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PENGARUH KOMUNIKASI MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI PEMEDIASI (Survei pada Konsumen Kecap Lombok Gandaria Merah di Luwes Kestalan Surakarta) Rika, Odysiusoctavia; Suddin, Alwi; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 13, No 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to understand the significant influence between: (1) Brand Communication to Brand Loyalty, (2) Brand Communication to Brand Trust, (3) Brand Trust to Brand Loyalty, (4) Brand Communication to Brand Loyalty which mediated by Brand Trust in Lombok Kecaria Gandaria Merah consumers at Luwes Kestalan Surakarta. Sample In this study is Lombok Gandaria Merah consumers at Luwes Kestalan Surakarta as many as 100 people taken randomly. Data collection techniques were carried out using a questionnaire. The technical analysis used is linear regression, t test, F test, direct effect test, indirect effect test, coefficient determination test, path analysis, and sobel test. The results of this study are: (1) Brand Communication has a significant effect on Brand Loyalty, (2) Brand Communication has a significant effect on Brand Trust, (3) Brand Trust has a significant effect on Brand Loyalty, (4) Brand Trust significantly mediates the effect of Brand Communication on Brand Loyalty.
PENGARUH KOMPENSASI, KEPEMIMPINAN, DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI (Survei pada Pegawai Dinas Perhubungan Kabupaten Sragen) Syamsulhaq, Syamsulhaq; Suddin, Alwi; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 13, No 2 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

Job satisfaction is essentially an individual thing, each person will have a level of satisfaction that is not the same as the value system that applies to him. The more aspects of the job that suit the person's desires, the higher the satisfaction he feels. Vice versa, if the fewer aspects of the job in accordance with the wishes of people, the lower the level of satisfaction. This study aims to determine the effect of 1) compensation on job satisfaction, 2) leadership on satisfaction, 3) and organizational commitment to job satisfaction. Respondents in this study were all employees of the Transportation Agency of Sragen Regency with 66 employees using saturated sampling techniques. Data collected through a questionnaire was then tested with validity and reliability tests. Hypothesis analysis uses multiple linear regression, t test, F test and the coefficient of determination (R2). The analysis shows that (1) compensation has a positive and significant effect on job satisfaction; (2) leadership has a positive and significant effect on job satisfaction; and (3) organizational commitment has a positive and significant effect on job satisfaction. The higher compensation, leadership and organizational commitment, the higher the job satisfaction, and vice versa the lower the compensation, leadership and organizational commitment, the lower the job satisfaction.
ANALISIS PENGARUH KEPERCAYAAN MERK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN RETNO SKIN CAREDI SURAKARTA Caturani, Erwin; Suseno, Y. Djoko; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 13, No 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This research (1) Analyze the significance of the influence of brand trust on the satisfaction of Retno Skin Care Consumers in Surakarta. (2) Analyze the significance of the influence of brand trust on the loyalty of Retno Skin Care Consumers in Surakarta. (3) Analyze the significance of the brand trust on the loyalty of Retno Skin Care Consumers in Surakarta. (4) Analyze the significance of the influence of brand trust on the loyalty by mediating customer satisfaction in Retno Skin Care Consumers in Surakarta.This research took the location of Retno Skin Care in Surakarta using a sample of 100 respondent of Retno Skin Care services users in Surakarta. How to take sample with questionnaires. Based on the result of testing each hypothesis shows that wich states “consumer confidence has a significant effect on consumers loyalty” proved the truth. The third hyphotesis states that “consumer satisfaction has a significant effect on customer loyalty by mediating consumer satisfaction in retno skin care consumers in Surakarta”, proven true.
ANALISIS PENGARUH KUALITAS PRODUK, CITA RASA, DAN HARGA TERHADAP LOYALITAS PELANGGAN WAFFELIO FRANCHISE DI SURAKARTA Justitie, Destria; Suddin, Alwi; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 13 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This study discusses the significance of: (1) product quality on Waffellio Franchise customer loyalty in Surakarta, (2) taste towards Waffellio Franchise customer loyalty in Surakarta and (3) price on customer loyalty of Waffellio Franchise in Surakarta. This research is a survey method with Waffelio Franchise customers in Surakarta, with an infinite number of participants, 97 customers have been added in 17 years, and have become waffelio consumers at least ever buying a waffelio product at least 3 (three) times . Data were analyzed using instrument test, classical assumption test, and multiple linear regression analysis. The results of the study prove that: (1) Positive and significant product quality variables on customer loyalty in Waffelio Franchise in Surakarta (2) Positive and significant taste variables on customer loyalty in Waffelio Franchise in Surakarta (3) Positive and significant price variables on customer loyalty at the Waffelio Franchise in Surakarta.
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN MENGGUNAKAN METODE MATERIAL REQUIREMENT PLANNING PADA PT. DAN LIRIS DI SUKOHARJO Permadani, Septiana Bunga; Widajanti, Erni; Sunarso, Sunarso
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyze the efficiency of raw material inventory control system PT. Dan Liris as well as analyzing the application of material requirement planning method in optimizing inventory control raw materials in PT. Dan Liris. This research is a case study on PT. Dan Liris. The data type used is qualitative data and quantitative data. The data source in research using secondary data. Methods of data collection were used: interviews, observation and documentation. Technique of data analysis using the techniques of Material Requirements Planning (MRP). Based on the results of research: the raw material needs planning Policy implemented by the PT. Dan Liris yet structured, it is apparent from the raw material procurement system which uses a method of forecasting in accordance with sales targets. Application of the method of Material Requirements Planning can play a role in optimize raw material inventory control PT. Dan Liris, it is shown in the total cost of the inventory using the technique of Lot For Lot is Rp 40.2 million, total the cost of inventories using the techniques of Economic Order Quantity amounting to Rp 44,541,085 and the total cost of the inventory using the policy of the company amounting to Rp 119,548,146. From the comparison it can be noted that a very effective technique to achieve cost-efficiency the total inventory of raw materials is the technique of Lot For Lot.
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN MENGGUNAKAN METODE MATERIAL REQUIREMENT PLANNING PADA CV. ANEKA KARYA GLASS KARTASURA Raras Ati, Dian; Suseno, Y. Djoko; Widajanti, Erni
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

CV. Aneka Karya Glass is a company that produces residential furniture made from glass and brass, one of the best selling products is a candle holder. Raw material control is needed to reduce raw material problems that often occur in the company. Problems in CV. Aneka Karya Glass is about controlling raw material inventories that occur due to excessive ordering which raises the high cost of savings. Material Requirement Planning (MRP) is a method of controlling raw materials proposed for the company. The techniques used are lot sizing including lot for lot (LFL), economic order quantity (EOQ), and order quantity period (POQ). The total cost obtained from the calculation of the lot sizing lot for lot (LFL) technique is IDR 14,400,000, economic order quantity (EOQ) of IDR 18,150,200, and the order quantity period (POQ) of IDR 14,400,000. So based on the results obtained, the company should implement the MRP method with the LFL or POQ lot sizing technique because the two techniques get the minimum total cost of IDR 14,400,000 so that they can save costs by 50%.
ANALISIS SISTEM ANTRIAN DAN OPTIMALISASI PELAYANAN (Studi Kasus pada Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Surakarta) Safitri, Eva Nur; Wahyudi, Amin; Widajanti, Erni
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the model and characteristics of the queue system and analyze service optimization throught queue analysis in the employment service process at BPJS Ketenagakerjaan Surakarta. The type of data used is quantitative data and qualitative data. Data sources used are primary data and secondary data. The population in this study were BPJS Ketenagakerjaan Surakarta customers who came and queued to get service. The sampling technique uses non probability sampling techniques by using paul leddy formula as manis as 100 customers. Data analysis technique use queuing model formula, software microsoft exel, sosftware SPSS 21, and software QM for windows. The results of the study show that the queuing model that is applied in the service process of document inspection and service stages uses the M/M/S model. Queue characteristic in the service process have a random arrival pattern and FIFO queue discipline so that customers who come first will be served first. The result of the analysis of the queuing system indicate that there is a nedd to add customer service to the first stage of service facilities namely the document checking stage because the results of the queuing system analysis result show a negative value while in the second stage of service proces namely the service stage shows that the services performed are optimal.
PENGARUH PENGETAHUAN PERPAJAKAN, KESADARAN WAJIB PAJAK, KUALITAS PELAYANAN PAJAK DAN SANKSI PAJAK TERHADAP KEPATUHAN WAJIB PAJAK DAERAH LAIN KABUPATEN PONOROGO Wibowo, Arie; Rispantyo, Rispantyo; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 14 (2020): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

Associated with the function of the local tax, the local government of Ponorogo need to better exploit the resources of local taxes to increase tax compliance in Ponorogo in paying local taxes. Tax compliance in paying taxes can be determined by factors such tax knowledge to yourself taxpayer, the taxpayer awareness, the quality of tax service, as well as the penalties for taxpayers who commits an offense. This research aims to provide empirical evidence of the influence of tax knowledge, taxpayer awareness, quality of taxation services and tax sanctions simultaneously to the taxpayer compliance in paying other local taxes in Ponorogo Regency. The population of this research is all taxpayers with a sample of 148 taxpayers. The sampling procedure used in this study is purposive sampling. Data collection techniques use questionnaires that have passed the validity and reliability tests. Test the regression requirements using the classic assumption test. Data analysis techniques use multiple linear regression analyses with absolute difference tests and hypothesis testing conducted through Test T and Test F. The results of this study show that: 1) Tax knowledge positively affects the taxpayer's tax compliance in paying other local taxes in Ponorogo Regency. 2) Taxpayer awareness positively affects the taxpayer's tax compliance in paying other local taxes in Ponorogo Regency. 3) Tax service quality positively affects the taxpayer's tax compliance in paying other local taxes in Ponorogo Regency. 4) Tax sanctions positively affects the taxpayer's tax compliance in paying other local taxes in Ponorogo Regency. 5) Tax knowledge, taxpayer awareness, quality of taxation services and tax sanctions simultaneously influences to the taxpayer compliance in paying other local taxes in Ponorogo Regency.
PENGARUH HARGA, IKLAN, CITRA MERK, DAN PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL WULING DI WILAYAH SURAKARTA Suryo, Aryoto Adhi; Suddin, Alwi; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 13, No 2 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This study entitled aims to explain the effect of price, advertising, brand image, and after sales service on purchasing decisions. In sampling, this study uses a purposive sampling technique, Data collection techniques were carried out by distributing questionnaires, sending via WA and interviewing 97 people directly in Wuling car users in the Surakarta Region.Data processing and analysis methods use qualitative analysis which includes the interpretation of data obtained in research as well as the results of data processing that have been carried out by providing information and explanations, as well as quantitative analysis which includes validity and reliability tests, classic assumption tests, multiple regression analysis, hypothesis testing through F test and t test and analysis of the coefficient of determination (R2).
PENGARUH BURNOUT DAN KONFLIK KERJA TERHADAP KINERJA DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI PADA PERAWAT RSUD DR MOEWARDI SURAKARTA Valentina, Jesslyn; Suseno, Y. Djoko; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 14 (2020): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to determine the significant influence between: (1) burnout on performance, (2) work conflict on performance, (3) motivation on performance, (4) burnout on performance that is moderated by work motivation, and (5) work conflict on performance which is moderated by motivation in nurses at RSUD Dr. Moewardi Surakarta.The results showed that burnout, work conflict, and motivation significantly influence the performance of nurses Dr. Moewardi Surakarta. In addition, motivation also moderates the effect of burnout and work conflict on the performance of nurses at RSUD Dr. Moewardi Surakarta.
Co-Authors Afifah Devi Lestari Amin Wahyudi Aminuyati Anissa Nur Azizah Arie Wibowo Arif Nur Saputro Asih Handayani Aurel Yulita Pradyasari Bagas Priyatama Calvin Andrea Caturani, Erwin Desvitasari, Armelita Dian Raras Ati Dicky Wahyu Ramadhan Dwi Astuti, Alfiana Dyah Susanti Hayuningrum Eka Parya, Atiska Eva Nur Safitri Fahmi Nurdin Hamid Febri Widya Puspitasari Francisca Audry Kournikova Friska Oktaviani Handayani, Asih Isnaini Isnaini Justitie, Destria Karunia Fadillatul Firdaus Kusuma, Egidia Natasya Yovita Maharani, Dona Fitriana Muthia Nur Alvianti Nani Irma Susanti Nurul Atikah Pebrianti, Naca Shahidatur Rahma Permadani, Septiana Bunga Prasetyo, Briyan Aji Purwaningsih, Reza Retma Puspitasari, Vernanda Putri Novita Sari Raras Ati, Dian Retno Yulianti Rika, Odysiusoctavia Rispantyo Rispantyo, Rispantyo Rohman, Annisa Safitri, Eva Nur Safitri, Natalina Wahyu Saputro, Arif Nur Saputro, Rohmat Dimas Sari, Aisyah Arum Sari, Ressa Meilani Selvia Luwinda Septiana Bunga Permadani Siska Dwi Rahayu Suddin, Alwi Sumaryanto Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Sunarso , Sunarso Sunarso Sunarso Sunarso Sunarso Suprayitno Suprayitno Suprayitno Suprayitno Suryo, Aryoto Adhi Susanti, Nani Irma Sutarno Syaifudin, Muh Ismail Syamsulhaq, Syamsulhaq Tri Handayani Tyandini, Lelani Kalis Utami, Fitria Dewi Vadesma, Wanda Theza Valentina, Jesslyn Wahyuningsih, Triana Widya Puji Astuti, Widya Puji Windiyastutik, Arida Tri Y. Djoko Suseno Y. Djoko Suseno Yernia Aloensia Putri Yulfina Putri Wahyuningrum