Hendra Widyan Rahmatsyah Herlina Herlina Herni Nurtini Herni Nurtini Hildegardis Mariana Luruk Berek Irvan Setiawan Iwan Kresna Setiadi Kusumawardana, Mohammad Fauzi La Ode Habibi Ade Jama Lia Yuliani Lia Yuliani Lilis Yuaningsih Luruk Berek, Hildegardis Mariana Lutfiansyah, Muhammad Maman Suratman Maman Suratman Marinda, Vina Silviani Maulana Hasanuddin, Maulana Mohd. Haizam Muhamad Rustandi Muhammad Lutfiansyah Naila Syalsabila Naila Syalsabila Nina Nurani Nina Nurani Novita, Renny Nugraha, Deden Novan Setiawan Nurani, Nina Nurhasanah Nurhasanah Nurhasanah Nurhasanah Oktari, Sari Dewi Oktavia Mulyani Rachmad Rasnova Rafi, Fathan Reggiana, Dera Rima Yhanti Rina Ramdani Rizqi Rahman, Ryan Ryan Rizqi Rahman Santoso, Anton Budi Setiawan, Fran Silviani Marinda, Vina Suganda, Uce Karna Supriyadi, Cecep Tirani Hikmah Nur Ulfah Tirtamentari, Dwi Palwanto Vina Dwi Mercuri Vina Dwi Mercuri Wardoyo, Teguh Wiguna, Budi Satria Yani Iriani Yenny Maya Dora Yuaningsih, Lilis Yulia Puspita Dewi Yusup Yusup