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Journal : Jurnal Agroplasma

Pengaruh Strategi Pemasaran Terhadap Kinerja Pemasaran Minyak Kayu Putih di CV. Ruci Gemilang Yogananta, Refo; Widayanti, Sri; Wijayati, Prasmita Dian
JURNAL AGROPLASMA Vol 10, No 1 (2023): JURNAL AGROPLASMA VOLUME 10 NO 1 TAHUN 2023
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v10i1.4284

Abstract

This study aims to describe the components of the 7P marketing strategy on CV. Dewa Ruci Gemilang, analyzed the influence of the 7P marketing strategy on marketing performance, and explained the results of the research for company development. The stages of analysis using SEM-PLS go through five processes, namely the conceptualization model, determining the algorithm analysis, determining the resampling method, drawing path diagrams, and evaluating the model. The research results show that the product has a positive influence on marketing performance. Price has a positive influence on marketing performance. Place has a positive influence on marketing performance. Promotion has a positive influence on marketing performance. People have a positive influence on marketing performance. The process has a positive influence on marketing performance. Physical form has a positive influence on marketing performance. Keywords: Marketing strategy, marketing performance, eucalyptus oil
Co-Authors . Supriyanto A, Trijanti A. Widinni Abroor, Muhammad Rifqi Ad'Ha Ningtias, Natasya Ayu Amalia, Nia Amelia, Nofa Putri Amir, Indra Tjahaja Anggraeni, Iis Anggraeni, Nimas Rizki Tri Anggun Dewayani Aprilia Dwi Permata Sari Arika Mardiana Aslam, Saufan Awwala, Syaqila Husna Ayu Astari, Risya Bait, Misbakhul Barep Prastyo Bayuaji, David Yudhoyono Bigcas, Evelyn V. Dawami, Muhammad Farhan Defita Sari Dewantara Eris, Deden DEWI RAHMAWATI Dewi, Amelia Cantrika Dita Atasa dolyto f Dona Wahyuning Laily Dwi Indah Febriyani Dya Maretya Kresna Efendy, Iwan Kurniawan Ekandini, Syafira Andrastea Eko Nurhadi Endang Yektiningsih, Endang Eris, Deden Dewantara Fabiyola, Rizcha Oktanza Fadilah, Rizka Putri Fitra, Allegra Aura Fitri, Saidatul Hakim, Burhanul Halimah, Azki Nur Hamidah Hendrarini Harya, Gyska Indah Hendayani, Bq Hery Toiba Hidayat, Hana Safira Hidayatullah, Noval Tauhid Huda, Safira Huddori, Huddori Husein, Sabarina I Made Sutajaya Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Indah Harya, Gyska Indah, Pawana Nur Indah, Pawana Nur Indah, Pawana Nur Indra Tjahaja Amir Indra Tjahaja Amir Indra Tjahaja Amir Ines Paramithasari Jasmine, Sofia Latifah Kartini Kartini Kusuma, Inas Mufidati Kusuma, Mani’atul Fitan Lailly, Dona Wahyuning Lestari, Renita Dwi Maharani, Adinda Dwi Ulfah Marchelina, Shelvia Maulida Ummah, Rifana Rizki Mazzlin, Novia Ely Meilina, Mutiara Putri Milanda Nisful Laili Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Mufida R.F, Indah Alvin MUHAMMAD ROHMAN TIOVANDI Mukhlis Mukhlis Ni Putu Sri Ratna Dewi Noor Rizkiyah Nugroho, Sigit Dwi Nur Indah, Pawana Nur, Firyal Saifana Nurhadi, Eko Nuriah Yuliati Okiviana, Okiviana P. Perdinan Pawana Nur Indah Pawana Nur Indah Prasmita Dian Wijayanti Prasmita Dian Wijayati Pratama, Caesariano Afrilio Pratiwi, Iramandha Putri Purnajaya, Agus Puspita, Salsabila Ika Putri, Alief Ramadhani Novita Cahyono Putri, Icha Alifia Yokendy Putri, Inas Adilah RADIYANTO, INDRIYA Rahman, Mochamad Fatkhur Ramdan Hidayat Ratnasari, Septilia Renata, Erika Aprilia Rendikasari Febriana Putri resia, uul Rhomi Ardiansyah Risqi Firdaus Setiawan Rizki Ivah Lutfiah Rochyana, Yunita ROSITA, Risa Sadhina, Risma Safira, Vivin Sandrina, Linda Saragih, Febrina Lestari Saris Penjalang, Arlan Septiyana, Eka Elsha Septya, Fanny Setyaningtyas, Megawati Mahardika Rizky Shalsabillah Nur Fitria SIGIT DWI NUGROHO Simanjuntak, Gabriela Marie Curie Soedarto, Teguh Soniya, Intan Garaniva Sri Tjondro Winarno, Sri Tjondro Sudiyarto Sudiyarto sudiyarto, Sudiyarto Sudiyarto, Sudiyarto Sugiarto, Slamet Widodo SUGIYANTO Surono, Anggun Kurniawati Susilo , Erwan Su’amah, Su’amah Syahfitri, Dwi Syamsu, Ida syarif imam Syarif Imam Hidayat Titis Rahayuningtiar Tondang, Ika Sari Ummah, Rifana Rizki Maulida usuma Dewa, Arya Wardhana K Virnanda, Putri Serly Vivi Irawati Wachju Subchan Wahyu Santoso Wandira, Galuh Ayu Wasista, Yudha Eka Widiastuti, Herni Widinni, Trijanti A. Yahya, Azriel Yogananta, Refo Zhafira Puspa Ningrum Zulfarida Solihiyah, Erni Dwi Zulhamsyah Imran