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All Journal JURNAL AKUNTANSI DAN AUDITING Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Jurnal Ilmiah Mahasiswa FEB Jurnal Edukasi Matematika dan Sains KALPATARU: Jurnal Sejarah dan Pembelajaran Sejarah Math Didactic: Jurnal Pendidikan Matematika Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekobistek JPMI (Jurnal Pendidikan Matematika Indonesia) Jurnal Riset Pendidikan Dasar JUMLAHKU: Jurnal Matematika Ilmiah STKIP Muhammadiyah Kuningan JUMANJI (JURNAL MANAJEMEN JAMBI) JURNAL RISET AKUNTANSI JAMBI JETL (Journal Of Education, Teaching and Learning) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Gentala Pendidikan Dasar PSYCHE 165 Social, Humanities, and Educational Studies (SHEs): Conference Series MES: Journal of Mathematics Education and Science J-PiMat : Jurnal Pendidikan Matematika Variabel Jurnal Pendidikan Dasar Perkhasa Asimetris: Pendidikan Matematika dan Sains Journal of Educational Review and Research IJPD (International Journal Of Public Devotion) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Berajah Journal Action Research Literate (ARL) Jurnal PRIMED:Primary Education Journal atau Jurnal Ke-SD An Psyche 165 Journal Medika Respati : Jurnal Ilmiah Kesehatan Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal ISJOUST Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Jurnal Penelitian Pendidikan Islam jurnal Ilmu Sosial Education Curiosity Jurnal Matematika Ilmiah Universitas Muhammadiyah Kuningan
Rika Wahyuni
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Journal : IJPD (International Journal Of Public Devotion)

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Product Diversification and E-Commerce Optimization as an Effort to Escalate Sales and UMKM Competitiveness of Bidai Handicraft in Singkawang City Mertika, Mertika; Wahyuni, Rika; Nirawati, Resy; Kariadi, Dodik; Suwanto, Insan; Marhayani, Dina Anika; Buyung, Buyung; Rosmaiyadi, Rosmaiyadi
International Journal of Public Devotion Vol 7, No 1 (2024): January - July 2024
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ijpd.v7i1.5078

Abstract

The problems faced by partners are related to the implementation mechanism or product diversification process, related to the knowledge and skills of Kastaman Bidai craftsmen's creativity is still low. An effort is needed to overcome the problems faced by Kastaman Bidai UMKM partners.  STKIP Singkawang through the Product Diversification Program and E-Commerce optimization as an effort to escalate sales and business competitiveness to Kastaman Bidai UMKM. Implementation method by providing training and assistance in the form of preparing digital financial reports, diversifying bidai products, marketing and digital advertising of bidai products. The results obtained are that the Program can be implemented very well, 2. The understanding and skills of Kastaman Bidai UMKM Partners regarding the preparation of digital financial reports, diversification of bidai products, marketing and digital advertising of bidai products are very good and Kastaman Bidai UMKM Partners can produce Bidai derivative products
Co-Authors Agung Hartoyo Andela, Sinta Anggreni, Dian Anitra, Rien Arinta Permata Budiarti, Ismi Buyung Buyung Buyung, Buyung Citra Utami, Citra Citroresmi P., Nindy Citroresmi, Nindi Citroresmi.P, Nindy Damayanti, Delva Daulay, Afrahul Fadhila DEWI WIJAYANTI Didit Yulian Kasdriyanto, Shofia Hattarina Dimas Perdana Oskar Dina Anika Marhayani Edy Tandililing Ega Ega Elmaini, Aldo Erdi Guna Utama Etika Husnul Khairun Nisa Faipri Selegi, Susanti Fajar Wulandari Fitri Alawiyah Fitriani Fitriani Hadi Irfani Hadri Harahap, Yusra Salsabila Harry Theozard Fikri Havisa Wilanda Rhamadani Heru Susanto Hery Widijanto Indah Febriani, Indah Insan Suwanto Insan Suwanto Irfani, Hadi Irfani, Hadi Istianah Asas Jeni, Patrisia Kariadi, Dodik Kartini Kartini Lailatul, Siti Lesmana, Hendy Liana Maharyani, Dina Anika Mar yunani Marhayani, Dina Anika Mariyam Mariyam Mariyam Mariyam mariyam mariyam, mariyam Matondang, Anggita Nazwa Melati Melati Mertika, Mertika Nindy Citroresmi Nindy Citroresmi Prihatiningtyas Nurul Husna Nurul Husna Nuzulia, Dian Nyemas Melani Atikah Putri Ose, Maria Imaculata Oskar , Dimas Perdana Oskar, Dimas Perdana Paula, Paula Perdana Oskar, Dimas Prihatiningtyas, Nindy Citroresmi Putra Edi Sukandi Putri Ayu Utami Putri, Kharisma Eka Putri, Viola Rahmat, Azhari Rahmawati, Meylin Resa, Umi Resy Nirawati Resy Nirawati, Resy Rezky, Rita Riana, Elva Ribut Sanjaya Rina Mariana Rina Mariana Rini Setyowati, Rini Rochmah, Eliya Rochmawati, Novi Rosadi, Khumaini Rosmaiyadi Rosmaiyadi Rosmaiyadi Ruslawati, Ruslawati Safitri, Wenny Sarmika, Mia Sartika, Dewi Diana Setiawan, Muhammad Andre Simamora, Sagiman Sofian, Eri Sulistya Rini Pratiwi Sumanto, Julius Jeremiah Theozard Fikri, Harry Tika Trya Amanda Warahmah, Warahmah Waspodo, Waspodo Yuniarti Yuniarti