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Journal : Valid Jurnal Ilmiah

Pengaruh Penggunaan Endorsement dan Inovasi Produk terhadap Keputusan Pembelian pada Online Shop Jamise Syari dalam Perspektif Ekonomi Islam Wahyuni, Yuyun; Fitriani, Agnes
Valid: Jurnal Ilmiah Vol. 22 No. 2 (2025): Valid Jurnal Ilmiah - Edisi Januari-Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The purpose of this study was to determine the significance of the influence of the use of endorsements and product innovation on purchasing decisions at the Jamise Syari online shop from an Islamic economic perspective. The population in this study were all consumers of Jamise Syari products. The sampling method in this study used a purposive sampling technique with the criteria that respondents must be followers of the Jamise Syari Instagram account and have purchased the product at least once. The sample taken was 160 respondents. The research instrument test tool used validity and reliability tests. Data analysis used multiple linear regression. Hypothesis testing used the t-test and F-test. The results showed that the use of endorsements and product innovation significantly influenced purchasing decisions at the Jamise Syari online shop from an Islamic economic perspective. This shows that respondents pay close attention to the use of endorsements and product innovation carried out by the Jamise Syari online shop and are considered in making purchasing decisions
Co-Authors Alam, Aditya Purnama Alfredo, Jefrisko Aminuyati Andri Permata Timung Anggreani, Yohana Anggreni , Salcy Anggryani Solmares, Mathilda Apit Fathurohman Aryanti , Pivi Dewi Aulia Nurul Hikmah Avianita Rachmawati Beja, Hendrikus Darwin Bolly, Yovita Yasintha Charly Mutiara Dakim, Dakim Dermawan, Arief Dewi Agustina Fadhil, Ridho Muhammad Zaidan Fatikhah, Wiwin Nafiatul Fatimah, Sri Putri Fitriani Pramita Gurning Fitriani, Agnes Gabriel Otan Apelabi Hadi Wiyono Harmin Adijaya Putri Hasia Marto Heliana, Almaria Henderikus Darwin Beja, Henderikus Darwin Heryanto, Yanto intan permata sari Jeksen, Julianus Karolina, Venny Kedong, Martha Yuliana Kelen, Ursula Uto Kleruk, Yoseva Albertha Kopong, Rosalina Koten, Theresia Boleng Lenti, Norianti Ma, Stefanus Hubertus Gusti Maria Adelvin Londa Maria Silvana Mariabel Carcia Mujayanti, Rini Mustakim Mustakim Mustakim Mustakim Nasbar, Nasbar Neang, Maria Clotilde Nitit, Daminanus Tega Nitit, Daniel Sera Nunung, Agnes Yuniati Nurfadillah Nurfadillah Nurhaliza, Nurhaliza Nurhasana, Selvi Oktaviani, Widya Putra Astaman Putri, Dea Amalia Putriani, Muspa Rahmadhanty, Retna Wulan Rambe, Santi Mardiyah Reksaningtyas , Astri Ruandayadi, Nadiya Ruli, Ketrin Saputri, Aziza Dwi Se’do, Maria Siauta, Jenny Anna Siga, Frederikus Siskamia, Siskamia Siswani, Sri Sri Wahyuni Suarni, Agusdiwana Suliantoro Susiyanti, Lusia Ina Syamsul Hadi Senen, Syamsul Hadi Tri Utami Tyastuti, Dyah Purwaning Wahyujatmiko, R. Suprono Woda, Yanter Wilve Baly Yusawinur Barella Zata Ismah Zidni Ar Ridho, Muhammad Husain