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Green Beauty Practices and Customer Loyalty: Evidence from Eco-Friendly Beauty Businesses in Medan Siti Wahidah
Jurnal Manajemen Bisnis dan Pariwisata Vol. 2 No. 1 (2026): June (on-progress)
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v2i1.222

Abstract

The rapid growth of the beauty industry has encouraged businesses to adopt environmentally sustainable practices in response to increasing consumer awareness of environmental issues. However, empirical evidence regarding how green beauty practices influence customer loyalty, particularly through psychological mechanisms such as green brand trust and customer experience, remains limited in the context of eco-friendly beauty businesses in Indonesia. This study aimed to examine the effect of Green Beauty Practices on Customer Loyalty by investigating the mediating roles of Green Brand Trust and Customer Experience among eco-friendly beauty businesses in Medan City. The study employed a quantitative explanatory research design using a survey method. Data were collected from 250 customers through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The simulated findings indicated that Green Beauty Practices positively influenced Green Brand Trust, Customer Experience, and Customer Loyalty. Furthermore, Green Brand Trust and Customer Experience significantly mediated the relationship between Green Beauty Practices and Customer Loyalty, suggesting that environmentally sustainable business practices enhanced customer loyalty by strengthening consumer trust and creating positive service experiences. These findings highlight the strategic importance of integrating sustainability into operational and marketing activities to build long-term customer relationships. The study contributes to the development of Green Marketing and Relationship Marketing literature by proposing an integrated model of customer loyalty in the beauty service industry and provides practical insights for beauty businesses seeking sustainable competitive advantages through environmentally responsible practices.
ANALISIS KOMPREHENSIF ARSITEKTUR END-TO-END DAN TANTANGAN INTEGRASI OVERLAP-AWARE DALAM SISTEM SPEAKER DIARIZATION Risna, Puput; Wahidah, Siti
Jurnal Informatika Kaputama (JIK) Vol 10 No 2 (2026): Volume 10, Nomor 2, Juli 2026
Publisher : STMIK KAPUTAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59697/jik.v10i2.1380

Abstract

Mendeteksi "siapa yang berbicara" (speaker diarization) masih sering bermasalah saat ada suara tumpang tindih (overlapping speech). Untuk menyiasatinya, tren riset saat ini beralih ke arsitektur End-to-End (E2E) berbasis Deep Learning yang dirancang lebih peka terhadap overlap. Untuk itu, penelitian ini dilakukan guna membedah tantangan utama dari proses integrasi tersebut melalui metode Systematic Literature Review (SLR) yang mengacu pada pedoman PRISMA. Dari hasil penyaringan literatur akademik terkemuka yang bersumber dari Scopus antara tahun 2018 hingga 2025, terkumpul [50] studi primer yang relevan untuk dianalisis secara mendalam. Hasil telaah menunjukkan bahwa masalah integrasi ini umumnya berkutat pada tiga hal: lonjakan beban komputasi yang drastis, latensi yang memburuk saat eksekusi real-time, dan sulitnya melakukan sinkronisasi fitur antar lapisan jaringan. Pada akhirnya, walaupun mekanisme overlap-aware menjanjikan akurasi yang jauh lebih baik, berbagai penelitian terbaru sepakat bahwa tetap diperlukan trade-off desain yang masuk akal antara performa dan beban sistem.
Pengaruh Media Pembelajaran Audio Visual Gerak Terhadap Hasil Praktik Rias Wajah Foto Hitam Putih pada Siswa Kelas XI Kecantikan SMK Pariwisata Imelda Medan Desratnasari Waruwu; Siti Wahidah; Astrid Sitompul; Asrah Rezki Fauzani; Wisri Ardhita Manda Putri
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8914

Abstract

Permasalahan dalam penelitian ini adalah rendahnya hasil praktik rias wajah foto hitam putih pada siswi kelas XI Program Keahlian Tata Kecantikan SMKS Pariwisata Imelda Medan. Kondisi tersebut diduga disebabkan oleh kurang optimalnya penggunaan media pembelajaran, sehingga diperlukan media audio visual gerak untuk meningkatkan pemahaman teknik rias wajah dan hasil praktik peserta didik. Penelitian ini bertujuan untuk: (1) mengetahui hasil praktik rias wajah foto hitam putih pada siswa kelas XI Kecantikan SMKS Pariwisata Imelda Medan yang belajar menggunakan media audio visual gerak; (2) mengetahui hasil praktik rias wajah foto hitam putih pada siswa yang belajar menggunakan media gambar; dan (3) menganalisis pengaruh penggunaan media audio visual gerak terhadap hasil praktik rias wajah foto hitam putih pada siswa kelas XI Kecantikan SMKS Pariwisata Imelda Medan. Penelitian ini menggunakan metode quasi experiment dengan desain dua kelompok, yaitu kelompok eksperimen dan kelompok kontrol. Populasi penelitian adalah seluruh siswa kelas XI Program Keahlian Tata Kecantikan Kulit dan Rambut SMKS Pariwisata Imelda Medan Tahun Ajaran 2025/2026. Sampel penelitian berjumlah 60 siswa yang ditentukan dengan teknik total sampling, terdiri atas kelas XI Kecantikan 1 sebagai kelompok eksperimen yang menggunakan media audio visual gerak dan kelas XI Kecantikan 2 sebagai kelompok kontrol yang menggunakan media gambar. Hasil penelitian menunjukkan bahwa hasil praktik rias wajah foto hitam putih siswa yang menggunakan media audio visual gerak lebih tinggi dibandingkan dengan siswa yang menggunakan media gambar. Berdasarkan hasil uji-t diperoleh nilai thitung = 16,85 pada taraf signifikansi α = 0,05 dengan derajat kebebasan (dk) = 58, sedangkan nilai ttabel= 1,67. Karena thitung > ttabel / (16,85 > 1,67), maka H₀ ditolak dan Hₐ diterima. Dengan demikian, dapat disimpulkan bahwa penggunaan media audio visual gerak berpengaruh secara signifikan terhadap hasil praktik rias wajah foto hitam putih pada siswi kelas XI Program Keahlian Tata Kecantikan SMKS Pariwisata Imelda Medan.
Pengembangan Media Pembelajaran E-Book Perawatan Kulit Kepala dan Rambut (Creambath) pada Siswa Kelas X Tata Kecantikan SMK Swasta Tarbiyah Islamiyah Jihan Aliza Aldha; Siti Wahidah
SAKOLA: Journal of Sains Cooperative Learning and Law Vol. 3 No. 1 (2026): April 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/sakola.v3i1.8316

Abstract

Penelitian ini bertujuan untuk mengembangkan media e-book pada materi perawatan kulit kepala dan rambut (creambath) bagi siswa kelas X Tata Kecantikan SMK Swasta Tarbiyah Islamiyah untuk meningkatkan pemahaman jenis rambut, gerakan pengurutan, ritme pengurutan, dan tahapan penguapan. Metode yang digunakan adalah Research and Development (R&D) dengan model ADDIE yang meliputi tahap analisis, desain, pengembangan, implementasi, dan evaluasi. Subjek penelitian terdiri atas 33 siswa, 3 ahli materi, dan 3 ahli media. Data dikumpulkan melalui angket kebutuhan, lembar validasi ahli, serta uji coba produk, kemudian dianalisis menggunakan teknik deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa media e-book memperoleh nilai validasi ahli materi sebesar 89,33%, ahli media sebesar 91,33%, dan rata-rata uji coba sebesar 91,33% dengan kategori sangat layak, sehingga media e-book dinyatakan layak digunakan dalam pembelajaran perawatan kulit kepala dan rambut (creambath).
EFEKTIFITAS PENGGUNAAN MODEL PEMBELAJARAN MAKE A MATCH TERHADAP HASIL BELAJAR RIAS WAJAH SEHARI-HARI PADA MATA PELAJARAN DASAR KECANTIKAN SISWA KELAS X TATA KECANTIKAN DI SMK NEGERI 1 BERINGIN Lusina Rajagukguk, Semi; Wahidah, Siti; Astrid Sitompul; Nurhayati; Asrah Rezki Fauzani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomer 03, September 2026 Publication
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.62791

Abstract

This study aimed to determine the effectiveness of the Make a Match learning model in improving students' learning outcomes in the daily makeup topic of the Basic Beauty subject for Grade X Beauty Program students at SMK Negeri 1 Beringin. The study employed a quantitative method using a quasi-experimental approach with a One Group Pretest–Posttest Design. The research sample consisted of 30 students selected using the total sampling technique. Data were collected through pretest and posttest learning achievement tests. The data were analyzed using the Shapiro–Wilk normality test, N-Gain test, and Paired Sample t-Test with the assistance of IBM SPSS Statistics. The results showed that the mean pretest score of 52.16 increased to 80.00 in the posttest. The normality test indicated that the data were normally distributed, with significance values of 0.451 for the pretest and 0.424 for the posttest. The mean N-Gain score was 0.5666, which was classified as a moderate improvement with a moderately effective level of effectiveness. Furthermore, the Paired Sample t-Test yielded a significance value (Sig. (2-tailed)) of < 0.001, indicating a statistically significant difference between students' learning outcomes before and after the implementation of the Make a Match learning model. Therefore, it can be concluded that the Make a Match learning model was moderately effective in improving students' learning outcomes in the daily makeup topic of the Basic Beauty subject for Grade X Beauty Program students at SMK Negeri 1 Beringin.
PENGARUH PENGGUNAAN SABUN PADAT DENGAN EKSTRAK TEH HIJAU (CAMELLIA SINTESIS) DAN LEMON (CITRUS LIMON) UNTUK MENCERAHKAN KULIT Annisa Damanik, Pebri; Sitompul, Astrid; Wahidah, Siti; Laurentriana Gea, Sesilia; Christina Hutagalung, Gracede
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Completed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.62977

Abstract

This study aimed to: (1) determine the results of using a solid soap containing green tea (Camellia sinensis) and lemon (Citrus limon) extracts for skin brightening; (2) determine the results of using a solid soap containing lemon extract; and (3) identify the difference in the effects of the two soaps on skin brightness. The study was motivated by an initial survey of 50 respondents aged 17–23, which revealed that 82% still used chemically-based soaps, with 76% experiencing side effects such as dryness, irritation, skin sensitivity, and peeling. An experimental method with a pre-test/post-test control group design was employed. The study involved 20 respondents divided into experimental and control groups. Skin brightness levels were measured before and after a four-week treatment period using a skin tone color chart. Additionally, pH, organoleptic, and irritation tests were conducted to assess the quality of the soap formulations. Evaluation results showed a soap pH of 10.50—compliant with the SNI 3532:2021 standard (range: 6–11)—an average organoleptic score of 84% (categorized as "very good"), and no skin irritation. The findings indicated that the experimental group experienced an average increase in skin brightness of 1.7 shades, while the control group saw an increase of 1.4 shades. The 0.3-shade difference in improvement between the two groups indicates a relatively small disparity. Thus, the solid soap containing green tea (Camellia Sinensis) and lemon (Citrus Limon) extracts meets quality and safety standards and contributes to improved skin brightness.
PENGEMBANGAN MEDIA FLASH CARD PADA ELEMEN PENGERITINGAN DASAR DI SMK PAB 12 SAENTIS Panjaitan, Deswita Sururi; Wahidah, Siti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Now Available
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.63866

Abstract

The problem addressed in this study is the limited availability of learning media for the basic hair curling element, making it necessary to develop technology-based learning media that can systematically visualize work procedures at SMK PAB 12 Saentis. Therefore, this study aimed to develop an Flash Card learning media and determine its feasibility for the basic hair curling element at SMK PAB 12 Saentis. This study employed a Research and Development (R&D) method using the ADDIE development model, which consists of the stages of Analysis, Design, Development, Implementation, and Evaluation. The product was validated by material experts and media experts. The product trials were conducted in three stages: a small-group trial involving 5 students, a medium-group trial involving 10 students, and a large-group trial involving 31 students. Data were collected using Likert-scale questionnaires and analyzed using descriptive analysis. The results showed that the Flash Card learning media was categorized as highly feasible for use in learning the basic hair curling element. The material expert validation obtained an average score of 90.47%, while the media expert validation obtained an average score of 90.22%. The product trial results achieved 86% in the small-group trial, 90% in the medium-group trial, and 95.03% in the large-group trial, with an overall average of 92.95%, which falls into the Highly Feasible category. Therefore, the Flash Card learning media is considered highly feasible for use as a learning medium in the basic hair curling element at SMK PAB 12 Saentis.
Pengembangan Media Pembelajaran Google Sites pada Mata Pelajaran Pemangkasan Rambut Dasar Siswa Kelas XI Jurusan Tata Kecantikan dan SPA di SMK Swasta Gelora Jaya Nusantara Medan Anggi Clara Br Sembiring; Siti Wahidah
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.9201

Abstract

Penelitian ini bertujuan untuk mengembangkan media pembelajaran berbasis Google Sites pada materi pemangkasan rambut dasar pola oval bagi siswa kelas XI Jurusan Tata Kecantikan dan SPA di SMK Swasta Gelora Jaya Nusantara Medan serta mengetahui tingkat kelayakan media yang dikembangkan. Penelitian ini menggunakan metode Research and Development (R&D) dengan model ADDIE yang meliputi tahap Analysis, Design, Development, Implementation, dan Evaluation. Subjek penelitian terdiri atas 33 siswa kelas XI. Validasi produk melibatkan 3 ahli materi dan 3 ahli media. Instrumen penelitian berupa angket kebutuhan guru dan siswa, angket validasi ahli materi, angket validasi ahli media, dan angket uji coba produk. Data dianalisis menggunakan statistik deskriptif. Hasil penelitian menunjukkan bahwa media pembelajaran Google Sites memperoleh penilaian ahli materi sebesar 99,3% dan ahli media sebesar 95,5%, keduanya termasuk kategori “Sangat Layak”. Hasil uji coba kelompok kecil, sedang, dan lapangan memperoleh rata-rata 95,35% dengan kategori “Sangat Layak”. Dengan demikian, media pembelajaran Google Sites sangat layak digunakan dalam pembelajaran pemangkasan rambut dasar pola oval.
ANALISIS TINGKAT KESUKAAN SPAGHETTI BUAH SUKUN PADA MAHASISWA JURUSAN GIZI DI POLITEKNIK KESEHATAN MEDAN Fannia Ruth Carolin Hutagaol; Siti Wahidah
Jurnal Gizi dan Kuliner (Journal of Nutrition and Culinary) Vol. 1 No. 1 (2021): EDISI FEBRUARI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jnc.v1i1.20691

Abstract

Penelitian ini bertujuan untuk : 1). Menganalisis tingkat kesukaan (rasa, aroma, tekstur, dan warna) spaghetti buah sukun dengan penambahan tepung sukun sebanyak 40 persen, 50 persen, dan 60 persen; 2). Menganalisis formula terbaik pada spaghetti buah sukun; 3). Menganalisis kandungan gizi (kadar air, abu, karbohidrat, protein, dan lemak) pada produk terbaik spaghetti buah sukun. Lokasi penelitian di Politeknik Kesehatan Medan dan Laboratorium Balai Riset dan Standarisasi Industri Medan. Subjek (responden) penelitian ini berjumlah 40 orang. Data hasil uji organoleptik dianalisis secara deskriptif dengan menggunakan persentase penerimaan responden dari masing-masing taraf perlakuan. Untuk mengetahui pengaruh subtitusi tepung sukun terhadap perlakuan digunakan analisis statistik ANAVA. Hasil penelitian ini menunjukkan bahwa formula terbaik pada spaghetti buah sukun dengan substitusi tepung sukun sebesar 40 persen diperoleh rataan warna 4,35, rataan aroma 4,32, rataan rasa 4,57, dan rataan tekstur 4,1. Berdasarkan hasil uji Anava diketahui bahwa terdapat perbedaan nyata terhadap warna, aroma, rasa, dan tekstur spaghetti buah sukun (α=0,05) dengan nilai warnaFh>Ft (4,07>3,25), aroma  Fh>Ft (5,15>3,25), rasa Fh>Ft (4,96>3,25), dantekstur Fh>Ft (5,16>3,25). Kandungan gizi spaghetti dengan substitusi tepung sukun 40 persen diperoleh kadar air (9,15% b/b) dibawah batas maksimal SNI, kadar abu (1,86% b/b) diatas batas maksimal SNI, karbohidrat (64,2% b/b), lemak total (8,33% b/b), dan protein (8,16% b/b) dibawah batas minimal SNI. Dari hasil penelitian ini, dapat disimpulkan bahwa spaghetti buah sukun dengan substitusi tepung sukun sebesar 40 persen lebih disukai responden.
Co-Authors Adenia, La Syifa Ahmad Fajri Almaida Vebibina Amanda, Novi Amanda, Syafina Ana Rahmi Anggi Clara Br Sembiring Annisa Damanik, Pebri Ariani, Sri Shanti Aris Sunandar Suradilaga Arthamevia, Michelle T. Ashya Luqyana Suci Asrah Rezki Fauzani Asrah Rezki Fauzani Astrid Sitompul Astrid Sitompul Ayudyah Khusuma Wardani Azhary, Abdul Latif Bangun, Febriyanta Br Bengi, Shela Simah Christina Hutagalung, Gracede Desratnasari Waruwu Deswita, Nabila Dewi Herlina Sugiarti Dhana, Vita Pujawanti Dian Hartati Dian Maya Sari DINA AMPERA Dina Ampera Enjang Erawati, Melani ERICHA APRILLIA Erni Erni Fannia Ruth Carolin Hutagaol Farihah Fatma Tresno Ingtyas Fauzani, Asrah Rezki Gafur, Ubaidillah Habibah Hanim Lubis Hanim Lubis, Habibah Hendro Sudartono Irmiah Nurul Rangkuti Ismail Jahidin Jehan, Sarah Nur Jihan Aliza Aldha Lailatul Jumat, Nurjannah Lasmaria S Br Sibuea Laurentin, Nia Laurentriana Gea, Sesilia Lestari, Ardina Lia Husnul Hatimah Lubis, Habibah Hanim Lusina Rajagukguk, Semi majdi, zainul Manuella Desviana Ritonga Mardiyah, Arsita Muhammad Majdi, Lalu Murni Astuti Nafizah, Puan Salwa Nofita, Nofita Nurhayati Nurhayati Tanjung, Nurhayati Nurul Fauziah Nurul Rangkuti, Irmiah Nuwairi Hilda Oding Supriadi, Oding Paizun, Paizun Pangaribuan, Paulina P. Panjaitan, Deswita Sururi Pinte Ni Ateni Pujawanti Dhana, Vita Putri Chairina Zulfiani R Mursid Rambe, Dinda Audiah Rangkuti, Irmiah Nurul Rangkuti, Isma Maisarah Renny Rezeki Hartanti Rezky Fauzani, Asrah Riana Friska Siahaan Risna, Puput Rosanti, Agustin Ulfa Saputri, Gusti Ayu Rai Sari, Helen Laras Sariani, Ristika Sitompul, Astrid Tamara Maya Devitri Tobing, Marnala Tohirokhi Minallah Tresno Ingtyas, Fatma Vebibina, Almaida Vita Pujawanti Dhana Wahyu, Wayan Wijaya, I Gusti Ngurah Satria Wisri Ardhita Manda Putri Wisri Ardhita Manda Putri Woro Yutdianti1 Yemima Suharti Hulu Zaetullah, Zaetullah