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All Journal INFORMASI Politika: Jurnal Ilmu Politik Ilmu dan Budaya Jurnal Sosiologi Reflektif Yustisia Jurnal Antropologi: Isu-Isu Sosial budaya Komunikator Bioeksperimen: Jurnal Penelitian Biologi EDULITE: Journal of English Education, Literature and Culture ASIAN JOURNAL FOR POVERTY STUDIES (AJPS) Jurnal Komunikasi Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Cepalo RESIPROKAL: Jurnal Riset Sosiologi Progresif Aktual Jurnal Kebidanan Harapan Ibu Pekalongan Journal of Sustainable Tourism and Entrepreneurship Jurnal Pengabdian Masyarakat Asia Bahtera Inovasi International Journal on Social Science, Economics and Art International Journal of Social Service and Research JURNAL ILMIAH GLOBAL EDUCATION SoCul: International Journal of Research in Social Cultural Issues Educate: Journal of Community Service in Education Formosa Journal of Social Sciences (FJSS) The Eastasouth Journal of Social Science and Humanities Jurnal Komunikasi Indonesia Society Jurnal Ilmu-Ilmu Pertanian Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Mahendra Wijaya
Fakultas Ilmu Sosial Dan Politik Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Bisnis Online Sebagai Pengembangan Ketahanan Sosial Ekonomi Pengrajin Batik Laweyan Di Masa Pandemi Covid-19 Sri Hilmi Pujihartati; Mahendra Wijaya; Addin Kurnia Putri; Muh. Rosyid Ridlo; Sudarsana Sudarsana; Supriyadi Supriyadi
Jurnal Pengabdian Masyarakat Vol 4 No 1 (2023): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v4i1.1332

Abstract

Pandemi Covid-19 telah memberikan dampak yang signifikan terhadap banyak sektor, termasuk sektor ekonomi. Salah satu sektor yang terkena dampak adalah Usaha Mikro Kecil dan Menengah (UMKM), dimana permintaan dari konsumen dan daya beli masyarakat turun akibat pandemi. Kondisi ini mengharuskan UMKM, termasuk industri rumah tangga batik, untuk dapat beradaptasi dan bangkit kembali di tengah situasi pandemi Covid-19. Untuk mencapai tujuan ketahanan sosial dan ekonomi masyarakat, perilaku adaptif harus diterapkan agar produksi dan pemasaran produk tetap dapat berjalan secara rasional. Pengabdian ini bertujuan untuk mengembangkan bisnis online pengrajin batik Laweyan untuk meningkatkan ketahanan sosial dan ekonomi mereka selama pandemi Covid-19. Metode pengabdian yang digunakan adalah partisipatif, dengan melakukan pelatihan bisnis dan pendampingan yang berkelanjutan bagi pengrajin batik di Kelurahan Laweyan, Kota Surakarta. Pemilihan Laweyan sebagai lokasi dilakukan karena tempat tersebut merupakan pusat produksi dan penjualan batik, dan mayoritas penduduknya adalah pengrajin batik. Hasil dari kegiatan pengabdian ini adalah peningkatan kemampuan bisnis online dan ketahanan sosial dan ekonomi pengrajin batik Laweyan selama pandemi Covid-19.
The Communication Identity of Drug Dealer Hemas, Lintang Nur; Utari, Prahastiwi; Wijaya, Mahendra
JURNAL KOMUNIKASI INDONESIA Vol. 8, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out how drug dealers showed their identity communication. This research is a qualitative research which applied a case study as its research method. The data were collected by interviews. Then, the collected data were analysed using data reduction, presentation, and conclusion. The research took place at the detention centre of the Central Java National Narcotics Board. The conclusions of this research using four layers are personal, enacted, relational, and communal on the communication of identity theory by Michael Hecht. It show that partisipants hide or disclose their identities based on how others respond to them. The stigma of others triggered partisipants to hide their identities by pretending not to know, diverting the conversation about drugs or being silent, and feeling anxious. There were also identity gaps in: (1) personal and enacted layers, (2) personal and relational layers, and (3) personal and communal layers.
Construction of Self-Identity: “Blusukan” as the Strategy of Campaigning for Surakarta City Mayor Election Gama, Betty; Sudardi, Bani; Abdullah, Wakit; Wijaya, Mahendra
Politika: Jurnal Ilmu Politik Vol 12, No 2 (2021)
Publisher : Magister Ilmu Politik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/politika.12.2.2021.222-235

Abstract

In political communication, “blusukan” (impromptu visit) is called door to door campaign, in which candidates conduct face-to-face communication by visiting the people directly. This situation creates personal intimacy in the sense of there is no physical distance and formal protocolary distance. People can see the personality of their candidate leaders closely. This face-to-face communication meeting can be interpreted that the candidates "nguwongke" (humanizing), putting the people not onto the context of profit-loss-based rational relation (between the electorate and the elected), but putting them as partners inseparable from the successful candidate leader. This study is based on fieldwork in Surakarta during the mayor election, applied in-depth interviews with politicians. While in ancient times the leader conducted "blusukan" to know his people’s condition, “blusukan” during the campaign for Mayor Election is conducted to socialize or to introduce the couples to the people. Having known the candidates, people are expected to think of whether or not they will elect them.
Millennial generation's steps: weaving cultural heritage through pambiwara courses at Permadani studio Sudarsana, Sudarsana; Wijaya, Mahendra; Pujihartati, Sri Hilmi; Marimin, Marimin; Adi, Yustia Atsanatrilova
EduLite: Journal of English Education, Literature and Culture Vol 9, No 2 (2024): August 2024
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.9.2.105-124

Abstract

The millennial generation in Surakarta faces the imperative need to preserve and fortify the essence of Javanese culture amidst the pervasive forces of globalization driven by internet technology. The emergence of Permadani Studio is perceived as a means to aid millennials in understanding and cherishing local culture. However, what is the social structure within the studio and how does it contribute to the preservation of Javanese culture?. This study adopted a qualitative approach, utilizing in-depth interviews and Focus Discussion Groups to explore the role of Permadani Studio in maintaining the richness of Javanese culture among the millennial generation in Surakarta. Data analysis employed descriptive qualitative methods and Anthony Giddens' structuration theory framework to comprehend the interplay between social structure and individual action in the context of cultural preservation. Through the lens of Anthony Giddens' social structuralism approach, the Pambiwara courses at Permadani Studio demonstrate how social structures, such as Javanese cultural norms and values, shape the institutional framework for cultural preservation. Millennials and course instructors are active agents in rejuvenating cultural preservation practices tailored to their era, showcasing the intricate interaction between structure and agency in safeguarding cultural heritage. These findings underscore the significance of collaboration between social structure and individual agents in addressing the challenges posed by globalization to preserve local culture.
The Relationship and Social Interaction Between the Village Head and the Village Consultative Body in Decision-Making for Village Physical Development (Case Study of Tanjungharjo Village, Kapas District, Bojonegoro Regency) Heriyono, Nowo; Wijaya, Mahendra; Utami, Trisni
International Journal on Social Science, Economics and Art Vol. 14 No. 2 (2024): August: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v14i2.556

Abstract

The purpose of this study is to analyze the roles and interactions of both entities in achieving village development goals. This research employs a qualitative method with a descriptive case study approach, located in Tanjungharjo Village, Kapas District, Bojonegoro Regency. The village was selected due to its contextual relevance for studying the working relationship and social interaction between the village head and the Village Consultative Body (BPD) in physical development decision-making. The research subjects include village members and relevant officials involved in the process. Data collection techniques include in-depth interviews with research subjects, participatory observation during village meetings and development activities, as well as document analysis of various official village records. Data were analyzed inductively and qualitatively, starting with transcription and coding to identify key themes, followed by thematic analysis to explore the dynamics of decision-making. The results of the study indicate that the working relationship between the Village Head and the Village Consultative Body (BPD) in Tanjungharjo Village varies and affects the effectiveness of village development decision-making. A harmonious and mutually supportive relationship creates an inclusive and democratic decision-making environment, while tension or conflict can hinder collaboration. Factors such as differing viewpoints, lack of communication, the dominance of the Village Head, and personal or political conflicts influence this relationship. Enhancing the understanding of the BPD's role, communication, and active participation is necessary to address these challenges. This study aligns with Social Exchange Theory, which emphasizes the importance of positive interaction for decision quality, and supports effective communication, training, and recognition of the BPD's role for successful village development.
Ketidakpercayaan terhadap Layanan Kesehatan: Kurangnya Kesediaan Ibu Hamil Menggunakan Layanan Rumah Tunggu Kelahiran di Kabupaten Wonogiri: Distrust of Healthcare Services: Pregnant Women’s Lack of Willingness to Use Maternity Waiting Home Service in Wonogiri Regency Sri Hilmi Pujihartati; Mahendra Wijaya; Argyo Demartoto
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.184

Abstract

To reduce the maternal mortality rate, a health service program that ensures the good health of pregnant women is needed. Maternity Waiting Home (MWH) is a program to reduce maternal mortality. This program is implemented in various regions in Indonesia, and the one is in Wonogiri Regency. In its implementation, it is not uncommon to find obstacles that come from various parties. This study uses a qualitative descriptive method to explain the Maternity Waiting Home (MWH) service and its distrust. This study seeks to explain the trust of various stakeholders, especially pregnant women, in the Maternity Waiting Home (MWH) service in Wonogiri Regency. Focus Group Discussions (FGD) and interviews were conducted to collect data by generating samples from various stakeholders. In reality, the Maternity Waiting Home (MWH) service in Wonogiri Regency experiences obstacles, especially from the trust of its users. Many pregnant women are unwilling to use the Maternity Waiting Home (MWH) service for several reasons. There is distrust in the service because of many factors. This study concludes that Maternity Waiting Home (MWH) service stakeholders in Wonogiri Regency should address and fix this important problem by intensifying socialization about the urgent of Maternity Waiting Home (MWH) service.
The role of marketing communications in influencing the promotion and visibility of tourist destinations: A systematic literature review Hardiyanto, Dhony; Wijaya, Mahendra; Satyawan, Agung
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2266

Abstract

Purpose: This systematic literature review (SLR) analyzes tourism marketing communication, uncovering successful strategies and emerging trends. It covers branding, digital marketing, social media, and more, while assessing effectiveness across various contexts. Research Methodology:  Systematic literature review was conducted by analyzing 31 journals related to marketing communication, which addressed strengths, limitations, biases, and gaps, and answered the research objectives and questions coherently. Results: The discussion of the research questions revealed insights into the impact of digital marketing communication strategies on the promotion and visibility of tourist destinations (RQ 1). It is evident that digital strategies utilizing various online channels, real-time updates, and search engine optimization play a pivotal role in enhancing destination visibility. The influence of marketing communication on tourists' decision-making processes (RQ 2) was illuminated, highlighting the role of marketing communication at every stage of the traveler's journey. Marketing communication significantly shaped tourists' decisions, from creating awareness to post-trip engagement. Cultural, social, and environmental factors were found to influence the effectiveness of marketing communication strategies in sustainable and responsible tourism (RQ 3). Sensitivity to local culture, commitment to sustainability, and messaging of eco-friendly practices were pivotal in aligning communication with responsible tourism. Limitations: The literature reviewed may be limited to a specific time period; therefore, trends and strategies that emerged after that period were not covered. This affects the relevance of future findings in digital marketing communication. Contribution: This SLR contributes to a comprehensive understanding of marketing communication strategies in tourism, offering insights into their impact, relevance, and alignment with responsible practices.
WORK ETHIC AND MULTIPLE LIVELIHOOD STRATEGIES OF WONOSEWU FOREST FARMERS HOUSEHOLDS IN THE ALAS AREA OF MOUNT BROMO, KARANGANYAR Wijaya, Mahendra; Marimim; Pujihartati, Sri Hilmi; Sudarsana; Ayu Firda Anisaningtyas, Ninda
SoCul: International Journal of Research in Social Cultural Issues Vol. 4 No. 1 (2024): SoCul: International Journal of Research in Social Cultural Issues
Publisher : Faculty of Language and Arts (Fakultas Bahasa dan Seni) Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/soculijrccsscli.v4i1.10353

Abstract

The aim of this study was to explore deeper on Work Ethic and Multiple Livelihood Strategies of Forest Farmers Households of KTH Wonosewu members who live in Sewurejo Village, Mojogedang District, Karanganyar Regency. This research design uses a qualitative approach. The data collection techniques were done using observation, in-depth interviews, documentation, literature study, and fishbone analysis. Data were analyzed using the Interactive method of Miles & Huberman in the form of data reduction, data presentation and conclusion drawing. The findings of this study are that KTH Wonosewu forest farmers have a high work ethic in managing agriculture and implementing a dual livelihood strategy by also working in the livestock sector. The work ethic possessed by KTH Wonosewu forest farmers is shown by future-oriented work motivation, respect for time, and responsibility for their work. The existence of a high work ethic and the efforts made by implementing a dual livelihood strategy, so KTH Wonosewu forest farmers have been able to improve their welfare bit by bit. This research can provide insight into the high work ethic and the application of diversification of income sources to encourage welfare improvement.
Utopia or Dystopia: The Dichotomy of “The Social Dilemma” Documentary in Shaping Public Perception Fikriyah, Binta Ulfatul; Rahmanto, Andre Noevi; Wijaya, Mahendra; Hastuti, Dita Angelia Dwi
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.23019

Abstract

Today's technology industry faces numerous issues, including scandals, data theft, consumer complaints, technology addiction, fake news, political polarization, and hacking. These problems are raised in the Netflix docudrama The Social Dilemma. This research discusses how algorithms and social media platform design can manipulate user behavior in both utopian and dystopian ways. It analyzes these dynamics through economic, political, sociocultural, and media perspectives, using Christian Fuchs' critical theory approach with critical discourse analysis and semiotics. The findings show that algorithms act as a double-edged sword. In a dystopian context, technology creates a bleak future in which it controls and damages human life. Conversely, in a utopian context, industrial technology has the potential to foster a more positive public perception. This research successfully explores how the increasing reliance on technology for work affects individuals' understanding of truth and shapes their perspectives on various aspects of life. By combining critical discourse analysis and semiotics, this study comprehensively analyzes the implications of digital labor on both utopian and dystopian narratives.
Sustainability strategy: Strengthening SDGs desa through CSR communication program Afnan, Dikhorir; Wijaya, Mahendra; Kartono, Drajat Tri; Wibowo, Agung
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 3 (2024): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i3.1726

Abstract

Purpose: This study aims to examine the sustainability strategy of Indocement Tunggal Prakarsa Cirebon West Java in implementing the sustainability commitment of Heidelbergcement Group 2030 (SC2030) which contains long-term commitments and targets of the group including the company until 2030. Research Methodology:  This study used a qualitative case study approach. As a research instrument, I played an active role in collecting data through direct interaction with informants to conduct interviews and observations and analyze available documents. The object of research or social situations in this study focuses on the activities of people in a particular place. Results: The findings obtained from this study are that community empowerment programs implemented sustainably through Bilikom CSR are key elements in building national economic resilience. Through Bilikom's CSR, companies can achieve development goals at the village level. However, in practice, sustainability strategies become good neighbors through Bilikom's CSR programs, with occasional misperceptions in designing and implementing programs that have been prepared together. Limitations: The limitations of this study include social, environmental, and economic aspects. Contributions: This research is expected to contribute to the development of a new science. This research is also very useful for the government in developing and managing an ideal communication system to implement community empowerment programs Novelty: The novelty of this study is that strengthening SDGs in villages can create a positive impact in reducing economic inequality, improving the quality of life of the community, and supporting sustainable natural resource management.
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Rasyid Syamsuri Addin Kurnia Putri Addin Kurnia Putri, M.A. Adi, Yustia Atsanatrilova Afika Fitria Permatasari Afnan, Dikhorir Agung Wibowo Ahmad Zuber Akhmad, Khabib Alia Amalia Friska Dyah Nugraheni Andira, Dinda Andre Noevi Rahmanto Andre Rahmanto Aniek Puspitosari Argyo Demartoto Argyo Demartoto, Argyo Atri Putri Khoirun Nur P Ayu Firda Anisaningtyas, Ninda Azzahro, Fatimah Bagus haryono Bani Sudardi Bawono, Bachtiar Suryo Betty Gama Bhisma Murti Desrianty Machmud, Suci Dian Kusumawardani Didik Tamtomo, Didik Dono Indarto Drajat Tri Kartono Drajat Tri Kartono Endang Siti Rahayu Evi Gravitiani, Evi Fatimah, Luthfi Fikriyah, Binta Ulfatul Hamidi, Surahman Hardiyanto, Dhony Haris Widita Hastuti, Dita Angelia Dwi Hemas, Lintang Nur Heriyono, Nowo I N, Albert Muhammad jatmiko suryo gumilang JOAN HESTI GITA PURWASIH Kristiani, Yunita M. Nur Khamid Mangunsong, Roy Romey Daulas Marimim Marimin Marimin Marimin Marimin Masithoh, Nuraeni Dewi Muh. Rosyid Ridlo N Rahmanto, Andre Ningrum, Sri Setiyo Nugraheni, Amalia Friska Dyah Nugraheni, Sekar Ayu Pawito Pawito Pawito Pujihartati, Sri Hilmi Pujihartati, Sri Hilmi Purwito Zanuar Rahmadi Putri, Alfina Ananda Putu Aditya Wiguna Rahmadi, Purwito Zanuar Ratih Sakti Prastiwi Ratih Sakti Prastiwi, Ratih Sakti Ravik Karsidi Retno Setyowati, Retno Rokim, Mochammad Sakuntalawati, LV Ratna Devi Sari, Septi Ayu Arum Yuspita Satyawan, Agung Setyo Sri Raharjo Shelly Olivia Rhamdiani Sisybania, Sisybania Siti Aminah Soemanto, RB Soewignjo Soemohardjo Sri Haryanti Stephanus Gunawan Sudarsana Sudarsana Sudarsana Sudarsana Sudarsana Sudarsana Sudarsana Supriyadi Supriyadi Supriyadi Supriyadi Suryono, Anike Nurmalita Rizki Putri Suwarto Suwarto Thomas Aquinas Gutama Triana Rahmawati Trisni Utami Trisni Utami Trisni Utami3 Tuhana, Veki Edizon Uki Retno Budihastuti Utari, Prahastiwi Wakit Abdullah Rais Wicaksono, Ridlo Febi Widarini, Paramita Sari Indah Widiyanto Widiyanto Yosi Erlanitasari Zadmoko, Dwi