Claim Missing Document
Check
Articles

The Impact of Social Media Marketing Activities on Value Equity, Brand Equity, and Relationship Equity in Ngarsopura Market of Surakarta Sumaryanto, Sumaryanto; Widajanti, Erni; Susanti, Nani Irma
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.537

Abstract

Even in Surakarta, traditional marketplaces continue to play an essential role in the commercial activities that take place in Indonesia. Because of the proliferation of digital technology, the utilization of social media in marketing endeavors has become increasingly important. On the other hand, there is currently a dearth of research about the influence that social media marketing operations have on value equity, brand equity, and customer relationship equity in traditional markets. In the Ngarsopuro Market in Surakarta, the purpose of this study is to provide an explanation of the potential social media marketing actions that have the potential to influence those three equity factors. The strategy known as Partial Least Square (PLS) is utilized as a device for doing data analysis in this study. Through the use of questionnaires, information was gathered from 230 individuals who have visited Ngarsopuro Market and have engaged in the practice of online shopping. A favorable impact on value equity, brand equity, and relationship equity has been observed at Ngarsopuro Market as a result of the utilization of social media, as demonstrated by the findings of the study. In addition, the investigation revealed that value equity, brand equity, and customer relationship equity all play a key role in the decision to make a purchase in the Ngarsopuro Market. Therefore, in order to maintain conventional markets, it is anticipated of sellers that they would make more efficient use of social media, give relevant information about their products, and increase consumer loyalty.  
Analisis Pengendalian Kualitas Produk dengan Metode Statistical Process Control Pada PT Glory Industrial di Sragen Yernia Aloensia Putri; Sunarso Sunarso; Erni Widajanti
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.2971

Abstract

The aim of this research is to analyze the production quality control policy at PT Glory Industrial in Sragen, to identify the factors that cause damage and loss to products produced by PT Glory Industrial in Sragen. This research is included in the type of case study research at PT Glory Industrial in Sragen by conducting a survey to the company. This research only covers production quality control at PT Glory Industrial in Sragen. Product quality control uses the Statistical Process Control method. Starting with determining quality standards then production results, then damaged production is analyzed through quality control using Statistical Process Control, so that you can receive analysis results that can be useful for PT Glory Industrial in Sragen. The results of the research show that the implementation of product quality control at PT Glory Industrial has not been under control, this is proven by the production process that there were 4 points that exceeded the upper control limit (UCL) and lower control limit (LCL). Occurred on the months February (0,023), June (0,084), September (0,022) and November (0,075). From this data, it can be seen that there are still those who exceed the control limits, thus indicating that quality control has not been implemented properly and improvements are needed to overcome these deviations. Thus H1 is proven correct, there are 6 types of damage that occur at PT Glory Industrial, namely looseness, broken fabric, embossed threads, skipped threads, damaged stitching and wrong labels. Based on the causes and effects, the factors that cause damage are human factors, machines, materials and work methods. Thus H2 is proven correct.
Analisis Pengendalian Persediaan Bahan Baku dengan Metode Material Requirement Planning pada Sosis Solo Gajahan di Surakarta Aurel Yulita Pradyasari; Erni Widajanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1165

Abstract

Sosis Solo Gajahan is a business operating in the food industry, the problem faced by the company is whether the control of raw material inventory for Sosis Solo Gajahan is efficient and whether the application of the Material Requirement Planning (MRP) method can streamline the cost of raw material inventory for Sosis Solo Gajahan. The aim of this research is to consider the company's efficiency in raw material inventory costs and can be used to make decisions related to the efficiency of raw material inventory costs. By using the Material Requirement Planning (MRP) method which consists of the Lot For Lot (LFL), Economic Order Quantity (EOQ) and Period Order Quantity (POQ) methods. Based on the results of the total cost calculation according to company policy of IDR 5,131,580 and based on the Material Requirement Planning (MRP) method, which consists of the Lot For Lot (LFL) technique of IDR 696,000, the Economic Order Quantity (EOQ) technique of IDR 1,290,360, and the Period Order Quantity (POQ) technique of IDR 696,000, the researchers concluded that the most efficient method applied at Sosis Solo Gajahan was the Lot For Lot (LFL) and Period Order Quantity (POQ) methods. The Lot For Lot (LFL) method produces inventory costs of IDR 696,000 and the Period Order Quantity (POQ) method produces inventory costs of IDR 696,000 and it is best to calculate raw material inventory control costs using the Material Requirement Planning (MRP) method with the Lot For Lot technique ( LFL) and Period Order Quantity (POQ) techniques, because they can achieve efficient raw material purchasing costs compared to current company policies.
Analisis Linear Programming dengan Metode Simpleks untuk Memaksimalkan Keuntungan pada UD Sumberwaras di Karanganyar Anissa Nur Azizah; Erni Widajanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1202

Abstract

This research is an analysis of maximizing profits at UD SUMBERWARAS using a simplex method linear programming analysis tool via the POM QM for Windows V5 application and carrying out manual calculations. The type of data used in this research is qualitative and quantitative data. The results obtained are H1 which states "The optimum amount of baby swaddle production at UD SUMBERWARAS produces 4,500 boxes of baby swaddles A, 4,000 boxes of baby swaddles B and 4,000 boxes of baby swaddles" and H2 which states "The maximum amount of profit obtained by UD SUMBERWARAS in Karanganyar amounting to Rp. 1,300,000,000” is not proven.
Pengendalian Kualitas Produk dengan Metode Statistical Quality Control untuk Mengurangi Produk Rusak pada UMKM Gethuk Anyar di Ngawi Afifah Devi Lestari; Erni Widajanti
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1164

Abstract

MSMEs Gethuk Anyar is an industry operating in the culinary sector, the problem faced is the company's difficulty in maintaining the quality of the gethuk products it produces. This research aims to find out how quality control is implemented using statistical tools in an effort to control the quality and level of product damage at Gethuk Anyar MSMEs in Ngawi. Quality control analysis uses tools in the form of check sheets, cause and effect diagrams, Pareto diagrams and control charts. The results of the control chart analysis show that production is in an uncontrolled state. This can be seen from the control graph where the points fluctuate very highly and irregularly. Based on the Pareto diagram, priority repairs need to be made for the dominant types of damage, namely hard defects (59%), soft defects (27%), burnt defects (10%). From the analysis of the cause and effect diagram, it can be seen that the factors that cause damage originate from human/worker factors, work methods, production machines, work environment and raw materials so that companies can take preventive and corrective action in order to reduce the level of damage and improve product quality.
Analisis Pengendalian Persediaan Bahan Baku dengan Mengggunakan Medote Material Requirement Planning pada Home Industri Roti Djadwa di Demangan Boyolali Yulfina Putri Wahyuningrum; Erni Widajanti
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3230

Abstract

Home industry DJADWA Bread is a company operating in the food sector that focuses on making bread. Inventory is one of the most important assets in a company, because on the one hand the company can reduce costs by reducing inventory and on the other hand it can cause production to stop and consumer satisfaction to decrease. The aim of this research is to analyze the efficiency of inventory costs for raw materials for flour, sugar and butter using the Material Requirement Planning (MRP) method, which consists of the Lot For Lot (LFL), Economic Order Quantity (EOQ) and Period Order Quantity methods. (POQ). Theresearch results show that the total raw material inventory for Material Requirement Planning, especially using the Economic Order Quantity method, will obtain the most efficient raw material inventory costs. This is proven by the total cost of raw material inventory according to the policy of IDR 4,599,790 while Lot For Lot is IDR 3,600,000, Economic Order Quantity is IDR 1,436,338 and the Period Order Quantity method is IDR 3,600,000, then from the results of the total inventory calculation raw materials, then the MRP Material Requirement Planning method uses the Economic Order Quantity (EOQ) technique, because by using the Economic Order Quantity (EOQ) technique Home Industry DJADWA bread in Demangan can achieve the most efficient raw material purchasing costs compared to current company policies and LFL and POQ methods.
“GROUNDING” IN BATIK CENTERS WITH BATIK ECO PRINT TRAINING POST PANDEMI COVID-19 Sumaryanto, Sumaryanto; Widajanti, Erni
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 01 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i01.489

Abstract

Kegiatan Pelatihan Batik Eco Print dilaksanakan melalui hasil diskusi dari ketua paguyuban agar memberikan kegiatan produktif pasca pandemic covid-19. Mitra kegiatan adalah Paguyuban Ketrampilan Kampung Gambirsari Joglo Banjarsari Surakarta. Pelatihan yang dibutuhkan adalah pelatihan berbiaya murah, mudah, memiliki unsur kreatif, dapat dilakukan berkelompok maupun individu dan ramah lingkungan. Metode yang digunakan Perijinan, FGD Tim PKM dengan ketua PKK, dengan ketua Paguyuban dan Pak Lurah. Tim PKM dibantu oleh Pemberi/Pemateri workshop dari Reronce Galery Eco Art. Penyusunan Program kerja dijadikan acuan pelaksanaan Kegiatan. Sosialisasi, Workshop Menjaga Kearifan local dan Lingkungan serta Workshop Pembuatan batik Eco Print. Karena peserta dibatasi, diharapkan peserta yang hadir dapat memberikan pelatihan ke anggota masyarakat lainnya setelah menemukan teknik baru proses pembuatan batik ecoprint. Diharapkan dengan kreativitas dan tenknologi yang tinggi batik ecoprint dari Kota Solo/Surakarta dapat memiliki ciri khas pembeda dan tetap menjadi sentra batik dunia dengan kearifan lokal
Penerapan Metode Material Requirement Planning untuk Pengendalian Persediaan Bahan Baku Kedelai pada Pabrik Tahu Dyah Susanti Hayuningrum; Erni Widajanti
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 1 No. 3 (2024): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v1i3.357

Abstract

The aim of this research is to analyze the efficiency of raw material inventory control and the application of the Material Requirement Planning method to control soybean raw material inventory at Mr Heri's Tofu Factory. The type of data used is qualitative data and quantitative data. Data sources in research use secondary data and primary data. Data collection methods used were interviews, observation and documentation. The data analysis technique used is to streamline raw material costs using the Material Requirement Planning (MRP) technique. The research results show that the raw material inventory costs according to company policy of IDR 1,553,712 are not efficient, because the total raw material inventory costs are greater than the LFL method of IDR 240,000, EOQ of IDR 297,914 and POQ of IDR 240,000. Based on this, hypothesis 1 which states that "It is suspected that the raw material control system for Mr Heri's Tofu Factory is not efficient", has been proven to be true. Hypothesis 2 which states that "It is suspected that the application of the Material Requirement Planning method can streamline the costs of controlling raw material inventory at Mr Heri's Tofu Factory", has been proven to be true.
PENGENDALIAN KUALITAS PRODUK TEH DENGAN MENGGUNAKAN METODE SIX SIGMA DMAIC PADA PT. CANDI LOKA DI JAMUS NGAWI JAWA TIMUR Selvia Luwinda; Erni Widajanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2032

Abstract

PT Candi Loka in Jamus is a private company engaged in large-scale tea production. The purpose of this study was to determine the sigma level value in the green tea drying process, to determine the factors that can affect defects, and to identify ways to reduce or minimize the occurrence of defects in the green tea drying process at PT Candi Loka. This study used the Six Sigma and Failure Mode and Effect Analysis (FMEA) methods with the DMAIC (Define, Measure, Analyze, Improve, Control) stages used to improve the quality of the green tea drying process at PT Candi Loka to minimize defects that occur. the results of the DPMO calculation and the sigma value obtained were the overall DPMO process value of 36,500 with a sigma value of 3.299 which means that it takes effort to achieve a sigma value of 6.00 sigma or achieve zero defects. Based on the fishbone diagram, the factors that affect defects are human factors, machine factors, and material factors. Based on the analysis using the FMEA method, it is known that the highest Risk Priority Number (RPN) value for the old failure mode or inappropriate rolling process time is 512, and the decreased performance failure mode is 392.
Analisis Pengendalian Persediaan Bahan Baku Dengan Menggunakan Metode Material Requirement Planning pada Toko Roti Primadonna Solo Dwi Astuti, Alfiana; Widajanti, Erni
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/375f3e22

Abstract

Toko Roti Primadonna Solo is one of the companies that not only produces wet bread, but also produces various breads and pastries. The availability of sufficient raw materials is an important factor to ensure the smooth production process. Therefore, running a smooth production process requires a good production system. The purpose of this study is to analyse the cost efficiency of wheat flour raw material inventory using the Material Requirement Planning (MRP) method, which consists of the Lot For Lot (LFL), Economic Order Quantity (EOQ), and Period Order Quantity (POQ) methods. The results showed that the total cost of raw material inventory according to the policy of Primadonna Solo Bakery of Rp 1,132,000 is greater than the calculation using the MRP method. The total cost of raw material inventory with the Lot For Lot (LFL) method is Rp 204,000, EOQ is Rp 548,500 and with the POQ method is Rp 204,000. From the calculation of the total cost of raw material inventory, the MRP method can streamline the cost of raw material inventory, especially the LFL and POQ methods
Co-Authors Afifah Devi Lestari Amin Wahyudi Aminuyati Anissa Nur Azizah Arie Wibowo Arif Nur Saputro Asih Handayani Aurel Yulita Pradyasari Bagas Priyatama Calvin Andrea Caturani, Erwin Desvitasari, Armelita Dian Raras Ati Dicky Wahyu Ramadhan Dwi Astuti, Alfiana Dyah Susanti Hayuningrum Eka Parya, Atiska Eva Nur Safitri Fahmi Nurdin Hamid Febri Widya Puspitasari Francisca Audry Kournikova Friska Oktaviani Handayani, Asih Isnaini Isnaini Justitie, Destria Karunia Fadillatul Firdaus Kusuma, Egidia Natasya Yovita Maharani, Dona Fitriana Muthia Nur Alvianti Nani Irma Susanti Nurul Atikah Pebrianti, Naca Shahidatur Rahma Permadani, Septiana Bunga Prasetyo, Briyan Aji Purwaningsih, Reza Retma Puspitasari, Vernanda Putri Novita Sari Raras Ati, Dian Retno Yulianti Rika, Odysiusoctavia Rispantyo Rispantyo, Rispantyo Rohman, Annisa Safitri, Eva Nur Safitri, Natalina Wahyu Saputro, Arif Nur Saputro, Rohmat Dimas Sari, Aisyah Arum Sari, Ressa Meilani Selvia Luwinda Septiana Bunga Permadani Siska Dwi Rahayu Suddin, Alwi Sumaryanto Sumaryanto Sumaryanto Sumaryanto, Sumaryanto Sunarso , Sunarso Sunarso Sunarso Sunarso Sunarso Suprayitno Suprayitno Suprayitno Suprayitno Suryo, Aryoto Adhi Susanti, Nani Irma Sutarno Syaifudin, Muh Ismail Syamsulhaq, Syamsulhaq Tri Handayani Tyandini, Lelani Kalis Utami, Fitria Dewi Vadesma, Wanda Theza Valentina, Jesslyn Wahyuningsih, Triana Widya Puji Astuti, Widya Puji Windiyastutik, Arida Tri Y. Djoko Suseno Y. Djoko Suseno Yernia Aloensia Putri Yulfina Putri Wahyuningrum